Maruti Suzuki
-2
Gautam Chopra
Saurabh Chopra
Abhay Chawla
Chaman Tanwar
Kanak Binayakiya
Introduction
Maruti Udyog Limited (MUL) : established in February 1981, though
the actual production commenced in 1983.
small large
Psychographic Segment
Benefit Sought
Others
25%
Maruti Suzuki
42%
Tata Motors
8%
http://articles.economictimes.indiatimes.com/2014-04-
11/news/49058710_1_honda-cars-india-maruti-suzuki-india-passenger-vehicle-
sales
www.youtube.com
www.financialexpress.com
http://www.carwale.com/comparecars/hyundai-creta-vs-marutisuzuki-s-cross/
www.google.com
www.slideshare.com