THE ORGANIC FOOD AND DRINK MARKET

REGIONAL FAVOURITE ORGANIC PRODUCTS FASTEST GROWING ORGANIC FOOD AND DRINK CATEGORIES 2015
Survey of 2,000 UK consumers and their favoured organic purc shases
Jams and 28.1%
spreads
NUTS VEGETABLES
MANCHESTER SCOTLAND Fish
Organic nutsare at 80 per Scotland topped the list
25.1%
cent more popular here for purchases of organic
than the national average vegetables
Oils and
vinegars
17.5%

CHOCOLATE EGGS
Bananas 14.4%
NORTHERN IRELAND NORTH EAST
Some 20 per cent of Organic eggs are 16 per
consumers choose organic cent more popular here
over conventional chocolate than the national average Poultry 13.1%

Tea 12.8%
MILK
LONDON Source: Soil Association 2016
Some 41 per cent of
MEAT Londoners say organic milk
TOP-SELLING ORGANIC BRANDS
is their top organic purchase,
BELFAST almost 50 per cent above the Based on supermarket sales
Belfast topped the list for national average
favoured purchases of
organic chicken and beef
01 Yeo Valley 07 Pukka
02 Waitrose Duchy 08 Biona
03 Sainsburys So Organic 09 Ellas Kitchen

FLOUR
WINE 04 Rachels Organic 10 Clipper
BRIGHTON
SOUTH WEST 10% said wine was one 05 Green & Blacks 11 Seeds of Change
Organic flour is 72 per cent their top organic
more popular here than the
national average
purchases, 200 per cent
above the national average
06 Organix 12 Ocados Wholegood
Source: Organic Trade Board/Haygarth Source: Soil Association 2016

UK ORGANIC FOOD AND DRINK MARKET SHARE 2015 UK ORGANIC PRODUCT SALES (BN)

0.8% 2.08 2.11

Frozen
1.95
26.6% 1.86
1% Dairy 1.9 1.84
1.79
Fish
1.73 1.74
1.67

1.6% 1.6

Bakery and cakes

22.2%
Fresh produce

1.2

1.1

15% 0.92
Canned and
packaged 0.8

1.9%
Beers/wines/spirits
10.5%
Baby food

2.7%
Chilled food and deli
5.4%
Red meat
3.8%
Eggs 4.5%
Poultry

4%
0

8
6

9
5
3
2

7
1

5
3
2012
1
200

200
200

200

200

200
200

200
200

201
200

201

201
201
201

Confectionery/soft drinks

Source: Nielsen 2016 Source: Soil Association 2016