THE UNIVERSITY OF THE WEST INDIES

EXAMINATIONS OF DECEMBER 2015

Code and Name of Course MENG3000 ENGINEERING MANAGEMENT 1 Paper: NA

Date and Time: Duration: 3 Hrs

INSTRUCTIONS TO CANDIDATES: This paper has 5 pages and 5 questions.

YOU ARE REQUIRED TO ANSWER ALL QUESTIONS.

THE PAPER HAS TWO (2) SECTIONS: SECTION A AND SECTION B

ANSWER ALL QUESTIONS IN SECTION A

ANSWER ALL QUESTIONS IN SECTION B

The University of the West Indies Course Code MENG 3000 2015/2016

DO NOT WRITE OR TYPE ON THE BACK OF THIS SHEET: USE ONE SIDE ONLY

INSTRUCTIONS: Each page must be signed by the Examiners and where applicable, the University Examiner and/or the
External Examiner. Where the examination does not require a University Examiner, the form must be signed by the First and
Second Examiners. Completed forms should be handed to the Assistant Registrar (Examinations). The EXTERNAL
EXAMINER is requested to sign the question paper and return it with comments, if any, (on a separate sheet), to the Assistant
Registrar (Examinations).
.. ..
First Examiner University Examiner

.. ..
Second Examiner External Examiner (where applicable)

Date: 20// Date: 20//

 Page 2

SECTION A: ANSWER ALL QUESTIONS

Question 1

a) List three types of managerial roles in organisations. Using Blooms Taxonomy, explain how
(i) the First Line Managers, (ii) the Middle Managers, and (iii) the Top managers perform
their roles in an organisation.
[10 marks]

b) Using your Teams Business Idea and/or Model, identify nine (9) core elements of it and
explain how these elements be incorporated and used to ensure the profitable operations of
the business.

[10 marks]

Question 2

a) Trinidad Paper Products Ltd produces three (3) different paper products at its Trincity plant:
Product A, Product B and Product C. Each Product has its own dedicated production line at
the plant. It currently uses a three-part classification for its manufacturing costs: direct
materials, direct manufacturing labour, and manufacturing overhead costs. Total
manufacturing overhead costs of the plant in July 2015 were $150 million ($20 million of
which were fixed). This total amount was allocated to each product line on the basis of the
direct manufacturing labour costs of each line. Table 1 provides a summary of cost data (in
millions) for July 2015

TABLE 1.
Product Product Product
A B C
Direct material cost $ 94 $ 64 $ 72
Direct manufacturing $ 24 $ 38 $ 18
labour costs
Manufacturing $ 52 $ 94 $ 34
overhead costs
Units produced 80 120 100

You are asked to:

i) Compute the manufacturing cost per unit for each product produced in July 2015;
ii) Suppose in August 2015, production was 120 million units of Product A, 160
million of Product B and 180 million of Product C, Why might the July 2015
information on manufacturing cost per unit be misleading when predicting total
manufacturing costs in August 2015?
[ 10 Marks]
The University of the West Indies Course Code MENG 3000 2015/2016

DO NOT WRITE OR TYPE ON THE BACK OF THIS SHEET: USE ONE SIDE ONLY

INSTRUCTIONS: Each page must be signed by the Examiners and where applicable, the University Examiner and/or the
External Examiner. Where the examination does not require a University Examiner, the form must be signed by the First and
Second Examiners. Completed forms should be handed to the Assistant Registrar (Examinations). The EXTERNAL
EXAMINER is requested to sign the question paper and return it with comments, if any, (on a separate sheet), to the Assistant
Registrar (Examinations).
.. ..
First Examiner University Examiner

.. ..
Second Examiner External Examiner (where applicable)

Date: 20// Date: 20//

 Page 3

b) MENG 3000 (2015) Ltd operates at capacity and sells furniture to four (4) department
store chains (customers). The companys CEO commented, We apply ABC to determine
product-line profitability. The same ideas apply to customer profitability, and we should find
out our customer profitability as well. The Company sends catalogues to corporate
purchasing department s on a monthly basis. The customers are entitled to return any unsold
merchandises within a six-month period from the purchase date, and receive a full purchase
price refund. Table 2 shows the data collected from last years operations.
Department Store
TABLE 2 1 2 3 4
Gross sales $50,000 $30,000 $100,000 $70,000
Sales Returns
Number of 100 26 60 40
Items
Amount $10,000 $5,000 $7,000 $8,000
Number of orders
Regular 40 150 50 70
Rush 10 50 10 30

MENG 3000 (2015) Ltd has calculated the following activity rates.
Activity Cost-Driver Rate
Regular order processing $ 20 per regular order
Rush order processing $ 100 per rush order
Returned items processing $ 10 per item
Catalogue and customer support $ 1,000 per customer
Customers pay the transportation costs
The Cost of Goods sold averages 80% of sales

i) Compute the contribution to profit from each Department Store last year. You are asked
to provide detailed explanations on your answers.
[ 10 Marks ]

The University of the West Indies Course Code MENG 3000 2015/2016

DO NOT WRITE OR TYPE ON THE BACK OF THIS SHEET: USE ONE SIDE ONLY

INSTRUCTIONS: Each page must be signed by the Examiners and where applicable, the University Examiner and/or the
External Examiner. Where the examination does not require a University Examiner, the form must be signed by the First and
Second Examiners. Completed forms should be handed to the Assistant Registrar (Examinations). The EXTERNAL
EXAMINER is requested to sign the question paper and return it with comments, if any, (on a separate sheet), to the Assistant
Registrar (Examinations).
.. ..
First Examiner University Examiner

.. ..
Second Examiner External Examiner (where applicable)

Date: 20// Date: 20//

 Page 4

Question 3

a) What are the eight (8) categories of waste? Explain with examples how organisations could
eliminate these wastes to (i) lower costs, (iii) meet customers just-in-time demands, and (iii)
maintain high and consistent quality.
[10 marks]

b) (i) Describe with examples how the three (3) components of a persons attitude are linked to
ones personality, perception and behaviour.
[5 marks]

(ii) List the four (4) components of Emotional Intelligence (EI). Explain how
Engineering Managers could employ or apply these EI components to improve the
productivity of workers under his/her supervision.
[5 mark]

SECTION B: ANSWER ALL QUESTIONS

Question 4

a) Explain, with example(s), how increased internet connectivity skews each of Porters 5
Competitive Forces.
[10 marks]

b) Consider a company that targets more than one type of customer from among
1) industrial 2) commercial and 3) consumer. You are required to briefly explain the business
nature of the company; and

i. Identify with example(s), target markets from two (2) of the different customer types
[4 marks]

The University of the West Indies Course Code MENG 3000 2015/2016

DO NOT WRITE OR TYPE ON THE BACK OF THIS SHEET: USE ONE SIDE ONLY

INSTRUCTIONS: Each page must be signed by the Examiners and where applicable, the University Examiner and/or the
External Examiner. Where the examination does not require a University Examiner, the form must be signed by the First and
Second Examiners. Completed forms should be handed to the Assistant Registrar (Examinations). The EXTERNAL
EXAMINER is requested to sign the question paper and return it with comments, if any, (on a separate sheet), to the Assistant
Registrar (Examinations).
.. ..
First Examiner University Examiner

.. ..
Second Examiner External Examiner (where applicable)

Date: 20// Date: 20//

 Page 5

ii. Determine the marketing mix components for respective target markets in part (ii).
[6 marks]

Question 5
a) A local manufacturing company serves a specific group of industrial customers in Trinidad and
Tobago. You are asked to identify with example(s), roles that engineers may play in (i) attracting
new customers and (ii) maintaining relationships with existing ones, for the company of your
choice.
[6 marks]

b) A small island developing state, like Trinidad and Tobago, could develop an entire value chain or
control the lead activities in the value chain for a product or service Discuss the statement with
your arguments using an example of your choice.
[6 marks]

c) Explain, with example(s), two (2) different internet business models currently in use by leading
firms in Trinidad and Tobago or other countries aboard.
[4 marks]

d) A start-up company is being conceived by a group of final-year engineering students at The

University of the West Indies. Would you recommend either of the following concepts at this time?
Explain your answer with reasons.
i. The Born Global.
ii. Targeting Bottom of the Pyramid markets.
[4 marks]

END OF THE EXAMINATION PAPER

The University of the West Indies Course Code MENG 3000 2015/2016

DO NOT WRITE OR TYPE ON THE BACK OF THIS SHEET: USE ONE SIDE ONLY

INSTRUCTIONS: Each page must be signed by the Examiners and where applicable, the University Examiner and/or the
External Examiner. Where the examination does not require a University Examiner, the form must be signed by the First and
Second Examiners. Completed forms should be handed to the Assistant Registrar (Examinations). The EXTERNAL
EXAMINER is requested to sign the question paper and return it with comments, if any, (on a separate sheet), to the Assistant
Registrar (Examinations).
.. ..
First Examiner University Examiner

.. ..
Second Examiner External Examiner (where applicable)

Date: 20// Date: 20//