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  • How events saved our business

    Diunggah oleh

    Suntat Ho
    8 tayangan53 halaman
    Lighthouse is a media company established in 2002 that publishes magazines, websites and newsletters for the HR and marketing industries in Asia. It struggled with profitability until it shifted its focus from print to events like conferences and awards shows in 2013. This strategic change led to increased revenue, growing from $124k in 2002 to $12.7m in 2016, and transitioned Lighthouse to sustainable profitability with $1.9m EBIT in 2016. The company restructured from 10 business units to 5 focused units in 2013 to further drive this transition and its future success.

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    Presentation FIPPAsia2016 JustinRandles

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    Lighthouse is a media company established in 2002 that publishes magazines, websites and newsletters for the HR and marketing industries in Asia. It struggled with profitability until it shifted its focus from print to events like conferences and awards shows in 2013. This strategic change led to increased revenue, growing from $124k in 2002 to $12.7m in 2016, and transitioned Lighthouse to sustainable profitability with $1.9m EBIT in 2016. The company restructured from 10 business units to 5 focused units in 2013 to further drive this transition and its future success.

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    © All Rights Reserved
    Unduh sebagai PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    8 tayangan53 halaman

    How events saved our business

    Diunggah oleh

    Suntat Ho
    Lighthouse is a media company established in 2002 that publishes magazines, websites and newsletters for the HR and marketing industries in Asia. It struggled with profitability until it shifted its focus from print to events like conferences and awards shows in 2013. This strategic change led to increased revenue, growing from $124k in 2002 to $12.7m in 2016, and transitioned Lighthouse to sustainable profitability with $1.9m EBIT in 2016. The company restructured from 10 business units to 5 focused units in 2013 to further drive this transition and its future success.

    Hak Cipta:

    © All Rights Reserved
    Unduh sebagai PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 53

    How events saved our business

    FIPP Asia 2016

    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events


    About Lighthouse
    + Established in 2002
    + Two brands, each brand targeted at a horizontal B2B audience
    + Human Resources, Marketing

    + Delivering niche information services in a variety of formats


    + Print monthly magazines, annual special editions, directories
    + Digital websites, email newsletters
    + Events conferences, awards

    + Multiple revenue sources


    + Events (delegate sales and sponsorships)
    + Digital advertising
    + Print advertising

    + 90 staff in two offices in Asia: Hong Kong and Singapore


    + S$13m revenue, S$2m EBIT

    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events


    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    14 years of revenue growth
    Lighthouse Group Revenue (SGD)

    $14,000,000
    $12,752,764
    $12,000,000

    $10,000,000

    $8,000,000

    $6,000,000

    $4,000,000

    $2,000,000
    $124,191

    $0
    2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

    Lighthouse: Magazines Websites e-Newsletters Annual Directories Awards Conferences Research


    History of little/no profit
    Lighthouse Group EBIT (SGD)

    $2,500,000

    $1,939,525
    $2,000,000

    $1,500,000

    $1,000,000

    $500,000
    $4,072
    $0
    2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

    -$500,000

    Lighthouse: Magazines Websites e-Newsletters Annual Directories Awards Conferences Research


    History of little/no profit, until recently
    Lighthouse Group EBIT (SGD)

    $2,500,000

    $1,939,525
    $2,000,000

    $1,500,000

    $1,000,000

    $500,000
    $4,072
    $0
    2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

    -$500,000

    Lighthouse: Magazines Websites e-Newsletters Annual Directories Awards Conferences Research


    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    Hong Kong: Harder than Singapore
    Hong Kong EBIT: 2009 2016

    $1,000,000

    $800,000

    $600,000

    $400,000

    $200,000

    $0
    2009 2010 2011 2012 2013 2014 2015 2016
    -$200,000

    -$400,000

    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events


    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    The GFC amplified Lighthouses print problem

    Lighthouse Group (SGD)

    $3,500,000
    Profit
    $3,000,000
    Revenue
    $2,500,000

    $2,000,000

    $1,500,000

    $1,000,000

    $500,000 $124,191
    47,243 72,657 80,245 127,341 95,264 107,245
    4,072
    $0
    2002 2003 2004 2005 2006 2007 2008 2009
    -174,220
    -$500,000

    Lighthouse: Magazines Websites e-Newsletters Annual Directories Awards Conferences Research


    Why dont you do an awards show?

    Lighthouse: Magazines Websites e-Newsletters Annual Directories Awards Conferences Research


    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    Decisions in Bangkok, January 2013

    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events


    Decisions in Bangkok, January 2013

    Lighthouse Group Revenue


    $3,500,000

    $3,000,000

    $2,500,000 Print Adv

    $2,000,000 Digital Adv

    $1,500,000 Events

    $1,000,000

    $500,000

    $0
    2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events


    Decisions in Bangkok, January 2013

    Brand progression in the past

    Database Print Digital Events

    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events


    Decisions in Bangkok, January 2013

    Brand progression in the past

    Database Print Digital Events

    Brand progression now


    Events Digital Print Database

    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events


    Decisions in Bangkok, January 2013

    Brand progression in the past

    Database Print Digital Events

    Brand progression now


    Database Events Digital Print (specials)

    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events


    Decisions in Bangkok, January 2013
    2010 - 2012
    + 10 business units
    + Marketing magazine Singapore
    + Human Resources magazine Singapore
    + Marketing Events magazine Singapore
    + Lighthouse Conferences
    + Lighthouse Awards
    + Lighthouse Research
    + Boardroom Research
    + Marketing magazine Hong Kong
    + Advertising + Marketing magazine Malaysia
    + Human Resources magazine Malaysia

    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events


    Decisions in Bangkok, January 2013
    2010 - 2012 2013 - present
    + 10 business units + 5 business units
    + Marketing magazine Singapore + Marketing SEA
    + Human Resources magazine Singapore + Human Resources SEA
    + Marketing Events magazine Singapore + Marketing Hong Kong
    + Lighthouse Conferences + Human Resources Hong Kong
    + Lighthouse Awards + Lighthouse Events
    + Lighthouse Research
    + Boardroom Research
    + Marketing magazine Hong Kong
    + Advertising + Marketing magazine Malaysia
    + Human Resources magazine Malaysia

    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events


    Lighthouse today

    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events


    Lighthouse today
    Lighthouse Group (SGD)

    $14,000,000
    $12,752,764
    Profit
    $12,000,000
    Revenue
    $10,000,000

    $8,000,000

    $6,000,000

    $4,000,000 $1,939,525
    $2,000,000 $124,191
    258,991 278,040 519,750
    47,243 80,245 95,264
    $0
    2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
    -$2,000,000
    -174,220

    Lighthouse: Magazines Websites e-Newsletters Annual Directories Awards Conferences Research


    Lighthouse today

    Lighthouse Group Revenue


    $12,000,000

    $10,000,000

    Print Adv
    $8,000,000
    Digital Adv
    $6,000,000
    Events
    $4,000,000

    $2,000,000

    $0
    2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events


    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events
    Lighthouse is looking for partners
    + We need a partner with exhibitions / trade show expertise
    + We need partners in Indonesia, Thailand, Vietnam, etc

    + Call me!
    Justin Randles
    Tel: +65 6423 0392
    Email: jr@lighthousemedia.com.sg

    Lighthouse: Magazines Websites e-Newsletters Annual Directories Events

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