Queens, NY | sandymui1134@gmail.com | sandymui.com
WORK EXPERIENCE SAGE – New York, NY (Remote) October 2023 – Present Communications and Special Projects Manager Everytown for Gun Safety – New York, NY January 2022 – October 2023 Associate Product Manager (July 2022 – Present) ● Oversaw timelines and project plans for products and content across Everytown’s 15+ web properties. ● Created and maintained documentation to preserve institutional knowledge and allow for long-term product success. ● Managed relationships with website vendors in collaboration with the Director of Digital Technology. ● Analyzed website performance through Google Analytics, SEO tools, and others to make data-informed decisions. ● Supported in web production, security, and maintenance. ● Trained staff on how to use web tools effectively. ● Delegated assignments and manage the publication lifecycle of blog posts among the Digital team, following the departure of the Associate Director of Content. Content Specialist (January 2022 – July 2022) ● Wrote, edited, and proofread content across Everytown’s web properties. ● Led and project managed the development of new web products, features, and content. ● Completed web production tasks, including building landing pages, reports, and fact sheets. ● Curated content for homepages and other webpages to keep up to date for day-to-day needs and major campaigns. ● Collaborated across departments and managed processes to make content come to life. ● Cultivated audience and web engagement through insights and SEO efforts in collaboration with the Digital team. ● Shifted to a product role after demonstrating skills in improving team systems, workflows, and documentation, including building out a new shared team content calendar. PEN America – New York, NY January 2020 – January 2022 Digital Communications Coordinator (January 2021 – January 2022) Digital Communications Assistant (January 2020 – January 2021) • Oversaw and provided expertise on how major campaigns looked on the website, including We Will Emerge, the PEN World Voices Festival, World Press Freedom Day, and Banned Books Week. • Managed the publication lifecycle of event pages, blog posts, news items, and other web revisions and requests. • Copyedited, posted, and curated content for the homepage and other parts of the website. • Sourced photos and crafted basic graphics for the website. • Compiled, analyzed, and shared weekly website traffic data. • Streamlined processes and platforms for web workflows, including event page requests. • Led website trainings and provided staff with website-related tips, best practices, and feedback on web builds. • Coordinated with part-time web project manager and external development firm to work on site improvements. WITNESS – Brooklyn, NY May 2019 – January 2020 Communications Associate • Worked with external web developers on web projects such as WITNESS’ annual report and website relaunch. • Oversaw editorial process: identifying ideas for blog posts and executing blog posts with program managers. • Led social media campaigns and strategy: tracking/analyzing metrics and managing all main WITNESS branded social media accounts (Facebook, Twitter, Instagram, LinkedIn). • Drafted, built, and sent timely newsletters to an audience of over 16,000 users. • Attended events, workshops, and conferences for social media coverage and speaking engagements. Everytown for Gun Safety – New York, NY June 2018 – May 2019 Digital Intern • Project managed the execution of the new Everytown Law website. • Produced and designed web content and pages for advocacy, legal, research, and litigation campaigns. • Led quality assurance and testing of new digital products such as the Gun Sense Voter tool. • Drafted and edited 100+ national and state-level email campaigns for a list of over two million users. • Evaluated Students Demand Action’s social media communications to help create new content. PROFESSIONAL DEVELOPMENT Institute for Nonprofit Practice – New York, NY September 2022 – May 2023 Certificate in Community Leadership & Social Change | Community Fellow • Engaged in coursework in classroom and small group settings to learn skills pertaining to managing culture, people, financial and human resources, organizing community change, and leadership practice. • Explored the impact of power and privilege on individuals, the nonprofit and public sectors, and society. • Through the Monthly Practice Seminar, engaged in action-oriented problem-solving regarding real-time leadership and management challenges confronted by students and their organizations. • Connected with other Community Fellows to build a vibrant learning community and robust professional network. Girls Write Now – New York, NY October 2021 – June 2022 Writing Works Mentor • Offered mentee support with college essays, scholarships, internships, and professional writing. • Met monthly with mentee to discuss goals, writing, and college preparation. EDUCATION The Graduate Center, CUNY – New York, NY June 2021 Master of Arts in Liberal Studies (MALS) – track in Digital Humanities | Macaulay MALS Pipeline Program Capstone Project: The Local Accountability Journalism Tracker The Graduate Center, CUNY – New York, NY February 2021 Certificate in Interactive Technology and Pedagogy Independent Study Project: Journalism and COVID-19: The Toll of a Pandemic Macaulay Honors College at Brooklyn College – Brooklyn, NY June 2019 Bachelor of Science in Journalism and Media Studies SKILLS ● Editorial: Writing, Copyediting, Proofreading ● Web: WordPress (Classic and Block Editors), HTML/CSS ● Project/Task Management: Airtable, Notion, Redbooth, Teamwork ● Analytics/SEO: Google Analytics, Hotjar, Yoast ● Social Media: Facebook, Twitter, Instagram, LinkedIn ● Email Marketing/Advocacy: ActionKit, Mailchimp ● Graphic Design: Adobe InDesign, Canva ● Computer: Microsoft Office Suite, Google Workspace AFFILIATIONS • NTEN May 2021 – Present • Asian American Journalists Association – New York, NY April 2021 – Present