DAFTAR ISI

LEMBAR PENGESAHAN
ABSTRAK
KATA PENGANTAR .............................................................................................i
DAFTAR ISI ......................................................................................................... ii
DAFTAR GAMBAR ........................................................................................... iii
DAFTAR TABEL .................................................................................................iv
BAB I PENDAHULUAN
1.1 Latar Belakang ................................................................................ 1
1.2 Perumusan Masalah ........................................................................ 2
1.3 Tujuan ............................................................................................. 2
1.4 Batasan Masalah ............................................................................. 2
1.5 Sistematika Penulisan ..................................................................... 3
BAB II TINJAUAN PUSTAKA
2.1 Manajemen Strategi ........................................................................ 4
2.2 Strategi Pemasaran ......................................................................... 5
2.3 Analisis SWOT ............................................................................... 7
BAB III METODOLOGI PENELITIAN
3.1 Studi Literatur ............................................................................... 11
3.2 Perumusan Masalah ...................................................................... 11
3.3 Pengumpulan Data ........................................................................ 11
3.4 Pengolahan Data ...........................................................................12
3.5 Analisis Dan Pembahasan ............................................................ 12
3.6 Penutup ......................................................................................... 13
DAFTAR PUSTAKA

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 DAFTAR GAMBAR

Gambar 2.1 Matriks SWOT ................................................................................ 9

Gambar 3.1 Flowchart Penelitian ........................................................................13

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 DAFTAR TABEL

Tabel 2.1 Matrik Faktor Strategi Internal atau IFAS

(Internal Strategic Factor Analisis Summary)..................................... 8
Tabel 2.2 Matrik Faktor Strategi Eksternal atau EFAS
(External Strategic Factor Analisis Summary).....................................8

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