AGE UK DACORUM

Age UK Dacorum works within Dacorum Borough Council area in Hertfordshire, delivering a range of services to support older people (over 50) to continue
to live happy and fulfilling lives. Their work includes befriending and handyperson services including specialist dementia activities and support for carers.

AIMS FOR THE LSF PROJECT

To ensure financial sustainability for the future through:
Improving and diversifying fund-raising activities, including commissioned work.
Improving marketing and communications to ensure awareness and understanding of Age UK Dacorum as a local, independent charity.

BUSINESS PARTNER RELATIONSHIP

WHAT THE ORGANISATION ACHIEVED
Osborne [the business
Improved website and marketing materials, leading to improved local support and fund-raising,
including their first business partner adopting Age UK Dacorum as their charity of the year. partner] gave us a true and
New relationships with local commissioners and partners, leading to a successful partnership bid honest overview of where we
for delivery, and an invitation to lead another proposal. needed to go..we were open
New ways of thinking and behaving internally, becoming more of a learning organisation. to change, happy to listen and
KEY FACTORS CONTRIBUTING TO THIS SUCCESS have an open debate.
Learning from their business partner about how to effectively adopt business-like approaches
to their work, including longer-term project planning.
Being willing to listen and act on advice and ideas from a critical friend.
Both the charity and the business benefiting from the relationship.
The attitudes and commitment of everyone involved.

LEARNING FROM LSF

Take a long-term view, to Its important to look at things in a critical way.
cost projects on a more Marketing is an on-going process; you cant stop after the initial improvements are done.
sustainable basis. LSF is putting us in a position to move forwardspreparing us for delivery after the LSF
funding is finished.