CHAPTER IV

DATA ANALYSIS AND INTERPRETATION

TABLE 4.1
TABLE SHOWING THE AGE OF THE RESPONTENT
SL.NO AGE NO OF THE PERCENTAGE
RESPONDENT
1 Below 25 years 40 32
2 25-35 years 25 20
3 35-45 years 33 26
4 above 45 years 27 22
TOTAL 125 100

INTERPRETATION:
The above table 4.1 that can be interpreted that the 32% of the respondents are below 25
years, 20 % of the respondents are 25-30 years, 26 % of the respondents are 35-45 years,
and 22 respondents are says above 45 years.

CHART 4.1
CHART SHOWING THE AGE OF THE RESPONTENT

250

200

150

100 PERCENTAGE
NO OF THE RESPONDENT
50

0
TABLE 4.2
TABLE SHOWING THE GENDER OF THE RESPONTENT
SL.NO GENDER NO OF THE PERCENTAGE
RESPONDENT
1 Male 70 56
2 Female 55 44
TOTAL 125 100

INTERPRETATION:
The above table 4.2 at can be interpreted that the 56 % of the respondents are male and 44%
respondent are female.

CHART 4.2
CHART SHOWING THE GENDER OF THE RESPONTENT

GENDER OF THE RESPONTENT

0

SL.NO
1
TABLE 4.3
TABLE SHOWING EDUCATION OF THE RESPONTENT

SL.NO PLACE NO OF THE PERCENTAGE

RESPONDENT
1 Pre University 30 24
2 Degree 45 36
3 post graduate 20 16
4 others 30 24
TOTAL 125 100

INTERPRETATION:

CHART 4.3
CHART SHOWING THE PLACE OF THE RESPONTENT

250

200

150
Series2
100 Series1

50

0
Pre Degree post others TOTAL
University graduate
TABLE 4.4
TABLE SHOWING THE OCCUPATION OF THE RESPONTENT

SL.NO OCCUPATION NO OF THE PERCENTAGE

RESPONDENT
1 student 30 24
2 employed 15 12
3 business 25 20
4 professional 35 28
5 others 20 16
TOTAL 125 100

INTERPRETATION:

CHART 4.4
CHART SHOWING THE EDUCATION QUALIFICATION OF THE RESPONTENT
 250

200

150

100 Series2
Series1
50

TABLE 4.5
TABLE SHOWING THE MONTHLY INCOME OF THE RESPONTENT

SL.NO INCOME NO OF THE PERCENTAGE

RESPONDENT
1 below 10,000 25 20
2 11,000-20,000 40 30
3 21,000-30,000 50 40
4 31,000above 10 10
TOTAL 125 100

INTERPRETATION:
The above table 4.5 that can be interpreted that the 20 % of the respondents are students, 36
% respondent are workers and 44 % of the respondents are others.

CHART 4.5
CHART SHOWING THE OCCUPATION OF THE RESPONTENT
 250

200

150

100 Series2
Series1
50

TABLE 4.6

TABLE SHOWING IS AWARE OF SHRIRAM CIY UNION FINANCE LTD

PRODUCTS?

SL.NO OPINION NO OF THE PERCENTAGE

RESPONDENT
1 Yes 60 48
2 No 65 52
TOTAL 125 100

INTERPRETATION:
The above table 4.7 that can be interpreted that the 48 % of the respondents are says that yes,
52 % of the respondents are no.

CHART 4.6

CHART SHOWING IS AWARE OF SHRIRAM CIY UNION FINANCE LTD

PRODUCTS?
 140

120

100

80
No
60 Yes

40

20

0
1 2

TABLE 4.7

TABLE SHOWS HOW DID YOU COME TO KNOW ABOUT SHRIRAM FINANCE
VALLIOOR

SL.NO KNOW ABOUT SHRIRAM NO OF THE PERCENTAGE

FINANCE RESPONDENT
1 Newspaper 25 21
2 Television 36 28
3 Internet 24 19
4 Outdoor Ads 18 15
5 Others, please specify 22 17

TOTAL 125 100

INTERPRETATION:
The above table 4.8 that can be interpreted that the 21 % of the respondents are says that
know about the SRIRAM FINANACE company add newspaper and 28% of the respondents
are says know about the television, 19 % of the respondents are says know about the
searching the internet, 15 % of the respondents are says know about the outdoor
advertisement 17 % of the respondents are says know about Others, please specify.

CHART 4.7

CHART SHOWS HOW DID YOU COME TO KNOW ABOUT SHRIRAM FINANCE
VALLIOOR

70
60
50
40
30
20 Series2
10 Series1
0
TABLE 4.8

WHAT IS YOUR OPINION ON FORCE INFLUENCED YOU TO SELECT

SHIRAM CITY FINCANCE

SL.NO OPINION NO OF THE PERCENTAGE

RESPONDENT
1 ease of availability 40 32
2 goodwill 30 24
3 reference 32 26
4 friends 23 18
TOTAL 125 100

INTERPRETATION:
The above table 4.11 that can be interpreted that the 32 % of the respondents are says that
opinion on the advertising strategy is excellent, 24 % of the respondents are says that
opinion on the advertising strategy is good, 26 % of the respondents are says that opinion
on the advertising strategy is insufficient, 18 % of the respondents are says that opinion
on the advertising strategy is poor.