EVIDENCIA No 16

ALUMNO:
MAURICIO CALDERON ARDILA

ACTIVIDAD DE APRENDIZAJE 15

TUTOR:
FABIANNA MENESES

SENA
NEGOCIACION INTERNACIONAL
BUENAVISTA, LA GUAJIRA
12 DE NOVIEMBRE 2017
 EVIDENCIA No 16
LDERON ARDILA

ACTIVIDAD DE APRENDIZAJE 15

SENA
NEGOCIACION INTERNACIONAL
BUENAVISTA, LA GUAJIRA
12 DE NOVIEMBRE 2017
SUMMARY

In the creation of any type of business, it is necessary to develop an organized and

in-depth research on the direct and indirect variables that may affect the
achievement of that business or trade.

For this reason, the financial, commercial, operational and productive

environments of the business to be implemented are analyzed separately, bearing
in mind that in carrying out the previous analysis, the viability of the project can be
evaluated.

Calzado sport is a product worked manually by Colombians who used leather and
synthetic materials. Its name comes from a series of studies related to sports and
footwear to develop a name that will strike nationally and internationally, our
production takes place in the Santander capital to be distributed nationally and
internationally.

The process used to execute this project is divided into stages:

PURCHASE OF RAW MATERIALS

The purchase of leather materials is recommended for the quality of the product to
be produced and sold to buyers nationwide.

PREPARATION OF THE PLACE TO PREPARE THE PRODUCT

Before the product is elaborated, the best quality materials are selected. The
product is elaborated using all safety measures in the footwear production factory.
PRODUCT DEVELOPMENT

The best leather quality is chosen to later be shoe molds to be transferred to the
assemblers section, in this section each mold is armed with boxer and spinning
glue to give a better quality to the assembly, after having assembled each mold it
go to the section of garnishes to have cooked each mold already armed and then
move to the section of tilers where they will be responsible for taking all the armed
and trimmed pieces to be able to give the finished footwear that is going to be
released to the market.

PACKING

After 20 minutes of having assembled the footwear, we proceed to the packing

section where they will be responsible for cleaning the shoe and then pack it in the
respective boxes with the business brand.

DIRECT CHANNEL DISTRIBUTION STRATEGIES:

Short indirect channel: a relationship will be provided with warehouses or

wholesale chains for the distribution of products taking into account the different
sales proposals.

In addition to traditional channels such as warehouses and chain shopping centers,

the Internet sales model has been implemented mainly by the main networks and a
significant increase in this instrument due to the growing expansion of domestic
Internet use is expected from the population. One of the pioneers is the chain of
warehouses, which offers online shopping and delivery service; As well as the free
market firm, which receives orders over the Internet, telephone, fax or email.
Websites are undoubtedly one of the most used in the promotion of your products,
therefore, you could ensure that most sellers in this country, have their own page
means.

Another means of distribution will be electronic sales, it is estimated that in

European countries and in the United States each citizen receives an average of
fifty annual catalogs with product offers. While the purchase of products through
this method works in a similar way to the purchase of products online, it is then
understood as the willingness of the consumer to buy products through this
distribution channel.
GENERAL CONCLUSIONS

The footwear market is large internationally, so there are favorable prospects for
the growth of exports of this product.
Although the initial investment is large, the business is sustainable and does not
require subsequent reinvestments, and even cash flow is positive from the start.

At the level of commercial viability, the annual import figures that widely exceed
sales expectations and in comparison with the sale price of other countries, are
very accessible, which shows that the market is large enough to enter the market.
conservative, goals. The most favorable conditions for this type of distribution of
products are the main chains of stores that provide greater promotion and
recognition of the product.
BIBLIOGRAPHY

http://www.vanguardia.com/economia/local/167743-empresas-de-calzado-local-a-la-
conquista-del-mercado-nacional-e-internacional