Statement of Purpose Accounting and Management

It is difficult to understate the importance of Accounting in companies and the business world as a
whole. It is because of my recognition of the importance of accounting that I have decided to seek
further education and a career in this field. After careful consideration, it has become clear to me that
developing a successful career in accounting in the modern business environment requires advanced
training in accounting and related subjects. I am motivated to study in your masters program in
Accounting and Management by an awareness of the ever-changing reality of the business environment
and the need to upgrade my own expertise and professional abilities. I am a native of [country], an Asian
island with a trade-oriented economy that is increasingly focused exporting to markets in Europe and
North America. Many outstanding scholars from my country have studied abroad to hone their skills
with foreign teachers and classmates, and this has been instrumental to the progress of my countrys
economy. I hope to follow suit, broadening my international perspective, improving my language skills,
and refining my knowledge of accounting.

I majored in the Department of Mathematics at National Good University, one of the top ten universities
in all of [country]. I chose this major due to my belief that math is the foundation of academic and
professional development. My department offered us comprehensive training in diverse fields such as
computer science, mathematics and social sciences. With my extensive foundation in mathematics, I am
convinced that I can cope well with the demands of your masters program. I also took elective
management classes, including Management and Economics, while in the university. My academic
experiences impressed upon me the importance of accounting in the modern business world, as well as
the crucial role played by management in the ultimate direction and success of a company. With my
growing interest in the business world, my performance in the university steadily improved over my four
years of study. As my interest in these areas developed, it became clear that the pursuit of postgraduate
education in these areas, ideally in the USA, is the logical next step in my overall development.

In addition to my work in the classroom, I was an active member of campus. I have joined several
organizations since senior high school, in which I acquired a unique blend of experiences. Perhaps the
most memorable and valuable of all was my participation in the Department of Mathematics Student
Association. I was in the activity section, which organized many activities for the whole Department. I
organized the Departments large-scale end-of-year party, planning details of the event with my
partners and ensuring steady progress toward our goals. During the process of conducting these tasks,
conflicts inevitably arose. I worked hard, however, to coordinate with other members of the group and
developed contingency plans to address problems as they arose. This experience proved to be as
rewarding as it was challenging, and I expect that the leadership experience I acquired will be very
useful when pursuing further studies.
Given the importance of globalization in the management and development of companies, an education
that does not fully address the international and multicultural realities of the modern business world is
incomplete. I have therefore decided to pursue my degree overseas, as the expertise and facilities
offered in my countrys educational institutions are limited and thus unable to match the diversity and
multiculturalism available in the US. I look forward to meeting and interacting with people from diverse
backgrounds. The ability to listen and learn from others is crucial for professionals in all industries. Your
university, with its mix of people from different backgrounds, is a true microcosm of the international
business world and thus the ideal place in which to pursue a business-based education.

As the above shows, I am highly motivated and ambitious in pursuing my masters degree in the US. By
studying in your masters program, I hope to extend my vision and improve my English proficiency. After
completion of your masters program, I plan to return to [my country] and work for one of the leading
multinational accounting/finance firms as an accounting professional capable of dealing with a broad
range of people, companies, and financial situations. Your program in Accounting and Management will
enable me to achieve the goals I have set for myself. I expect to have a long career in this field and
benefit a wide range of companies. In this way, I hope to add to the general development of my
countrys economy and become a leading professional in my field.

Statement of Purpose - Art Education

As I prepare to earn my bachelors degree in Visual Art, I am eager to continue my education in the
most inspiring and challenging setting possible, which leads me to apply to your graduate program in Art
Education. Through postgraduate studies I hope to improve my creative abilities, broaden my point of
view, and cultivate the ability to be both an innovative artist and an influential teacher. In my native
country, however, the arts are often viewed as a diversion or a hobby rather than a serious field of
study, which is why I feel compelled to go to the US, where the arts are much more respected and
developed. Your graduate program, with its abundant resources and diverse student body, can give me
inspiration and training beyond what would be possible if I remained in my native country, and I am thus
very much looking forward to commencing my graduate studies.

As an undergraduate, I have cultivated the independent abilities that a creator must have. I view
artistic creation as a behavioral process of self-discovery and satisfaction, and it is therefore vital for
artists to observe the world around them. My professors have taught me how to complete an art
creation on my own, transforming the objects around me into my own creative language. I have
developed a particular interest in fine art and an aspiration to work as an arts educator in the future,
and I believe that the abilities that I have developed will help support my further research and creative
productions as a graduate student.

In addition to the courses I have taken, I have also been active in department activities and events. For
example, I the Exhibition Leader of the Departments Student Union, and I planned two exhibitions
during this time, including the Department Exhibition and the Faculty-Student Joint Exhibitions. In
addition, I served as the leader of the graduation exhibition tour, in charge of distributing tasks to crew
members and managing various details. I was also invited by a professor to volunteer in the
departments academic seminar, where my main role was to give guided tours of the exhibition and
distribute tasks to volunteers. These combined experiences made me a much more well-rounded
person, confident in my leadership and communication abilities.

With the above experiences, I consider myself thoroughly prepared for the challenge of further
studies in your graduate school. I am eager to learn from the talented professors and inspired students
there, while at the same time adapting to a new culture, which will help open my mind and give me new
perspectives. After completing my studies, I would ideally hope to work for a period in the USA to
acquire practical experience in an international setting. In the long-term, I plan to return to my native
country and pursue work as an arts educator, using what I learn to inspire the next generation of artists.
I believe that a true artist can have a deep and long-lasting impact on society, and after receiving the
training you offer, I hope to begin working towards changing the conception of the arts in my home
country and the surrounding region.

Statement of Purpose - Art Education

As I prepare to earn my bachelors degree in Visual Art, I am eager to continue my education in the
most inspiring and challenging setting possible, which leads me to apply to your graduate program in Art
Education. Through postgraduate studies I hope to improve my creative abilities, broaden my point of
view, and cultivate the ability to be both an innovative artist and an influential teacher. In my native
country, however, the arts are often viewed as a diversion or a hobby rather than a serious field of
study, which is why I feel compelled to go to the US, where the arts are much more respected and
developed. Your graduate program, with its abundant resources and diverse student body, can give me
inspiration and training beyond what would be possible if I remained in my native country, and I am thus
very much looking forward to commencing my graduate studies.
 As an undergraduate, I have cultivated the independent abilities that a creator must have. I view
artistic creation as a behavioral process of self-discovery and satisfaction, and it is therefore vital for
artists to observe the world around them. My professors have taught me how to complete an art
creation on my own, transforming the objects around me into my own creative language. I have
developed a particular interest in fine art and an aspiration to work as an arts educator in the future,
and I believe that the abilities that I have developed will help support my further research and creative
productions as a graduate student.

In addition to the courses I have taken, I have also been active in department activities and events. For
example, I the Exhibition Leader of the Departments Student Union, and I planned two exhibitions
during this time, including the Department Exhibition and the Faculty-Student Joint Exhibitions. In
addition, I served as the leader of the graduation exhibition tour, in charge of distributing tasks to crew
members and managing various details. I was also invited by a professor to volunteer in the
departments academic seminar, where my main role was to give guided tours of the exhibition and
distribute tasks to volunteers. These combined experiences made me a much more well-rounded
person, confident in my leadership and communication abilities.

With the above experiences, I consider myself thoroughly prepared for the challenge of further
studies in your graduate school. I am eager to learn from the talented professors and inspired students
there, while at the same time adapting to a new culture, which will help open my mind and give me new
perspectives. After completing my studies, I would ideally hope to work for a period in the USA to
acquire practical experience in an international setting. In the long-term, I plan to return to my native
country and pursue work as an arts educator, using what I learn to inspire the next generation of artists.
I believe that a true artist can have a deep and long-lasting impact on society, and after receiving the
training you offer, I hope to begin working towards changing the conception of the arts in my home
country and the surrounding region.

Statement of Purpose - Chemical Engineering

[My country] has made great strides in terms of its technical prowess over the past several decades,
yet there is still considerable room for advancement in its chemical engineering field. In order to
contribute to the advancement and modernization of this field, I hope to study in your graduate
program of Chemical Engineering, obtaining a new conceptual understanding and professional
knowledge in this field. Chemical engineering encompasses a variety of fields, including from biological
chemistry and materials to environment management, and I am looking forward to learning more
advanced knowledge in all of these areas. At the same time, studying in your program will give me a
chance to broaden my outlook and learn of the differences between my native country and the West,
which will prepare me to think more creatively and independently in my career.
 My previous university studies of chemical engineering have prepared me for the challenge of joining
your school. As an undergraduate, I frequently took practical courses such as Computer Programming,
where I learned to solve problems by writing programs. I also enjoyed several experimental classes, such
as Unit Operations and Process Control Lab, where I accumulated a great deal of laboratory experience.
From working on projects and presenting the results, I developed good research skills and a better
understanding of theory, as well as improving my confidence in public speaking.

In the university, I also made a point to take part in many extracurricular activities, despite my busy class
schedule. For example, I volunteered in the Student Affairs Office, where I planned various activities,
edited their weekly newsletter, and interacted with students from different departments and
backgrounds. In addition, I served as a class representative for three years, dealing with students
problems and bridging the communication gap between administrators and the professors. Outside of
school, I worked part-time during vacations at a local bank, where I dealt directly with customers to help
solve various banking problems that arose. I strongly believe that in the importance of being well-
rounded, and these extra-curricular activities enabled me to develop into a skilled communicator with
advanced leadership and interpersonal skills, all of which will prove tremendously useful in your
graduate program.

I am confident that my academic background, combined with my experiences outside of the classroom,
gives me the maturity that I need to succeed as an overseas student. Studying in your Master of
Chemical Engineering program will give me a unique range of experience and expertise, and this will in
turn give me a tremendous advantage in my career. If given the chance to enter your school, I would
ideally like to take optional courses such as Public Utilities, Fundamentals of Electrochemistry, Energy
Materials, or Synthesis and Application of Nanomaterials, as these are closely related to my interests.
Moreover, I am looking forward to collaborating with students from different backgrounds, and the
chance to improve my English abilities while learning to live more independently will be indispensable to
me as I begin my career.

Regarding my future goals, in the short-term I plan to observe the development of chemical engineering
in a different country. After completing my masters degree and returning to my native country, I expect
to work either in the hi-tech industry or more conventional industries. Chemical engineers with cutting-
edge skills are in high demand here, and after completing your program I know that I will be armed with
the tools I need to achieve considerable success and make a lasting impact in this field. I view this career
as truly rewarding, and I thus sincerely hope you can grant me admission, as this is the next step on my
dream career.
 Statement of Purpose - Computer Science

We are currently in the midst of a technological and computing revolution that will drastically change
our lives and potentially redefine what it means to be human. I am very excited at the prospect of
devoting my long-term career to such a dynamic, fast advancing field. Ever since I was young, I have
enjoyed dabbling with computers and experimenting with different applications. Because my own
lifetime has essentially coincided with the rise of the modern computing industry, I can sense that there
are still tremendous developments to come in this field. It was natural for me to choose Computer
Science as my university major, and now, as I near the end of my undergraduate studies, it is my central
goal to continue my education in a more competitive, elite, and international environment.

There is only one logical destination for my postgraduate studies: the USA, a country which stands at the
center of the computing universe. The US has been the chief driver of innovation in computing, and the
most innovative and successful companies in this field are based there. Studying overseas in the US will
thus give me not only a greater range of professional skills but also a much broader, more international
perspective. Therefore, I am applying to join your MSc in Computer Science program, commencing in
the fall of 2013. I am convinced that I am well prepared for the challenges of studying in your masters
program because of my extensive academic and practical background, which I will describe in detail
below.

My academic experience thus far has provided me with a wide range of practical knowledge and skills
that will be immensely useful when studying overseas at the graduate level. As a high school student, I
excelled in courses related to physics, mathematics, and chemistry. I was fortunate during this time to
have teachers who saw my interest in these subjects and encouraged me to continue broadening my
scientific understanding and developing my analytical skills. It was due in large part to their guidance
and advice that I chose to major in Computer Science in the university. As an undergraduate, I found
that I deeply enjoyed learning about programming and systems analysis, and with my strong
mathematics background I performed very well in courses concerning calculus, statistics, and differential
equations. Now, in addition to my specialized knowledge of computer science, I have an appreciation for
the breadth of this field and the nearly endless possibilities for further study.

In addition to the courses that I have taken, I have been very active outside of the classroom,
participating in extracurricular activities and pursuing new experiences so as to push myself and
broaden my horizons. For example, I took some time to travel across Europe by myself, an experience
which, although at times difficult, ultimately made me a much more independent and confident person.
I am now comfortable adapting to new situations and interacting with people who are different from
 me, qualities which will be tremendously useful when studying in the USA. Furthermore, when a my
hometown was devastated by a natural disaster, I volunteered to help the victims as an organizer, which
involved raising money and providing food, blankets, and other supplies as needed. Aside from the
enhanced communication and leadership skills this experience offered me, what I most value is my
newfound understanding of the importance of service and helping those in need. Finally, in the
university, I was the publisher of the monthly newsletter of my department, a role I took on in order to
meet new people and learn a new range of skills. As these experiences show, I am highly motivated and
proactive at learning new skills and experiencing new things. This is precisely why I have decided to
continue challenging myself by studying for a masters degree in the USA.

Regarding my goals for the future, I plan to take what I learn in the USA and apply it to the computing
industry in my native country. This industry is rapidly growing and shows great potential, yet compared
to other, more advanced countries it is still in its relative infancy. By studying in your masters program
and possibly working for a short period in the USA, I expect to have the expertise, the perspective, and
the experience necessary to lead our industry to a new era. I also have many friends with similar goals,
and I hope that we can one day collaborate to put our country on the map as an innovative force in the
computing world.

Statement of Purpose - Design

In the design industry in [my country], the designers seldom have direct contact with clients, as they
tend to be focused exclusively on the content of their work. Instead, a salesperson communicates with
clients and then relays the pertinent information and requirements on to the designer. The end result of
such a system is that designers produce work in relative isolation of the actual needs of clients; the
work, while of high quality, suffers from the obstacles presented by the lack of communication between
designer and client. I have noticed such challenges in my own work, where the effectiveness of my
designs is often hindered by a lack of direct communication with clients, which can result in differences
between the clients expectations and the actual finished product. It is largely for this reason that I have
decided to pursue a masters degree in the USA, as I feel that the comprehensive education offered in
such a setting will instill in me the fresh ideas and skills that will allow me to transcend the limitations of
the design industry in [my country].

I earned my Bachelor degree in the Department of Advertising Design at Good University in 2000. This
school is renowned in the field of design, and I learned about advertising design, illustration, sketching,
and various other subjects related to this field. As I was initially relatively unskilled in design, I found the
content quite challenging, but as I progressed, I found myself building skills and learning to creatively
apply what I learned in classes. In 2003, I transferred to Great Universitys Department of
Communication Design. At the same time, I began working outside of school as a designer in an attempt
to use the concepts learned in the classroom and develop practical experience in designing. I received
high scores in the courses and gained considerable experience portfolios and research methodology. In
addition, the courses tended to require a great deal of group work, and I was fortunate to refine my
leadership skills during this time. Perhaps one of the most valuable aspects of my education was the
opportunity to develop these skills and learn to share and mutually develop ideas with others

Since the year 2005, I accumulated a wealth of professional design experience, through which I have
developed into a confident and effective designer. Upon graduating from the university, I decided to
seek work in the design field instead of pursuing further study, as I was eager to apply the theoretical
knowledge I had acquired in school in practical work settings. I initially worked as an entry-level designer
at Good Design Co., Ltd. I then advanced to the position of Deputy Director in the Design Department of
at Dream Design Company, where I was responsible for proposals, production, and communication with
clients. Due to my effective performance in this position, I was offered the position of Creative Director
at Five Design Co., Ltd., where I as in charge of monitoring design quality, submitting proposals, and
communicating with clients. I was subsequently offered the advanced position of Senior Graphic
Designer at Great Design Inc., where, as the top designer in the company, I had much flexibility and
responsibility for designing and communicating with clients. In the past four years, I have acquired
management and communication abilities, and I feel that my ability of communicating with customers
and producing designs to meet their specifications is one of the most essential roles performed by a
professional designer.

I have also become a member of my countrys Association of Graphic Design, in which I have been
involved with design research sponsored by the association. I have repeatedly sought participation in
design competitions both at home and abroad, in order to strengthen my abilities and further
accumulate experience. As shown in detail on my curriculum vitae, I have earned more than twenty
awards from several countries. Some of my works were retained as part of the permanent museum
collections in these countries, for which I am very proud. These experiences have been extremely
important in providing me with confidence and a broader viewpoint with which to approach the field of
graphic design.

Although I have over a decade of experience in design, I have decided that good design skills alone are
insufficient for achieving my goals. It is also important to have management and leadership capabilities,
as well as an understanding of international cultures and markets. Perhaps most importantly, designers
must have an awareness of how to best sell and market their work. In this way, designers are different
than artists; designers must be capable of integrating and understanding the desires of clients, as the
development of brand image is increasingly important. With good designs and extensive planning, it is
possible to produce high quality work while meeting and even exceeding customers needs.
Despite the great talent in the design field in my country, there are few globally recognized names there.
I have long believed that design industry in this country suffers not from a lack of talent, but from a
dearth of complete planning and management. Therefore, my goal in pursuing advanced education in
this field is to become one of the top designers in the world, and in this way, I hope to be able to
contribute to the overall progress and development of the design industry in my country.

Statement of Purpose - Economics

I am applying to your MSc Economics program for fall 20XX intake. With my background of academic
and professional experiences, I am confident that I have what it takes to stand out and excel in your
program.

My interest in economics can be traced back to the influence of my grandfather, who has owned a shop
since the 1940s. As a child, I often visited him and enjoyed helping in his shop. I saw how he decided
what products to stock, how he satisfied customers, and how he negotiated prices to remain
competitive. When studying economics in school, I was able to relate the concepts and theories I
learned to their practical, real-life implications in my grandfathers shop. As I ventured further into this
field, I grew interested in how these concepts apply not only to small or large firms but also to entire
nations and the global economy. Later, majoring in Economics at Goodwell University, I grew interested
in how these concepts apply not only to small or large firms, but also to entire nations and the global
economy.

Upon graduating from the university, I joined a transport organization, where I was able to apply what I
had learned as an undergraduate. As a Trainer in the Shipping Division, I undertook various cost control
measures to improve productivity and ensured that the safety guidelines were met. In the process, I got
hands-on experience and learned about how a large-scale firm such as this manages its economic affairs.
This has been a very instructive experience for me, as I have learned to adapt to a professional
environment and have seen that, through hard work, I am capable of achieving any goal that I set for
myself.

In my personal as well as professional affairs, I am driven by a belief in the importance of generosity and
giving back to ones community. I believe that the true meaning of life lies in giving happiness to others
while following your own ambitions at the same time. In keeping with this spirit, I have recently begun
devoting my free time to volunteering in the National Association of the Deaf, where I tutor students
and work to raise awareness and funds. This experience has also influenced my career goals, as I hope to
venture into teaching and have a positive impact on young minds. I am convinced that the subject of
economics is relevant to virtually every aspect of peoples lives; this is evidenced by the work of
Muhammad Yunus, founder of the Grameen Bank, who has proven that economists have the power to
affect meaningful change in their communities. I therefore view a profession in economics as a very
meaningful and inspiring career.

Although the education I have received thus far has been top notch, I am determined to study abroad
for my masters degree, for a number of reasons. The UK has a well-deserved reputation for excellence
in terms of its advanced academic programs, especially in economics, and it is an important leader in the
global economy. It Is vital that I gain international experience and familiarize myself with different
cultures at this stage in my career, and the diverse environment of your school is therefore ideal for me.
Perhaps most importantly, I know that I need to challenge myself if I am to continue progressing and
reach my full potential in this field. I am therefore committed to joining your challenging and renowned
program, putting forth all of my effort to not only receive the best education possible but also
contribute to your dynamic and diverse academic environment.

Statement of Purpose - Telecommunications / Communication Engineering

The Information Age presents us with tremendous possibilities as well as unique challenges, and my
decision to study communication engineering is motivated by a desire to contribute to the development
of this industry in the future.

My undergraduate studies of communication engineering proved highly instructive and inspiring.

Perhaps most importantly, the classes and laboratories I participated in helped to solidify my
determination to devote my long-term career to this area. The classes I took gave me a firm grounding
in the theory of electrical and communication engineering, and I was fortunate to study in a program
that was forward thinking, with professors who always pushed us to look to the future. In this
environment, I was also surrounded by highly motivated and visionary students, who challenged me to
rise to the best of my ability. As a result of my experience in the university, I never doubted that I would
continue my studies beyond the undergraduate level, as I understand the unparalleled value of learning
in a dynamic and research-based environment.

As I considered my options for postgraduate studies, the Master of Engineering in Telecommunications

program at Goodwell University has stood out for a number of reasons. The interdisciplinary nature of
the program is especially attractive to me, as this will give me a much broader, more practical
understanding of all aspects of telecommunications, including the business and regulatory aspects as
well as the engineering side. In addition, the hands-on focus of the program and the links to industry will
prepare me for long-term success. With the inherently international nature of todays
telecommunications industry, it is important for me to study in an international environment away from
 my home country, and doing so in one of the top engineering departments in North America will
certainly give me a unique advantage in my career pursuits.

After completing my masters degree, I expect to apply what I have learned to drive the communications
industry forward and thus benefit people and society as a whole. I will return to my native country and
seek work in the rapidly developing telecommunications industry, where this is currently a strong
demand for talented, experienced communication engineers, and especially ones with international
experience. By working in this context, I am confident that I can distinguish myself as a leader in my
profession and make many valuable contributions to the modernization of my country. This is a very
exciting time to be working in the communications industry, as technology is evolving quickly and new
applications are being devised constantly. If I can work at the cutting edge of this industry, I know that I
will have a career that is enriching, meaningful, and rewarding in the long term

Statement of Purpose - Product Design / Industrial Design

I first found my interest in product design while in high school, and ever since I have been
devoting my education and work to this field. I have always been a creative person, and I am fascinated
by the many opportunities for designing products that can improve peoples lives. However, in my
career in recent years I have been yearning to return to school and continue onto more advanced
courses related to product and industrial design. This is what leads me to your masters program. By
studying in the UK, I hope to broaden my artistic vision while honing my design skills, learning in a
multicultural environment and soaking up the inspiration from the diverse people in your school. With
my previous training and work experience, I believe that I will be a good fit for your program.

In 2011, I earned my bachelors degree in Creative Product Design from Goodwell University. As a
student, I received a broad education in product design, and I found myself especially interested in
courses concerning design thinking, such as mind maps, SWOT analysis, and cross-coordinate analysis.
Through the courses I took, I learned to observe problems and analyze them carefully before working to
solve them in the process of creating new products. Outside of class, I joined the English club, where I
worked to improve my English skills, and I had a minor in the Create Leadership Program, where I
enhanced my leadership abilities.

After graduating from university, I joined the graphic design company Krell Design, where I worked to
improve my visual and graphic design skills. I was involved with commercial packaging as well as
corporate image planning, and I enjoyed thinking outside the box and working with my colleagues there
on several design projects. After one year, I decided to return to the industrial design field, and I began
working at Anglawn Garden Products as an Industrial Designer. There, I needed to come up with a
comprehensive plan taking into account everything including the overall design, the features, and the
structure. I also regularly helped the clients and the factory to reach a consensus. We needed to discuss
every detail of the designs to assess their feasibility and solve production problems, and this was a very
instructive experience for me, as I learned about the practical challenges involved in developing and
producing a product.

In my future work, I expect to attach more importance to the problems and challenges of mass
production and production cost. In order to fully prepare for this career, I am committed to earning a
masters degree, acquiring more advanced knowledge and specialized skills in product design. I believe
that your masters program will give me a new outlook as well as a better understanding of different
design methods, which will help me to re-examine my designs through the eyes of people from different
cultures. After earning my masters degree, I hope to remain in the UK for a period and work in
industrial design, taking advantage of the opportunity to learn in a foreign working environment.
Eventually, I plan to return to my native country and resume my career, albeit with greatly enhanced
skills and prospects.

Statement of Purpose - Marketing

Marketing is the invisible force that propels the modern business world forward. With recent
advancements in communications technology, the marketing field has been revolutionized, with new
opportunities and new potential pitfalls. With the globalization of business, the success or failure of
international marketing campaigns is undeniably a powerful factor in the success or failure of modern
companies. In [my country], however, the field of marketing remains relatively underdeveloped and
neglected, however, and the educational opportunities are likewise insufficient for my goals. In contrast,
UK businesses place great emphasis on advertising and marketing, and the marketing techniques are
accordingly advanced and well-established in the UK. I am confident that, having exhausted many of the
training opportunities available in my country, the resources available in your postgraduate program in
the UK are ideal for taking my career to the next level.

I was initially attracted to the field of marketing because I find it to be a very dynamic and creativity-
based field. In addition, marketing is a fast-growing discipline, encompassing a wide area of activities
within the community. I was first exposed to marketing while studying for my Bachelor degree. While
studying business administration, I took courses related to marketing, such as International Marketing,
Advertising and Marketing Management. In addition to the lectures, we examined several case studies
and devised specific solutions for particular problems; through these courses, I grew familiar with the
basic theories and applications of marketing.
 Due to my coursework, I quickly developed great interest in the field of marketing. As a result, I sought
work as an intern at Goodwell Industrial Co., Ltd. during the summer vacation preceding my sophomore
year. I worked as a Quality Control Assistant, a role I would occupy for the next three semesters. In this
position, I gained a more in-depth and practical understanding of marketing, while I concurrently
learned about the theoretical side of marketing in the university. After graduation, I was promoted to
Quality Assurance Engineer and given increased responsibilities. Although I found this position
rewarding and challenging, I have decided that my academic foundation is inadequate for achieving my
career goals, and further training in your masters program will solidify my expertise and help me create
more international opportunities for companies such as this in my future career.

I have several concrete goals for my postgraduate experience in the UK. I hope to learn the latest
marketing techniques and theories, while also expanding my horizons and developing a broader, more
international outlook. I look forward to interacting with students of different nationalities and diverse
backgrounds, which will provide me with a deeper understanding of different cultures and mindsets.
Overall, I feel that these attributes of your masters program will help to increase my overall
effectiveness in the business world and give me a unique advantage in my future career.

I have chosen to study in the UK for several reasons. I have always had great interest in the richness of
European culture. In high school, I travelled to England and was in awe of the culture and environment.
The traditional aspects of the culture and the historical legacy of this country left a lasting impression on
me. Additionally, the field of marketing is well-established in the UK, and as a result, it is a suitable
setting for advanced training in this field. Britain, for example, is home to the world-renowned D&AD
Award, which promotes education programmes to advance the marketing and advertising industries
every year. Studying in such an environment will, I believe, put me on the path to success. Specifically,
joining the prestigious masters program offered by your school will give me the theoretical training,
practical experience, and access to resources that I will need to advance my knowledge.

After completion of the masters program, I plan to return to Goodwell Industrial Co., Ltd., and apply my
skills toward expanding their business beyond Asia and throughout Europe. Specifically, we plan to
develop markets in both Eastern and Western Europe, and I feel that the knowledge and experience I
gain in your masters program will be essential in helping the company expand and grow well into the
future. I am confident that the skills and expertise I have acquired through years of education and
employment have prepared me well for postgraduate study at your institution, and I am eager to apply
myself and develop my skills further.