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Catalina is a company that currently runs in-store checkout promotions and the document asks questions about analyzing their historical business, capabilities, and whether those skills could extend to mobile. It concludes by asking for recommendations for Catalina's CEO regarding a mobile and online presence.
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CATALINA IN THE DIGITAL AGE - case questions for analysis.docx
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CATALINA in the DIGITAL AGE - Case Questions for Analysis
Catalina is a company that currently runs in-store checkout promotions and the document asks questions about analyzing their historical business, capabilities, and whether those skills could extend to mobile. It concludes by asking for recommendations for Catalina's CEO regarding a mobile and online presence.
Catalina is a company that currently runs in-store checkout promotions and the document asks questions about analyzing their historical business, capabilities, and whether those skills could extend to mobile. It concludes by asking for recommendations for Catalina's CEO regarding a mobile and online presence.
CATALINA IN THE DIGITAL AGE CASE ANALYSIS QUESTIONS
1. Analyse Catalinas historical business
2. Do you agree that they have a business that no one else can do 3. What are the capabilities Catalina has built running the in-store checkout business? 4. Can those skills be extended to the mobile business too? 5. What are your recommendations for Jamie Egasti regarding mobile and online presence?