B r e as t C anc e r

H os p i t a l
Capitalizing on comprehensive experience of working on Breast cancer in Pakistan since 2004 and having provided services worth
more than Rs 70 million in last 7 years only, Pink Ribbon is now setting up Pakistans first dedicated Breast Cancer Hospital in
Gulberg Lahore.
The multi story building will provide a holistic breast cancer management solution; diagnostic and treatment facilities to breast
cancer patients with latest sophisticated medical equipment. The hospital will have the capacity to facilitate almost 40,000
patients annually. Major working floors will be including the following facilities:

ONE STOP BREAST CLINIC RADIOLOGY DEPARTMENT supportive medical care through well
In order to diagnose breast cancer The Hospital will provide complete organized and highly trained nursing
at an early stages, a well-equipped range of latest radiological imaging like staff plus one special shielded isolated
One Stop Breast Care Clinic will Mammography Machine, MRI System, room for patients receiving high doses
be running under supervision of X-Ray, Doppler Ultrasound Machine for of chemo.
professional doctors and technicians evaluation of tumors, screening and
for best quality diagnosis. detection of early Breast Cancer. SURGERY After 13 years of struggle against
To facilitate undiagnosed patients State of the art Operation Theatre breast cancer, we believe that a
referred from different Hospitals, chemotherapy WARD specifically designed for breast dedicated Breast Cancer Hospital
Pink Ribbon Breast Cancer Hospital The hospital will provide air- surgeries by highly experienced with state of the art medical
will be available for quality screening conditioned indoor oncological wards surgeons will be available at the equipment is the dire need of today.
and proper diagnosis of breast along with private rooms where hospital followed by complete breast Approximately 9.8 million women are
cancer or otherwise. patients are admitted for provision of cancer management. at a risk of breast cancer in Pakistan.
For some women this hospital can
In addition to diagnosis and treatment the hospital will also incorporate following: mean the difference between life and
H Training Institute H Counseling Services H Research Center H Quality Assurance and Certification H Mobile Mammogram Unit death. If diagnosed at an early stage,
a patients chances of surviving are
This project will cost no less then Rs. 500 million. We seek strong support to achieve this goal. higher than 90%.
We need every iota of help and support we can get.
Millions are donated for cancer
treatment every year with minimal
Construction Cost impact. If we inject that same funding
1 Square feet of Construction 3,500/- to early diagnostic facilities and catch
1 Room 1,080,000/- the disease at an early stage, this
Out Patient Department 25,200,000/- will significantly reduce the funds
required for treatment of each patient
Radiology Unit 17,280,000/- and will tremendously improve
Pathology Lab 7,200,000/- effectiveness of donations.
Surgical Unit 24,480,000/-
Chemotherapy Unit 24,480,000/- We need every iota of help and
support we can get.
*All donations are tax exempted under section 2(36) of the ITO 2001, read with rule 212 & 220 of the Income Tax Rules 2002
Pakistan Centre for Philanthropy Certification # PCP 2017/463 Omer Aftab
CEO Pink Ribbon
Donate Now
Account title: Pink ribbon campaign pakistan

MCB Bank Limited Askari Bank Limited United Bank Limited Frist Women Bank Limited The Bank of Punjab
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2/11 M-Block, Gulberg III, Lahore.

Ph +92 42 3588 3570-72 Mobile: 0335 4887775
marketing@pinkribbon.org.pk | www.pinkribbon.org.pk
0335 488 7775 Dont Delay; Give today

Breast Cancer
Pakistan has the highest rate of breast
cancer in whole of Asia with every 9th
woman at high risk of getting breast cancer
at some point in her life. Prevalence of
breast cancer is the maximum amongst all
the cancers in the country i.e. 38.5%.
Every year 40,000 women are killed with
breast cancer in Pakistan and approximately
90,000 new cases are diagnosed,
however the number of unreported cases
is expected to be much more. Societal and
cultural mores combined with poor access
to healthcare for females limit the access
to the information available on breast
cancer and discourage early diagnosis, and
treatment among women.
Pink Ribbon
Pakistan
Pink Ribbon Pakistan a programme of
Womens Empowerment Group is a non-
funded, self-sustained campaign, mostly
supported by contributions through public
philanthropy and driven by a large number
of volunteers all over the country.
Vision
We strive to significantly reduce breast
cancer mortality in the country by creating
widespread awareness through community
engagement on prevention, early detection
and increased access to treatment.
Testimonials achievements What we do
Dr Junaid Sarfraz Advisory Services:
Vice chancellor University of Health Sciences
Breast cancer is no longer a death sentence, and to get Empowered over Pink Ribbon provides advisory services that
this message across, there must be efforts to dispel bring convenience for people who seek basic
fears and infuse optimism into the lives of hundreds of 1,650,000 diagnostic information and complex details of
women, their families and the community at large. A women & Breast Cancer. Everyday Pink Ribbon routes
dedicated breast cancer hospital is the need of the hour.
In Pakistan, recent trends have shown that breast 850,000 multiple females to the most suitable medical
facilities throughout Pakistan to help arrange
female students
cancer is increasing at an alarming rate. Our country
with knowledge appointments with doctors and follow up for
has the highest rate of breast cancer in Asia. further assistance.
I strongly believe that it is the right of every woman and techniques
to know about fatal diseases and society should to detect breast
support their cause rather than considering the issue cancer at an early
a social taboo. I congratulate Mr. Omer Aftab, CEO of stage
Pink Ribbon Pakistan and his team on setting up first National Screening
dedicated breast cancer hospital in Pakistan. Community Outreach Programme:
Programme:
We have also Workshops and community based awareness
Prof. Dr. S. Sohail H. Naqvi provided free drives are carried out on regular basis with the Pink Ribbon launched the
Vice chancellor LUMS clinical examination support of women groups and community based first ever Breast Cancer
We must understand that breast cancer is a problem to29,000 organizations in order to expand the outreach to
the far flung areas and get the message across.
Mobile Mammogram
Clinic in collaboration
which is very close to our own homes and it needs to symptomatic
be dealt with in a concerted and consistent manner. We patients through with INMOL Hospital in
will use all our considerable resources for the success of expert doctors and 2009. The Mobile unit,
for three years, reached
this Program. Extra efforts will be made for conducting
meaningful research in this area. Setting up an institute
free mammogram
screening to over out to 3700 poorest of
is a laborious process but it will surely benefit the
society at large. 3,700
the poor women for free
screening at their doorstep.
high risk women This service would cost
Wish you all the best for your project. no less than Rs. 30 million
rupees if delivered by one
There has been a
Youth Awareness Programme: of the leading health care
Dr. Samina Khoker providers in the country.
Head of Surgical Unit, Services Hospital 30% Pink Ribbon has been running Youth Awareness
Programme in collaboration with Higher
Everyday I receive patients referred by Pink Ribbon. increase in patient Public Social Private Partnership: Pink Ribbon also ran a Free
turn-up at breast Education Commission HEC since 2012. Every Breast Screening Programme
By the grace of Allah we have saved thousands of lives
because Pink Ribbon referred them to us at an early cancer clinics year we reachout to almost 200 institutes for Pink Ribbon Pakistan works on the ideology in 12 cities with the
stage. Early detection is the key, to save someones life. nationwide since our cause. Through this programme, young girls of PublicSocialPrivate Partnership (PSPP) collaboration of 14 partner
are informed about early detection methods,
Pink Ribbon has been doing this job for over a decade
now and they are breaking their own records every day.
Pink Ribbon first
started in Pakistan who resultantly prove to be influencers for their
where the government and social sector together
help each other to form a structure to enhance
Hospitals. The objective was
to provide free diagnostic
(as per statistics of mothers and other females in their surroundings development strategies for the benefit of public at facilities to the deprived
I strongly support Pink Ribbon. Ministry of Health) to remain conscious and get regular check-ups. large. women of the society.
History of organization

2004 05 2006 08 2009 14 2014 16

Mission
We are setting up Pakistans first dedicated
BREAST CANCER HOSPITAL which will include
state of the art Diagnostic and Treatment
Facilities, Training Institute, Counseling
Services, Research Center and Quality
Assurance Certification.
Breaking the taboo
l Launched Pakistans first national breast
cancer awareness programme
l Initiated bold and open discussions on the
sensitive topic of breast cancer and highlighted
its importance
l Started establishing linkages with government
institutions and corporate sector organizations
for assistance and partnerships
l Received Front Line Golden World Award
for 2005 by International Public Relations
Association IPRA for outstanding
campaigning
Advocacy
l Pakistans Prime Ministers wife l Signed MoU with Pakistan Atomic Energy Commission
supported Pink Ribbon through
becoming its chairperson
l Engaged media to sensitize public at
large through highlighting the topic
at various platforms
l Health Ministry was engaged to
setup a cancer registry in Pakistan
l GoP announced a Rs 2.55 billion
breast cancer screening program
because of our campaign
l Included chapter on breast self-
examination in the training manual
of Lady Health Workers
Service delivery Pink Ribbon Hospital Project
l Increased outreach of youth
l Launched the first ever breast cancer mobile mammogram clinic bus to provide awareness programme to almost 200
free mammograms to women in rural areas at their doorstep Universities & Colleges
l Launched free national screening program l Announced Pink Ribbon Hospital
l 500,000 Pink Ribbon commemorative stamps were issued by Pakistan Post Project
l Pink Ribbon acknowledged as best 3rd world campaigning organization model at l Purchased land for hospital in Gulberg
Canadian conference Lahore
l Initiated Pink Illumination (Wapda House, Minar-e-Pakistan & Mizar-e-Quaid) l Submitted architectural drawings in
l Initiated Youth Awareness Program with HEC to reach out to almost 80 LDA
Universities & Colleges l Completed securitization of layout
l Registered 8,000 volunteers plans of hospital

0335 488 7775 Dont Delay; Give today