EXHIBITION BOOTH GUIDELINES

Prepared by HATCH! PROGRAM

Date: Sept 09, 2016
 INTRODUCTION
HATCH! FAIR is Vietnams leading and largest annual startup conference and exhibition. The organizer is HATCH! PROGRAM, a not-for-profit serving Vietnam with
professional startup ecosystem-building activities in Hanoi, Ho Chi Minh City and Da Nang.

Every year, HATCH! FAIR is the epic startup event where innovation and entrepreneurship are celebrated, and recognized. HATCH! FAIR is proud to partner with
prestigious, respected local and international organizations.

We strives our best to provide each exhibitor with a reasonable sight line from the aisle. To help accomplish this, the following Guidelines for Booth Displays have been
created to help our exhibitors best prepared for their program. These guidelines are offered as a resource for exhibitors and contractors and will be enforced at the
discretion of HATCH! management. Questions regarding these guidelines should be directed to HATCH! FAIR 2016 organizing committee.

Exhibition Booth Guidelines 2

 BOOTH SIZE
There are five types of booth:
1. Corporate Booth (3x3m)
2. Startup Corner Booth (2x2m)
3. Startup Booth (2x2m)
4. Creative Booth (2x2m)
5. Student Booth (2x2m)

Please consult with our team to see exactly what type of booth you are assigned to and how to achieve maximum branding result from each booth.

Exhibition Booth Guidelines 3

 VENUE MAP HATCH! FAIR 2016 MAP
MI N I STAGE
20 21 50 51 80

Due to high number of booths, we 19 22 49 52 79

will pre-arrange all booths order.

18 23 48 53 78

17 24 47 54 77

16 25 46 55 76

15 26 45 56 75

FUTURE S TA G E
05 04
14 27 44 57 74
02 03 N E T WOR K I N G AR E A
13 28 43 58 73

93
12 29 42 59 72 96
92 94
95
PA RTN E R BO O TH A R E A 11 30 41 60 71
89
91

10 31 40 61 70 90
97 98
09 32 39 62 69 CREATIVE FESTIVAL
100 99
81 82
08 33 38 63 68 88
01
84 83 85
87
07 34 37 64 67 101
86
104
102
06 35 36 65 66
103

START U P B OOT H AR E A

LOCKER OGANIZERS
ROOM
CORRIDOR C O C K TA I L TA B L E S AREA

I N V E S TO R E X H I B I T I ON F OR J U N I OR
S P E E D - D ATI N G A RE A PH OT O B AC K DR OP
105 106 107 108 109 115 116 117 118 119
& R E D C AR PE T

110 111 112 113 114 120 121 122 123 124
R E C E PT I ON

WC WC

LOBBY

ENTRANCE
I N V E S TO R I N V I SI B L E STAGE
S TA G E

Exhibition Booth Guidelines 4

 BACKDROP TYPE 1 Corporate Booth
3mx3m

Specifications: 3m
Area: 9sqm (3x3m)
Backdrop: 5 system walls

Equipment: 2m
02 IBM Tables
04 Meeting Chairs
01 Electrical Plug

2.5m

3m

3m

Exhibition Booth Guidelines 5

 BACKDROP TYPE 2 Startup Booth
2mx2m
Specifications: 2m
Area: less than 4sqm (2x2m)
Backdrop: 4 system walls

Equipment: 2m
01 Cocktail Table
02 High Bar Stools
01 Electrical Plug

2.5m

2m

2m

Exhibition Booth Guidelines 6

 BACKDROP TYPE 3 Startup Corner Booth
2mx2m
Specifications: 2m
Area: less than 4sqm (2x2m)
Backdrop: 2 system walls

Equipment:
01 Cocktail Table
02 High Bar Stools
01 Electrical Plug

2.5m

2m

2m

Exhibition Booth Guidelines 7

 BACKDROP TYPE 4 Creative Booth
2mx2m
Specifications: 2m
Area: 4sqm (2x2m)
Backdrop: 3 system walls 1m

Equipment:
01 Cocktail Table
02 High Bar Stools
01 Electrical Plug

Note: creative booth is only available for 2.5m

Creative Festival participants

2m

2m

Exhibition Booth Guidelines 8

 BACKDROP TYPE 5 Student Booth
Specifications:
Area: 4sqm (2x2m)
Backdrop: none

Equipment:
01 IBM Table
02 Meeting Chairs
01 Electrical Plug

Exhibition Booth Guidelines 9

PROVIDED EQUIPMENT

IBM Table Meeting Chair Cocktail Table

Size: 0.75mH x 1.6mL x 0.5mW Size: 0.8mH x 0.5mL x 0.5mW Size: 0.8mH x 0.5mL x 0.5mW
Color: White Color: White Color: White

1m

logo

2.5m

1.8m

High Bar Stool System Wall

Size: 0.8mH x 0.5mL x 0.5mW Size: 1.0mH x 1.0mW
Color: White Color: White

Exhibition Booth Guidelines 10

RENTAL EQUIPMENT

Television 42in
Color: Black
Rental Fee: VND 700,000/2day

Television 60in TV Stand

Color: Black
Rental Fee: VND 900,000/2day

Exhibition Booth Guidelines 11

 NON-ALLOWED EQUIPMENT
We do not allow the following equipment:

Big loudspeakers that affect Cooking equipment, except for

your neighbor small oven

Exhibition Booth Guidelines 12

 STANDEE REQUIREMENT
Accepted standee types: ROLLING UP
No STANDEE X

Accepted printing materials: ONLY PP

No HIFLEX

Standee X Hiflex

Exhibition Booth Guidelines 13

 TIMELINE

DATE & TIME ACTIVITY NOTE

10:00 17:00 Each company is allowed to set-up during this time only. No set-up on Oct 7 is allowed. Please fill
Full day set-up
Oct 6 out the Exhibition Material Checklist

07:30 17:30
HATCH! FAIR 2016 Day 1
Oct 7

07:30 22:30
HATCH! FAIR 2016 Day 2
Oct 8

07:30 - 12:00
Clearing Up Companies have until noon, Oct 9 to clear up all equipment
Oct 9

Exhibition Booth Guidelines 14

 MOBILE APPLICATION
Download HATCH! FAIR 2016 Mobile Application
as below:

Please note that we will not have any printed materials, brochures or
leaflets for the event. All of our contents will be put online.

Exhibition Booth Guidelines 15

 CHECKLIST FOR EXHIBITOR
Did you download our mobile application?
Did you download our Exhibition Material Checklist
Did you confirm your exhibition booth number?
Did you confirm your participants into the HATCH! FAIR?
Did you design all of your materials?
Did you print all of your materials?

Note: with 3,000+ visit to the event, we would encourage booths to carefully consider the number of brochures or leaflets so that we dont over print. We encourage
booths to save papers as much as possible. Around 1000 copies of your materials usually work as not all of the participants will visit your booth. Furthermore, please
contact us if you want to put any of your digital materials online in our application as well. Please make sure the materials are mobile friendly.

Exhibition Booth Guidelines 16

 DRESS CODE
Our dress code is Smart Casual Unaccepted
Wear something that makes you stand out the best
We also encourage uniform or any form of
traditional dress

No flip flop No short

No flip flop

Exhibition Booth Guidelines 17

 CODE OF CONDUCT
Purpose
We believe our community should be truly open for everyone. As such, we are committed to providing a friendly, safe and welcoming environment for all,
regardless of gender, sexual orientation, disability, ethnicity, or religion.
This code of conduct outlines our expectations for participant behavior, as well as the consequences for unacceptable behavior.
We invite all sponsors, speakers, attendees, media, exhibitors and other participants to help us realize a safe and positive conference experience for everyone.
All determinations of appropriate or inappropriate behavior are in HATCH!s sole discretion and the decision(s) of the HATCH! representatives on-site will be final.

Expected behavior includes, but is not limited to:

Be considerate, respectful, and collaborative.
Refrain from demeaning, discriminatory or harassing behavior, materials and speech.
Be mindful of your surroundings and of your fellow participants. Alert conference organizers if you notice a dangerous situation or someone in distress.

Unacceptable behavior & materials include, but are not limited to:
Unacceptable behaviors & materials include: intimidating, harassing, abusive, discriminatory, derogatory, or demeaning materials or conduct by any attendees of
the event and related event activities. Many event venues are shared with members of the public; please be respectful to all patrons of these locations.
Harassment includes: offensive comments (verbal, written, or otherwise) related to gender, sexual orientation, race, religion, disability; inappropriate use of nudity
and/or sexual images in public spaces (including presentation slides); deliberate intimidation, stalking or following; harassing materials, photography or recording;
sustained disruption of talks or other events (whether verbal or otherwise); inappropriate physical contact, and unwelcome sexual attention.
Wearing clothing that is not suitable for a professional work environment, that is provocative, or otherwise potentially offensive.
Physical, written, verbal or other abuse, intimidation, threats, annoyance, harassment, stalking, pushing, shoving or use of any physical force whatsoever against
any person, which in any way creates a disturbance that is disruptive or dangerous, or creates apprehension in a person, as determined by UBM and its show
management, in their sole discretion.
Possession of any item that can be used as a weapon, which may cause danger to others if used in a certain manner.
Any boisterous, lewd or offensive behavior or language, including but not limited to using sexually explicit or offensive language, materials or conduct, or any
language, behavior or content that contains profanity, obscene gestures, or racial, religious or ethnic slurs.
Possessing any open can, bottle or other receptacle containing any alcoholic beverages, except in areas specifically designated for the consumption of alcohol.
Please drink responsibly.
Possessing any illegal substance, including but not limited to narcotics, marijuana, or other illegal drugs. UBM does not tolerate the use or abuse of illegal
substances anywhere in the Venue.
Smoking other than in designated areas.
Assembling for the purpose of, or resulting in, disturbing the peace, or committing any unlawful act or engaging in any offensive behavior.
Failure to obey any rules or regulations of the Venue.

Exhibition Booth Guidelines 18

 CODE OF CONDUCT
Consequences of unacceptable behavior
Unacceptable behavior will not be tolerated whether by other attendees, media, speakers, volunteers, organizers, venue staff, sponsors, or exhibitors.
Anyone asked to stop unacceptable behavior is expected to comply immediately.
If a participant engages in unacceptable behavior, the conference organizers may take any action they deem appropriate, up to and including expulsion from the
conference without warning or refund.

What to do if you witness or are subjected to unacceptable behavior

If you are subjected to unacceptable behavior, notice that someone else is being subjected to unacceptable behavior, or have any other concerns, please notify a
conference organizer as soon as possible. All reports will remain completely confidential.
Event Staff will be available to help participants contact venue security or local law enforcement, to provide escorts, or to otherwise assist those experiencing
unacceptable behavior to feel safe for the duration of the conference. You can report unacceptable behavior to any member of staff. Staff can be found onsite.

Scope
We expect all conference participants (staff, sponsors, volunteers, speakers, attendees, and other guests) to abide by this code of conduct at the event venue.
No-refund will be offered to any guests who are

Exhibition Booth Guidelines 19