1.

0 EXECUTIVE SUMMARY

The company of Snow Green World Enterprise is new company establish by 5

innovative University Kuala Lumpur MICETs students. The product of SnowGreen
World Enterprise is body lotion. In the beginning, the product that produces by the
company is the body lotion. For the development of the product, new body lotion will
be made, after the sells increased. The company is the shared company with five main
shareholders. Our company will be run at UniKL MICET for the time being before
we expand our business. The target market for the product is to the people who want
the grooming in order to socialize to the world. This is because the location that have
been choose as the based company was located at strategic place which is nearby
highway plus and railway station, Taboh Naning Melaka. Our products also keep
more high quality in term to extend shelf life and credibility to drive forward.
Furthermore, a good management team will lead to good and successful business
management. The financial of the company will be begin with the individual
investment and the loan made by the share holder. Hopefully the company will
achieved the mission to fulfill the need of the customer with the satisfaction to the
product we produce and introduce new innovative and attractive product in the market
and the vision of the company.
2.0 COMPANY BACKGROUND

SnowGreen World Enterprise has been established on October 2013 and it has
business on the selling of the goods that are needed by people. The date of
commencement of our business is 4 November 2014. The main intention in the
company is to give the best product that are good to people and halal to use. In
addition, the product that we want to produce will give a big profit to the company
without giving harm or problems to the customer.

The business is a joint venture company with five peoples as the share holder.
The share holder will give a same amount of budget to run the stating operation for
the company. The budget will be used from the registration of the company, the
production of the product and the selling of the product including the marketing of the
product.

In the profit distribution, the beginning of the profit distribution will be the
same to all the share holders. But in the future, the profit will be given based on the
budget of the share holders give in the company. The more they invest in the
company; they will get a higher percentage of the profit based on the percentage of
the investment.
3.0 DETAILS OF THE COMPANY

Company name : SnowGreen World Enterprise

Registration number : MA019783 - H

The main address : UNIKL MICET, Lot 1988, Taboh Naning, Kawasan
Perindustrian Bandar Vendor 78000 Alor Gajah, Melaka.

Main activity : Manufacture Body Lotion by using 100% natural organic

material

Date of commencement of business : 4 November 2014

Date of business registration : 10 October 2014

Company Mission : To fulfill the need of the customer with the satisfaction to
the product we produce and introduce new innovative and
attractive product in the market

Company Vision : To be a lead in the perfume market in Malaysia and

worldwide with a variety of the new innovative and
attractive product in the market
3.1 Background Of Shareholder

1st Shareholder

Name : Sharifah Ainur Syamimi Bt Syed Afandi

Position : General Manager

Address : UniKL MICET, Lot 1988, Taboh Naning, Kawasan

Perindustrian Taboh Bandar vendor 78000 Alor Gajah, Melaka.

IC number : 910810115356

Sex : Female

Rank : Share Partner

Nationality : Malaysian

Date of Joining : 04 November 2014

2nd Shareholder

Name : Nur Farhana Bt Ayub

Position : Administration and human resource

Address : UniKL MICET, Lot 1988, Taboh Naning, Kawasan Perindustrian Taboh
Bandar vendor 78000 Alor Gajah, Melaka.

IC number : 910804115130

Sex : Female

Rank : Share Partner

Nationality : Malaysian

Date of Joining : 4 November 2014

3rd Shareholder

Name : Nor Farhanim Binti Nor Hisham

Position : Operation Officer

Address : UniKL MICET, Lot 1988, Taboh Naning, Kawasan Perindustrian Taboh
Bandar vendor 78000 Alor Gajah, Melaka.

IC number : 921213065550

Sex : Female

Rank : Share Partner

Nationality : Malaysian

Date of Joining : 4 November 2014

4th Shareholder

Name : Raja Nur Farhana Binti Raja Aris

Position : Marketing Officer

Address : UNIKL MICET, Lot 1988, Taboh Naning, Kawasan Perindustrian

Taboh Bandar vendor 78000 Alor Gajah, Melaka.

IC number : 920228106314

Sex : Female

Rank : Share Partner

Nationality : Malaysian

Date of Joining : 4 November 2014

5th Shareholder

Name : Nur Atiqah Binti Zinal Abidin

Position : Finance and Marketing

Address : UNIKL MICET, Lot 1988, Taboh Naning, Kawasan Perindustrian

Taboh Bandar vendor 78000 Alor Gajah, Melaka.

IC number : 920228106314

Sex : Female

Rank : Share Partner

Nationality : Malaysian

Date of Joining : 4 November 2014

3.2 Business Intent

In the beginning of the business, we only focus in the production of body lotion. The
perfume is suitable to be used for men and women. Most of people used body lotion in their
daily life. They usually used the body lotion for work and also when they go out from their
house.

Besides that, the investment for the production of the product is low compared to the
profit that can be generated from the product. Moreover, the production process is easy
compared to the conventional production of the body lotion. The production of the product is
the simplest one compare to other production of the body lotion. This is because the process
that are using is fermentation and the material that are used is a natural material which is 100
% organic.

Besides the body lotion that we want to produce in the early stages of the production,
we plan to have a variety of the body lotion that we can produce in the future. We can see
that the prospect of the body lotion production will be growing in the future.

3.3 Growth Strategy

3.3.1 Financial Strategies

The startup investment will be done by the share holder and the main intention is to get
the stability of the business before make a move towards bigger investment.

The intention to get more investment by making loan to the bank or other agencies such
as MARA and Tekun to bigger the investment of the company. The helps from the
agencies or loan from the bank will help to increase the production of the product. The
asset of the company can be used as collateral in order to get more money as the
investment.
3.3.2 Product Development Strategies

The technology department will be the in charge of doing the research to increase the
quantity of the product and also to maintain the quality of the product.
The team also will be the pioneer to develop a variety of the product in the future.

3.3.3 Marketing Strategies

The marketing strategy that we used is to enhance the usage of the media in the world. All
the way to connect to people will be used to promote the product that we produce to the
customer.
We also use the social media to promote our product such as the using of Facebook,
Twitter and many more.

3.4 Target Markets

The target market for this product is for the men and women that are interested in body
lotion.

3.5 Revenue Model

The main steps to revenue the investment that has been made is by selling the product
that has been produce. Besides that, we will use the asset that can be collate to be the
collateral for the loan that will be use to recycle the investment and make the investment
value bigger.

3.6 Operational Setup

The company will be start by the shareholders as the primary workforce to run the
business. Then the growth of the company will be monitor until the company can hire more
workers in order to make the business successful.
3.7 Long Term Goal of SnowGreen World Enterprise

To be a leading body lotion producer in Malaysia and worldwide

3.8 Market and Competitors Information

The world fragrance and body lotion industry is expected to exceed $36 billion in
2017, according to research from Global Industry Analysts. Market growth is fuelled by
demand from emerging markets and consumer lifestyle trends granting an increasingly
central place to grooming. Market growth is, however, inconsistent across various geographic
zones because growth in any one geographic zone depends on the living standards, disposable
income and GDP of the country. Consumer demand for fragrances and perfumes is largely
dependent on demographics and lifestyle trends, in particular the importance of luxury and
status.
4.0 PRODUCT DEVELOPMENT

Combine the olive oil and emulsifying wax in

microwave for 1 minute until it is all melted

The temperature on this reads about 155 degrees.

Then pour the hot water into the wax/olive oil

mixture and watch it turn milky white

At this point the temperature is about 125 degrees.

Then pour the hot lotion into jars and let cool
overnight
5.0 MARKETING PROGRAMS

5.1 Marketing Overview

SnowGreen World Enterprise will utilize a brand building (pull) strategy as

the basis for our company marketing plan. We will position our print media spend in
magazine that will influence our target customer and validate the brand. The
publications we will utilize are: Jelita, Cosmopolitan, Remaja, Mingguan Wanita and
also Maskulin. These are the publications that are mostly read by our target customer.
In addition to paid ads in regional issues of the publications mentioned, we will retain
a PR firm to develop an attractive advertisement for radio and television to attract the
buyers and also wholesales places to sell our product. Our media and PR strategy will
bring the brand to the forefront for the consumer and set the stage for our image
development. In addition, we will develop a unique in-store graphic and
communication on package that explains our products benefits and advantages at
point of sale

5.2 Marketing Programs

1. Development of product packaging: Develop a packaging and labeling system that

communicates the Homemade Body Lotion

2. Development of product brochures: Create a series of brochure that will function at

point of sale and trade shows

3. Selection of a PR firm: Begin the selection process for a retained public relations
firm in (date)

4. Creation of graphic language: (name) will complete this project by (date)

5. Selection of an advertising firm: Begin the selection process for an advertising

agency in (date)

6. Development of our print campaign: Development of this campaign will begin

immediately after selecting an agency
5.3 Pricing Strategy

Our pricing strategy at retail will be to create a price-to-benefit ration that

positions SnowGreen World Enterprise as a superior value. At wholesale, we will
price our products to provide the retailers with a 50% maintained margin and offer a
product exchange program for current accounts. The wholesale price will be derived
after the appropriate retail is determined to insure that the shelf price represents a
value to the consumer and the retailer has a 50% margin

5.4 Promotion Strategy

Our promotional strategy will cover a broad range of programs.

Pricing:

We will discourage our wholesale customers from reducing prices. Instead we

will have a monthly bonus week. During the bonus week, customers will receive free
gift with any Product purchase over a pre-set amount. The gift set will consist of
sample size of Our products from our most current launch in a specially designed tote
bag

Consumer Mailers:

We will have monthly mailer for SnowGreen customers. It will design to

educate the customers about the benefits of a particular ingredient. The mailer will be
redeemable for a sample of the product placement in the market

Public Relations:

We will contract with a public relation firm to execute campaign. The

objective will be to secure product placement in the buyers mind

Print Campaign:

We will have a paid placement program that include monthly placement in

issues of Jelita, Cosmopolitan, Remaja, Mingguan Wanita and also Maskulin
magazine.
6.0 ORGANIZATION TASK AND RESPONSIBILITIES

6.1 Management Team

6.1.1 General Manager

The general manager will manage all the details of the company by monitoring all
the personal in the management team.
The ability that be needed by the GM is to control the manpower in the business
and to coordinate the company well.

6.1.2 Technology Manager

The technology manager will be responsible for developing the improvement

technology and also the new products.
They also need to maintain the quantity and the quality of the product.

6.1.3 Financial Manager

The financial manager will manage the financial of the company.

They are responsible to make a financial planning for the company and calculating
every capital flow out and every profit flow in.

6.1.4 Marketing Manager

The role of the marketing manager is to design an effective advertisement to

promote the product and company to the targeted market.
They are also responsible to plan and run every promotion done in the product and
company.

6.1.5 Production Manager

The role of the production manager is to ensure every activity scheduled run right
as planned.
They also monitor the working progress done for every staff and make a working
schedule for every worker and staff.
6.2 Organizational Chart

There are five persons that hold different positions. This organization is leaded by the
manager where he holds the highest positions in the company and responsible for all the
activity and peoples in that organization. Followed by the administrative officer where he
helps the manager in conducting and managing the administration office jobs. The manager
also is helped by the marketing officer in order to market the products. While, for the
operation officer helps the manager by ensuring the operation to produce the product in a
good condition. For the finance, it is done by the finance officer but controlled by the
manager. Therefore, every budget must be approved by the manager.
7.0 HUMAN RESOURCE PLAN

POSITION YEAR 1 YEAR 2 YEAR 3

Management
1. Chairman/CEO 1 1 1
2. Executive Secretary 1 1 1
3. Technical Advisor 1 1 1

Administration and Human Resources

1. Manager 1 1 1
2. Admin Assistant 1 1 2
3. Dispatch and Office Assistant - 2 2

Operation
1. Manager 1 1 1
2. Reseacher 1 2 2
3. Operation supervision 1 1 1
4. Quality control officer 1 1 1
5. Technician 1 2 2

Finance and Marketing

1. Manager 1 1 1
2. Account Executive 1 2 2
3. Advertiser 1 1 2
4. Sales Person 1 2 2

Total Number of Worker

Total Knowledge Worker 50 100 150
Total Foreign Knowledge Worker - - -

% of Knowledge Worker
8.0 SCHEDULE OF REMUNERTION FOR ADMINISTRATIVE STAFF

MONTHLY EPF SOCSO

AMOUNT
POSITION NO. SALARY CONTRIBUTION (2%)
(RM)
(RM) (12%) (RM) (RM)
42.85 2842.85
Manager 1 2500 300

Administrative 144 20.15 1364.15

1 1200
Officer

Operation 144 20.15 1364.15

1 1200
Officer

Marketing 144 20.15 1364.15

1 1200
Officer

Finance 144 20.15 1364.15

1 1200
Officer

9.0 LIST OF OFFICE EQUIPMENT

TOTAL COST
ITEM QUANTITY PRICE/UNIT (RM)
(RM)

Office furniture 3 sets 1000 3000

Personal computer 5 sets 1500 7500

Air-conditioner 2 sets 1000 2000

10.0 ADMINISTRATION BUDGET

FIXED ASSETS MONTHLY OTHER

EXPENSES EXPENSES EXPENSES
(RM) (RM) (RM)
Fixed Assets

Building 45000

Furniture & Fittings 12500

Renovation 30000

Working Capital

Utilities : water,
electricity, telephone 1500

7300
Salary

879.45
EPF & SOCSO

Stationery 1000

Business Registration 70
11.0 FINANCIAL PROJECTION

11.1 Sources of Financing

SOURCES OF FINANCING

Cash RM 38,000

Existing F. Assets RM 30 000

Loan RM 10 000

Hire-Purchase RM 9,500

Total RM 87500
SNOW GREEN WOLD ENTERPRISE
Sources of Project Financing
Own Contributions
Hire-
Capital Expenditure Cost Existing F. Loan
Purchase
Cash Assets
Land & Building 100,000
30,000
Vehicle 8,000
8,000
Furnitures and Fixtures 2,500
Renovation
-
Computer and office
3,000
equipments 3,000
Signboard 500
500
Promotion apparatus 300
300

-
Equipments and machines 1,500
1,500
Lorry
-

-
Working Capital
Sales & Marketing Costs
4,900
(monthly) 4,900
General & Administrative Costs
4,700
(monthly) 4,700
Operations & Technical Costs
13,000
(monthly) 13,000
Pre-Operating &
3,000
Incorporation Costs (one-off) 3,000
Other Expenditure (annually) 1,650
1,650
Provision for Contingencies 7,070
7,070
TOTAL 150,120 38,120 30,000 9,500
 11.2 Income Statement

SNOW GREEN WORLD ENTERPRISE

Pro-forma Income Statement
Years 2014 2015 2016
Sales 45,000 780,000 900,000
Less: Cost of Sales (Notes 1 & 2) 33,300 457,840 541,752
Gross Profit 11,700 322,160 358,248
Less: Expenditure
Pre-Operating & Incorporation
2,500
Expenditure
General & Administrative Expenditure 14,100 62,040 68,244
Sales & Marketing Expenditure 14,700 64,680 71,148

Other Expenditure 1,650 1,815 1,997

Interest on Hire-Purchase 119 119 475
Interest on Loan
Depreciation of Fixed Assets 2,860 2,288 1,830
Total Expenditure 35,929 130,942 143,694
Net Income Before Tax (24,229) 191,218 214,554
Tax 0 0 0
Net Income After Tax (24,229) 191,218 214,554
Accumulated Net Income (24,229) 166,990 381,544
Note 1
Cost of Sales
Opening Inventory of Finished Goods 0 2,000 3,000
Add: Total Production Cost (Note 2) 35,300 458,840 542,752
Less: Ending Inventory 2,000 3,000 4,000
33,300 457,840 541,752

Note 2
Raw Materials
Opening Inventory 0 4,000 5,000
Add: Current Year Purchases 30,000 420,000 500,000
Add: Carriage Inwards 3,000 13,200 14,520
Less: Ending Inventory 4,000 5,000 6,000
Raw Materials Used 29,000 432,200 513,520

Labor
Salaries, Wages, EPF & SOCSO 6,000 26,400 29,040

Factory Overhead
Depreciation of Fixed assets
300 240 192
(Operations)
Total Factory Overhead 300 240 192

Total Production Cost 35,300 458,840 542,752

 11.3 Balance Sheet

SNOW GREEN WORLD ENTERPRISE

Pro-forma Balance Sheet
2014 2015 2016
ASSETS

Non-Current Assets (Book

Value)
Land & Building 100,000 100,000 100,000
Other Fixed Assets 12,640
10,112 8,090
Other Assets
Deposit 500 500 500
113,140 110,612 108,590
Current Assets
Inventory of Raw Materials 4,000 5,000 6,000
Inventory of Finished
Goods 2,000 3,000 4,000
Accounts Receivable 9,000 39,000 45,000
Cash Balance 276 239,548 462,224
15,276 286,548 517,224

TOTAL ASSETS 128,416 397,160 625,814

Owners' Equity
Capital 138,120 138,120 138,120
Accumulated Income (24,229) 166,990 381,544
113,891 305,110 519,664
Long-Term Liabilities
Loan Balance 10 000
Hire-Purchase Balance 9,025 8,550 6,650
9,025 8,550
6,650
Current Liabilities
Accounts Payable 3,000 81,000 97,000

TOTAL EQUITY &

135,916 394,660 623,314
LIABILITIES
 11.4 Financial Ratio Analysis

SOW GREEN WORLD ENTERPRISE

Financial Ratio Analysis 2014 2015 2016 2017 2018

LIQUIDITY
Current Ratio 5 4 5 #VALUE! #VALUE!
Quick Ratio (Acid Test) 3 3 5 #VALUE! #VALUE!

EFFICIENCY
Receivable Turnover 8 8 8 #VALUE! #VALUE!
Inventory Turnover 11 114 108 #VALUE! #VALUE!

PROFITABILITY
Gross Profit Margin 26.00% 41.30% 39.81% #VALUE! #VALUE!
Net Profit Margin -53.84% 24.52% 23.84% #VALUE! #VALUE!
Return on Assets -18.87% 48.15% 34.28% #VALUE! #VALUE!
Return on Equity -21.27% 62.67% 41.29% #VALUE! #VALUE!

SOLVENCY
Debt to Equity 10.56% 29.35% 19.95% #VALUE! #VALUE!
Debt to Assets 9.36% 22.55% 16.56% #VALUE! #VALUE!
Time Interest Earned #DIV/0! #DIV/0! #DIV/0! #VALUE! #VALUE!

Break-even Analysis 2014 2015 2016

Total projected sales(RM)

45,000 780,000 900,000
Total variable costs (cost of sales) #VALUE! #VALUE!
33,300 457,840 541,752
Contribution margin #VALUE! #VALUE!
11,700 322,160 358,248
Contribution margin ratio 26% 41% 40% #VALUE! #VALUE!
Fixed costs
35,929 130,942 143,694
Total costs #VALUE! #VALUE!
69,229 588,782 685,446
Net Profit #VALUE! #VALUE!
(24,229) 191,218 214,554
Break-even sales #VALUE! #VALUE!
138,188 317,031 360,992
Percentage of break-even to sales 307% 41% 40% #VALUE! #VALUE!