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Journal of World Business 50 (2015) 417427

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Journal of World Business


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Accelerated internationalization and resource leverage strategizing:


The case of Chinese wind turbine manufacturers
Hao Tan a,*, John A. Mathews b
a
Newcastle Business School, University of Newcastle, Callaghan, NSW 2308, Australia1
b
Macquarie Graduate School of Management, Macquarie University, Sydney, NSW 2109, Australia

A R T I C L E I N F O A B S T R A C T

Accelerated internationalization is an important phenomenon in international business (IB), where it has


been linked mainly with studies of born globals and patterns of internationalization utilized by small and
Article history:
Available online 11 June 2014 medium-sized enterprises. Building on recent research on the (redened) concept of speed of
internationalization, we seek to extend the domain of accelerated internationalization to encompass
cases where large rms in certain industries from emerging markets such as China and India globalize at
Keywords:
Accelerated internationalization an accelerated pace. We utilize cases from the Chinese wind turbine manufacturing industry to illustrate
Speed of internationalization the process, and apply strategic reasoning based on resource leverage as a means of explaining such
Linkage, leverage and learning (LLL) phenomena complementing the extant frameworks based on microeconomic reasoning. We argue that
Green sector rms both approaches are needed to make sense of the important empirical phenomena revealed by
Earliness of internationalization examination of the patterns of internationalization exhibited by emerging market multinationals.
Born globals 2014 Elsevier Inc. All rights reserved.
Chinese wind turbine rms

1. Introduction increased from a mere 2.3 MW in 2007 to 430 MW in 2012, a


200-fold growth (Fig. 1). Chinese turbines are now sold in more
The rapid rise (and in some cases fall) of renewable energy than 19 countries, and according to BNEF, the top four Chinese
multinational companies from emerging economies in the wind turbine manufacturing companies accounted for 26.7% of the
international market is stunning. Firms from the Chinese wind world market in 2011 but falling back in 2012 to 16.6% (REN21,
turbine manufacturing industry, for example, have made a 2012).
spectacular debut on the world stage rising from nowhere in Despite the setback in 2012, the creation, expansion and
the mid-2000s to world market leadership by 2009.2 A number of internationalization of renewable energy companies from emerg-
Chinese wind turbine manufacturing companies have emerged as ing economies has been nothing short of explosive, and has caught
signicant players in the industry, four of which are now among the attention of scholars around the world (Zhang, Wang, Huo, &
the top ten wind turbine manufacturers in the world (Table 1). The Martinot, 2010). But so far it has elicited little comment from IB
growth of Chinese wind turbine manufacturing companies is scholars, with a few exceptions (Awate, Larsen, & Mudambi, 2012;
attributable not only to the explosion of Chinese domestic demand Pinkse & Kolk, 2012). Here we nd ample justication for
(with capacity installed now exceeding that of any other country), examining how rms from emerging economies globalize at an
but even more signicantly to their expansion into the interna- accelerated pace, and for framing the strategic reasoning to
tional market. According to the data from Chinese Wind Energy account for accelerated internationalization.
Association (AWEA), exports of Chinese wind turbines have In this paper, we focus on accelerated internationalization (AI)
as a distinctive pattern characterizing the international expansion
of emerging market multinational enterprises (EM-MNEs) and
* Corresponding author. Tel.: +61 2 4921 6748. explore its possible drivers, using Chinese wind turbine manu-
E-mail addresses: hao.tan@newcastle.edu.au (H. Tan), facturers as a case study. We ask two questions in this paper: (1)
john.mathews@mgsm.edu.au (J.A. Mathews). how to properly dene accelerated internationalization? and (2)
1
http://www.newcastle.edu.au/prole/hao-tan. What accounts for the phenomenon, especially in the case of EM-
2
As Lewis (2011) comments: It took rms in China, India and South Korea less
MNCs? Accordingly, our paper makes two contributions. First, we
than 10 years to go from having no wind turbine manufacturing experience to have
the ability to manufacture complete wind turbine systems that are state-of-the-art build on the recent research on speed of internationalization
and either already available or soon to be available on the global market. (p. 301) (Casillas & Acedo, 2013; Casillas & Moreno-Menendez, 2014;

http://dx.doi.org/10.1016/j.jwb.2014.05.005
1090-9516/ 2014 Elsevier Inc. All rights reserved.
418 H. Tan, J.A. Mathews / Journal of World Business 50 (2015) 417427

Table 1 in an accelerating fashion. We thereby aim to shed light on the


Market shares of top 10 wind turbine manufacturers, 2011.
debate over global competitive advantages of EM-EMEs and their
Rank Wind turbine Country of Global market internationalization (Cuervo-Cazurra, 2012; Hennart, 2012; Peng,
manufacturer origin share (%) 2012; Yamakawa, Khavul, Peng, & Deeds, 2013).
1 Vestas Denmark 12.9 We examine AI of EM-MNCs in the context of a renewable
2 Goldwind China 9.4 energy industry, namely the wind turbine manufacturing industry
3 GE Wind USA 8.8 in China. Compared with other industries, renewable energy-
4 Gamesa Spain 8.2
related industries have distinctive features and seem to provide a
5 Enercon Germany 7.9
6 Suzlon Group India 7.7 powerful test bed for theories of internationalization and global
7 Sinovel China 7.3 strategizing of EM-MNEs. This is so for at least ve reasons: the
8 United Power China 7.1 industries in emerging economies are recent (so that their entire
9 Siemens Wind Power Germany 6.3
trajectory can be evaluated); they are highly competitive while
10 Ming Yang China 2.9
Others 21.5
also being guided by national policy; they have surprisingly
spawned the creation of many EM-MNEs and promise to create
Total sales >40 GW many more; the role of technology development lies at the core of
Source: REN21 (2012). those EM-MNEs international success; and they are totally global
in both their operations and strategizing.
Chetty, Johanson, & Martn, 2014), and focus on change in the speed
of internationalization as a novel way to conceptualize accelerated
2. Re-dening accelerated internationalization as a distinctive
internationalization (AI). Unlike previous studies on AI, we believe
pattern of internationalization
the concept of AI should be kept separate from the concept of born
globals, because they have different dening characteristics. We
The term AI rst caught the attention of IB scholars (Oviatt &
re-conceptualize AI by focusing on the rapidity of internationali-
McDougall, 1997; Shrader, Oviatt, & McDougall, 2000) in the 1990s. It
zation and operationalize AI accordingly; while we see the
has been utilized particularly to emphasize the distinctive interna-
phenomenon of born globals as more concerned with the
tionalization patterns of small and medium-sized enterprises.3 In
earliness of internationalization.
Shrader et al. (2000, p. 1227), AI was dened as the phenomenon of
Second, we explore possible drivers of AI on the part of
rms engaging in the international business activities earlier in their
emerging market multinational enterprises (EM-MNEs) utilizing a
organizational life cycles than they have historically where the
resource leveraging perspective. While AI can be observed in
examples are overwhelmingly of SMEs. In previous studies, the
companies from both developed and developing countries, the
speed is considered a key dimension of AI, which commonly refers to
pattern appears more pronounced and evident among EM-MNEs in
time elapsed since the year rms were founded until the rst year of
recent years, as discussed intensively in the IB literature (Bonaglia,
exporting (Musteen, Fancis, & Datta, 2010; Pla-Barber & Escriba-
Goldstein, & Mathews, 2007; Yeoh, 2010; Yiu, 2011). As Deng
Esteve, 2006, p. 264). The concept of AI in this sense overlaps with
(2012, p. 319) puts it, AI is perhaps the most startling
other concepts in IB such as international new ventures (INVs) or
characteristic of EM-EMEs internationalization. A range of factors
born globals. In fact, AI has been used almost interchangeably with
can be suggested as possible driving forces producing AI by EM-
terms such as born-global, international new venture, global start-
MNEs, including those derived from the industry-based, institu-
up, international entrepreneurship, new venture internationaliza-
tion-based and resource-based views (Peng, 2009). In this present
tion and early internationalization in previous studies (Rialp, Rialp,
paper, we bring a strategic focus to bear on the issue, utilizing the
& Knight, 2005; Yeoh, 2010).
notion of resource leveraging as a key strategic factor enabling EM-
A recent stream of research has re-examined the concept of
MNEs to accelerate their internationalization. Utilizing the
speed in the internationalization process of the rm (Casillas &
Linkage, Leverage, and Learning (LLL) framework established by
Acedo, 2013; Casillas & Moreno-Menendez, 2014; Chetty et al.,
Mathews (2002, 2006a, 2006b), we argue that AI of many EM-
2014). As Autio, Sapienza, and Almeida (2000, p. 909) pointed out,
MNEs has been facilitated by their LLL strategies; the sequence is
speed of internationalization (SoI) could refer to both the time lag
characterized by forging initial linkages with established players,
between the founding of a rm and its initiation of international
and leveraging resources (technologies, skilled personnel, market
operations and the pace of its subsequent international growth;
access) from them. As this is repeated over and over again, so a
and the two concepts have not been sufciently distinguished in
process of organizational and economic learning is accomplished
the literature. While SoI in the latter sense is largely an under-
researched topic (Casillas & Acedo, 2013; Prashantham & Young,
2011), this dimension is considered critical to understanding
internationalization as a time-based process (Jones & Coviello,
2005). Thus Casillas and Acedo (2013) propose a typology to
classify different approaches to study SoI according to whether: (1)
the focus is on discontinuous or continuous changes; or (2) the
analysis is based on a short-term or long-term timescale.
Prashantham and Young (2011, p. 277) distinguish between initial
entry and post-entry speed of international new ventures (INVs);
and argue that such a distinction is particularly critical for the
long-term growth and success or failure of knowledge- and
technology-intensive INVs. Finally, in their comprehensive review
of the concept of SoI, Chetty et al. (2014, p. 2) conclude that most

3
This is despite that Oviatt and McDougall (1997) remarked that the
acceleration of the internationalization process in rms worldwide appears to
Fig. 1. Exports of Chinese wind turbines: 20072012 (MW per year). be a more pervasive phenomenon than INVs (i.e. international new ventures) and
Source: Based on CWEA (2013). thus called for studies beyond small and medium enterprises.
H. Tan, J.A. Mathews / Journal of World Business 50 (2015) 417427 419

studies lack a clear denition and discussion about the nature or of this internationalization process is on the choice of foreign markets
content of the concept [. . .]; and they argue that the common and the sequencing and staging of commitments to foreign markets;
measurement of the concept, namely the time to internationaliza- and over the process the rm becomes more established in the
tion, lacks a solid theoretical background and has limited content international market. A further feature of this behavioural approach
validity (p. 8). Therefore, Chetty et al. (2014, p. 2) dene SoI as the was to focus on the actual sequence of activities and the institutional
rms average rate of international expansion. form they took as a rm increased its activities in a chosen foreign
In this paper we explicitly relate AI to this redened concept of market though a sequence. The sequence typically starts tentatively
SoI, and operationalize AI accordingly. This recent stream of with limited foreign involvement such as indirect and direct
research on SoI makes important contributions highlighting a exporting, and then incrementally increasing its commitment by
critical aspect of internationalization. However, most studies have establishing a foreign sales subsidiary; and nally expansion of the
yet to develop explicit measurements for the concept (Chetty et al., subsidiarys activities to encompass production and other functions
2014). A few exceptions have employed mainly event-based such as R&D as its knowledge of the market grew.
measures concerning time intervals between key international A second distinctive internationalization pattern has been
operations of the rm (Casillas & Moreno-Menendez, 2014); found among many small and medium enterprises during recent
whereas measures that reect continuous changes of an interna- years that are termed born globals (Oviatt & McDougall, 1995;
tionalization process seem useful. Further, none of the previous Shrader et al., 2000) (Fig. 2b). It has been noticed that one of the
studies have focused on the change of SoI. The current paper seeks effects of globalization in the 1990s was that rms could operate
to take the research one step further on these fronts. on a global basis almost as soon as they were established by
As the term acceleration literally suggests, we argue in this drawing on resources made available around the world, and by
paper that a more appropriate dening characteristic of acceler- dispensing with much of the baggage carried by more established
ated internationalization should be the change of rapidity of rm rms. These born global rms almost bypass internationalization
internationalization at a given time or over a certain period of time, as a process since they are started and operate from day one in
rather than the earliness of internationalization as previous global markets as global players, servicing their customers
studies emphasize. This would be consistent with wider practice. wherever they are to be found (Rialp et al., 2005).
In Newtonian physics, for example, the term acceleration is We focus on a third pattern of internationalization in this paper,
dened as the rate at which the velocity of a body changes with namely accelerated internationalization (AI) which focuses on the
time, as expressed as follows: change in speed of internationalization (Fig. 2c). AI can feature as a
rapid expansion of foreign sales as a proportion of the total sales by
the rm, but may also be reected in signicant international
Dv involvements in other forms such as aggressive cross-border
a
Dt mergers and acquisitions (M&As) (Sun, Peng, Ren, & Yan 2012), or
international sourcing for technologies and materials through
channels such as contracting or licensing arrangements, joint
Dv ventures and collaborative R&D (Lewis, 2007, 2012; Mathews,
a lim 2002). Firms that experience AI are not necessarily young or small.
D t ! 0 Dt

where a and a are average and instantaneous acceleration 2.1. Operationalization of AI


respectively; Dv is the change in velocity and Dt is the change
in time; limDt ! 0 Dv=Dt is the rate of change of velocity over an Until recently measures for speed of internationalization (SoI)
innitesimal internal of time. as dened as the rms rate of international expansion had been
Consistent with this approach to dening speed (velocity) and rare, let alone the change in speed of internationalization. Some
acceleration as the rate of change of velocity, we argue that the recent studies operationalize SoI by employing event-based
concept of accelerated internationalization in IB should then focus measures. For example, Casillas and Moreno-Menendez (2014)
on the change of pace or speed of internationalization of the rm, measure SoI based on the time between signicant international
rather than on the timing of its rst foreign market entry. As we will operations of the rm such as acquisitions of a foreign rm,
describe in our case studies below, rapid internationalization of a creation of foreign subsidiaries or joint ventures, establishment of
rm may take off after the rm has been founded for many years. In strategic alliances and so on. Similarly, in Gao and Pan (2010), the
other words, an established rm may accelerate its internationali- pace of rms sequential foreign market entries is measured with
zation, as observed with a sudden expansion of international the time interval between the entries. Morgan-Thomas and Jones
operations. The international expansion may then slow down after a (2009) determine speed of rms international growth using
period of rapid internationalization for reasons such as market several thresholds. For example, rms that achieve at least 50% of
saturation or organizational costs and complexity associated with a revenue from overseas markets in less than 10 years from the
high degree of internationalization. In many cases, the pattern of initiation of internationalization are considered rapid exporters;
accelerated internationalization may be visually described with an and other rms are categorized as regular internationalizers or
S-curve. We believe that the particular period of drastic interna- reluctant internationalizers respectively, according to the pre-set
tional expansion should be referred to as accelerated internation- thresholds (Morgan-Thomas & Jones, 2009). For their part,
alization proper; and therefore, there is a need to distinguish the Prashantham and Young (2011) propose to measure the post-
phenomenon of AI from other internationalization patterns and entry speed based on country scope (i.e. number of countries) and
processes that have been widely discussed in the IB literature, international commitment (i.e. percent of international revenues).
notably the gradual (incremental) process of internationalization They do not provide further details as to how those two
and the born globals. A comparison of those three internationaliza- dimensions would be combined with the time factor to establish
tion patterns in their abstract forms is shown in Fig. 2. a measurement in their conceptual paper (Prashantham & Young,
Fig. 2a reects the notion of the Uppsala internationalization 2011). Finally, Chetty et al. (2014) develop their construct of speed
framework and describes internationalization as the perceived of internationalization based on two dimensions, namely speed of
sequence of stages passed through by rms as they gradually gain international learning and speed of international commitment,
more international experience (Johanson & Vahlne, 1977). The focus which are in turn measured with a number of latent indicators.
420 H. Tan, J.A. Mathews / Journal of World Business 50 (2015) 417427

Fig. 2. Three internationalization patterns.

As our redened concept of AI is concerned with the change in EM-MNCs? In previous studies, a number of determinants have
the speed of rm internationalization, we propose two measures been suggested ranging from factors at the level of individual
for AI, as follows: managers (such as managers attitude and international orienta-
tion), those at the rm level (such as the rms resources and
DDoI=Dt capabilities in learning and networking), and at the industry level
AI
Dt (such as the nature of the technology) (Pla-Barber & Escriba-Esteve,
DDoI=Dt 2006; Rialp et al., 2005; Weerawardena, Mort, Liesch, & Knight,
AI lim 2007). In more recent studies on SoI, a number of driving factors have
Dt ! 0 Dt
also been highlighted, ranging from experiential learning (Casillas &
where DoI is the degree of internationalization, AI is the Moreno-Menendez, 2014; Gao & Pan, 2010) to social capital and
acceleration of rm internationalization over a period of time absorptive capacity (Prashantham & Young, 2011). In their review,
Dt; and AI is the acceleration at a certain point of time. DDoI refers Casillas and Acedo (2013) categorize drivers of SoI into three groups,
to the change of degree of internationalization of the rm over a namely those at the individual level such as foreign experience, at the
period of time Dt; while limDt!0(DDoI/Dt)/Dt is the rate of the rm level including resources and location of the rm, and at the
change of DDoI/Dt at a point of time. In a DoI vs. time graph, AI at interorganizational level such as social network and international
any point of time can be calculated based on the slope of the alliances. On the other hand, the conventional frameworks in IB such
tangent line at the point in the curve. The existing literature on as the OLI framework have focused on microeconomic reasoning to
internationalization of rm tends to measure DoI with indicators explain internationalization of rms. The eclectic framework of
such as the ratios of foreign sales to total sales (FSTS), the ratio of internationalization introduced by Dunning (1981) based on
foreign assets to total assets (FATA), or the number of foreign transaction costs reasoning emphasized three kinds of advantages
employees to number of total employees (FETE). Among those, that might ow to the internationalized rm, namely ownership,
FSTS is perhaps the most widely adopted measure of DoI (Chen & locational and internalization advantages. However, the eclectic OLI
Tan, 2012; Hitt, Tihanyi, Miller, & Connelly, 2006). framework does not seem to account for time-related aspects of
internationalization; and the strategic reasoning as to how rms
2.2. Accelerated internationalization of EM-MNEs and the driving especially those from emerging markets manage to rapidly
forces internationalize at some points of time is yet to be resolved.
The discussion of AI has been prominent in recent IB studies on
The key question is: what accounts for the phenomenon internationalization of companies from emerging or developing
of accelerated internationalization, especially in the case of countries. For example, Bonaglia et al. (2007) demonstrate that AI is
H. Tan, J.A. Mathews / Journal of World Business 50 (2015) 417427 421

both an outcome and an enabler for latecomer companies to build 20%


their competitive advantage in both home and international 18%
markets. Yiu (2011) focuses on rapid increase in outward foreign 16%
direct investment (FDI) by business groups from China; and 14% Tangent line lines
provides convincing explanations for the phenomenon by recon- at dierent points
12%
ciling the eclectic framework based on the ownership, location and

FSTS
10%
internalization (OLI) advantages with the more recent LLL
framework (Mathews, 2006a). Deng (2012) sees AI as primarily 8%
driven by a range of rm-specic and domestic institutional factors. 6%
By rm-specic factors, Deng highlights relational competence, 4%
learning capability, and networking as key advantages of EM-MNCs 2%
in facilitating their rapid overseas expansions. In their study on
0%
internationalization of Czech SMEs, Musteen et al. (2010) also
reveal that the international network of SME CEOs has signicant
impact on the rms internationalization outcomes including the
speed and performance of internationalization. Finally, Sun et al.
(2012) focus on cross-border mergers and acquisitions (M&As) as a FSTS logisc model
key instrument employed by EM-MNCs from China and India to
Fig. 4. Illustrating the calculation of AI at a given point of time.
achieve rapid internationalization. They argue that the phenome-
non cannot be fully explained by a single framework in the current
IB literature, for which they integrate the comparative advantage company websites, media interviews and media reports. China has
theory with Dunnings OLI paradigm to better understand the now installed more wind capacity than any other country in the
phenomenon. We shall return to this discussion in Section 4. world, growing from just over 1 GW in 2005 to approximately
62.4 GW of cumulative wind capacity by the end of 2011, or about
26% of the total installed capacity in the world (REN21, 2012). This
3. Case study: internationalization of Chinese wind turbine provides the background to the rise of Chinese wind turbine
manufacturers manufacturing companies, where several rms rapidly interna-
tionalizing during the past several years, notably Goldwind and
In this section, we examine internationalization of Chinese Sinovel, as indicated by the companies foreign sales as a
wind turbine manufacturers based on secondary data from a range proportion of their total sales (Fig. 3). Although both companies
of sources, including industrial associations, corporate reports, and their predecessor companies have been founded for years, they
had little presence in the international market until recently; and
a. Goldwind have emerged as EM-MNEs in the global wind turbine market
18% within just several years. As shown in Fig. 3, the ratio of the foreign
16% sales to the total sales (FSTS) in both companies has grown rapidly
since 2010 when their internationalization took off. The FSTS index
14%
of Goldwind reached more than 15 percent in 2013 within just
12% three years from almost nothing prior to 2010. Even more
10% drastically, the FSTS of Sinovel increased from zero in 2010 to
FSTS

8%
42 percent in 2013. Based on the measure we proposed earlier, the
average acceleration of internationalization of Goldwind between
6%
the Dec. 2007 and the June 2013, for example, is calculated as an
4% increase of 15% in speed of internationalization over a period of 5.5
2% years, or 0.5% increase per year, per year. (Recall that acceleration
is an increase in speed of internationalization, where the latter is
0%
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 expressed as a % increase per year.) Similarly, that of Sinovel during
the same period is calculated as (42%0) as divided by a span of 3.3
b. Sinovel years, or 3.4% DOI per year, per year an acceleration rate which is
45% much higher than that of Goldwind for that period of time.
The acceleration of internationalization of the company at a
40%
given time can also be calculated. As shown in Fig. 4, we rst t a
35% non-linear, logistic curve to the data, as the current curves need to be
30% transferred to non-linear curves in order to determine the slope of a
25% tangent line at a given point.4 Based on the chosen model, the slopes
FSTS

of the tangent lines, or the acceleration of internationalization of


20%
Goldwind and Sinovel, can be calculated for various years.5 The data
15% suggest that the two Chinese companies have experienced positive
10%

5% 4
We chose a logistic curve with an upper boundary value of 50% to illustrate the
0% calculation. This is not only because in this case the model results in a higher R2 than
2006 2007 2008 2009 2010 2011 2012 2013 those of other possible models such as a power model or a compound model; but
also the model seems to reect an AI process better as we discussed in Section 2.
5
Fig. 3. Accelerated internationalization of Goldwind and Sinovel. FSTS = the ratio of At the end of 2008, 2009, 2010, 2011, 2012 and at the end of rst half year in
foreign sales to total sales of the company. 2013, the rates of acceleration for Goldwind are 0.44%, 0.99%, 1.70%, 3.50%, 6.30%
Source: Authors based on data available from the companies annual and half-yearly and 9.20% per year, per year, respectively. Similarly, the acceleration of
reports; the 2013 gures are based on the half-yearly reports of the companies in internationalization of Sinovel at the end of 2010, 2011, 2012 and at the end of
2013. rst half year in 2013 would be 0.007%, 0.56%, 30% and 12% respectively.
422 H. Tan, J.A. Mathews / Journal of World Business 50 (2015) 417427

acceleration in their internationalization in the past several years; contract to supply three 1.5 MW turbines to the Uilk wind farm in
and the acceleration of Sinovel is generally higher than that of Pipestone, Minnesota. Goldwind partnered with local rms to
Goldwind. We detail the internationalization process of the two develop the wind farm, importing its own turbines, and used this
companies below. experience to build a fully comprehensive US subsidiary, Goldwind
Goldwind was a rst mover in the context of Chinas efforts to USA, with an American CEO (Abrami & Koch-Weser, 2012).
build a windpower industry. It was established in the late 1980s in Goldwind now promotes itself in the US as a Chinese rm
the far-western province of Xinjiang as a small wind farm operator mastering German PMDD technology which is cost-effective, now
based on imported wind turbines. As the rst Chinese domestic being sold for less than $1 per watt. Goldwind USA has its
wind turbine producer, the company started to manufacture wind headquarters in Chicago, and by 2012 it had sold around 300 MW
turbines in 1998; and soon started its own R&D on the 600 kW of PMDD turbines, the largest order being the Shady Oaks project in
wind turbines based on foreign technologies, an effort that was Illinois rated at more than 100 MW. The role of linkage with foreign
supported in the Ninth Five-Year Plan by the Ministry of Science rms and leveraging knowledge and market access from them is
and Technology as one of the State-funded key projects. Goldwind clear in the companys strategy.
was Chinas largest wind turbine manufacturer and the second The companys exploration sales strategy, which is featured
largest in the world in 2011 in terms of annual sales, spanning all with directly investing in local wind farms in foreign countries and
aspects of the business. The company sold its rst domestic wind equipping the wind farms with its own products, has enabled the
turbine in 2000; and in 2004 it took a big step by winning a company to achieve substantial exportation and establish its
government contract to supply 60 turbines to the 100 MW Yuedian reputation in a relatively short period of time (Sun & Yang, 2013).
wind farm. It went on to establish a nancing subsidiary which also The company has adopted the same strategy in Chile, Australia,
developed wind farms of its own, while improving its capabilities Romania, Panama and other countries. By 2012, Goldwind had sold
in turbine construction. For this purpose, Goldwind has been a almost 672 MW of wind turbines to over 16 foreign countries; and
successful practitioner of technology licensing, utilizing German the foreign sales accounted for 15% of the companys total sales. A
sources. Initial forays were a license to the 600 kW turbine from timeline of the international development of the company is
Jacobs, a small German rm, and the 750 kW turbine from German shown in Fig. 5.
rm REPower (subsequently acquired by Indian rm Suzlon) Sinovel was founded in 2003 by a state-owned enterprise that is
allowing Goldwind to produce 600 kW and 750 kW turbines in long established in the heavy machinery industry. By 2012 it had
1999 and 2001. Goldwind went on to absorb this technology and risen to become one of the largest wind turbine manufacturing
move to collaborative R&D ventures, such as joint design of companies in China and in the world in terms of cumulative
1.2 MW turbine with German rm Vensys, which it subsequently delivered wind power capacity. The company was the rst to
came to control, acquiring a 70% stake. Through these means it was introduce and localize the mainstream 1.5-MW wind turbine
able to indigenously innovate to produce its own turbines, technologies in China based on foreign technologies, and later
particularly those with Permanent Magnet Direct Drive (PMDD) successfully developed its own 3-MW land and offshore wind
technology, which eliminates the need for gearing. This could well turbine technologies. Sinovel leapt to prominence in China in 2007
become the dominant technology in the industry, particularly for when it won the contract to supply turbines to Shanghais offshore
offshore turbines, and Goldwind as its key practitioner. windpower project, the Donghai Bridge Offshore 100 MW wind
Goldwind internationalized at a relatively late age in terms of farm. Sinovel worked with Windtec (a subsidiary of AMSC) to
the foreign sales, winning its rst international order from Cuba in develop leading-edge 3- and 5-MW turbines (bypassing the
2008 and opening its rst overseas sales ofce in Australia in 2009. kilowatt stage), and by 2010 it had supplied all 34 offshore
The company then secured a foothold in the US by winning a turbines to the Donghai Bridge project with its own MW-power

2013
2011-
2012 Won contracts from
Thailand, Turkey, Romania,
Pakistan, Panama, Chile
and other
Supplied 47 wind turbines countries/regions
to a wind farm in Chile;
2009- started to operate a wind
farm in Australia with 165.5
MW of capacity; signed a
2010 strategic cooperaon
agreement with the
Chinese Development Bank
Sold 1.5 MW in Europe; with US$ 6 billion credit line
2006- operated a wind farm with to expand overseas
a capacy of 4.5MW in markets
2008 Minnesota, US; won
contract of to supply 50
Prior to MW of wind turbines in
Ethiopia; signed the
2006 Set up a R&D and
agreement with Inneon
for sourcing the core
assembling subsidiary in module technology.
Germany in 2006; Aquired
Run wind farms with a 70% stake of the German
imported wind turbines rm Vensys in 2008 for
from Denmark and Euro 5million; exported a
Germany since 1980s. wind turbine to Cuba as the
Started R&D and rst Chiense wind turbine
manfucturing wind turbines sold to overseas markets
based on the Germen
technology.

Fig. 5. Timeline of the international development: Goldwind.


Source: Authors, based on corporate reports, company websites and media reports.
H. Tan, J.A. Mathews / Journal of World Business 50 (2015) 417427 423

machines. Since then Sinovel has internationalized rapidly, announced a strategic partnership with Indias Reliance group to
opening sales and production points in several countries including develop wind turbines for the Indian market and beyond into
the US, Brazil, Sweden, Turkey, India and South Africa. In the US Southeast Asia. This South-South pattern of joint development is
Sinovel won a contract to supply a 1.5 MW turbine for a pumping surely one of the characteristics of the emerging MNEs from
station in Charleston, Boston. Sinovel has worked closely with the emerging markets. The company has R&D centres in both Denmark
US rm AMSC and its subsidiary Windtec, but in 2012 the two and the US, demonstrating its capacity to leverage knowledge
companies fell out; Sinovel has subsequently been embroiled in an resources from the developed world.
IPR-infringement suit with Windtec and AMSC. In 2011, the While the international sales of Ming Yang are much more
company won an order for 23 1.5-MW turbines in Brazil, an order modest than those of Goldwind and Sinovel, the company has
for two 3-MW turbines in Sweden, and two of the eight projects in recently shown signs of rapid expansion in the international
the rst round of government tender in South Africa. It is thus now market. In 2012, the company sold 33 sets of wind turbines to
a completely globalized company that can bid for contracts foreign markets, making the company the third largest wind
anywhere in the world albeit one with the liability of a lawsuit turbine exporter in China in terms of the number of turbines, or 5th
alleging IPRs infringement hanging over it. A timeline of Sinovels in terms of the total capacity of exported turbines. Although its
international development is shown in Fig. 6. revenue from foreign markets (RMB 13 million) represented less
Ming Yang by contrast is a private-sector rm that launched than 1% of its total revenue in 2012, it had more than 30% of non-
into the wind turbine manufacturing industry relatively late in current assets located in countries outside China by the end of
2006, based in Zhongshan in the southern Guangdong province 2012, suggesting a possible expansion of foreign sales in the next
(Pearl River Delta). Previously a relatively small manufacturer of several years. The timeline of its international development is
electrical transmission and distribution equipment, the company shown in Fig. 7.
became one of top 10 wind turbine manufacturers in less than ve There are certain common features present in the cases
years. Since 2010 it has been listed on the New York Stock discussed above. The primary features lie in the fact that, rst,
Exchange the rst Chinese wind turbine manufacturer to do so. It as latecomers they sought to establish capacity by tapping into
has collaborated with the German rm Aerodyn Energiesysteme to sources of technological knowledge. They utilize global sources
jointly develop turbines which have won German technical quality such as technologies to be accessed either through licensing or
certication. Ming Yang has leapfrogged to the lead technologi- through corporate acquisitions; they access knowledge from
cally, through its alliance with Aerodyn, and now offers 1.5 MW around the world through establishing R&D Centres in key
three-blade turbines and 2.5 MW as well as 3.0 MW Super locations; they deploy novel and well-adapted global expansion
Compact Drive (SCD) advanced two-blade turbines, while it has techniques such as the exploration sales; they utilize local
announced that larger 5- and 6-MW turbines for release in 2013, suppliers while operating comfortably through global value
and an even larger 12 MW model is said to be under development. chains; and they recognize other global rms as their primary
Ming Yang has established a strong manufacturing base and competitors rather than small domestic rivals. They launch
associated supply chain cluster at Zhongshan. The company taps aggressive marketing and sales in the international market once
into global knowledge networks through establishing R&D Centres they have certain capacity to compete with the global leaders in
in both Denmark (near Vestas) and in the US. In 2012 Ming Yang the industry. In this way, our case study rms demonstrate

2013

Foreign sales increased by


108% on a yearly basis; set
up subsidaries in Europe,
Aisa and Arca; shipped
2012 wind turbines to India, the
US, Sweden, Turkey and
others.

Set up a subsidary as its


internaonal invesment
plaorm; the rao of
foreign sales to total sales
2011 inclreased from less than 1%
in 2011 to 12% in 2012

2010 Successfully won contracts


in the US, Brazil, Sweden,
Turkey, India, South Africa
Signed a strategic and other countries; sales to
cooperaon agreement with overseas markets had an
the Chinese Development explosive increase, growing
Bank with US$ 6.5 billion by 10 thousand mes on a
credit line to expand yearly basis.
overseas markets; started to
establish a sales network in
the US, Spain, Canada,
Austrlaia and Brazil.

Fig. 6. Timeline of the international development: Sinovel.


Source: Authors, based on corporate reports, company websites and media reports.
424 H. Tan, J.A. Mathews / Journal of World Business 50 (2015) 417427

2013

2012 Entered an agreement with a


leading renewable energy
developer in Romania and
2009-2011 became the equipment
Acquried a 50% equity interest supplier for its 200MW wind
in GWPL in India for US$25 farm project
million. A framework
agreement involving up to USD
Set up a subsidiaray in the US. 3 billion of projects was signed
Entered strategic cooporave with its Indian partner; and its
agreements with several manufacturing wind turbines in
Chinese banks and was granted India to serve the local market
up to RMB 10 billion (US $ 1.6 is planned
billion) of loans and credit
facilies for its overseas
operaons
Fig. 7. Timeline of the international development: Ming Yang.
Source: Authors, based on corporate reports, company websites and media reports.

accelerated internationalization in their repeated exercise of Chinese wind turbine manufactures, suggesting that the cost
sequences of linkage and leverage, experienced as enhanced levels reduction has at least partially been driven by their aggressive
of learning. export that helps build up their production scale. This echoes the
observations by Awate et al. (2012) who see internationalization of
4. Discussion wind manufacturers such as Suzlon in India as being driven by
their pursuit of both output and innovation capabilities. Further, as
We are not claiming uniformity in the internationalization providers of substitute technologies for the traditional fossil fuel-
pattern of those rms in our case study; what we seek to explain is based electricity technology, companies in renewable energy-
the distinctiveness of the pattern of internationalization of some of related industries face great uncertainties in technological
the rms such as Goldwind and Sinovel. There could be a number development. In the transition from the fossil fuel-based energy
of factors driving the accelerated internationalization by EM-MNEs system to the renewable-based energy system, newcomers from
in the renewable energy-related industries. According to a emerging economies seem better able to capture the opportunities
traditional strategic analysis (Porter, 1980), several industrial as they are less locked-in the existing fossil fuel systems.
forces have greatly contributed to the rapid growth and From a more recent institution-based view in IB (Peng, Wang, &
internationalization of Chinese wind manufacturers. First, the Jiang, 2008), the national and international institutional environ-
strong demand of renewable energy-related products in the ments have been highlighted by scholars as a principal driver of
international market in recent years, especially that in European rapid internationalization by some Chinese wind turbine
countries, has provided a window of opportunity for their rapid manufacturing companies (Dai & Xue, 2014). For example,
internationalization. On the supply side, Chinese wind turbine government supports in a variety of forms such as subsidies,
manufacturers have taken advantage of their competitiveness in capital cost rebates, feed-in tariffs, tax credits and cheap loans by
terms of production cost. As shown in Fig. 8, the cost of wind state-owned banks have all played a role in promoting growth of
turbines produced by Chinese companies has fallen sharply since Chinese wind turbine rms in both domestic and foreign markets
2009. This coincides with the rapid internationalization of major (Yang and Pan, 2011).
However, the technological leapfrogging and the resulting
accelerated internationalization as achieved by companies such as
Goldwind or Sinovel are not universally seen among rms even
within the same industry and the same institutional environment.
Other Chinese wind turbine manufacturing manufacturers inter-
nationalize at a much slower rate than the national champions,
Goldwind and Sinovel. For example, United Power, a subsidiary of
the China Guodian Corporation which is one of the ve largest
power producers in China, started its export activity in 2011 and
sold 9 MW of wind turbines to the US market; but the company did
not achieve further exports in 2012 and 2013. This suggests that a
resource-based view (RBV) may be a more relevant theoretical
perspective in this circumstance. The RBV emphasizes the unique
bundles of resources and capabilities by individual rms as the key
determinants of their strategic behaviours and performance
(Wernerfelt, 1984). In this discussion, we thus focus on the
Fig. 8. Historical and projected cost reduction in wind turbines by Chinese
companies technology leverage as a key strategizing dimension
manufacturers. Note: the ofcial USD to RMB exchange rate ranged between 6.6 and
8.3 during the period 20042010. On average it traded at approximately 7.5 yuan
contributing to their accelerated internationalization.
per US dollar. Hamel and Prahalad (1993) created a sensation in strategy with
Source: ERI (2011). their notion that rms with ambitions to move to the lead in an
H. Tan, J.A. Mathews / Journal of World Business 50 (2015) 417427 425

industry, or to catch up with existing leaders and displace them, (e.g. skilled engineering staff, production equipment, patented
typically employ stretch goals rather than being content with t technologies) through linkage with existing players and utilizing
and put these stretch goals into effect through resource leverage. such links to leverage access to markets around the world. The
This description certainly ts advanced rms like Cisco, with their process can be repeated over and over again, with rms acquiring
capacity to externally leverage technologies via well-tuned greater effectiveness each time as they acquire more sophisticated
processes of merger and acquisition. It also matches the capabilities, i.e. through learning. We argue that this process is
circumstances of many EM-MNEs that start from behind, as clearly evident in the cases of the wind turbine industry in China.
latecomers, but have strong ambition to catch-up and even It is certainly the case that those rms internationalizing
overtake industry leaders. Building on this notion, Mathews (2002, rapidly have a resemblance to aspects of born global rms.
2006a, 2006b) developed the LLL framework to explain the source However, there are several important discrepancies. The literature
of competitiveness of latecomer multinational companies from on born global rms normally assumes that resources needed to
developing economies. In this paper, we advance this research by support accelerated expansion are available locally, or within
arguing that accelerated internationalization is an important contractual reach of the rm, and that it has no need to seek
aspect of this LLL process, as is evident in our cases of Chinese wind economies of scale as it expands since it is possible to outsource
turbine manufacturing companies. They all seemed to rst enter almost all aspects of running a business. The born global typical
the eld by forming various types of partnerships with companies cases therefore tend to characterize rms as minimal structures
from developed countries in order to tap into sources of based only on core competences; they are nimble, small players.
technological knowledge (linkage); they then quickly built their But this does not t the latecomer Chinese cases such as Goldwind
capability by capturing opportunities arising from the technologi- and Sinovel that follow a quite specic strategy of not reducing
cal and market dynamics and exploiting advantages of both its themselves to core competences, but instead expand to incorpo-
foreign partners and itself (leverage); and they learnt from rate as many operations along their value chain as they can, in a
technological leaders which ultimately lead to indigenous strategy of vertical integration. The interesting thing about these
innovation that are adapted to the local context (learning). Chinese green sector rms in general is that they look like giant
Facing great technological barriers by leading wind turbine versions of born global rms, with all the nimbleness displayed by
companies, an example of a leveraging strategy that Chinese smaller varieties but the strength and mass production power of
companies have employed is to establish licensing agreements the larger. However, by distinguishing between the AI and born
with second-tier foreign companies in the industry. Those smaller globals and by introducing the LLL framework to account for AI of
companies are more likely to share their technologies because Chinese green sector rms, we take one step further in the current
they have less to lose in terms of international competition, and discussion on internationalization of EM-MNCs (Bonaglia et al.,
more to gain in license fees (Lewis, 2007, p. 226). Chinese 2007; Hoskisson, Wright, Filatotchev, & Peng, 2013; Mathews,
companies also benetted from the local content policy that 2006a; Peng, 2012) both conceptually and in terms of the eld of
required 70% of the turbine content in concession wind power application.
projects to be made locally (Lewis, 2012). Due to this policy, foreign We recognize that there could be a dark side of accelerated
companies needed to form joint ventures with domestic manu- internationalization. Chetty et al. (2014, p. 1) remarked that rapid
facturers in order to enter into the vast Chinese market, and this international growth that occurs suddenly can be destabilizing for
provided local rms with opportunities to access leading SMEs as their resources are stretched and their conguration of
technologies in the industry. Chinese companies then complement capabilities are challenged. That certainly could be the case for
those key technologies with other existing advantages, such as acceleration of internationalization where rapid expansion into the
institutional supports from the home countries, growing domestic international market may be pursued not because of strategizing
markets and cost advantage in production. The object of the by the company but on account of misjudgement and/or self-
application of the resource leveraging strategy is to raise the interest of managers, and thus may result in negative conse-
technological capabilities within rms, so that they approach the quences for the company in the long run. As revealed in the Chinese
technological frontier, in a process described by Kim (1997) as solar PV industry, for example, some companies had to scale back
moving from imitation to innovation. As discussed above, this is their internationalization in the recent year; or in other words,
evident in the case of PMDD technology as introduced by they have been engaged into accelerated de-internationalization.
Goldwind, based on its joint venture with Vensys (Sun & Yang, The production of Chinese solar PV companies has been
2013). In these ways it can be seen that the LLL framework provides predominantly driven by global market demand since the
insight into the resource leverage strategies of these Chinese wind inception of the industry. That was in turn a result of government
turbine manufacturing companies, operating in catch-up mode.
The LLL framework was designed not to displace but to 25000 100%
complement existing microeconomics-based frameworks like OLI.
95%
The eclectic OLI account of the reasons for existence of MNEs and 20000
their potential advantages are timeless in the dual sense that 90%
they are durable and ever-lasting, because so fundamental, but at 15000
MW

the same time in the sense that they do not have time as one of their 85%
variables. Their insights endure in offering an explanation as to 10000
why rms might wish to internationalize and deploy their assets 80%
across borders. But they do not bring time into their consideration, 5000
75%
and thus have no means of distinguishing between normal and
accelerated internationalization. It is this time-based feature of 0 70%
latecomer internationalization that LLL strategic reasoning is 2005 2006 2007 2008 2009 2010 2011 2012
designed to address. It is in fact addressing a gap in IB frameworks
and provides an expedient means of plugging the gap, by Domesc installaon Exports Exports/Producon
complementing existing IB frameworks. The LLL framework Fig. 9. Accelerated de-internationalization of the Chinese solar PV industry.
identies the threefold process through which rms from Source of primary data: Chinas New and Renewable Energy Yearbook and the
industrializing countries might effect leverage of critical resources Ministry of Commerce, China.
426 H. Tan, J.A. Mathews / Journal of World Business 50 (2015) 417427

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