TABLE 4.1
AGE OF THE RESPONDENT
INTERPRETATION
From the table it can observed that 25% of the respondent are aged between the below 20
years, 35% of the respondent are aged between the 21-30 years,18% of the respondent are aged
between the 31-40 years, 21% of the respondent are aged between the 41-50 years and 02% of
the respondent are aged between the above 50 years.
CHART 4.1
AGE OF THE RESPONDENT
TABLE 4.2
GENDER OF THE RESPONDENT
INTERPRETATION
From the table it can observe that 50% of the respondent are male and 50% of the respondent are
female.
CHART 4.2
GENDER OF THE RESPONDENT
TABLE 4.3
MARITAL STATUS OF THE RESPONDENT
INTERPRETATION
From the table it can observe that 51 % of the respondents are married and 49% of the
respondent is unmarried.
CHART 4.3
MARITAL STATUS OF THE RESPONDENT
TABLE 4.4
EDUCATIONAL QUALIFICATION OF THE RESPONDENT
INTERPRETATION
From the table it can observed that 24% of the respondent are qualified in SSLC, 35% of
the respondent are qualified in HSC , 18% of the respondent are qualified in graduate , 19% of
the respondent are qualified in post graduate , 06% of the respondent are qualified in others.
CHART 4.4
EDUCATIONAL QUALIFICATION OF THE RESPONDENT
TABLE 4.5
MONTHLY INCOME OF THE RESPONDENT
INTERPRETATION
From the table it can observe that 23% of the respondent earns the monthly income is
below 10000, 34% of the respondent earns the monthly income is 10001-20000, 20% of the
respondent earns the monthly income is 20001-30000, 20% of the respondent earns the monthly
income is 30001-40000, 02% of the respondent earns the monthly income is 40001-50000 and
02% of the respondent earns the monthly income is above 50000.
CHART 4.5
MONTHLY INCOME OF THE RESPONDENT
TABLE 4.6
ARE YOU AWARE ABOUT THE PATANJAI PROJECTS?
INTERPRETATION
From the table it can observe that 44% of the respondents are aware about the patanjali
products and 56 % of the respondents are no aware about the patanjali products.
CHART 4.6
ARE YOU AWARE ABOUT THE PATANJAI PROJECTS?
TABLE 4.7
INTERPRETATION
From the table it can observe that 36% of the respondent are strongly agree with the
patanjali offers variety of the products, 33% of the respondent are agree with the patanjali offers
variety of the products, 14% of the respondent are says that neutral 11% of the respondent are
says that disagree and 03 % of the respondent are strongly disagree with the patanjali offers
variety of the products.
CHART 4.7
INTERPRETATION
From the table it can observe that 25% of the respondent are strongly agree with high
quality of patanjali products, 36% of the respondent are agree with high quality of patanjali
products, 16% of the respondent are says that neutral with high quality of patanjali products 20%
of the respondent are says that disagree and 06% of the respondent are strongly disagree with
high quality of patanjali products..
CHART 4.8
DO YOU AGREE THAT PATANJALI PRODUCTS ARE OF HIGH QUALITY
TABLE 4.9
DO YOU AGREE THE PRICES OF THE PATANJALI PRODUCTS ARE FAIR
INTERPRETATION
From the table it can observe that 29% of the respondent are strongly agree with price of
patanjali products, 34% of the respondent are agree with price of patanjali products, 14% of the
respondent are says that neutral with price of patanjali products 21% of the respondent are says
that disagree and 03% of the respondent are strongly disagree with price of patanjali products.
CHART 4.9
DO YOU AGREE THE PRICES OF THE PATANJALI PRODUCTS ARE FAIR
TABLE 4.10
DO YOU AGREE THAT THE PATANJALI PRODUCTS HAVE APPEALING
PACKAGING
INTERPRETATION
From the table it can observe that 27% of the respondent are strongly agree with packaging
of patanjali products, 32% of the respondent are agree with packaging of patanjali products, 14%
of the respondent are says that neutral with packaging of patanjali products 24% of the
respondent are says that disagree and 04% of the respondent are strongly disagree with
packaging of patanjali products..
CHART 4.10
DO YOU AGREE THAT THE PATANJALI PRODUCTS HAVE APPEALING
PACKAGING
TABLE 4.11
DO YOU AGREE THAT PATANJALI PRODUCTS HAVE NATURAL INGREDIENTS
INTERPRETATION
From the table it can observe that 27% of the respondent are strongly agree with have
natural ingredients of patanjali products, 42 % of the respondent are agree with have natural
ingredients of patanjali products, 26% of the respondent are says that neutral with have natural
ingredients of patanjali products 02% of the respondent are says that disagree and 04% of the
respondent are says that strongly disagree..
CHART 4.11
DO YOU AGREE THAT PATANJALI PRODUCTS HAVE NATURAL INGREDIENTS
TABLE 4.12
DO YOU AGREE THAT YOU ARE SATISFIED WITH THE PATANJALIPRODUCT
INTERPRETATION
From the table it can observe that 27% of the respondent are highly satisfied with patanjali
products, 41% of the respondent are satisfied that the patanjali products, 27% of the respondent
are says that neutral that the patanjali products 02% of the respondent are says that highly
dissatisfied that the products and 04% of the respondent are dissatisfied that the patanjali
products.
CHART 4.12
DO YOU AGREE THAT YOU ARE SATISFIED WITH THE PATANJALIPRODUCT
TABLE 4.13
DO YOU AGREE THAT YOU HAVE NOT FACED ANY PROBLEM WHILE USING
THE PATHANJALI PRODUCT
INTERPRETATION
From the table it can observe that 26% of the respondent are strongly agree with have
faced any problem than patanjali products, 37% of the respondent are agree with have faced any
problem than patanjali products, 17% of the respondent are says that neutral with have faced any
problem than patanjali products 16% of the respondent are says that disagree and 04% of the
respondent are says that strongly disagree have faced any problem than patanjali products..
CHART 4.13
DO YOU AGREE THAT YOU HAVE NOT FACED ANY PROBLEM WHILE USING
THE PATHANJALI PRODUCT
TABLE 4.14
DO YOU AGREE THAT PATANJALI PRODUCTS ARE CHEMICAL-FREE
INTERPRETATION
From the table it can observe that 31% of the respondent are strongly agree with chemical
free than patanjali products, 38% of the respondent are agree with chemical free than patanjali
products, 20% of the respondent are says that neutral with chemical free than patanjali products
08% of the respondent are says that disagree and 03% of the respondent are says that strongly
disagree that chemical free than patanjali products..
CHART 4.14
DO YOU AGREE THAT PATANJALI PRODUCTS ARE CHEMICAL-FREE
TABLE 4.15
DO YOU AGREE THAT PATANJALI PRODUCTS HAVE MADE A GOOD BRAND
IMAGE
INTERPRETATION
From the table it can observe that 26% of the respondent are strongly agree that patanjali
products have made good brand image , 35% of the respondent are agree that patanjali products
have made good brand image, 17% of the respondent are says that neutral that patanjali products
have made good brand image ,21% of the respondent are says that disagree and 02% of the
respondent are says that strongly disagree that that patanjali products have made good brand
image.
CHART 4.15
DO YOU AGREE THAT PATANJALI PRODUCTS HAVE MADE A GOOD BRAND
IMAGE
TABLE 4.16
PLEASE INDICATE THE REASON WHY YOU PREFER PATANJALI PRODUCT
INTERPRETATION
From the table it can observe that 30% of the respondent are prefer that the patanjali
products is Convenient, 24% of the respondent are prefer that the patanjali products is
Affordable , 23% of the respondent are prefer that the patanjali products is Clean, 23% of the
respondent are prefer that the patanjali products is others.
CHART 4.16
PLEASE INDICATE THE REASON WHY YOU PREFER PATANJALI PRODUCT
TABLE 4.17
ARE YOU SATISFIED WITH THE PRODUCTS OF PATANJALI AYURVED
INTERPRETATION
From the table it can observe that 34% of the respondent is satisfied that products of
patanjali ayurved, 62% of the respondent is not satisfied that products of patanjali ayurved, 04%
of the respondent is sometimes that products of patanjali ayurved.
CHART 4.17
ARE YOU SATISFIED WITH THE PRODUCTS OF PATANJALI AYURVED
TABLE 4.18
WHAT ARE THE UNIQUE SELLING PROPOSITIONS OF PATANJALI AYURVED
INTERPRETATION
From the table it can observe that 22% of the respondent are says that quality of pantanjali
ayvurved products, 30% of the respondent are says that quantity of pantanjali ayvurved products,
27% of the respondent are says that price of pantanjali ayvurved products, 22% of the respondent
are says that location of pantanjali ayvurved products.
CHART 4.18
WHAT ARE THE UNIQUE SELLING PROPOSITIONS OF PATANJALI AYURVED
TABLE 4.19
INTERPRETATION
From the table it can observe that 50% of the respondent is satisfied that promotional
scheme with that brand patanjali products, 50% of the respondent is not satisfied that
promotional scheme with that brand patanjali products.
CHART 4.19
INTERPRETATION
From the table it can observe that 23 % of the respondent are says friends preference that
patanjali products, 35% of the respondent are says family preference that patanjali products, 23%
of the respondent are says advertisement that patanjali products, 20% of the respondent are says
friends self that patanjali products,.
CHART 4.20
WHO INFLUENCE YOUR PREFERENCE FOR PATANJALI PRODUCTS
TABLE 4.21
IN WHAT WAY ADVERTISEMENT INFLUENCED YOU
INTERPRETATION
From the table it can observe that 18% of the respondent are influenced that the better to
call buy the products, 27% of the respondent are influenced that the positive impression that the
products, 31% of the respondent are influenced interest for the products, 24% of the respondent
are influenced that no impact for buy the products.
CHART 4.21
IN WHAT WAY ADVERTISEMENT INFLUENCED YOU
TABLE 4.22
INTERPRETATION
From the table it can observe that 53 % of the respondent are satisfied that patanjali
ayurved products are better than the other FMCG products , 47 % of the respondent are
dissatisfied that patanjali ayurved products are better than the other FMCG products.
CHART 4.22
INTERPRETATION
From the table it can observe that 35% of the respondent are satisfied that patanjali
ayurved products are over all its competitors , 32 % of the respondent are dissatisfied that
patanjali ayurved products are over all its competitors and 33% of the respondent are neutral that
patanjali ayurved products are over all its competitors.
CHART 4.23