CHAPTER 4

CONTROL AND EVALUATION

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 BALANCED SCORECARD

The balanced scorecard is a strategic planning and management system

that is used extensively in business and industry, government, and nonprofit
organizations worldwide to align business activities to the vision and strategy
of the organization, improve internal and external communications, and
monitor organization performance against strategic goals. The balanced
scorecard has evolved from its early use as a simple performance
measurement framework to a full strategic planning and management system.
The new balanced scorecard transforms an organizations strategic plan from
an attractive but passive document into the "marching orders" for the
organization on a daily basis. It provides a framework that not only provides
performance measurements, but helps planners identify what should be done
and measured. It enables executives to truly execute their strategies.

A. FINANCIAL PERSPECTIVE

OBJECTIVES PERFORMANCE TARGETS INITIATIVES

MEASURES

Action Plan
Profitable Growth
Profitable Growth Net Margin 2%

Using segmented
revenue growth
Revenue Growth Annual Rate of Target value
strategies across the
Revenue Growth of >8%
business

Campuses: Hilltop | MH del Pilar | Pallocan East | Pallocan West | Lipa

Telephone Numbers: +63 43 723 1446 | 980 0041
Website: www.ub.edu.ph
 Long Term Long term Debt to Increasing Meeting its long term
Solvency Equity Ratio amount of 1.3% liabilities

Equity Income Profit before Tax Increase of 8% Influence markets

Growth of stocks over longer term

Increase share Share price 15% Better performance

value increased above of the company
standard

B. CUSTOMER PERSPECTIVE

OBJECTIVES PERFORMANCE TARGETS INITIATIVES

MEASURES

Create awareness on
the quality of products
and of product
High customer Customers 50% satisfaction themselves either
satisfaction survey through media
commercial

Increase the The sales volume 85% Heavy products and

sales volume of and sales amount brand promotions
the product & profit of the

Campuses: Hilltop | MH del Pilar | Pallocan East | Pallocan West | Lipa

Telephone Numbers: +63 43 723 1446 | 980 0041
Website: www.ub.edu.ph
 industry

Brand identity Customer Ranking change Media marketing

ranking

Allows reaching out to

Customer Ranking change customers and
Customer
Ranking consumers in each of
relationships
markets and meet their
demands.
It is adaptation of
Customer Customer Ranking change products to customer
Intimacy relationship needs, as well as higher
management customer loyalty levels.

Campuses: Hilltop | MH del Pilar | Pallocan East | Pallocan West | Lipa

Telephone Numbers: +63 43 723 1446 | 980 0041
Website: www.ub.edu.ph
 C. INTERNAL PROCESS PERSPECTIVE

OBJECTIVES PERFORMANCE TARGETS INITIATIVES

MEASURES
Product Leadership Developing new 15% Improving speed
products to market

Customer Intimacy Customer Ranking Customer inter

relationship depends on action
management customer
system

Operational Decrease operation 30% Optimize their

Excellence cost and cycle time supply chain
Ensure safety and Asses using the
quality of product global product 85% Produce good
quality index products

Increase customer Innovate products Ranking Monitoring

interest depends on customers
customer

Campuses: Hilltop | MH del Pilar | Pallocan East | Pallocan West | Lipa

Telephone Numbers: +63 43 723 1446 | 980 0041
Website: www.ub.edu.ph
 D.

OBJECTIVES PERFORMANCE TARGETS INITIATIVES

MEASURES

Information Explore what information execute the strategy Intended to give

system systems you might need. effectively competitive
capabilities advantage to the
organization.

Strategy Address some typical Explaining the The company

awareness and motivation and alignment strategy to will establish a
motivation issues by running the employees and loyal following of
company involve them in the active
strategy execution. customers.

Campuses: Hilltop | MH del Pilar | Pallocan East | Pallocan West | Lipa

Telephone Numbers: +63 43 723 1446 | 980 0041
Website: www.ub.edu.ph
 Employee The number of training Needs to pass some Growth of the
Capabilities hours passed training individual and
organization.

Cultivating Exploring innovative Be on the list of best Having the best

Innovation practices and strategies global brands and known
products

Refreshing the To create latest Known by their

world by their commercial own image and
The Drive to optimize
products innovation uniqueness.

E. Members Contribution

Evangelio, Mary Joy - B.Customer Perspective

Lualhati, Maria Cielo M. - B.Customer Perspective/Introduction

Magtibay, Brenda - D. Learning and Growth Perspective

Miranda, Judy Anne - C. Internal Process Perspective

Quezana, Noriefel - C. Internal Process Perspective

Untalan, Kim Kelly - A. Financial Perspective

Venturanza, Raeven Ann D. - A. Financial Perspective

Campuses: Hilltop | MH del Pilar | Pallocan East | Pallocan West | Lipa

Telephone Numbers: +63 43 723 1446 | 980 0041
Website: www.ub.edu.ph