Cover Page
Alyssa Jones,
Rapid Racers
487 Ocean Drive
Orlando, FL 32789
2
Table of Contents
Cover Page......................................................................................................................................1
Table of Contents.2
Business Letter.................................................................................................................................3
Resume............................................................................................................................................4
Executive Summary..................................................................................................................5,6
History and Background..7
Goals and Objectives...8
Products and Services..9
Form of Ownership..10, 11
Management and Staffing.12,13
Marketing...14
Additional Information......15
3
Business Letter
Alyssa Jones,
Rapid Racers
487 Ocean Drive
Orlando, FL 32789
April 28, 2017
Mr. Barwin
Vice President
Bank of Florida
28 South Park Ave,
Orlando, FL 94107
Enclosed please find a copy of the business plan for Rapid Racers, which is a small scale art
retailer located in Florida. The aim of the store is to give to not only the people the experience to
ride the jet skis but to enjoy the ride and have fun, but make connections throughout the
community with their experience. We believe the direct contact with people will generate a
unique experience that will continually create revenue.
To successfully launch my retail outfit, I plan to put up $10,000 of my own capital. We would
also require additional financing of $15,000. Included in my financial statements, you will find
that I plan to pay off the loan within seven years.
Please feel free to contact me with any questions or requests for additional information. I look
forward to hearing from you.
Sincerely,
Alyssa Jones
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Resume
Alyssa Jones
487 Ocean Drive
Orlando, FL 32789
717-532-0946
18jonesaly@casdonline.org
Summary
I am a very nice friendly young woman that anything you ask me to do I will do it
without hesitation. I am also very good at helping people out if they need it.
Education
Chambersburg Area Senior High School
High School
Chambersburg, Pennsylvania
Graduating
May 2018
Employment History
Menno Haven
Employee
Chambersburg, Pennsylvania
October 2017 - Present
Hobbies & Interests
I like to run, swim and hang out with family and friends.
Professional Skills
Communication: Advanced
Teamwork: Expert
Flexible: Advanced
Time Management : Expert
Languages
English: Native
Spanish: Conversational
References
Micah Jones
Father
7177296294
Government
289 Martina Drive
mjones334@comcast.net
5
Executive Summary
and also the experience that the customers have while riding the jet skis. This business
is a place where we are trying to get customers to ride our jet skis and have a good
time. It is also to provide customers with the best experience that they have had Some
people just overlook the jet ski places because they are terrified of flipping over or even
getting stuck in the ocean that is not the case in this business. If you have any problems
while riding the jet ski we are willing to help you while you are in the ocean having a
The service that is provided from us is to give you the opportunity to get to ride
the best jet skis in town and share the experience that you while riding the jet skis with
everyone. It is also to provide you to get the chance to post a video of you riding the jet
skis to our website so other people could see it. We could also have someone raise
money for an awareness and have an instructed time to ride the jet skis without as
many people in the ocean so that you feel comfortable and not overwhelmed but it has
to be during the business hours that we have available to the customers. The instructed
The target for these instructed class are to get people to like the jet skis and not
be afraid and terrified of them because we provide life vests for them and also it would
help them not be as scared to ride the jet skis and those people would want to invite
their family members to come back again to see if they have learned something. It
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would also give them a chance to ride the jet skis without as many people. This store
would be open to anyone that is interested in having fun riding the best jet skis in town.
business and other people work for me the managers will still be selected to help keep
up to maintain everything that needs to be done with the jet skis or even the business
itself. The input that is given about the employees will be taken seriously to make sure
everyone is doing the same amount of work, being kind to one another, and also making
The first thing that will be made is the online website. Once the market has been
published than the community involvement will come into play. The building will then get
purchased to make sure that we are going to be in that location and also to make sure
that we can get customers to ride our jet skis. After everything is the way that it needs to
be and financially stable than we can decide on whether to do more with the events that
we have or not. Since the Rapid Racers are having instructed classes that will be
another way of having stable income. If that is a situated and figured out than the Rapid
I came up with this idea for a business because I am very interested in jet skis. I
have been riding jet skis all of my life and when you are out in the ocean it is amazing
and just relaxing I encourage you to get on one and just enjoy the view while you are
riding. I have a lot of fun riding the jet skis by doing flips and a bunch of circles in the
water and of course getting wet. I also like the splash the people that I go out into the
ocean with by just doing a bunch of circles and also going very fast by them. Just be
careful when you do that to not hit one another. My business with operate by having
customers come in and pay for the time that they want to rent the jet skis for and then
once their time is up those people would return them. If that person breaks something
on the Jet Ski or is driving recklessly then that person would have to pay for it, unless it
A short term goal for this business is to make more money. If i make more
money I will be able to keep up with all of the maintenance that the jet skis need. I
would be able to hired more people. I would also be able to keep my business going. A
medium term goal is to keep the business running. I would have to get more customers
by keeping up with all of the advertisements and also keeping up with the website. A
long term goal is to keep up with the jet skis maintenance. I would have to buy better
jet skis and also buy all the supplies that I would need just encase one of the jet skis
break down.
I would also have to have more jet skis just for a backup when one of the jet
skis does break down. I would have to test run the jet skis before we opened. Also to
make sure the customers use the properly so they do not get broken or messed up.
Invest money and advertising the business. I would like my company to be expanded
and to make a lot of money and buy more jet skis. I would like my company to be
expanded and to make a lot of money and buy more jet skis. Yes the jet skis are very
unique because they are the best jet skis in the town or city. The facility requirements
are to have a lot of land for the jet skis so the people can ride in a large area instead of
Yes the jet skis are very unique because they are the best jet skis in the town or
city. The facility requirements are to have a lot of land for the jet skis so the people can
ride in a large area instead of a small area. No there will not be any new products.
During the opening hours there will be a test running for the people that want to ride
the jet skis only for safety. The test is basically to provide you the knowledge of how to
control the Jet Ski. It is also to provide you with the rules that need to be followed and
If you past the computer test you will be able to take the test on the Jet Ski.
While you are doing the test there will be someone on the Jet Ski with you telling you
what to do and what not to do. While you are on the Jet Ski with the staff member you
have to do what they tell you to do. If you fail to follow the rules you will not be able to
ride the Jet Ski. Our products are meant to be for ages 16 and up because you have to
have some sort of ID to ride the jet skis without an adult. Our goal is to make the jet
skis the best jet skis in town and to make an experience that you have never had on
FORM OF OWNERSHIP
The initial business purpose will be to have a lot of jet skis that are working and
available for the customers to ride. The business organization or the structure is pretty
simple but I have to have a large area for my business because I am going to be the
one in charge of my business and not someone else because i do not want to be
working for someone I want to be working for myself. Since my business is a sole
employees, financial duties and also the customer service issues. I would have to deal
with all of the maintenance that needed to be done for my business. I would also be
responsible for all of the issues that would be discussed and tried to be solved by one
of the other staff members from the front desk or another staff that is going to be in
When there is an issue I would like to have someone there just encase I need an
extra opinion on how to solve the issue because that is just as important as my own
solution. I want to avoid sourcing the work to other employees to where I have little to
no work for myself to do. If this is my business than I should be working just as hard as
my other employees and not relying on them to do all of the work that needs to be
done. I also want to make sure that all of my employees are treated equally and make
sure that everyone is doing the same amount of work and nobody is doing less work
than someone else that I hired. If that wasnt a rule than nothing would get
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accomplished and some of my employees could be doing less work than the other
For my business you need to have a lot of experience on how to hold the jet ski
in the water for the customer and also you need to know the basic thing like how to
start the jet ski and how to put gas in the jet ski etc. There are going to be some
threats to the business because it is on the boardwalk because if other people buy that
property I will have smaller area for the people to ride the jet skis instead of a larger
area. Once the employees have been there for 6 years there is going to be a selection
for two managers. Once you have been selected to be a manager the decision is
permanent as long as that employee is able to work up to the ability and also enjoy the
job. The manager has to have good working skills, have good customer skills and to be
ready to sell the participants their work and also their own work.
The managers should also have some knowledge of the jet skis to get customers
to ride the jet skis and have fun while they are riding instead of being bored. The
manager also has to make sure that all of the positions and the jet skis are ready for
the next customer to ride it. The second manager would be in charge of making sure
that the website is efficient and correct and also if there is any technical difficulties with
the jet skis. All of the employees need to be flexible and positive.
There is some educational requirements for the financial aspects of the job and
also to know some things on how to do the mechanical work on the jet skis as the
second manager. During the hours that we are open I would have one of the
employees riding a jet ski out at all times to make sure everyone is following the rules
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and also to make sure nobody gets hurt while riding the jet skis and having a good
time.
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MARKETING
business has is that there is going to be a lot of jet skis that come from this industry
and we could make a lot more money. The weakness that Watersports has is that if the
industry runs out of products then they are going to lose their money that they just
earned from customers buying the product. The other kind of jet skis and paddle
boarding. The main influences that affect the business and industry are to get as much
technology to run the jet skis. The number and characteristics of firms in the industry
are locally because it could be advertised to anyone that would like to ride a jet ski or
even ride a jet ski for the first time. The competitors that my business will have are
The strengths would be that they might have better jet skis and have more
customers. Their weakness would be if there jet skis are not very good then they will
not get any customers or business. The customers for my business could be anyone.
The amount of the market that I expect to obtain is $13 billion. I want to make sure
that I have enough customers to maintain my goal, and to have the best jet skis in
town. The product or service selling price will be determined by how many customers
that we have. I would use coupons, surveys, and ads. I would sell my product by
commercials and signs. The target customers that I have in mind are people that are
ages 16-30 but if youre older than thats okay. It doesnt matter what type of person
you are you could come and ride the jet skis.
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ADDITIONAL INFORMATION
The times that I would let people go out for a half an hour or an hour.
The price I would charge the customers for 30 minutes is $45.00 if the customer
would like to ride for an hour I would charge them $75.00 and would get a