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Christian Green
WRTC
Instructor Fielding
10/15/17
PSA Reflection

Created by Christian Green, this PSA supports/visualizes Andrea Flynns article, The

Republican Partys Policies Threaten Womens Health and Personal Freedom. Flynns article,

and ultimately this PSA, target women and social justice advocates. The PSAs main claim is

that the Republican Party is going against the womens rights movement. It shows that, despite

their use of female spokespeople, Republican authorities do not support programs benefitting

women. For example, the PSA claims that Republican congressmen voted against the Violence

Against Womens Act (Flynn, P. 9). This shows that their goals do not include helping women in

times of despair, and that their attempt at appealing to women through female spokespeople is

manipulative.

Using bolded words, capitalization, and color schemes, the PSA builds emphasis through

certain styles. The main claim, which tells women to not let a female republican spokesperson

fool them, has the biggest font of all the written information. Above this message is the main

visual, which is a female republican spokesperson. The visual dominates the PSA with a bright

white outline, and depicts the overall message that the republican party is against the womens

rights movement. The background behind the visual and text is a solid dark blue, which contrasts

with the Republican red. As the viewers eyes travel down the PSA, the font becomes smaller as

more details and information are provided. This makes the most important aspects of the PSA

(the visual and large text) pop out. The word Republican was also made red, which not only

connects to the Republican Partys color of red, but also gives the word a negative connotation.
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The last piece of information (at the bottom of the PSA) provides the viewer with the name of

the supporting nonprofit organization. This give the PSA a sense of professionalism.

Through the PSAs styles, there are clear examples of pathos, ethos, and logos appeals.

Pathos can be found in the first line of text, which states, Do NOT let a female spokesperson

fool you. By connecting with the viewers feelings and self-esteem, this message forces the

viewer to consider their own dignity, and whether or not they are willing to let authorities

manipulate them. Equally important, ethos can be found at the very bottom of the PSA, which is

where the supporting nonprofit organizations name is posted. This builds the entire images

credibility by appealing more official, and it also allows the viewer to more easily research the

issue. Lastly, logos can be found in the supporting evidence under the main claim (the biggest

body of text). This is where the PSA provides the viewer with facts and numbers, and ultimately

builds the strength, persuasiveness, and legitimacy of the overall message.

The process behind the creation of this PSA was intricate. Although finding a picture to

represent the main claim was simple, connecting it to the text of the original article took deeper

analysis and critical thinking. In the same way, organizing the PSAs information to make it

more visually appealing required changing the PSA after review. For example, phrases and

words were moved around to make the visual more understandable and relatable. Regardless of

what had to be changed/removed, the PSA has certain strengths that make it appealing and

persuasive. The PSAs greatest strength is its use of logos, ethos, and pathos appeals, which are

incorporated throughout the entirety of the message.

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Do NOT let a Republican female

spokesperson fool you.
22 Republican Senators and 138 Republican House members voted against the
Violence Against Women Act, a critical piece of legislation that provides
assistance to victims of domestic and sexual violence.

The Republican Party does not support the Womens Rights Movement.
Women's Health, 2015
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Works Cited

Flynn, Andrea. "The Republican Party's Policies Threaten Women's Health and Personal

Freedom." Women's Health, edited by Lynn M. Zott, Greenhaven Press, 2015. Opposing

Viewpoints. Opposing Viewpoints in

Context, link.galegroup.com/apps/doc/EJ3010922206/OVIC?u=viva_jmu&xid=6c823c0

6. Accessed 15 Oct. 2017.

Skidmore, Gage. Marsha Blackburn. 2015, Wikipedia Commons,

https://commons.wikimedia.org/wiki/File:Marsha_Blackburn_by_Gage_Skidmore.jpg