Franchise Pack

What does a WafelWaffle Franchise

consist of? What do you get as a
Franchisee?
Who are So many people think of starting their own business - not just for the financial rewards

WafelWaffle?
but for the opportunity to be your own boss and run your own life. But the downside
is that although you get all the rewards, you also take the risks. Taking on a franchise
within a proven operation reduces those risks substantially. By joining WafelWaffle, you
can reduce them even more!
For many years I dreamt of having my own business, of starting
something new and building it up.
I am a Belgian living in the UK. Brussels waffles are such a wonderful,
What does it take to be a successful WafelWaffle
franchisee?
unique and versatile Belgian product. This interesting product, my
experience in retail and a general desire to make people happy
lead me to taking the step of starting WafelWaffle. After having done
marketing research I started looking for premises.
I knew that I wanted the cafe to be welcoming, warm and homely. Ambition, Enthusiasm, Integrity and a Strong Work Ethic
I also wanted the customers to feel that I was in contact with them in
an informal way, so the food preparation area had to be open to the Personal day-to-day Involvement in the Management of the Business
dining area. I chose warm colours and high quality materials to set
the tone, and as a result WafelWaffle has become something unique Financial Capacity to Operate the Business and Adhere to the
where people can eat sweet and savoury Belgian waffles, Business Systems and Procedures
homemade soup, where they can buy high quality Belgian treats,
where they can enjoy art and read poetry while eating a waffle, an
icecream Sundae, or where they can just come in and have an
excellent cup of Santos Coffee, Tregothnan tea, homemade hot
chocolate or a homemade lemonade. The term 'Bel
g ian Waffles'
cannot find a dates back to
"b irth c ertific the 16th Centu
ry, but histori
I am really proud of WafelWaffle, the Authentic Belgian Waffle Cafe, do know, howev ate" for the te ans
and I am looking forward to encourage and share my knowledge er, is that the rm 'Brussels W
Brussels somet term came in affle'. What
ime during th to ex they
e 19th Century istenc e in the area of
with the franchisees.
where the Bru . At the time
ssels Waffle w there were two
Agnes Boes people; and in as popu lar: at plac es
more intimate fa irs and even
Owner WafelWaffle and the then surroundings ts attended b
so-ca lled 'Wa - at home, in y many
Brussels that ffle houses'. M cafes, tea room
waffles were po oreo ver it was s
enjoyed in Hol pu lar - in th not only in
WafelWaffle aims to deliver a true, high-quality Belgian land, Franc e e same period,
crisp on the ou and Germany waffles were a
experience.As some of our customers tell us, After our visit to tside, but ligh . The Brussels lso
WafelWaffle we feel as if we have been on a holiday, as if we have or mea l when t and f luffy Waffle is disti
acc ompanied within, and is nctively
been abroad. It is the biggest compliment people can give us. N owada ys, B by a range of the perfect sn
russels Waffle sweet or sa voury ack
dishes of Belg s are rec ognised toppings.
At WafelWaffle, high-quality is the keyword; not only for our food but ium, and you as one of the
traditiona l re
also for the extra Belgian treats we are selling. For our food we use resorts, and in can enjoy waff g iona l
cafes and ic ec les in Belg ium
the best ingredients. We source them from Belgium whenever Eating Brussel ream parlours 's many c oast
s Waffles is a in a lmost ever al
possible, or we source locally. We are also proud of our English home, with fa lso very popu la y Belg ian c it
suppliers, such as Tregothnan, from whom we get a unique range of milies guardin r in the c omfo y.
Brussels Waff g their own re rt of one's own
excellent teas, some actually grown in Cornwall. les are assoc ia c ipes, but wher
tourist season, ted with ha vi ever they are ea
as many Bru n g a good time. ten,
WafelWaffle are now expanding and we have a variety of new in the Belg ia ssels Waffles During the su
franchise opportunities right now in several locations. If you n capita l, Bru are eaten at th mmer
These Belg ian ssels. e Belg ian c oa
want to join with us as we continue our expansion across the UK, treats are now st as
we would like to hear from you. by Belg ian A a va ilab le in B
gnes Boes in M rita in! Wafe
Belg ian Waff oreton-in-M lWaffle, esta
les, made to or arsh, is proud b lished
der using a tr to serve a uthen
easured famil tic
y rec ipe.
Business Support

As a franchisee, you will receive valuable, ongoing business support, including site selection, training,
marketing, new technology and more.
The Earnings Potential
What you can earn out of WafelWaffle Franchise is, in the final analysis, up to you: how hard you
Everyone working for WafelWaffle is an important player on the team. We believe in building personal work and how gifted you are. Its no different to anything else. But youll be surprised at how the
professional relationships with our customers and being polite and helpful at all times. We must make it easy numbers can stack up.
for people to do business with us.

Our aim is to provide a nationwide high-quality service to customers with an emphasis on personal service
and professionalism. We aim to build up a strong two way working relationship with all our franchisees, and
make the WafelWaffle name synonymous with excellence. Year 1 Year 2 Year 3
We have structured a comprehensive training programme covering every aspect of the business, designed to
fast-track you through all the operating procedures. All travel and accommodation for you and anyone Gross Income 44,000 52,000 60,000
accompanying you will be at your expense. As part of our planned ongoing development, we will be
providing support services to help you further your business aims and objectives, in addition to developing
the business as a whole.This franchise package includes: Overheads 22,000 23,800 25,800

Background to WafelWaffle, its services and structure Market knowledge

Net Profit 22,000 28,200 34,200
Company procedures Health & safety issues and responsibilities
Identifying potential customers and territory planning Selling skills * These projections are based on a 20-cover cafe and a sole operator with occasional help in busy periods.
Time management Running a small business
Monthly calls with Franchise Support Manager Quarterly review with Head Office
E-mail and web based information, ideas and news channel Head Office helpline It is important to emphasise that the above figures are projections provided for the purpose of illustration and are not intended to be a statement,
representation, warranty or guarantee of individual franchisee earnings. It is essential that (prior to entering into the franchise) you satisfy yourself
Sales & Marketing support & advice of the value of the investment you intend to make in terms of both time and money.

What kind of support can I expect

from WafelWaffle as a Franchisee?
We ensure that you are well equipped to start and grow your business. Training, ongoing business support and
a wide range of resources are available when you become The WafelWaffle Franchisee in your area.

One of the main benefits of Franchising is that it is a business partnership between Franchisee and Franchisor.
Head Office support is essential especially in the early trading days of the franchisee, and it will always be
readily available. In the early days there will be a very much hands on approach, gradually stepping back
and letting you, the Franchisee take complete control as you become more confident, professional and
experienced.

The operations manual contains all the information and know-how to run your own business successfully.
It will be your point of reference for everything you do. It is a step-by-step guide on how to run and operate
the business. This manual alone is worth the franchise fee.
Its a treasure trove of useful information and will
save you time and money every step of the way.
It is written in a clear way, following an easy to
understand format.

All the facts of the business without the fuss,

and all at your finger tips from day one.
 What you need
Satisfied Customers What do you need to be successful
as a WafelWaffle Franchisee?
Dont just take our word for it -
There is just no escaping the fact that running
read what our customers your own business can be hard work.
have to say... However, you are doing it for yourself
and the rewards of a WafelWaffle franchise
will be there for you to see from day one.
We have twin babies and a large pushchair. We were warmly welcomed If you possess the following attributes then
and the lady running the cafe rearranged the chairs to make room a WafelWaffle franchise could be just what
for us. We really enjoyed our waffles and drinks but the highlight of our you have been looking for:
visit was the lovely lady. Wed go in there again, just to talk to her. We
enjoyed our visit so much and it was all down to her amazing customer
service and warm, friendly manner. A willingness to work hard, because there
is simply no substitute for hard work.
A willingness to persevere, because there
Lovely homemade food, waffles like youve never eaten before, super will always be times when things dont
friendly owner couldnt have been more helpful, and gave lots of fuss go according to plan.
to our dog Otto! The desire to work for yourself, and take proper
control of your own destiny.
The desire to work with others who all share your
We popped by at lunchtime, covered in mud from our bike ride and commitment to the highest standards.
what a surprise! Lovely delicious gluten free waffles freshly made for us
and great tea and coffee too! The owner was very friendly and nothing
was too much trouble and we will be back very soon! Thank you. If everything youve read so far makes sense,
and you think that a WafelWaffle Franchise
is something you want to know more about,
A really lovely, inviting coffee shop with the best waffles I have ever we should talk further.
tasted! Thank you so much for your warm hospitality on mothers day
- we cant wait to come back!
Please Call:
The Franchise Manager, Rod
Stumbled across this gorgeous little cafe last month and have since
returned for amazingly light waffles, great coffee and warm hospitality.
Great value too. 22 for two waffles and four coffees.
on 01295 722846
Highly recommend!

Agnes wants to share the light style of waffles from Belgium and goes
to great lengths to do just that. Ingredients sourced locally and from
Belgium, all waffles made to order, accompanied by excellent (Belgian!)
coffee. I had the cheese and bacon waffle with coffee for lunch
as I work in Moreton - there is a choice of savoury or sweet waffles.
Visitors from other countries are made very welcome and can mark
their homeland on the huge world wall-map.

Visited today following a recommendation from a friend, lovely lunch,

homemade soup and a cheese and bacon waffle to follow, lovely
service, good value for money, will definitely visit again, thank you.
 WafelWaffle
17 Old Market Way
High Street
Moreton-in-Marsh
Gloucestershire GL56 0AJ
T: 07514649138
E: agnes@wafelwaffle.com
Facebook: WafelWaffle
Twitter: WafelWaffle
Google: Wafelwaffle