Experience
Drive and direct the design and user experience of all interactions
between Sling Media products and user/customers. Sling Media is a
startup located in the Bay Area, which through their Slingbox product
created the “placeshifting” category.
Responsibilities include:
→ Direct all design efforts within the company
→ Create UI and User Experience strategies across multiple clients
(mobile, PC, Mac, Web) and touchpoints (packaging,
documentation)
→ Manage user research and the feedback cycle to provide feature
input into the product roadmap
Responsibilities include:
→ Ownership of UI development process
→ Management of User Experience team – Designers, researchers and
UI developers
→ Design and development of strategies that manage users across all
touchpoints within user lifecycle
→ Development of interaction pattern and visual style guides for the
Rearden Commerce platform
→ Hands-on creation of visual and interaction design
Responsible for leading the product design efforts and managing the
User Experience and Design (UED) team for Yahoo! Personals, a
division of Yahoo! Communications and Consumers Services. Yahoo!
Personals is the second largest online dating service in the category
and has the highest revenue of any premium service at Yahoo!. The
UED team consists of Interaction Designers, Visual Designers, User
Experience Researchers and Web Developers.
Accomplishments include:
→ Creation of user experience strategy including network integration,
competitive analysis, product usability and overall brand/user
experience quality
→ Management of multiple projects including development and
maintenance of core product as well as releases of product
differentiators
→ Key stakeholder in market and product requirements process
→ Development of key UED metrics and measurement processes to
consistently improve product quality
Accomplishments include:
→ The development of 2003 strategy plan and market strategy
→ Four-fold increase in revenues after first two quarters
→ Increased inter-disciplinary cooperation and integration of ideas
between Fitch studios: interaction, product, communications and
retail design
→ Introduced innovation through better knowledge management,
flexible processes and new ideas and technologies
→ R&D of new enabling technologies and testing of new standards
(WiFi, Bluetooth, RFID)
→ Led engagements and project teams for multiple Fortune 500
clients in the areas of automotive, medical devices and consumer
electronics
Accomplishments include:
→ Managed user experience strategy efforts on all interactive and
multi-channel projects
→ Developed framework and methodologies to converge traditional
direct marketing channels with the Internet
→ Created and implemented the “Experience ROI” framework which
calibrated business objectives with user needs by defining
functional cost/benefit metrics.
→ Developed multiple user research methodologies including video
ethnography, contextual inquiries and online usability
→ Identified and integrated enabling technologies such as RFID,
wireless, web services to meet business and marketing objectives
of clients
Accomplishments include:
→ GUI design, rapid prototyping, and usability testing of syndicated
applications
→ Increased integration between business strategy, user experience
and technology teams
→ Development and maintenance of methodology and consulting
framework
→ Practice leader in Customer Experience Management
Accomplishments include:
→ User research, both primary and secondary including contextual
inquiries and focus groups plus the management of use case
development for requirements elicitation
→ GUI development of administration and management systems with
JAVA Swing using Java IDEs
→ Participated in marketing/positioning strategy and investment
roadshows as member of management team
Accomplishments include:
→ User experience lead for numerous web and software development
projects across multiple industry verticals, technologies and several
Fortune 500 clients
→ IA lead on GUI development for mobile devices (WAP, WML)
→ Design of reusable business processes for e-commerce packaged
applications (ATG, Broadvision)
→ Development of corporate-wide best practices for IA, KM and
usability
→ Design of document/artifact standards for corporate methodology
→ Participation in the creation of several strategic models including
“Brand Experience Journey” and “360 Customer Experience
Management”
→ Instituting and disseminating of OOD/UML-based software
development methodology throughout northeast region
Accomplishments include:
→ Design and architecture of Ernie , Ernst & Young’s award winning
online consulting and knowledge management system
→ Design and architecture of Netscape’s first Enterprise Intranet
solutions
→ Architecture of American Express’ Financial Direct web site
→ Design of corporate knowledge management systems
Fordham University
New York, NY
1990 – 1992
B.A.
Major: Media Studies