TV Viewership ..........................................................................................................338
Favourite TV Channels (%) ................................................................................................................339
Favourite TV Show (%) ........................................................................................................................340
Favourite TV Channels Zone-wise (%) ........................................................................................340
Favourite TV Commercials (%) ........................................................................................................341
Entertainment Online ............................................................................................341
Favourite Online Activities (Number of Times a Month) ...................................................... 342
Exercises and Sports................................................................................................342
Kind of Exercise Done (Gender-wise across SEC A and SEC B) ............................................343
Sports Played by them - Gender and Occupation-wise across SECs ..............................343
Outdoor Sports Played ...................................................................................................................... 344
Favourite Sports - Top 5 ....................................................................................................................344
Preferred Ways of Spending Free Time..................................................................345
Preferred Ways of Spending Time ..................................................................................................345
Top 3 hangouts ....................................................................................................................................346
Saving and Investing ..............................................................................................346
Effect on Category Purchase when Money is Tight (%) ........................................................346
Average Monthly Saving....................................................................................................................347
Brand Building ........................................................................................................348
Top 3 Brands (Categorised by Gender, Age,
Socio-economic Class, Town Class)................................................................................................348
Top 5 Brands and Reasons for Choosing Them ........................................................................349
Analyst's View: The ‘Generation Next’ in India by Sanjay Tiwari..........................................350
Telecom in India
Essay: A Global Telecom Market by Prashant Singhal ............................................................395
Access Services ........................................................................................................399
Subscriber Base and Teledensity - Rural and Urban................................................................399
Market Share - Rural and Urban......................................................................................................400
Composition of Access Subscription - Wireline and Wireless ............................................400
Gross Revenue (GR), Adjusted Gross Revenue (AGR), License Fee (LF)
and Spectrum Charges..........................................................................................................401
Access Services - Service Provider-wise Gross Revenue ........................................................401
Category-wise Growth Rate in Access Services ........................................................................402
Category-wise Share in Access Revenue ....................................................................................402
Wireline Services ....................................................................................................402
Wireline Subscriber Base and Teledensity - Rural and Urban ..............................................402
Wireline Market Share - Rural and Urban ....................................................................................403
Number of (PCOs) ................................................................................................................................403
Growth in Wireline Subscribers ......................................................................................................403
Growth in Village Public ....................................................................................................................404
Telephones (VPTs) ................................................................................................................................404
Wireless Services ....................................................................................................404
Wireless on a Roll..................................................................................................................................404
Projected Circle-wise Wireless Subscribers (in millions) ........................................................405
Growth in Wireless Subscribers ......................................................................................................406