Case Study
Introduction about Case:
The Titan there is growth of 9% per annum so, it created the big
opportunity to become organized player in India.
As different sub brands create the freshness about the brand and
also satisfies the needs and wants of the customers, the Titan has
launched different brands in different segments.
As it knows the taste and preference of the customer, it is been
able to expand and increase its sales.
The Titan never failed understanding the customers and did its
best all the time.
It has expanded to various brands in different segments because
it want to give service to customers under one tree.
Titan diversified into jewellery business in the year 1995 as a
part of its growth strategy. Growth strategies involve a
significant increase in performance objectives (usually sales
or market share) beyond past levels of performance. Did
Titan's diversification into jewellery business is good. Justify
the above said statement?
Diversification is the form of the growth strategy.
Diversification leads to improve financial performance.
Tanishq is India's fastest growing jewelry brand with a premium
range of jewellery, studded with diamonds or colored gems in 18
kt gold, 22 kt pure gold and platinum jewellery.
These brands contribute to over Rs.2000 million USD, and are
still flourishing. Truly a phenomenon in itself, Tanishq is our
pioneering Indian brand storming a market of over 400,000
independent jewellers.
Hence the diversification brings revenue, then the titans
diversification is good and improves the business of Titan
Company.