Abstract
Since the dependence and addiction of people on electronic devices grow rapidly and
dramatically, it is extremely difficult for people to avoid getting in touch with the food
advertisement on mass media. This article aims to collect information and make conclusions of
Surprisingly, the effects of food advertisement on consumers are not as positive or optimistic as
most people think. There is no doubt that discussion and rethinking should be considered about
Under no circumstances can we deny the fact that media messages usually have a significant
influence on peoples food choices and consumption, health behavior, and even buying intension
(Mink, Evans, Moore, Calderon, & Deger, 2010; Pettigrew, Roberts, Chapman, Quester, &
Miller, 2012). Given the ubiquity and popularity of mass media, advertisements, which act as
one of the primary information source, do impact greatly on peoples life, especially on health
and food choices (Finnegan & Viswanath, 2002). Hardly can people imagine that by the age of
65, the average number of advertisements that each person would have seen is approximate 2
million, of which a large portion is related to food (Herr, 2004). Moreover, it seems that there are
more advertisements about unhealthy food than healthy food (Pettigrew, Roberts, Chapman,
Quester, & Miller, 2012). As a result, considerations, such as whether these advertisements have
good effects or not, is there any difference on impacts between youth and adults, or whether it is
extremely hard for people to make choice between tasty food and healthy food, have kept being
wondered by normal people and researchers. After referring to several contemporary research
articles, present situation of food advertisements may not be very optimistic and rethinking of
Supporting Points
Firstly, a research, which was published in 2010, did a record experiment about food
advertisement, collected a great amount of data, and made rigorous analyses on the results
(Mink, Evans, Moore, Calderon, & Deger, 2010). The results of this study illustrated that the
food advertisements on American TV have a great chance to let people digress significantly from
the recommendation of both Daily Values of DRI (Daily Reference Intake) and the Food Guide
Pyramid (Mink, Evans, Moore, Calderon, & Deger, 2010, p. 906). Additionally, the authors also
calculated the serving sizes of different nutrients in the food on these recorded advertisements.
The findings showed that the serving sizes of carbohydrate, lipid, and protein were enormously
greater than the standard, while the servings of dairy, fruits, and vegetables were too few (Mink,
Evans, Moore, Calderon, & Deger, 2010). According to the 2005 Dietary Guidelines for
Americans, American people consumed excessive saturate fat, cholesterol, sodium, and added
sugars, as well as deficient some kinds of Vitamins and minerals, all of which are undoubtedly
matched with the results of this research (US Department of Health and Human Services and
US , 2009). Hence, by analyzing these statistic results, people in the U.S. can easily make a
conclusion that the nutrients imbalance in their daily diets is significantly influenced by the
Secondly, young generation is usually influenced by the environment more easily, especially
when they watch television and get information from advertisements. In 2011, Adachi-Mejia and
her colleges made a study on adolescent and their receptivity to food advertisements (Adachi-
Mejia, et al., 2011). In this article, interestingly, the results demonstrated that compared to
adolescents who have normal weights, those overweight youths, whose proportion contains more
than one third of the entire research participants (35.9%), have a greatly less likelihood to accept
or receive food advertisements. On the other hand, the unhealthy food advertisements seem to be
more attractive for all the adolescents (Adachi-Mejia, et al., 2011). In the discussion part of this
study, the authors demonstrated two possible explanations for the results. The first reason might
be related to the home food restrictions for adolescents with healthful weight, which contribute
significantly to their normal weight and good health condition. That means these youths will
have limited chance to get unhealthy food and snacks, and the advertised unhealthy food might
be more attractive for them (Adachi-Mejia, et al., 2011). According to Adachi-Mejia, et al.
(2011), the second reason is that for those overweight adolescents, there must be abundant
unhealthy food and snacks in their home, which is also the primary reason that they are
overweight, and the food advertisement undoubtedly will be less attractive for them.
Finally, it is usually a tough task for people to choose the healthy-claimed food instead of
tasty and appealing one. According to Bialkova, Sasse, & Fenko (2016), consumers usually
emphasized more on taste of food products than their health claim, which has failed to make an
aguement on consumers perception of the food products healthfulness (p. 44). Furthermore,
interestingly, most of time, the health-benefit-claimed potato chips seemed to be far more
attractive than the flavored cereal. In addition, consumers usually tended to question or neglect
the trustwothiness of the unhealthy warning or label displayed on the front of food packs
The studies mentioned above are all well researched and summarised, each author did a great
job on experiment design, data collecting and results analyses. Since refered to limited
references, this article must not be perfectly comprehesive and accurate. As the first research
paper of a new internatonal graduate student, this article unescapably lacks of profession and
rigorous logicality.
Even though there have been plenty of research on food advertisements, it seems that the
influence of them on peoples food consumption has not changed a lot during long peroid of
time. The first explanation might be that for most people, they still focus less on nutrients they
intake every day. It is a common sense that people should go to hospital when they get sick.
However, people usually neglect the fact that most of the diseases they get are food or nutrients
related. Secondly, the food advertisements displayed on television, labels or other mass media
are lack of control and monitoring. Like the medicine controled strictly by FDA (Food and Drug
matter on the adequacy and accuracy of nutrients or on trustworthiness and honesty of the food
claims. With so many negetive influences on consumers, the rethinking of food advertisements
References
Adachi-Mejia, A. M., Sutherland, L. A., Longacre, M. R., Beach, M. L., Titus-Ernstoff, L.,
Gibson, J. J., & Dalton, M. A. (2011). Adolescent Weight Status and Receptivity to Food
Bialkova, S., Sasse, L., & Fenko, A. (2016). The role of nutrition labels and advertising claims in
Finnegan, J., & Viswanath, K. (2002). Communication theory and health behavior change: The
media studies framework. In K. Glanz , B. Rimer, & F. Lewis, Health Behavior and
Health Education (3rd ed., pp. 361-388). San Francisco, CA: Jossey-Bass.
Herr, N. (2004, June 8). Television Statistics. Retrieved from The Sourcebook for Teaching
Science: http://www.csun.edu/science/health/docs/tv&health.html
Mink, M., Evans, A., Moore, C. G., Calderon, K. S., & Deger, S. (2010). Nutritional Imbalance
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Pettigrew, S., Roberts, M., Chapman, K., Quester, P., & Miller, C. (2012). The use of negative
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http://www. health.gov/dietaryguidelines/dga2005/document/default.htm