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Marissa Hernandez

Professor Bret Zawilski

October 24, 2017
RC 2001

Reflection 2

I chose to create a guide informing my novice group about a Fashion Marketing Director
position in the apparel industry. I believe that I did describe my profession indepth. However, I
think when constructing my portfolio, I would like to include an AD analyze in order to display
to my audience the way a Fashion Marketing Director truly thinks when making an AD. I did
describe ways of entering into the particular profession, first by acquiring a bachelors degree
and then getting experience in the field while still attending school and after graduating being
persistent when applying for the desired position. I conducted online research, an interview, and
used sources obtained from the Belk library. The online resources such as websites and articles
were very vague when regarding the topic. The most helpful sources were the books I obtained at
the Belk Library because the sources went really in depth about the topic.
The tone of my guide is mainly that of an acquaintance. I attempted to create a casual
tone within my guide. I decided to employ a casual tone to better connect with my audience.
However, occasionally I would employ a more professional term when discussing important
topics. I included some field specific terminology but I explained the terms because I did not
want to confuse or intimidate my audience with foreign terminology. I chose to use a magazine
media to better connect with my audience. My novice group would be familiar with the format
convincing them to read the text because they would feel comfortable with the medium. I
considered composing a website, however, I found the platform very difficult to use. Therefore, I
chose to continue using work to create my guide. However, in the future when constructing my
portfolio, I am use an easier online platform to better establish the aesthetics of my guide.
I worked to include several credible sources in my guide to establish my ethos as an
author. Although, I am not a member of this community, I believe the interview with Nancy
Oliver an experienced individual within the community additionally established the ethos of my
guide. I had an an abundance of sources used throughout my text. I listed them on a Works Cited
page at the end of my magazine. However, I did not know how to format the page. I decided to
list the website and books out in an MLA format. Another obstacle I encountered was in-text
citations. Due to this project not being a traditional paper I did not know how to properly site in-
text citations. Therefore, I used MLA format again and put the text in quotes and at the end of
text cited the source.
The organization of my magazine was very clear. There was a title page, informing the
audience about the topic of the magazine. After the title page, I make a table to contents that had
page numbers and the head title of each page. Additionally, each page consisted other subtitles,
written text, and images specific to the topic of the head title. The arrangement of my magazine
was simple and easy to read. This met the needs of my audience because the simplicity made it
easy to read and understand to a beginners level group.
I learned that in order to be successful in this field you need to have a degree and most
importantly experience in the field either by an internship and field work. If I had more time I
would include an AD analysis. I provided examples of works Fashion Marketing Directors
create. However, I believe an AD analysis would provide a better understanding of the position
for my novice group. I would also try to create a better overall appearance of my magazine.
Right now it is very plain. I chose to have minimal pictures and designs because I was primarily
focused on contents. Possibly in the future I could include diagrams to improve the aesthetics
and understanding of topic.
The research process was similar to a traditional essay. I accessed resources such as
google, Belk librarys online database, and checked out books at Belk library. The difference
between this project and a traditional research paper is that my tone was more informal. In my
guide my tone was similar to a conversation with my novice group. I prefer composing an
assignment like this because I enjoyed the freedom I had of picking my own topic and media. It
allowed me to express myself more creatively and explore a field I am truly interested in.
At the beginning I ran into complication when trying to acquire sources and developing
the format of my guide. However, all the obstacles I encountered I eventually overcame. I really
enjoyed having the gallery day because it allowed me to hear the opinions of my classmates of
ways to better my project. The gallery day also exposed me to other ideas that my classmates
were employing that I could modify into my project. Overall, I enjoyed the assignment because it
was not a traditional research paper. I believe we had a little under a month to complete the
assignment. However, I wish we had a little bit more or class time to do the project because I felt
very stressed. Another one on one meeting, closer to the due date may also be helpful to make
sure your almost finished project is correct.

Works Cited
Appalachian State University. Program: Apparel Design & Merchandising, BS - Appalachian
State University - Acalog ACMS,

Apparel Association. Apparel Association | Apparel Association,

Faerm, Steven. Creating a Successful Fashion Collection. Hauppauge, New York : Barrons,
2012., 2012. EBSCOhost,

Goworek, Helen. Careers in Fashion and Textiles. Oxford ; Ames, Iowa : Blackwell Publishing,
2006., 2006. EBSCOhost,

Institute for Career, R. (2005). A Career in Fashion : Merchandising and Marketing

Management. Chicago: Institute for Career Research.

phpWebSite. Career Exploration Office. Apparel Design and Merchandising,,,

The Teen Vogue handbook : an insider's guide to careers in fashion. (2009). New York, N.Y. :
Razorbill, c2009.

University, Appalachian State. Apparel Design and Merchandising (BS). Appalachian State

Vogt, Peter. Career Opportunities in the Fashion Industry. New York : Checkmark Books,
c2002., 2002. EBSCOhost,