Product Redesign

Mandarin Oranges
Table of Contents
Redesign Plan | 2
Style Guide | 3
Flat Package Design | 5
Before and After | 6
Advertisement | 8
 Redesign Plan
Big Idea
You go to the grocery store and are immediately
bombarded by so many options you just end up
grabbing whatever catches your eye and seems like a
decent price. Polar Mandarin Oranges are a great
tasting product that you can get at a reasonable price
but the original packaging is lacking that eye-catching
factor.
By rebranding, Polar will see increased sales because
their products will be more noticeable. Young adults
are more often to buy a product because its packaged
nicely than because they actually need it. By
modernizing the design it will become more
eye-catching to customers and drive more sales.
Product
Polar Mandarin Oranges (19.5 oz)
Target Group
Young adults ages 18-30, including students
and young parents, in the United States.
History
Polar, also known as MW Polar, was
founded in 1976, their purpose is to provide
healthy and best-tasting products. They
carry a wide range of products from fruits
and snacks to seafood and vegetables. In
1990, they started selling various canned
fruit items.
 Style Guide
Navy Blue
Acumin Pro ExtraCondensed
CMYK (84, 71, 44, 34) The body copy will be in this font.
RGB (50, 64, 87) Font size ranges from 5pt to 10 pt.
Pantone 295 C
HEX: #324057
Acumin Pro ExtraCondensed Semi Bold
Burnt Orange Headings will use this font.
CMYK (14, 47, 99, 1) Font sizes range from 8pt to 12pt.
RGB (216, 145, 42)
Pantone 150 C
HEX: #d8912a Victor Script Regular
This font may be used on occasion
Eggshell to call attention to certain words.
CMYK (8, 13, 20, 0) There is no recommended font size.
RGB (232, 217, 200)
Pantone 12-0804 TCX
HEX: #e8d9c8
 Style Guide
Logo
This logo will use the Navy Blue color discussed in the

POLAR
style guide. It takes away all the unnecessary,
distracting elements of the original logo so that
customers can focus on the packaging and product.
The color logo will be displayed on most advertising
and packaging. Only in select cases when it is deemed

POLAR
absolutely necessary.

Other design elements must be placed at least of an

inch away on all sides. This is to make sure that the
design doesnt become to distracting or busy.
 Package Design
NUTRITION FACTS POLAR

Mandarin Oranges
Serving Size 1/2 cup Serving Per Container 4
Calories 80 Calories from fat 0
Amount / Serving %DV* Amount / Serving %DV*
Total Fat 0g 0% Total Carb. 20mg 7% HEALTHY & TASTY
Saturated Fat 0g 0% Dietary Fiber 0g 0%
Trans Fat 0g Sugars 20g
Cholesterol 0g 0% Protein 0g
Sodium 0mg 1%
Vitamin A 0% Vitamin C 70%
Calcium 0% Iron 0%
*%Daily Values based on a 2000 Calorie Diet. Refrigerate after opening.

Ingredients: mandarin oranges, water, sugar, citric acid, ascorbic acid

NET WT 19.5 OZ
 Package Design
Old New
Old New
 VIBRANT
FRESH PICKED
FLAVOR
MADE WITH YOUR FAMILY IN MIND
PICK ONE UP AT YOUR LOCAL GROCERS
POLAR
Mandarin Oranges
REDESIGN BY
ANA GLAZIER

POLAR
Mandarin Oranges