MENGEMBANGKAN STARTUP DIGITAL

Potensi Start Up Indonesia

Potensi Start Up Indonesia
 VISI DIGITAL EKONOMI INDONESIA

Indonesia bisa jadi negara ekonomi digital terbesar di Asia Tenggara. Ini
mimpi yang realis8s dan bisa diwujudkan bersama.
 Academic
Business USD 130 M
Government (2020)
Triplex Helix

INDONESIA
ECOMMERCE ECOMMERCE DIGITAL
STAKEHOLDER ECOSYSTEM ECONOMY

Communities Media Startup

UMKM
Established
industry
 Startups
startup company ("startup"): A company,
partnership, or temporary organization designed to
search for a repeatable and scalable business
model.
perusahaan rintisan & perusahaan yang belum lama
beroperasi.
Game developer
Education application
e-commerce
 LAUNCHING
BUSINESS MODEL EXIT
TIM
STARTUP
ASPEK UTAMA - ASSET DAN DASAR
INVESTOR UNTUK BERINVESTASI

PRODUK
IDE PENGEMBANGAN PRODUK (PIVOT) -

HAK PATEN
PERLINDUNGAN -> KEUNGGULAN
KOMPETITIF

PEMASARAN
PRODUK SIAP, LISENSI, KERJASAMA,
BRANDING

PENDANAAN
SEED -> SERIES A -> SERIES B ->
FINAL ROUND

EXIT
IPO ATAU MERGER & AKUSISI
 PEMBENTUKAN
PEMBENTUKAN TIM TIM

Product
Market

Team
PEMBENTUKAN TIM
 PEMBENTUKAN TIM
Financially numerate
CEO Product management
Ability to lead / hire

CTO /
Senior
Architect

eng eng eng

Dont Hire People All Like Yourself. Diversity in Startup
Teams Matters
 PEMBENTUKAN
PENGEMBANGAN TIM
PRODUK
PENGEMBANGAN PRODUK
PENGEMBANGAN PRODUK
HAK PATEN ( Intellectual Property)
HAK PATEN ( Intellectual Property)
PEMASARAN
PENDANAAN
EXIT
EXIT
 Up to 75% Startups fail ? WHY
1. can't raise enough initial angel/VC funding
2. wasting too much money at early stages
3. company doesn't begin with the best people
4. doesn't produce something people want
5. hires too many people too quickly
6. hires the wrong people, or people with the wrong skills
7. doesn't produce a working product in a timely manner
8. not able to successfully monetize the idea
9. beaten out by a competitor
 Working at startup - pros

motivation
work on something you believe in

autonomy
smaller team; you get to make decisions

ownership
you may be given stock in the company

compensation (long-term)
chance to get rich if company becomes a hit

casual workplace atmosphere

 Working at startup - cons

compensation (short-term)
somewhat lower pay than at big company
fewer perks
less free food, games, toys
job security
company might fail
long hours
entire company's fate rests on short-term milestones;
may have to work long days and/or weekends to meet
them
THANK YOU