Video

: Argumentative Commercial

Teacher Name: Maggie Pomerleau

Student Name: ________________________________________

CATEGORY 4 .gov 3 .edu 2 .net 1 .com Score

Teamwork 20% Students meet and Students meet and A couple of team Meetings are not held
discuss regularly. All discuss regularly. Most meetings are held. Most AND/OR some team
students contribute to students contribute to students contribute to members do not
the discussion and all are the discussion and are the discussion and are contribute a fair share of
listened to respectfully. listened to respectfully. listened to respectfully. the work.
All team members All team members All team members
contribute a fair share of contribute a fair share of contribute a fair share of
the work. the work. the work.

Storyboard Planning 10% Storyboard is complete Storyboard is mostly Storyboard has glaring Storyboard is not done or
with sketches for each complete with sketches omissions in scene is so incomplete that it
scene, detailed notes on for most scenes, and planning. There are some could not be used even
titles, transitions, special notes on titles, sketches, and notes on as a general guide.
effects, sound, etc. transitions, special titles, transitions, special Storyboard reflects very
Storyboard reflects effects, sound, etc. effects, sound, etc. little planning of the
outstanding planning and Storyboard reflects Storyboard reflects visuals. Does not
organization for the effective planning and attempts at planning and demonstrate any
visuals in the video. Clear organization for the organization for the knowledge of persuasive
understanding of the visuals in the video. Clear visuals in the video. techniques.
different persuasive understanding of the Student demonstrates a
techniques is shown. effects persuasive partial or vague
techniques have on a understanding of how
commercial/argument persuasive techniques
are shown. are used in commercials
or arguments.
Research and Content College tuition College tuition College tuition College tuition
40% commercial indicates commercial indicates commercial indicates commercial uses no
that the group members that the group members that the group members factual evidence, sources
developed questions consulted at least 3 consulted at least 2 are incorrectly cited,
about the assigned topic, reference sources, reference sources, AND/OR the side on
consulted at least 3 developed a position developed a position which the students stand
reference sources, based on their sources, based on their sources, is unclear.
developed a position and correctly cited their and correctly cited their
based on their sources, sources. The team shows sources. The team shows
and correctly cited their their point of view. their point of view, but it
sources. The team clearly may be slightly confusing
shows their point of view or weak.
and is convincing.

Mechanics 5% Commercial has no Commercial has one Commercial has two- Commercial has more
misspellings, grammatical misspelling, grammatical three misspellings, than three misspellings,
errors, or mispronounced error, or mispronounced grammatical errors, or grammatical errors, or
words. word. mispronounced words. mispronounced words.

Videos/Photos 10% Videos and photos relate Videos and photos Videos and photos Videos and photos do not
to the commercial. The mostly relate to the somewhat relate to the relate to the
use of special effects is commercial. The use of commercial. Some argumentative
prominent and redefines special effects is special effects are used, commercial. No special
the argumentative prominent and adds but do not add more effects were used, or the
commercial the effects depth to the depth or meaning to the ones that were used
add something that could argumentative argumentative detract from the
not have been done commercial. commercial. presentation.
without the skills that the
editor provided.

Audio Script 15% Commercial includes Commercial includes Commercial includes Commercial contains
clear voice and music clear voice and music voice and/or music that little to no voice and/or
that clearly conveys that conveys meaning. may be unclear or hard music. Little to no
meaning. Sound effects Sound effects and music to hear. Some sound meaning is conveyed. No
and music add a new compliment the effects were used. sound effects.
dimension to the presentation.
argumentative
commercial.

Created by Maggie Pomerleau using Rubistar: Sep 14, 2017 12:19 pm (CDT)