Applied psychology is the use of psychological methods and findings of scientific psychology to

solve practical problems of human and animal behavior and experience. Mental
health, organizational psychology, business management, education, health, product
design, ergonomics, and law are just a few of the areas that have been influenced by the application
of psychological principles and findings. Some of the areas of applied psychology include clinical
psychology, counseling psychology, evolutionary psychology, industrial and organizational
psychology, legal psychology, neuropsychology, occupational health psychology, human
factors, forensic psychology, engineering psychology, school psychology, sports psychology, traffic
psychology, community psychology, medical psychology. In addition, a number of specialized areas
in the general field of psychology have applied branches (e.g., applied social psychology,
applied cognitive psychology). However, the lines between sub-branch specializations and major
applied psychology categories are often blurred. For example, a human factors psychologist might
use a cognitive psychology theory. This could be described as human factor psychology or as
applied cognitive psychology.

Psychology can be applied to daily living, in marketing, in understanding problems in family

living, in bringing up children, in training pets, in understanding and possibly curing your own
problems, in empathizing with others, in the arts, and in many other instances too numerous to
mention.

Hugo Mnsterberg
Hugo Mnsterberg: The Father of Applied Psychology; he was an early pioneer of
several applied areas including clinical, forensic and industrial-organizational
psychology.

clinical-application of psychological scienceand research to the understanding, treatment and assesment

of health problems

counseling-focused more on normal developmental issues and everyday stress

Educational psychology Educational psychology is the study of how

humans learn in educational settings, the effectiveness of educational
interventions, the psychology of teaching. Psychology and law
Together, Forensic psychology and Legal Psychology compose the
area known as Psychology and Law.
Forensic psychology Forensic psychology is the application of
psychological principles and knowledge to various legal activities.
Typical issues include child custody disputes, child abuse or neglect,
assessing personal capacity to manage one's affairs, matters of
competency to stand trial, criminal responsibility, personal injury, and
advising judges in matters relating to sentencing regarding various
mitigants and the actuarial assessment of future risk.
Health psychology Health psychology is the application of
psychological theory and research to health, illness and health care.
Health psychology is concerned with the psychology of a much wider
range of health-related behavior including healthy eating, the doctor-
patient relationship, a patient's understanding of health information,
and beliefs about illness. Human factors psychology Human factors
psychology is the study of how cognitive and psychological processes
affect our interaction with tools and objects in the environment.
Industrial and organizational psychology Industrial and organizational
psychology (I/O) is among the newest fields in psychology. Industrial
Psychology focuses on improving, evaluating, and predicting job
performance while Organizational Psychology focuses on how
organizations impact and interact with individuals.
School psychology School psychology is the area of discipline that is
dedicated to helping young people succeed academically, socially,
and emotionally. School psychologists collaborate with educators,
parents, and other professionals to create safe, healthy, and
supportive learning environments for all students that strengthen
connections between home and school.