EYEWEAR TRAINING
Eyewear Terminology
Selling Eyewear
Face Shape & Colours
Selling Ceremony
Technical Sheet
Workshop
MARCOLIN
HISTORY & TRADITION IN EYEWEAR
MARCOLIN HISTORY & TRADITION IN EYEWEAR
1.750 Employees
650 Sellers
Temple
Bridge
Eye Rim
Endpiece
Nosepad
& Nosepad arm
Front Temple
Tip
EYEWEAR TERMINOLOGY
LENS
EYE-SIZE NOSE
CATEGORY
MEASURE MEASURE
A B
A: size
STYLE STYLE COLOR TEMPLE
NAME CODE CODE LENGTH
B: nose measure
On the inside temple of each frame several codes are marked to identify the identification of the main features of the model
That Tom Ford worked 10 years as
creative director at Gucci and at The
Gucci Group, before creating his own
homonyms brand in 2005?
ACETATE
Frame made of plastic cut from plastic sheets. This kind of frame is
highly resistant, flexible and thanks to the working process under
which it goes, it is provided with excellent quality.
Acetate is a natural plastic made from renewable, non petrol based,
cotton and tree pulp.
Its hypoallergenic and resistant to water.
INJECTED
Plastic frame, made with a special moulding treatment called
injection moulding.
The plastic material is heated and melted in a pressure cylinder,
then pressed with a piston and forced through a small nozzle
towards an eyewear-shape mould which can contain also metal.
Injected material is lighter than acetate.
Its incredibly elastic and flexible, very stable and retains its form.
As limit, injected frames are non-adjustable.
MATERIALS & LENS
METAL
Frame generally made with an alloy of nickel,
copper and zinc.
Each metal frames are treated with a galvanic
process, that leaves coating to prevent rusting.
In this way metal is resistant to corrosion and
sweat.
TITANIUM
Ultra light material, more durable than steel,
extremely flexible, corrosion-resistant and hypo-
allergenic
COLORING
Very important treatment for the quality and the
functionality of the sunglass lenses, because it limits the
penetration of the rays of a specific colour compared with
another. All filters offer UV protection.
POLARIZED
Lens with a special plastic film 0,03mm thick, which blocks
the blinding rays of glare that are magnified by flat shiny
surfaces such as snow, water, ice and hot pavement or
sand. It eliminates the haze and distortion of conventional
lenses.
PHOTOCROMIC LENSES
Lens that darkens and lightens automatically in response to
changing light
MATERIALS & LENS
SUNGLASSES ARE CATEGORIZED BY THE AMOUNT OF LIGHT ALLOWED TO PASS THROUGH THE LENS.
This is called the luminous transmittance. Sun lenses are lenses with a tinted filter to protect from sunrays.
It is important to recommend the right protection according to environmental conditions. The protection index, which
represents the darkness of the lenses, is indicated by a number on the temple of our sunglasses and guarantees the
high level of quality of our lenses.
MATERIALS & LENS
MATERIALS & LENS
4 or 6 Base Lenses:
The measure of the radius is 4 or 6. 4 Base Lenses
Frames that can mount this type of lenses are suitable for
tinted prescription lenses.
6 Base Lenses
8 Base Lenses:
The measure of the radius is 8.
Glasses that are very curved or wrap around the face are
not suitable for mounting prescription lenses 8 Base Lenses
MATERIALS & LENS
Clean one lens at a time, lightly but firmly holding the lens by
the edge of the lens being cleaned.
Wrap the cloth around both sides of the lens, holding it against
the lens with the thumb and index finger. Gently wipe the lens
clean with the microfibre cloth rubbing in a circular motion.
ROUND
A soft, gentle and circular face shape with
proportional width and length and little or no angles.
Choose: frames that make the face longer and thinner;
angular frames with a rectangular or geometric shape;
frames with higher temples.
Best frame shapes: rectangle, geometric.
OVAL
A face with balanced proportions and gently curved
jawline. The chin is narrower than the forehead and
cheekbones are typically high.
Choose: most styles fit this face shape.
Best frame shapes: most frame shapes work, as long
as they are proportioned to the size of the face.
FACE SHAPE
TRIANGLE
Triangle face is wide at the jaw and gradually becomes
narrower upwards through to the forehead.
Choose: frames with detailing on the upper portion; half-rim
styles that balance the jawline.
Best frame shapes: half-rim, soft shapes, soft cat eye shapes
for feminine style.
SQUARE
This face possesses a strong jaw line and broad forehead with
a wide chin and cheekbones and proportional length and width.
Choose: frames with soft curves; frames that are narrow.
Avoid: frames that are flat at the bottom,
angular and square styles.
Best frame shapes: round, oval, cat eye, aviator.
COLOURS
Warm Cool
COLOURS
WARM
COLOURS
COOL
STYLE IN EYEWEAR SUM UP
SELLING CEREMONY
SELLING CEREMONY
DOUBLE SQUARE
LOGO ON THE
FRONT DOUBLE WIRE THAT
RUNS ALONG TEMPLE
TWO EQUAL AND OPPOSITE MIX OF MATERIALS
IDENTITIES EMBRACING INCREASES CHARM
EACH OTHER
TWO PERSONALITIES
WHICH MERGE TOGETHER
LOGO ON PROFILE,
CREATED FROM
VOIDS
TECHNICAL SHEET - CLUSTER
DYNASTY PIERCING
TECHNICAL SHEET - CLUSTER
LOGOS
Age: YOUNG
Sexy
Funny
Looks cool in an unstudied way
Confident
Simple aehstetic
Focus on logo
Bold acetate
DQ0267
Style name: BARAK
Everyday lifestyle
Impactful shape for an unconventional look
Bold and strong lines
DQ0268
Style name: NEW ANDY
For all consumers who love to result up-to-date with
last fashion trend
Bold and strong lines
DQ5236
For all consumers who love to result up-to-date with
last fashion trend
Bold and strong lines
ADV CAMPAIGN FW 17
DQ0249
Style name: North
Gold metal detail on front and endpiece
Masculine colour palette for a rock style
Dedicated to independent and daring man
42
TECHNICAL SHEET
DQ0255
Style name: Cora
Fresh styles for a consumer that love to wear easy
but distinctive items
Stunning and original bridge for an eccentric style
Everyday lifestyle
DQ0256
Style name: Adrian
Fresh styles for a consumer that love to wear
easy but distinctive items
Stunning and original bridge for an eccentric style
Everyday lifestyle
DQ0257
Style name: Manga Punk
Dedicated to independent and daring
Strong style, massive frames
Wide surfaces and bold temples
Exclusive masterpiece created in line with the
FW16 fashion show
DQ5226
Colour pop in crystal or blue fluo contrasted with
more muted tones of black and Havana
Premium quality acetate affords resilient comfort
and a perfect fit
2 SOUL
Modern shape
DQ0117
Worn by Peter Fonda in Easy Rider, comes
back the iconic model with a unique and
distinctive look.
Design that combines metal and acetate in a
sophisticated way
Clean profile makes the model suitable for any
occasion
DQ0235
Style name: Arthur
Revisited pilot inspired on the successful DQ0214,
with acetate front for a perfect fitting and an
exclusive metal bridge
Refined work on front with a special stylish bridge
DQ0242
Style name: Tiffany
Impressive look
Unconventional mix between metal and plastic
material which conveys a really elegant effect
Daring mood for the woman with strong
personality
DQ0248
Style name: Saint
For consumers who love to result always up-to-
date with last fashion trends
Bold and strong lines which gives bravery to those
who wear it
DQ0253
Style name: Kourtney
Daring mood for the woman with strong
personality
Geometric and strong design for an impressive
look
DQ0254
Style name: Khlo
Daring mood for the woman with strong
personality
Geometric and strong design for an impressive
look
DQ5223
For woman who pays particular attention about
fashion tendencies and likes exclusive and classy
items
Unconventional mix between metal and plastic
material which conveys a really elegant effect
Dedicated to a self-conscious and glamorous lady
DESIGN
Age: MATURE
Fashion educated
Unique
Sexually Aware
Exuberant
Ironic
DQ0270
Style name: IVO
Refined working of the front for an unconventional
look
On trend masculine shapes with a stunning and
original bridge for an eccentric style
DQ0271
Style name: NOAH
Refined working of the front for an unconventional
look
On trend masculine shapes with a stunning and
original bridge for an eccentric style
DQ0273
Style name: Connor
Refined combination of materials which makes an
high-value product suitable for any occasion
Functional and fashion style
DQ0274
Style name: Baptiste
Timeless shape
Impactful double bridge with the new original design
DQ0280
Style name: Dean
Impactful double bridge in metal, especially for the
original top bar
Research on colour and material combination
DQ5239
Inspired by DQ0280
Impactful double bridge in metal, especially for the
original top bar
Research on colour and material combination
DQ5241
Unconventional mix between metal and plastic
which conveys a really classy effect
Original temples emphasizing the sophisticated look
DQ0246
Style name: Bruce
Innovative fresh style
Structure that combines different metals to create
a glamour and vibrant effect
DQ0247
Style name: Andreas
Innovative fresh style
Structure that combines different metals to create
a glamour and vibrant effect
DQ0250
Style name: Jamessun
Retr inspiration shape
The combination between materials makes an
high-value product suitable for any occasion
DQ0251
Style name: Kris
Cat-eye design for consumer with edgy personality
in continuous research of last trend piece
DYNASTY
Age: MATURE
Fashion educated
Unique
Sexually Aware
Exuberant
Ironic
80s inspiration
DQ0168
Style name: Elisabeth
Exclusive smart and refined style for the fashion
conscious woman who looks for unique item
Distinctive look through the winged cat eye shape
made precious by a cleaver decoration of crystals
that look like Swarovski
DQ0241
Style name: Amber
Rich acetate structure made precious by gold
metal on the front
Irresistible frame for the most smart-chic lady,
looking for exclusive and classy accessories
DQ0276
Style name: Linda
Cat-eye design for consumer with edgy personality
Alluring sunglasses in premium materials featuring
luxury dcor on the front
Original top bar in transparent shades for a bright
look
DQ0277
Style name: Eva
Flashy and brilliant color palette
Audacious shape for a confident woman
DQ5213
Dedicate to style-seeker woman
Extremly femminine shape
Really glamour detail on front thanks to the stone
DQ5221
Consumer who appreciate the mixing between
vintage and modern styles
The use of ultem gives to the glasses flexibility,
lightness and a clear design
DQ5235
Stylish and brilliant color palette
Audacious shape for a confident woman
Conceived for sensual lady, self-conscious and
glamour, who loves to be noticed
PIERCING
Age: YOUNG
Sexy
Funny
Irriverent
Wide shape
Bold acetate
TECHNICAL SHEET
DQ0278
Style name: Anna
Young and Ironic touch
New tubolar section temple
DQ0279
Style name: Federica
Young and Ironic touch
Original shape with a bold acetate top bar
New tubolar section temple