Sample outline for monroe’s motivated sequence

Specific purpose: To persuade my audience to become regular blood donors.

Central idea: By becoming regular blood donors, college students can help save
lives and replenish the U.S. blood supply.

Introduction
Introduction

Attention: i. Are you at least 17 years old? Do you weigh more than 110
pounds? Do you consider yourself fairly healthy?
ii. If you answered yes to these questions, you should be
donating every blood every two months.
iii. As a regular blood donor, I would like to show why donors
are in such desperate need and encourage you to become a
donor.

Body

Need: i. The lack of participation by eligible blood donors poses

a threat to the lives of many Americans.
A. Someone in the U.S. undergoes a blood transfusion
every three seconds.
B. This amounts to 3000 gallons of blood every hour
of every day.
C. Current donation levels are too low to meet this
need.
Satisfaction: ii. You can help by becoming a regular blood donor.
A. You can donate at your local Red Cross.
B. The process is simple, easy and painless.

Visualization: iii. Every unit of blood you donate can help save three lives.
A. The blood is divided into red blood cells, white
blood cells, and platelets, each of which can help
a different person.
B. If you donate 6 times a year, you can help 18
people.
C. If you donate for 10 years, you can help save the
lives of 180 people.

Conclusion

Action: i. So I encourage each of you to become a regular blood

donor.
ii. Give the ultimate gift – the gift of life.