Crest Systems is a new Value Added Reseller (VAR). The company is focused on
marketing speciality inventory software products to over 1,200 VARs that sell in vertical
markets. Each market is distinct and serves a particular speciality industry. In addition to
the software, Crest will sell the inventory data collection hardware that will operate the
software. Traditionally, VARs who sell to these vertical markets focus solely on the
industry's unique product line or service. Though their customers have inventory controls
needs, these VARs have not had a product they could offer until now.
Critical to the product's success is the ability to sell the customer an inventory
management solution that costs less than $5,000. Crest Systems has signed a strategic
alliance agreement with Promerit Engineering to sell its software products through these
VARs. The first product is Promerit Inventory Basic and will be released in May. Crest
Systems projects sales of 20,000 units in 36 months. The product will sell for $850.
The VAR will receive $400 from the sale. Crest Systems will receive $250 on the sale of
each unit. Crest Systems will also sell hardware that will use the software. Crest Systems
will sell portable data collection units from Symbol and PSC. The cost of the hardware
will be between $2,000 to $3,200 per unit. Crest Systems receives between $600 - $900
on each unit. The total package of software and hardware will be less than $5,000.
Though the company is focused on the vertical markets, VARs who sell warehouse are
also interested in a low-end data collection solution. Crest Systems will assemble 1,000
plus warehouse management VARs to sell Promerit Inventory Basic.
Crest Systems will also develop specialty software modules that can be integrated with
Promerit Inventory Basic software. These modules will sell for $800 to $1,000. Crest
Systems plans to solidify a strong business relationship with its VARs customers that will
lead to providing additional software and hardware products.
Richard Torres, owner of Crest System, has over twelve years of experience selling to
vertical markets. Last year, he was Cycon Systems top salesperson with over $3 million
in sales.
1.1 Objectives
1. Offering inexpensive inventory control solutions that cost less than $5,000 to
implement.
2. Reliable and timely response to VARs' questions and requests.
3. A reliable administration that is ready to serve VARs, prepare accurate billing,
follow-up on orders and other documentation, and maintain a close watch on
expenses and collection of accounts receivable.
Company Summary
Crest Systems is a Value Added Reseller (VAR) that is focused on selling low-end
inventory software and hardware products. The company markets Promerit Engineering
software products to over 1,200 VARs that sell products in vertical markets. In addition,
Crest Systems will market the software product to warehouse systems VARs who are
looking for a low-end inventory software product.
2.1 Company Ownership
Richard Torres is the owner of Crest Systems. The company will be set up as a C
Corporation. It is expected that this form of incorporation will allow room for growth and
be an effective vehicle for acquiring additional capital in five to seven years.
2.2 Start-up Summary
The start-up cost of Crest Systems will consist primarily establishing an account
receivable system and communication system for salespeople. Richard Torres will invest
$50,000. He will also secure a $100,000 loan.
Start-up
Requirements
Start-up Expenses
Legal $1,000
Stationery etc. $300
Brochures $2,000
Office Equipment $6,000
Insurance $3,000
Rent $2,000
Phone System $2,000
Total Start-up Expenses $16,300
Start-up Assets
Cash Required $133,700
Other Current Assets $0
Long-term Assets $0
Total Assets $133,700
Start-up Funding
Start-up Expenses to Fund $16,300
Start-up Assets to Fund $133,700
Total Funding Required $150,000
Assets
Non-cash Assets from Start-up $0
Cash Requirements from Start-up $133,700
Additional Cash Raised $0
Cash Balance on Starting Date $133,700
Total Assets $133,700
Liabilities
Current Borrowing $0
Long-term Liabilities $100,000
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $100,000
Capital
Planned Investment
Investor 1 $50,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $50,000
Products
Crest Systems' products are as follows:
• Promerit Inventory Basic.
• Software modules that integrate Promerit Inventory Basic.
• Data Collection Hardware.
Sales Forecast
Year 1 Year 2 Year 3
Sales
Promerit Inventory Basic $1,450,000 $1,700,000 $2,000,000
Hardware $909,000 $1,200,000 $1,500,000
Software Modules $129,000 $180,000 $220,000
Other $0 $0 $0
Total Sales $2,488,000 $3,080,000 $3,720,000
Management Summary
Richard Torres will manage the day to day operations of Crest Systems.
6.1 Personnel Plan
The personnel plan for Crest Systems is as follows:
• Manager;
• Accounts Manager;
• Sales Staff (3);
• Software Engineer (1).
Crest Systems anticipates that another software engineer will be hired in September of
this year.
Personnel Plan
Year 1 Year 2 Year 3
Manager $60,000 $70,000 $80,000
Accounting Manager $42,000 $44,000 $46,000
Sales Staff $180,000 $200,000 $230,000
Software Engineers $85,000 $100,000 $104,000
Other $0 $0 $0
Total People 0 0 0
Financial Plan
The following is the financial plan for Crest Systems.
7.1 Break-even Analysis
The monthly break-even point is shown below.
Break-even Analysis
Assumptions:
Average Percent Variable Cost 67%
Estimated Monthly Fixed Cost $47,311
7.2 Projected Profit and Loss
The following table and charts will highlight projected profit and loss for the next three
years.
Pro Forma Profit and Loss
Year 1 Year 2 Year 3
Sales $2,488,000 $3,080,000 $3,720,000
Direct Cost of Sales $1,667,000 $1,970,000 $2,330,000
Other Production Expenses $0 $0 $0
Total Cost of Sales $1,667,000 $1,970,000 $2,330,000
Expenses
Payroll $367,000 $414,000 $460,000
Sales and Marketing and Other
$120,000 $160,000 $200,000
Expenses
Depreciation $0 $0 $0
Leased Equipment $0 $0 $0
Utilities $1,680 $1,680 $1,680
Insurance $0 $0 $0
Rent $24,000 $24,000 $24,000
Payroll Taxes $55,050 $62,100 $69,000
Other $0 $0 $0
Current Assets
Cash $132,109 $169,480 $490,587
Accounts Receivable $535,875 $663,382 $801,228
Other Current Assets $0 $0 $0
Total Current Assets $667,984 $832,862 $1,291,815
Long-term Assets
Long-term Assets $0 $0 $0
Accumulated Depreciation $0 $0 $0
Total Long-term Assets $0 $0 $0
Total Assets $667,984 $832,862 $1,291,815
Current Liabilities
Accounts Payable $317,483 $193,736 $231,677
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $317,483 $193,736 $231,677
Ratio Analysis
Industry
Year 1 Year 2 Year 3
Profile
Sales Growth 0.00% 23.79% 20.78% 5.80%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 33.00% 36.04% 37.37% 24.80%
Selling, General & Administrative
26.12% 26.01% 25.50% 15.60%
Expenses
Advertising Expenses 2.41% 2.60% 2.69% 0.50%
Profit Before Interest and Taxes 10.18% 14.55% 17.08% 2.70%
Main Ratios
Current 2.10 4.30 5.58 1.93
Quick 2.10 4.30 5.58 0.92
Total Debt to Total Assets 59.47% 30.40% 20.97% 54.90%
Pre-tax Return on Net Worth 90.25% 76.13% 61.75% 5.50%
Pre-tax Return on Assets 36.58% 52.98% 48.80% 12.20%
Activity Ratios
Accounts Receivable Turnover 3.48 3.48 3.48 n.a
Collection Days 55 95 96 n.a
Accounts Payable Turnover 6.14 12.17 12.17 n.a
Payment Days 27 40 28 n.a
Total Asset Turnover 3.72 3.70 2.88 n.a
Debt Ratios
Debt to Net Worth 1.47 0.44 0.27 n.a
Current Liab. to Liab. 0.80 0.77 0.86 n.a
Liquidity Ratios
Net Working Capital $350,501 $639,126 $1,060,139 n.a
Interest Coverage 28.45 64.38 128.71 n.a
Additional Ratios
Assets to Sales 0.27 0.27 0.35 n.a
Current Debt/Total Assets 48% 23% 18% n.a
Acid Test 0.42 0.87 2.12 n.a
Sales/Net Worth 9.19 5.31 3.64 n.a
Dividend Payout 0.00 0.00 0.00 n.a
Appendix
Sales Forecast
Month Month Month
Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9
1 2 10
Sales
Promerit
Inventory 0% $0 $0 $70,000 $80,000 $120,000 $120,000 $160,000 $160,000 $160,000 $140,000
Basic
Hardware 0% $0 $0 $54,000 $60,000 $75,000 $75,000 $105,000 $105,000 $105,000 $80,000
Software
0% $0 $0 $0 $11,000 $13,000 $15,000 $15,000 $15,000 $15,000 $10,000
Modules
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total
$0 $0 $124,000 $151,000 $208,000 $210,000 $280,000 $280,000 $280,000 $230,000
Sales
Direct Month Month Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month
Cost of
1 2 10
Sales
Promerit
Inventory $0 $0 $57,000 $60,000 $90,000 $90,000 $120,000 $120,000 $120,000 $90,000
Basic
Hardware $0 $0 $36,000 $40,000 $50,000 $50,000 $63,000 $63,000 $63,000 $50,000
Software
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Modules
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal
Direct
$0 $0 $93,000 $100,000 $140,000 $140,000 $183,000 $183,000 $183,000 $140,000
Cost of
Sales
Personnel Plan
Month Month Month Month Month Month Month Month Month Month Mont
1 2 3 4 5 6 7 8 9 10 11
Manager 0% $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,00
Accounting
0% $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,50
Manager
Sales Staff 0% $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,0
Software
0% $5,000 $5,000 $5,000 $5,000 $5,000 $0 $10,000 $10,000 $10,000 $10,000 $10,0
Engineers
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total
0 0 0 0 0 0 0 0 0 0 0
People
Total
$28,500 $28,500 $28,500 $28,500 $28,500 $23,500 $33,500 $33,500 $33,500 $33,500 $33,5
Payroll
General Assumptions
Month Month Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 7 8 9 10 11 12
Plan
1 2 3 4 5 6 7 8 9 10 11 12
Month
Current
Interest 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Rate
Long-
term
10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Interest
Rate
Tax
30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Rate
Other 0 0 0 0 0 0 0 0 0 0 0 0
Gross
$0 $0 $31,000 $51,000 $68,000 $70,000 $97,000 $97,000 $97,000
Margin
Gross
0.00% 0.00% 25.00% 33.77% 32.69% 33.33% 34.64% 34.64% 34.64%
Margin %
Expenses
Payroll $28,500 $28,500 $28,500 $28,500 $28,500 $23,500 $33,500 $33,500 $33,500
Sales and
Marketing
$10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000
and Other
Expenses
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0
Leased
$0 $0 $0 $0 $0 $0 $0 $0 $0
Equipment
Utilities $140 $140 $140 $140 $140 $140 $140 $140 $140
Insurance $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Payroll
15% $4,275 $4,275 $4,275 $4,275 $4,275 $3,525 $5,025 $5,025 $5,025
Taxes
Other $0 $0 $0 $0 $0 $0 $0 $0 $0
Total
Operating $44,915 $44,915 $44,915 $44,915 $44,915 $39,165 $50,665 $50,665 $50,665
Expenses
Profit Before
Interest and ($44,915) ($44,915) ($13,915) $6,085 $23,085 $30,835 $46,335 $46,335 $46,335
Taxes
EBITDA ($44,915) ($44,915) ($13,915) $6,085 $23,085 $30,835 $46,335 $46,335 $46,335
Interest
$819 $805 $791 $777 $763 $749 $735 $721 $707
Expense
Taxes
($13,720) ($13,716) ($4,412) $1,592 $6,697 $9,026 $13,680 $13,684 $13,688
Incurred
Net Profit ($32,014) ($32,004) ($10,294) $3,716 $15,625 $21,060 $31,920 $31,930 $31,940
Net
0.00% 0.00% -8.30% 2.46% 7.51% 10.03% 11.40% 11.40% 11.41%
Profit/Sales
Cash from
Operations
Cash Sales $0 $0 $31,000 $37,750 $52,000 $52,500 $70,000 $70,000 $70,00
Cash from
$0 $0 $0 $3,100 $93,675 $114,675 $156,050 $159,250 $210,0
Receivables
Subtotal
Cash from $0 $0 $31,000 $40,850 $145,675 $167,175 $226,050 $229,250 $280,0
Operations
Additional
Cash
Received
Sales Tax,
VAT,
0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0
HST/GST
Received
New Current
$0 $0 $0 $0 $0 $0 $0 $0 $0
Borrowing
New Other
Liabilities
$0 $0 $0 $0 $0 $0 $0 $0 $0
(interest-
free)
New Long-
term $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
Sales of
Other
$0 $0 $0 $0 $0 $0 $0 $0 $0
Current
Assets
Sales of
Long-term $0 $0 $0 $0 $0 $0 $0 $0 $0
Assets
New
Investment $0 $0 $0 $66,000 $0 $0 $0 $0 $0
Received
Subtotal
Cash $0 $0 $31,000 $106,850 $145,675 $167,175 $226,050 $229,250 $280,0
Received
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month
Expenditures
from
Operations
Cash
$28,500 $28,500 $28,500 $28,500 $28,500 $23,500 $33,500 $33,500 $33,50
Spending
Bill
$117 $3,514 $6,914 $106,227 $120,287 $163,927 $167,078 $214,580 $214,5
Payments
Subtotal
Spent on $28,617 $32,014 $35,414 $134,727 $148,787 $187,427 $200,578 $248,080 $248,0
Operations
Additional
Cash Spent
Sales Tax,
VAT,
$0 $0 $0 $0 $0 $0 $0 $0 $0
HST/GST
Paid Out
Principal
Repayment
$0 $0 $0 $0 $0 $0 $0 $0 $0
of Current
Borrowing
Other
Liabilities
$0 $0 $0 $0 $0 $0 $0 $0 $0
Principal
Repayment
Long-term
Liabilities
$1,688 $1,688 $1,688 $1,688 $1,688 $1,688 $1,688 $1,688 $1,688
Principal
Repayment
Purchase $0 $0 $0 $0 $0 $0 $0 $0 $0
Other
Current
Assets
Purchase
Long-term $0 $0 $0 $0 $0 $0 $0 $0 $0
Assets
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal
$30,305 $33,702 $37,102 $136,415 $150,475 $189,115 $202,266 $249,768 $249,7
Cash Spent
Net Cash
($30,305) ($33,702) ($6,102) ($29,565) ($4,800) ($21,940) $23,784 ($20,518) $30,24
Flow
Cash
$103,395 $69,693 $63,591 $34,026 $29,226 $7,286 $31,070 $10,553 $40,79
Balance
Current
Assets
Cash $133,700 $103,395 $69,693 $63,591 $34,026 $29,226 $7,286 $31,070 $10,553 $
Accounts
$0 $0 $0 $93,000 $203,150 $265,475 $308,300 $362,250 $413,000 $
Receivable
Other
Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $
Assets
Total Current
$133,700 $103,395 $69,693 $156,591 $237,176 $294,701 $315,586 $393,320 $423,553 $
Assets
Long-term
Assets
Long-term
$0 $0 $0 $0 $0 $0 $0 $0 $0 $
Assets
Accumulated
$0 $0 $0 $0 $0 $0 $0 $0 $0 $
Depreciation
Total Long-
$0 $0 $0 $0 $0 $0 $0 $0 $0 $
term Assets
Total Assets $133,700 $103,395 $69,693 $156,591 $237,176 $294,701 $315,586 $393,320 $423,553 $
Liabilities
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 M
and Capital
Current
Liabilities
Accounts
$0 $3,397 $3,387 $102,268 $114,825 $158,412 $159,925 $207,427 $207,418 $
Payable
Current
$0 $0 $0 $0 $0 $0 $0 $0 $0 $
Borrowing
Other
Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $
Liabilities
Subtotal
Current $0 $3,397 $3,387 $102,268 $114,825 $158,412 $159,925 $207,427 $207,418 $
Liabilities
Long-term
$100,000 $98,312 $96,624 $94,936 $93,248 $91,560 $89,872 $88,184 $86,496 $
Liabilities
Total
$100,000 $101,709 $100,011 $197,204 $208,073 $249,972 $249,797 $295,611 $293,914 $
Liabilities
Paid-in
$50,000 $50,000 $50,000 $50,000 $116,000 $116,000 $116,000 $116,000 $116,000 $
Capital
Retained
($16,300) ($16,300) ($16,300) ($16,300) ($16,300) ($16,300) ($16,300) ($16,300) ($16,300) ($
Earnings
Earnings $0 ($32,014) ($64,018) ($74,312) ($70,597) ($54,971) ($33,911) ($1,991) $29,939 $
Total Capital $33,700 $1,686 ($30,318) ($40,612) $29,103 $44,729 $65,789 $97,709 $129,639 $
Total
Liabilities $133,700 $103,395 $69,693 $156,591 $237,176 $294,701 $315,586 $393,320 $423,553 $
and Capital
Net Worth $33,700 $1,686 ($30,318) ($40,612) $29,103 $44,729 $65,789 $97,709 $129,639 $