RETAIL SUPPORT IN COLOMBIA

LEIDY LORENA CASTAEDA MORENO

OSCAR ACERO

PROFESSOR

UNIVERSITY OF CUNDINAMARCA

FACULTY OF ADMINISTRATIVE, ECONOMIC AND ACCOUNTING SCIENCES

ENGLISH IV

FACATATIV

2017
 DEFINITION

Retail is a type of trade that is characterized by retailing

The business in which the merchant sells directly to the final recipient of the product,
obtaining a profit for the difference between the purchase price and the sale. It is
also called retail trade.
The retail market in Colombia is formed by the large hypermarkets and chain stores
that offer consumers the categories of products presented above. The retail sector
with the greatest participation in the Colombian market, has a presence at the
national level, as is the case of the business group Exito, Metro and Olimpica.
EXAMPLES OF RETAILS
Supermarket

Department Stores
 Hardware Store
Pharmacies
Bookstores
CHARACTERISTICS OF RETAILS

1. To Attract customers by the location and design of the establishment.

2. They have extensive merchandise display to make it easier for customers to select
them.
3. They do massive publicity by means of frills, press, TV, etc.

This sector also includes the without establishment retail traders who carry
out their work through some of the following methods:

* Telemarketing of sales via Telefnica;

* Retail only by catalogue;
* Retail by electronic means (Internet, fax and e-mail);
* Door to Door sale
* Selling with products demonstration in households, and
* Sale through semifixed positions or vending machines.
ADVANTAGES OF THE RETAIL SECTOR IN COLOMBIA

The main advantage is that the big commercial chains represent a big
exhibition of its products.
Products marketed in retail are generally of good quality, which requires good
production processes, because they have quality departments that oversee
their suppliers.
They are entertainment venues that allow not only the satisfaction of the
material needs of the consumers but also that of the social necessities.
RETAIL IN COLOMBIA

Exito is the largest retail player in Colombia. Its revenues in 2016 reached $11.4
trillion and an increase of 6.1%. Participates with 35% of the total of the category. In
addition, the Exito generates 65.7% of revenue, followed by Surtimax with 14.4%.
During the month of November 2016, the real sales of retail trade grew in the five
cities studied. The largest growths were recorded in Medellin with 6.5%, Bogot with
5.4% and Cali with 5.0%.
 GLOSSARY

1. Merchant: comerciante
2. To Obtain: Obtener
3. Purchase: Compra
4. Department Stores: Grandes almacenes
5. Hardware Store: Ferreteria
6. Establishment: Establecimiento
7. Merchandise: Mercancia
8. Revenues: Ingresos
9. Retailing: Venta al por menor
10. Purchase price: Precio de compra
11. Greatest participation: mayor participacin
12. Bookstores: Librerias
13. To attract: atraer
14. Frills: Volantes
15. Press: Prensa
16. Telemarketing of sales: Telemercadeo de ventas
17. Households: Hogares
18. Client: Cliente
19. Support: Ayuda
20. Increase: Incrementar