Submitted by: CORPORATE

AKHTAR KHAN & WASEEM KHAN SOCIAL

RESPONSIBILITY
PROJECT
A Corporate Social Responsibility project,
covering Wipro’s eco-eye initiative towards a greener world.
submitted to Prof. Shridhar Naik by Waseem Khan (Roll No.: 99) and Akhtar Khan (Roll No.: 102)
belonging to TYBMS/b [sem- V] (year: 2010-2011) BCCA’s Institute of mngt.
Within the world of business, the main “responsibility” for corporations has historically been to make money and increase shareholder value. In other
words, corporate financial responsibility has been the sole bottom line driving force. However, in the last decade, a movement defining broader corporate
responsibilities– for the environment, for local communities, for working conditions, and for ethical practices–has gathered momentum and taken hold.
This new driving force is known as corporate social responsibility (CSR). CSR is oftentimes also described as the corporate “triple bottom line”–the
totality of the corporation’s financial, social, and environmental performance in conducting its business.

WHAT IS CORPORATE SOCIAL RESPONSIBILITY?

While there is no universal definition of corporate social responsibility, it generally refers to transparent business practices that are based on ethical
values, compliance with legal requirements, and respect for people, communities, and the environment. Thus, beyond making profits, companies are
responsible for the totality of their impact on people and the planet.1 “People” constitute the company’s stakeholders: its employees, customers,
business partners, investors, suppliers and vendors, the government, and the community. Increasingly, stakeholders expect that companies should be
more environmentally and socially responsible in conducting their business. In the business community, CSR is alternatively referred to as “corporate
citizenship,” which essentially means that a company should be a “good neighbor” within its host community.

WHAT'S THE BENEFIT?

Today, more and more companies are realizing that in order to stay productive, competitive, and relevant in a rapidly changing business world, they have
to become socially responsible. In the last decade, globalization has blurred national borders, and technology has accelerated time and masked
distance. Given this sea change in the corporate environment, companies want to increase their ability to manage their profits and risks, and to protect the
reputation of their brands. Because of globalization, there is also fierce competition for skilled employees, investors, and consumer loyalty. How a
company relates with its workers, its host communities, and the marketplace can greatly contribute to the sustainability of its business success.

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Wipro Technologies, a division of Wipro Limited (NYSE:WIT), is amongst the largest global IT services, BPO and Product Engineering companies. In
addition to the IT business, Wipro also has leadership position in niche market segments of consumer products and lighting solutions. The company has
been listed since 1945 and started its technology business in 1980. Today, Wipro generates USD 6 billion (India GAAP figure 2009-10) of annual
revenues. Its equity shares are listed in India on the Mumbai Stock Exchange and the National Stock Exchange; as well as on the New York Stock
Exchange in the US.

HISTORY
The journey of Wipro began in 1945, when the Western [[India)] Vegetables Products Limited was incorporated in Maharashtra state, India. The
vegetable products factory gradually by 1970s expanded into a consumer products group, hydraulic cylinders and then entered the InfoTech area.
In early 80’s when India was on the threshold of an IT boom, Wipro entered the Infotech area and tasted early success in its R & D. In 1980, an energetic,
committed team of professional R & D and marketing managers was brought together and in a small laboratory at the Indian Institute of Science (IISc)
Bangalore, the team developed the first Indian minicomputer based on Intel 8086 chip.
Wipro continued it successful journey when it tied up with GE Medical Systems to set up a Joint Venture 1992. In 1997, Wipro launched Six Sigma, the
internal quality rejuvenation process to ensure that its quality standards are world class. In 2000, Wipro’s ADS was listed on the New York Stock
Exchange as WIT, and its equity shares listed in India on the Stock exchange - Mumbai, and the National Stock Exchange.
In December 2001, Wipro Limited became the first PCMM Level 5 and SEI CMM Level 5 certified IT Services Company globally. Wipro’s voyage
maintains its consistency with the recent acquisitions like GE Medical Systems IT, Spectra mind Services, R & D services of Ericsson in India and
Nervewire. With many significant achievements Wipro continued to spread its wings to place like US, UK, Asia Pacific and Middle East markets.

MAJOR SUBSIDAIRIES: Wipro Technologies, Wipro Infotech, Wipro Academy of Software Excellence, Wipro infocrossing

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In December 2007 Gartner published an article entitled "Green IT The New Industry Shock Wave." Its report revealed that the information and
communications technology (ICT) industry accounted for two percent of the world's carbon dioxide emissions. This is equivalent to the airlines industry,
which most people assumed was the largest single contributor. The report noted the emissions primarily came from data centers housing monitors and
servers.

This study intrigued Indranil Bose, an Associate Professor at the University of Hong Kong, who strongly believes "companies need to care about
sustainability." He was also motivated by Al Gore's movie, "An Convenient Truth," which won him both a Nobel prize and an Oscar. "Winning the peace
prize spoke volumes about why sustainability is important," the professor says.

So Bose began to study companies that displayed some corporate responsibility in how they implemented green IT. Most of the companies making a
difference were in the Americas or the Europe. However, Wipro was a frontrunner in Asia.
"India and China typically believe it's not their responsibility to protect the environment," observes Bose. "They believe that's the role of the developed
world." Because Wipro was bucking the trend, in 2008 he decided to study the service provider's green IT initiatives, many of which "were the only
measures of their kind in India," points out the professor. "I wanted to study why green is such a big strategy at Wipro," he adds.

WHAT IS GREEN IT AND HOW DID WIPRO GET INVOLVED?

Bose adopted Gartner's definition of green IT: "The optimal use of ICT technology for managing the environmental sustainability of enterprise operations
and the supply chain, as well as its products, services, and resources throughout their life cycles."
Wipro began as Western Indian Vegetable Products Ltd in 1946 to manufacture hydrogenated vegetable oil. It got into the IT business in 1980. The
company currently has four businesses:
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IT services
?
IT products
?
Infrastructure engineering
?
Consumer care and lighting
?
?
In 2008 Wipro set up a governance council called EcoEye. Seven senior managers, including three who report directly to the chairman, make up the
council. To date the council has endorsed 120 projects aimed at carbon neutrality.
Wipro entered the green IT world with its "Greenware," a series of computers that reduce waste when their users get rid of them. "It was perhaps the first
Indian company to manufacture computers that don't damage the environment as much," says Bose.
The professor discovered the manufacture of green computers was just one of many efforts. "Wipro identified green IT as one of its ongoing innovation
themes meant to unearth opportunities for getting into businesses and product lines that will make a big difference to its customers," Bose reports. And
the service provider made a big promise: it wanted to become carbon neutral by 2014.

WIPRO'S GREEN INITIATIVES

Bose's best practices study outlines the various ways Wipro has changed its operations to "make its businesses more environmentally friendly." The
company turned its 50-acre campus at Electronic City in Bangalore into a "test bed," according to the report.
On his visit to Wipro's campus in Bangalore, he discovered the company is committed to recycling. The company takes food that is wasted in its
cafeterias and converts it into paper pulp; the service provider then manufactures writing pads from this pulp. It also uses the methane gas produced for
lighting burners.

It uses windmills to generate power to light bulbs along the perimeter of the campus. And it harvests rainwater to supply water to its campuses. Currently
rainwater harvesting and recycling of used water meets 52 percent of the company's water requirements, the professor found. Since 2003, Wipro has cut
its water usage in all its offices across India by 65 percent.
When it comes to its own suppliers, Wipro prefers to work with suppliers which have their own green initiatives, the professor discovered.

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GREEN IT
Bose says the company realized "it needed to move from green IT to IT for green." The service provider wrote its own software tool to estimate its carbon
emissions, called the Carbon Management Solution.
It developed an electronic document management system, Hosted Intelligent Document Management, which seriously cuts down on paperwork since it
stores the documents electronically. It designed software to run as rapidly as possible to be the most energy efficient. Its Virtualization Policy cut power,
cooling, commercial space, and maintenance costs.
Its e-Freight cargo suite of tools provides a single interface connecting airlines, freight forwarders, and customers, enabling paperless interaction.
Wipro slashed travel costs by emphasizing video conferences. It cut auto emissions by encouraging people to work from home, continues the professor.

The Hong Kong professor is impressed with Wipro's determination to have no carbon footprint. "To me this is a challenging goal," says Bose. He says
meeting it is possible because the service provider "is approaching reduction of carbon emissions from a variety of angles."
The study found Wipro's net energy consumption per person came down from 360 kilowatts per year to 309 during the period he studied, 2001-2007.
"This happened even while the headcount went up 400 percent during that period," the study says.

TOP-DOWN EFFORTS
Bose says Wipro as a company is succeeding in its green approach because "it's a top-down effort." He says it was the Chairman, Azim Premji, who
realized the company needed to take this tack. However, management has had to be conscious that its green initiatives do not disrupt productivity. "You
have to create green initiatives that don't make your workers unhappy with green. Wipro has done a good job balancing the two," reports the professor.
The professor says Wipro's "focus on corporate social responsibility" had one more effect: it created a new line of business for the service provider. Now
Wipro helps other companies become greener. "Green created a new revenue stream based on green products that is likely to grow in the future," he
reports.
"Wipro led the way for Asian companies," Bose says. Both the earth and its balance sheet have benefitted.

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 CASE REPORT
Wipro under its eco-eye initiative has carried out n number of projects for the benefit of the world. Wipro aims at zero carbon foot print and is
successfully working towards it. One such project report is included in this thesis as seen below.

PROJECT DETAILS
Project Name Adapt Water Cooler Design to Local Climatic Conditions
Wipro Location Entire CDC
Project Responsibility Rengaraj Ramasubbu
Project Information Owner Elumalai .R/ Shamsudeen/ Chitra PB
Month of commission Jan’ 09
Project type (One-off / Ongoing) Ongoing
Project Status (Completed / Work-in-progres) Completed
EcoEye Focus Area (Energy / Water / Waste / Biodiversity) Energy
SITUATION
In Water Coolers, there are cold water & hot water dispensers. Energy is consumed to heat up the cold water that enters into hot water tank. In the warm &
humid climatic conditions of Chennai, hot water dispensers are rarely used.
CHALLENGE / OPPORTUNITY
To eliminate energy consumed by Water Coolers to warm water for the hot water dispenser without
disrupting the normal working of the Water Coolers.
ECO-SOLUTION
Adapt Water Cooler Design to Local Climatic Conditions
? Disconnected the power supply to the heater in water cooler unit
? Room temperature water & chilled water is served with a temperature setting of 30ºC & 20ºC respectively
? By a simple modification of the water lines within cold water tank, only room temperature water &chilled water is dispensed.
? This modification was done across all the water coolers in the facility
ECO-IMPACT
Energy saving of 53534 Kwh / annum
Reduced CO2 emission by 45.5 tonnes
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