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Answer: GATT is a multilateral treaty among the member countries that lays down certain
agreed rules for conducting international trade. The member countries contribute together to
four-fifth of the total world trade. It is interesting to note that underdeveloped countries form a
sizable majority in GATT. The basic aim of GATT is to liberalise world trade negotiations
among members countries and, for the last forty seven years, it has been concerned with
Answer: a) Franchising is basically a specialized form of licensing in which the franchiser not
only sells intangible property to the franchisee, but also insists that the franchisee agree to abide
by
3 What are the stages in which international markets are screened and analysed?
4 Stages
Answer: Counter trade constitutes an estimated 5-30 percent of total world trade. Counter-trade
greatly proliferated in the 80s. Counter-trade is one of the oldest forms of trade in the
government mandate to pay for goods and services with something other than cash. It is a
practice that requires a seller as a condition of sale to commit contractually to reciprocate and
undertake certain business initiative that compensate and benefit the buyer. In short, a good-for-
goods deal
5 Discuss the role of sales promotion and personal selling in international marketing.
Sales promotion
Personal Selling
Answer: Sales promotion is one of the most important aspects of marketing. Selling is as
important as producing. Every manufacturer has to sell his product in the market domestic or
international. Selling products in the international market is more difficult than selling them in
the domestic market. The producer and the exporter cannot sell a bundle of physical attributes
known as
Answer: a) When a draft bill is drawn on a foreign firm, it is termed as a foreign draft or bill of
exchange. It is prepared either in an international currency or Indian rupee depending on the
terms of contract. Accordingly, the bill is known by the name of currency in which it is drawn.
For
Dear Students,
SMU MBA FALL-2017 Assignments are available. For Booking Kindly mail us on
kvsude@gmail.com OR call us to +91 9995105420 or S M S your Email ID us in the
following Format On +91 9995105420 we will reach back you with in 24H