Describe two possible ethical issues that Sustainable Goods ( the company from
your Final Project) could face based on cultural differences that might lead to unethical
Analyze the two countries you selected for your Final Project. State at the top three
reasons that there would NOT be a business case for sustainability in each of your
countries (you need three reasons for each country). Support your analysis with scholarly
evidence. This is an opportunity for you to conduct a counter-thesis analysis and help
How would you measure how sustainable your Final Project company Sustainable
Goods business practices are? Cite at least three measures that you would use and how you
would collect the data (what data and how often you would collect it).
Ethical Issues that Sustainable Goods Company Could Face Based on Cultural Differences
among the employees. In turn, a well-functioning workforce guided by the principles of integrity,
transparency, and ethical standards promises high-performance rate is giving the organization an
opportunity to create a competitive advantage over the others (Kellen & Wolf, 2003). The ethical
issues based on cultural differences that the company may face include perceiving employees
from third world countries as incompetent to run the affairs of the organization. Also, treating
In the case of perceiving employees from third world countries as incompetent to run the
affairs of the organization, it opens an opportunity for mistreatment because of the where they
come from. As the organization is destined to open shop in one of the developing countries, it
needs to source and recruit the employee from the host country in a competitive merit
assessment. In turn, this will mitigate the problem as it assures of the qualifications and skills just
like any other employee in the organization undermining the escalation of unethical practices
Secondly, the point where one group of people is treated as the superior to the other, the
practices exists due to westernization and racism syndrome. The open challenge where the
workforce in third world countries are neglected at the expense of their developed nations'
counterparts emanates to the escalation of unethical practices (Pitta, Fung & Isberg, 1999). The
Sustainable Goods Company ought to draft policies that protect all its employees equally and
subjected to the standards. Also, there should be opportunities for managerial positions for the
An analysis of the case for sustainability in various countries has been key to influencing
the success of the organization's onset to their operations in different parts of the world. Firstly,
the analysis of no case for sustainability in Kenya would prevail due to various reasons that
control the business environment that facilitate the operations and success of the company. One
of the reasons for no case for sustainability is argued to be the ability of the country to regulate
the volatility of prices between the producers and suppliers as it's a free market economy
(Schaltegger & Ludeke-Freund, 2012). This may threaten the organizations operations as the
price of goods may be too high. Second, the escalation of corruption undermines the onset of any
M7D1: THERE IS NO BUSINESS CASE FOR SUSTAINABILITY
3
company in a new destination. Third, the political influence and their impact on the success of
In the case of the United States, the country has been strafed with high competitions
undermining start-ups to take off with a potential thrust for success. Second, there are many legal
obligations to conform with before being allowed to operate freely posting stringent measures
that monitor the operations of the company (Schaltegger, Ludeke-Freud & Hansen, 2011). Third,
the US market has highly sophisticated skills and expertise which are a good thing to impose a
case for sustainability for the company. But, on the contrary, the expertise is too expensive to
sustainability.
The sustainability of the companys business practices is measured in line with Critical
Success Factors (CSFs). The CSFs assists in monitoring and managing the business practices and
help assess their implications to the company (Lambert, 2016). The CSFs include a measure of
financial performance, customer relation and satisfaction, internal business process, creativity
and innovation, leadership, and achievement of goals and objectives of the company (Neely, Ed.,
2007). This allows Sustainable Goods to assess points of sound and weak business practices
giving the company an opportunity to improve their performance elevating their sustainability.
M7D1: THERE IS NO BUSINESS CASE FOR SUSTAINABILITY
4
References
Lambert, L. (2016). Measuring for Success: Focus on Key Areas to Reach your Goals, so your
http://www.business.vic.gov.au/marketing-sales-and-online/growth-innovation-and-
Neely, A. (Ed.). (2007). Business performance measurement: Unifying theory and integrating
Pitta, D. A., Fung, H. G., & Isberg, S. (1999). Ethical issues across cultures: Managing the
differing perspectives of China and the USA. Journal of consumer marketing, 16(3), 240-
256.
Short Introduction.
Schaltegger, S., Ldeke-Freund, F., & Hansen, E. G. (2011). Business cases for sustainability