SBA COLLECTION
SS18 MAN PRE-COLLECTION
The SBA collection is not only a complementary offer to Dsquared2 RTW but
a strong commercial force that is continuously growing and becoming one of
brands core business. Furthermore, the longer selling life of the Pre-
Collection thanks to the deliveries timing, offer a great opportunity to
improve the sell-through and have great seasonal results.
For the Spring/Summer 2018 the overall offer was refreshed and enlarged in
every product category, presenting a strong consistent and consolidate
collection structure between Mens and Women's, targeting new costumers
while loyalizing actual clients with novelties and statement pieces.
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MAN SS18 PRE-COLLECTION
SHOES
The shoes collection is enlarged and refreshed presenting a wide product offer in terms of functionality, design colors
and materials, suitable for every type of clients and occasions. The overall offer was strategically divided as following:
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MAN SS18 PRE-COLLECTION: SPORT SHOES
HIGHLIGHTS
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MAN SS18 PRE-COLLECTION: SPORT SHOES
KEY NOVELTIES
SNEAKERS
NEW PLAQUE
OUTSOLE
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MAN SS18 PRE-COLLECTION: SPORT SHOES
KEY NOVELTIES
SNEAKERS
New Tennis
A new interpretation of the slip-on tux models is presented this season with this sleek and clean silhouette, set on the
lower box sole and decorated with all seasonal prints and colors to give an edgy-twist to the casual looks. Furthermore,
designed as a chic alternative, a more sophisticated version is proposed with materials that perfectly matches with
Dsquared2 classic evening offer. This new family is completed with a laced up model. Following the small leather goods
design, Dsquared2 logo is printed in gold on the laced-ups thong while all the leather pieces feature raw-cut edges in the
same color of the upper part.
Evening Offer
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MAN SS18 PRE-COLLECTION: SPORT SHOES
KEY NOVELTIES
SNEAKERS
Asylum
This family represents the fashion offer of the sneakers category with an utmost quality manufacturing. Finished
with metal hardware and set on the new box sole, this sneakers perfectly blends sleek and sporty in both
versions. The offer is extended with a wide option of materials and colors, suitable for day-to evening
occasions.
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MAN SS18 PRE-COLLECTION: FASHION SHOES
SEASONAL INTERPRETATIONS
HIGHLIGHTS
ABM0009 LUM0116
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MAN SS18 PRE-COLLECTION: FASHION SHOES
KEY NOVELTIES
ANKLE BOOTS
Rock Mood
Embracing a rocker attitude, this season the ankle boots offer was extended in two new families, mostly detailed with
harness or buckle straps. Crafted in Italy and finished with black-rapid construction technique, this ankle boots are Men's
wardrobe-essentials, perfect to wear with Dsquared2 denim collection for a casual yet rugged look. The Gibson family is
composed of three different models in brushed leather that feature squared toe shapes and a sole leather with 2cm pitch.
GIBSON FAMILY
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MAN SS18 PRE-COLLECTION: FASHION SHOES
KEY NOVELTIES
ANKLE BOOTS
Cleated Soles
Inspired from the scouts world, the previous Construction model has been restyled while new versions such as the Max
and Scout Boots have been introduced for a more edgy and rugged look. A chunky cleated sole presents functional
features as traction while also a e key style-detail that perfectly matches with the RTW collection themes. The scout boots
family presents the same structure of the Whistler boots, featuring a squared toe shape and contrasted seems.
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MAN SS18 PRE-COLLECTION: FASHION SHOES
KEY NOVELTIES
ANKLE BOOTS
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MAN SS18 PRE-COLLECTION:CASUAL SUMMER SHOES
SEASONAL INTERPRETATIONS
HIGHLIGHTS
NOVELTIES Enlarged and refreshed offer, perfect for the summer
NEW MODELS
season: From the beach to the city
FSM0002 FSM0005 Dune family update: Dsquared2 logo and best seller
patch were introduced
Seasonal interpretations: Statement Pieces
CONTINUATIVE FSM0102 FSM0103 FSM0101
MODELS Key Novelties: New brands trademarks for the
dune family and soles structures
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MAN SS18 PRE-COLLECTION: CASUAL SUMMER SHOES
KEY NOVELTIES
SANDALS
Perfect for the summer season, sandals offer was extended and refreshed with new models that perfectly blends
functionality with style. Slides versions for the beach or leather sandals for the city are proposed in seasonal
interpretation with developed rubber soles that ensures a comfortable fit.
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MAN SS18 PRE-COLLECTION: CLASSIC SHOES
LUM0420 LOM0004 Key Elements: Jacquard, velvet and details (studs and buckles)
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MAN SS18 PRE-COLLECTION: CLASSIC SHOES
KEY NOVELTIES
LACED-UPS
Bobo Family
Dsquared2 continuative model family was extended with two new models
that features decorative elements such as the fringes and a buckled strap,
giving a refresh and chic twist to the laced-ups offer. The peculiarity of this
family remains the fact that shoes can be wear without laces thanks to the
internal structure, giving a sleek yet stylish touch to the casual looks.
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BAGS COLLECTION
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MAN SS18 PRE-COLLECTION
BAGS
The SS18 Pre-Collection represents a new beginning for Dsquared2 Bags Collection, with a new development structure.
The offer has been renewed for a better sales performance with new bags models and different functionalities that not
only follow the market trends but also strengthen the brands stylistic identity and reinforced the importance of this
category within the complete product offer. The offer is composed from all types of bags adaptable to any occasion:
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MAN SS18 PRE-COLLECTION: BAGS
KEY NOVELTIES
MULTI ZIP FAMILY (CLASSIC)
Crafted from printed leather, this family features contrasting sewed edges and
it is finished with metal hardware. Perfect for the business men that seeks for
stylish pieces. This family presents a particular and smart detail: a small
external pocket designed for the business cards.
BRIEFCASE BACKPACK
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MAN SS18 PRE-COLLECTION: BAGS
KEY NOVELTIES
MULTI ZIP FAMILY
This new family features asymmetrical zips, contrasting edges and a travel tag
detail on the front.
Pop colors and contrasted mixs are presented in smooth calf leather. Designed
for the fashionable business men, a more formal offer is introduced in solid
colors such as white and brown.
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MAN SS18 PRE-COLLECTION: BAGS
KEY NOVELTIES
COLORFUL HANDLES
A functional take on the military style is presented in the Colorful Handles family composed from a shopping bag and a tote
that features an exchangeable and contrasted shoulder strap, making it a very versatile and practical bag for daily-use.
The shoulder strap presents a release buckle fastening and comes in black with Dsquared2 logo printed all over the strap and
in a mix and match version with yellow and red straps to give a hint of color and a sense of fun, accentuated by DSQ
patch. Both straps are included and allow clients to play and customize their own bag.
Bags are made from a water repellent and very resistant technical material, available in black and military green.
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MAN SS18 PRE-COLLECTION: BAGS
KEY NOVELTIES
FUNNY HANDLE
Bags lining matches with the outside Small metallic stud in nickel as closure
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MAN SS18 PRE-COLLECTION: BAGS
KEY NOVELTIES
CAPSACK
As a sporty-casual offer, a new bags family was created SERASONAL INTERPRETATIONS
KEY NOVELTIES
MILITARY TRIMMED
The sporty offer was widely extended with this important family that
embrace Dsquared2 love for patches, practical yet cool designs and
functionality. Made from a very durable and resistant technical material is
detailed with antique metal hardware.
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ACCESSORIES COLLECTION
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MAN SS18 PRE-COLLECTION: FASHION JEWELRY
SEASONAL INTERPRETATIONS
HIGHLIGHTS
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MAN SS18 PRE-COLLECTION: FASHION JEWELRY
KEY NOVELTIES
SCOUTS ESSENTIALS
For the SS18 Pre-Collection, accessories offer is loaded with details and
charms that fully embrace the Scouts world. Personalized whistles, pins,
compasses, flasks, lanterns and braded laces give a playful and ironic twist to
the accessories collection while strengthening Brands DNA. These elements
are mainly presented in the pant chains offer and then recreated in belts and
other fashion jewelry product categories.
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MAN SS18 PRE-COLLECTION: BELTS
HIGHLIGHTS
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MAN SS18 PRE-COLLECTION: BELTS
KEY NOVELTIES
Continuing focusing on the belts category, the offer was attentively developed in three main groups in order to
improve performance and present a more coherent and consistent product offer. Groups were established by
occasion of use and style features. Transversal elements are presented together with special embroideries,
workmanships and strong-look buckles, that highlight the fact that belts are not just complementary but statement
pieces for any look.
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MAN SS18 PRE-COLLECTION: BASEBALL CAP
KEY NOVELTIES
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MAN SS18 PRE-COLLECTION: SOFT ACCESSORIES & HI-TECH
SEASONAL INTERPRETATIONS
HIGHLIGHTS
FUM0002 FUM0002 FUM0004 FUM0006
Focus Development: Seasonal Hats and Foulards
SEASONAL as key pieces for the RTW looks
CONTINUATIVE
MODELS PAM0001 PAM0002 PAM0004 PEM0002 Classic Offer refreshed with new fashion versions
Key Novelty: Hats and foulards offer
Key Elements: Prints and patches
SCM0002 TIM0001 TIM0004 ITM0003
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MAN SS18 PRE-COLLECTION: SOFT ACCESSORIES
KEY NOVELTIES
HATS
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MAN SS18 PRE-COLLECTION: SOFT ACCESSORIES
KEY NOVELTIES
FOULARDS
Seasonal Prints
For the SS18 Pre-Collection, foulards are a key piece for the
seasonal looks. Available in different shapes and sizes, the
offer is presented in cotton for a more casual and relaxed
look, in twill-satin as a more classic/elegant option and
leather for strong looks.
SHAPE MODELS
55X55 cm
70X180 cm 55X55 cm
70X70 cm
12X150 cm
SEASONAL PRINTS
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MAN SS18 PRE-COLLECTION: SOFT ACCESSORIES
KEY NOVELTIES
FOULARDS
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SS18 MAN SBA PRE-COLLECTION: HIGHLIGHT PIECES BY THEME
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