KPI Dashboard

Factor Units Current

Product Revenue $million 270
Service Revenue $million 86
Product Revenue Growth $million 10
Service Revenue Growth $million 8
Gross Profit $million 26
Net Profit $million 8
Return on Capital Percentage 18
Effective Head Count Increase Percentage 10
Cost Per Employee $million 9
Revenue Per Employee $million 19
Sales Per Share $million 120
Earning Per Share $million 10
Dashboard
Benchmark Target
250 300
80 90
8 12
8 12
22 24
10 12
18 18
10 12
9 8
18 20
120 124
10 11
 Product And Service Re
Quarter Product Revenue ($Mil) Service Revenue ($Mil) 400
2008/1 140 40
350
2008/2 170 45
2008/3 200 50 300
2008/4 230 55
2009/1 260 50 250
2009/2 290 54
200
2009/3 250 52
2009/4 240 65 150
2010/1 256 40
2010/2 240 45 100
2010/3 230 85
50
2010/4 220 45
2011/1 250 65 0
2011/2 260 78 1 2 3 4
0 8/ 08/ 08/ 08/
2011/3 270 86 20 20 2 0 2 0 2
2011/4

Product And Service Reven

Quarter Product Revenue Growth ($Mil) Service Revenue Growth ($Mil) 50
2008/1 0 0
2008/2 30 5 40
2008/3 30 5 30
2008/4 30 5
2009/1 30 -5 20
2009/2 30 4
10
2009/3 -40 -2
2009/4 -10 13 0
2010/1 16 -25 /1 /2 /3 /4
-10008 008 008 008 009
2010/2 -16 5 2 2 2 2 2
2010/3 -10 40 -20
2010/4 -10 -40
2011/1 30 20 -30
2011/2 10 13
-40
2011/3 10 8
2011/4 -50
nd Service Revenue
400

350

300

250

200
Service Revenue ($Mil)
150 Product Revenue ($Mil)

100

50

0
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
0 8/ 08/ 08/ 08/ 09/ 0 9/ 09/ 09/ 10/ 10/ 10/ 1 0/ 11/ 11/ 11/ 11/
20 20 2 0 2 0 2 0 20 20 2 0 2 0 20 20 20 2 0 2 0 20 20

ervice Revenue Growth

50

40

30

20

10
Product Revenue Growth ($Mil)
0
Service Revenue Growth ($Mil)
/1 /2 /3 /4 /1 /2 /3 /4 /1 /2 /3 /4 /1 /2 /3 /4
-10008 008 008 008 009 009 009 009 010 010 010 010 011 011 011 011
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
-20

-30

-40

-50
 Gross And Net Profit Marg
Quarter Gross Profit ($Mil) Net Profit ($Mil) 30
2008/1 20 1
2008/2 25 2 25
2008/3 22 4
2008/4 24 5 20
2009/1 26 4
2009/2 24 7
15
2009/3 24 8
2009/4 24 9
2010/1 21 4 10
2010/2 26 9
2010/3 27 7 5
2010/4 21 9
2011/1 21 9 0
2011/2 21 4 1 2 3 4 1 2 3 4
0 8/ 08/ 08/ 08/ 0 9/ 09/ 09/ 09/
2011/3 26 8 20 2 0 2 0 2 0 2 0 2 0 2 0 2 0
2011/4

Return on Capital
Quarter Targetted (%) Actual (%) 2011/4
2008/1 18 10 2011/3
2008/2 18 12 2011/2
2008/3 18 14 2011/1
2008/4 18 15 2010/4
2009/1 18 14 2010/3
2009/2 18 17 2010/2
2009/3 18 18 2010/1
2009/4 18 19 2009/4
2010/1 18 24 2009/3
2010/2 18 19 2009/2
2010/3 18 17 2009/1
2010/4 18 19 2008/4
2011/1 18 19 2008/3
2011/2 18 14 2008/2
2008/1
2011/3 18 18
2011/4 18 0 5 10
Net Profit Margin

Gross Profit ($Mil)

Net Profit ($Mil)

2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
0 8/ 08/ 08/ 0 9/ 09/ 09/ 09/ 10/ 10/ 10/ 10/ 11/ 11/ 11/ 11/
20 2 0 2 0 2 0 2 0 2 0 2 0 2 0 2 0 2 0 2 0 2 0 2 0 2 0 2 0

n on Capital

Targetted (%)
Actual (%)

0 5 10 15 20 25 30
 Effective Headcount Incre
Quarter Targetted (%) Actual (%) 2011/4
2008/1 14 10 2011/3
2008/2 14 12 2011/2
2008/3 14 14 2011/1
2008/4 14 15 2010/4
2009/1 16 14 2010/3
2009/2 16 12 2010/2
2009/3 16 12 2010/1
2009/4 16 12 2009/4
2010/1 8 10 2009/3
2010/2 8 12 2009/2
2009/1
2010/3 8 10
2008/4
2010/4 8 5
2008/3
2011/1 12 10
2008/2
2011/2 12 10
2008/1
2011/3 12 10
2011/4 0 2 4

Cost and Revenue Per Em

Quarter Cost/Employee ($Thousand) Revenue/Employee ($Thousand) 2011/4
2008/1 9 10 2011/3
2008/2 10 12 2011/2
2008/3 10 14 2011/1
2008/4 9 15 2010/4
2009/1 11 14 2010/3
2009/2 11 17 2010/2
2009/3 11 16 2010/1
2009/4 10 12 2009/4
2010/1 8 10 2009/3
2010/2 9 12 2009/2
2010/3 9 11 2009/1
2010/4 9 12 2008/4
2011/1 7 17 2008/3
2011/2 8 18 2008/2
2008/1
2011/3 9 19
2011/4 0 2 4
eadcount Increase (%)
2011/4
2011/3
2011/2
2011/1
2010/4
2010/3
2010/2
2010/1
Targetted (%)
2009/4
Actual (%)
2009/3
2009/2
2009/1
2008/4
2008/3
2008/2
2008/1
0 2 4 6 8 10 12 14 16 18

evenue Per Employee

2011/4
2011/3
2011/2
2011/1
2010/4
2010/3
2010/2
2010/1
Targetted (%)
2009/4
Actual (%)
2009/3
2009/2
2009/1
2008/4
2008/3
2008/2
2008/1
0 2 4 6 8 10 12 14 16 18
 Sales and Earning Per S
Quarter Sales ($million) Earning ($Million) 2011/4
2008/1 140 10 2011/3
2008/2 140 12 2011/2
2008/3 140 14 2011/1
2008/4 140 15 2010/4
2009/1 160 14 2010/3
2009/2 160 12 2010/2
2009/3 160 12 2010/1
2009/4 160 12 2009/4
2010/1 80 10 2009/3
2010/2 80 12 2009/2
2009/1
2010/3 80 10
2008/4
2010/4 80 5
2008/3
2011/1 120 10
2008/2
2011/2 120 10
2008/1
2011/3 120 10
2011/4 0 20 40
d Earning Per Share
2011/4
2011/3
2011/2
2011/1
2010/4
2010/3
2010/2
2010/1
Sales ($million)
2009/4
Earning ($Million)
2009/3
2009/2
2009/1
2008/4
2008/3
2008/2
2008/1
0 20 40 60 80 100 120 140 160 180
2 0 /
8 1 S
a
E e
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n
i $
(
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0 0
2 4 0 6 0 0
8 1 0 2
1 0 4
1 0 1 6 0 1 0
8