TAJ HOTELS

TAJ HOTELS
INDIAN HOTELS
HOTELS

NAME:-MAYANK LALWANI (SEC-5)

PROJECT ON TAJ HOTELS

Table of Contents
SECTOR INFORMATION ................................................................................................................................. 2
BRIEF ABOUT THE SECTOR ........................................................................................................................ 2
SECTOR SIZE .............................................................................................................................................. 2
GROWTH OF THE SECTOR ......................................................................................................................... 2
COMPANY INFORMATION ............................................................................................................................ 4
HISTORY .................................................................................................................................................... 4
MILESTONE ............................................................................................................................................... 4
CURRENT CEO ........................................................................................................................................... 4
PRODUCT/SERVICES PORTFOLIO ............................................................................................................. 4
SWOT ANALYSIS ........................................................................................................................................ 6
1). STRENGTH:-...................................................................................................................................... 6
2).WEAKNESSES:- .................................................................................................................................. 6
3). OPPORTUNITY:-................................................................................................................................ 6
4). THREATS:- ........................................................................................................................................ 6
COMPETITORS ........................................................................................................................................... 6
REFERENCE .................................................................................................................................................... 8

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PROJECT ON TAJ HOTELS

SECTOR INFORMATIONi
The Indian tourism and hospitality industry has emerged as one of the key major of growth
among the services sector in India. Tourism in India has the rich cultural and historical heritage,
best services and places of natural beauty spread across the country. Tourism is also a
potentially large employment generator besides being a significant source of foreign exchange
for the country. The industry is expected to generate 13.45 million jobs across sub-segments
such as Restaurants (10.49 million jobs), Hotels (2.3 million jobs) and Travel Agents/Tour
Operators (0.66 million). The Ministry of Tourism plans to help the industry meet the increasing
demand of skilled and trained manpower by providing hospitality education to students as well
as certifying and upgrading skills of existing service providers. India has moved up 13 positions
to 52nd rank from 65th in Tourism & Travel competitive index.

BRIEF ABOUT THE SECTORii

Indias rising middle class and increasing disposable incomes has continued to support the
growth of domestic and outbound tourism. The tourism and hospitality sector is among the top
10 sectors in India to attract the highest Foreign Direct Investment (FDI). During the period April
2000-December 2016, the hotel and tourism sector attracted around US$ 9.93 billion of FDI,
according to the data released by Department of Industrial Policy and Promotion (DIPP). The
Indian government has realised the countrys potential in the tourism industry and has taken
several steps to make India a global tourism hub.

SECTOR SIZEiii
Indias rising middle class and increasing incomes has continued to support the growth of
domestic and outbound tourism. As per Ministry of Tourism, foreign tourists arrival (FTAs) on
e-tourist visa increased 56.6 per cent year-on-year in December 2016. In 2016, foreign tourist
arrivals on e-visas more than doubled to 10,79,696 from 4, 45,300 in 2015, partly because the
e-visa facility was extended to 161 countries from 113 previously India is expected to move up
five spots to be ranked among the top five business travel market globally by 2030, as business
travel spending in the country is expected to treble until 2030 from US$ 30 billion in 2015.
International hotel chains will likely increase their expansion and investment plans in India, and
are expected to account for 50 per cent share in the Indian hospitality industry by 2022, from
the current 44 per cent. It increases due to increases tourism in India because of its ancient
places and culture.

GROWTH OF THE SECTORiv

Tourism in India accounts for 7.5 per cent of the GDP and is the third largest foreign exchange
earner for the country. The tourism and hospitality sectors direct contribution to GDP in 2016,
is estimated to be US $47 billion. The direct contribution of travel and tourism to GDP is

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expected to grow at 7.2 per cent per annum, during 2015 25, with the contribution expected
to reach US$160.2 billion by 2026.

4.5

3.5

2.5 Hotels
Restaurants
2
Tour Operators
1.5

0.5

0
2008 2012 2018 2022

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COMPANY INFORMATION

HISTORYv
Taj Hotels Resorts and Palaces is recognized the world over for delivering a unique flavor of
hospitality that offers world-class refinement while remaining deeply rooted in its local
heritage. With over 100 hotels in 62 locations, Taj offers guests the refined luxury of heritage,
the comfortable efficient service and amenities and a local experience with the assurance of
quality. It starts with incorporated by the founder of the Tata Group, Jamsetji Tata, in the year
1903.Taj Mahal Palace, a hotel in Mumbai (formerly called Bombay).on 16 December 1903 It
was the first Taj property and the first Taj hotel. There are several anecdotal stories about why
Tata opened the Taj hotel. According to a story he decided to open the hotel after an incident
involving racial discrimination at the Watson's Hotel in Mumbai, where he was refused entry as
the hotel permitted only Europeans Hotels which accepted only European guests were very
common across British India. Now it is leading Hotel in India.

MILESTONEvi
Indian Hotels Company Limited (IHCL),branded as Taj Hotels Palaces Resorts Safaris is a chain of
hotels and resorts headquartered at Express Towers, Nariman Point in Mumbai, which was
incorporated by the founder of the Tata Group, Jamsetji Tata, in the year 1903.This company is
a part of the Tata group, one of India's largest business conglomerates. As of 2017, Taj Group
operates a total of 100 hotels, out of which it has 83 hotels across India and 16 hotels in the UK,
USA, Zambia, South Africa, Maldives, Malaysia, Bhutan, Nepal, Sri Lanka and the U.A.E. ,and
employed over 13000 people in the year 2010.

CURRENT CEOvii
RAKESH SARNA, Managing Director & Chief Executive Officer Mr. Rakesh Sarna, joined Indian
Hotels Company Limited as Managing Director and Chief Executive Officer on 1st September,
2014. Mr. Sarna brings over three decades of experience across various leadership roles with
Hyatt Hotels Corporation. He was the Group President - Americas with a portfolio of 146 Full
Service hotels, 233 Select Service hotels and 15 Vacation Ownership facilities across North
America, the Caribbean and Latin America with around 40,000 employees. In this role, Mr.
Sarna was responsible for the development and management of all owned, managed and
franchised hotels across all Hyatt brands.

PRODUCT/SERVICES PORTFOLIO viii

TAJ HOTELS has hotels in many part of world they provide hospitality services and two hotels of
the Taj group, namely Rambagh Palace in Jaipur and the Taj Mahal Palace in Mumbai, were
ranked in 2013 by Conde Nast Traveler among the Top 100 Hotels and Resorts in the World. In
late 2013, the Indian Traveller magazine ranked Taj Lake Palace in Udaipur and Taj Exotica

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Resort & Spa in Maldives on ranks 34 and 98, respectively, in the list of 100 Best Hotels &
Resorts. Conde Nast Traveler also ranked the Taj Mahal Palace in Mumbai on number 13 in the
list of Gold Standard Hotels, in 2014.

Taj Hotel Mumbai

The Taj Mahal Palace is a 21 years old

building in the Colaba region of Mumbai. It
has 560 rooms and 44 suites which are
designed keeping in mind the taste of todays
travelers. Situated just 20 miles from the
international airport, the hotel has been
visited by many famous celebrities from India
as well as foreign countries like Bill Clinton, Hillary Clinton, Angelina Jolie and many more. The
palace offers a wide array of Indian, Chinese, Italian and continental cuisines to gratify the
hunger of the visitors.

Taj Hotel Attack in Mumbai:-

The Taj Mahal Palace Hotel and the Oberoi Trident, were among the four locations targeted.
Six explosions were reported at the Taj hotel one in the lobby, two in the elevators, three in the
restaurant and one at the Oberoi Trident. At the Taj, firefighters rescued 200 hostages from
windows using ladders during the first night. CNN initially reported on the morning of 27
November 2008 that the hostage situation at the Taj Hotel had been resolved and quoted the
police chief of Maharashtra stating that all hostages were freed however, it was learned later
that day that there were still two attackers holding hostages, including foreigners, in the Taj
Hotel.

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SWOT ANALYSISix
It is very important to have the strength, weakness, opportunity and threats. Every company
prepare its SWOT analysis and for Taj hotels explained as follows-

1). STRENGTH:-
1. Group comprises 93 hotels in 55 locations across India with an additional 16 international
destinations
2. Employee strength over 13000 people
3. The perfect experience of Indian luxury living
4. Employee retention due to good brand image
5. Considered to be the most premium hotel chain in India
6. Top-of-the-mind brand recall
2).WEAKNESSES:-
1. Limited market share due to tough competition from international and domestic players
means
2. Terrorist attacks left a question over the security
3). OPPORTUNITY:-
1. Introduce better membership plans
2. Improve hygiene standards
3. Upgrade to international methods of work
4). THREATS:-
1. Other heritage properties
2.Competitors upgrading to international standards of work ethic
3. Expectation of clients in terms of technological development

COMPETITORSx
There are many Competitors such are
1. Leela Group of Hotels:-
The Leela Palaces, Hotels and Resorts is owned and managed by Hotel Leela venture Limited. The
company was established in Mumbai, India in 1983 and was founded by Late Capt. C. P. Krishnan Nair,
Chairman Emeritus and Founder Chairman, who envisioned the hotel group to be amongst the finest
luxury hospitality brands in the world.. All the while, The Leela has remained true to its objective of
redefining standards of luxury hospitality, the world over.

2. Oberoi Hotels and Resorts:-

The company currently manages hotels under the luxury Oberoi Hotels & Resorts brand, with a
further 10 five-star properties under the Trident Hotels brand. The Group also operates the
Clarke's in Shimla and the Maidens Hotel, Delhi. These two properties however are not held
under the Trident or under the Oberoi brand. The Clarke's, after remaining temporarily shut
following its lawns caving in because of construction in the eco-sensitive vicinity, reopened on
September 16, 2012.

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3. Hyatt Hotels:-
Hyatt Hotels Corporation is an American multinational owner, operator, and franchiser of
hotels, resorts, and vacation properties. The Hyatt Corporation came into being upon purchase
of the Hyatt House, at Los Angeles International Airport, on September 27, 1957. As of
September 30, 2016, Hyatt has 679 properties in 54 countries. In 2017, Fortune magazine listed
Hyatt as the 32nd-best U.S.

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REFERENCE
i
WWW.IBEF.ORG
ii
WWW.IBEF.ORG
iii
WWW.IBEF.ORG
iv
WWW.IBEF.ORG
v
WWW.TAJHOTELS.COM
vi
WWW.TAJHOTELS.COM
vii
WWW.TAJHOTELS.COM
viii
WWW.TAJHOTELS.COM
ix
WWW.TAJHOTELS.COM
x
WWW.MBASKOOL.COM

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