Strategic business approach for employee portal lifecycle

management and integration of social media in a rapidly

changing digital environment
29th-30th November 2010, Hotel Concorde, Berlin

> Creating & developing a company-wide effective (corporate) governance strategy for your intranet and employee portal
> Strategic business alignment & integration of social media – intranet lifecycle management, benchmarking & KPI´s
of portals for a maximum ROI
> Evolution of employee portals into digital workplaces
> Maximising collaboration online and collaborative tools on your intranet and employee portal – Delivering strategy and
business results through collaborative media
> Sustainable employee portal evolution by integrating applications to support global business processes
> Effective use of social media in intranets for employee engagement and internal communication
> Usability & content management – Increasing effectiveness of portals through employee-centered usability and content
management
> Managing risk through effective compliance guidelines
> Crowd sourcing & knowledge management
> Linking apps and mobile services – Integrating content and managing usability of intranets in mobile enterprises

Profit from speakers such as:

Stein-Ivar Aarsaether Sean MacNiven
Group Vice President Head, ABB Global Web Management Head of Social Web Global Communications
ABB Ltd. / Switzerland SAP AG / Germany
Michel Gelbart Viviane Dupré
formerly Chief Knowledge Officer Head of Web Management Public Affairs, Communications &
Fujitsu / UK Corporate Social Responsibility / Information Technologies
Bombardier Aerospace / Canada
Mikaela Terhil
Chief Intranet Coordinator Neil Morgan
Wärtsilä Corporation / Finland Head, Global Intranet
WWF International / UK
Tom Pryzgoda
Senior Director, Global eMarketing Wolfgang Jastrowski
Abbott Laboratories / USA PMP Head Unite Communications & Collaboration
Swiss Re / Switzerland
Andrea Bargetzi
VP, Intranet Manager Richard Hare
CREDIT SUISSE GROUP AG / Switzerland Head of Knowledge Management and Collaboration
British American Tobacco plc / UK
Pepe Moder
Head of Digital Strategy Thomas Garnier
BARILLA G. e R. FRATELLI – Società per Azioni con Socio Directeur de programme MoA Système d‘Information
Unico / Italy elearning
France Télécom SA / France
Dr. Stefan Böcking
Head of Web Services & Technology, Vodafone Technology Dieter Zirnig
Information Services Online Worldwide Digital Strategy
Vodafone Group Services GmbH / Germany Hewlett-Packard GmbH / Germany
Mark Morrell Jerzy Kuba Karpel
Head of Intranet Strategy Global Intranet Program Manager, Web Competence Centre
BT Group plc / UK Mars Incorporated / UK
Paul Butcher (tba.) Helen McCarthy
Head of Digital Media, Director – Communications Central e-Communications Manager (Internal Communications)
Global Public Affairs Corporate Media Relations
CITIGROUP INC. / USA Nestlé S.A. / Switzerland

Media Partners
 Thomas Krämer
Senior Sales Manager
Strategic business approach for employee portal lifecycle Phone +49 (0) 30 802080 469
management and integration of social media in a rapidly Fax +49 (0) 30 802080 430
changing digital environment E-Mail thomas.kraemer@econique.com
29th-30th November 2010, Hotel Concorde, Berlin www.econique.com

Dear Sir or Madam, Who participates on the Employee Portal Evolution

Despite substantial investment in intranets over the past decade, for most Masters 2010?
companies they’re still not delivering a return on investment in terms
of use and increased efficiency in the way employees access useful and The Employee Portal Evolution Masters 2010 is attended by Executives
important information. Of The Board, Managing Directors, Head Of’s and responsible people
Intranets are now the norm but many companies have found that they from the following departments:
have not lived up to their expectations. An employee portal improves the
prospect by offering benefits in terms of usability, return visits and > Corporate Communication
stickiness, improved communications, consolidation of infrastructure, and > Intranet
freeing the knowledge silos created by traditional departmental site design. > Internal Communication
In a complex digital society static websites are no longer enough to build > B2E Portal Management
relationships with employees using the intranet. Employee portals have > E-Collaboration
become the setting for discussion of ideas, opinions and transactions: > Enterprise 2.0
Web 2.0 and the growth of social networking have created exciting tools > Digital Strategy / Social Media
for businesses to communicate and organise with employees. > Learning and Development
> Employee Engagement
Now the real challenge is to leverage the power of these new social > Content Management
networks to create innovative and original internal communication > HR
experiences. Businesses that are not aware of these tools could be passing > Portal Management / Online Services
up opportunities to create a competitive edge and risk looking staid to an > Knowledge Management
increasingly savvy and social internet population. However, the entire social in all companies
media landscape continues to change and evolve at a rapid pace. This pace
of change in technologies related to portals, content and collaboration has
never been faster. Consumers have embraced social networking, quickly
driving the technology and behaviour deep into the workplace. The portals,
content and collaboration space is moving at breakneck speed. Format
According to this, the development of social media and a complex digital
> Best practice presentations: more than 17 carefully selected
society is changing the role and function of intranets / employee portals
business cases
rapidly. Under the heading of „social corporate intranet“ more and more
> Working groups: Pre-matched informal working groups with
responsibles are dealing with the integration of complex tools and
experts
applications to revolute their intranet & employee portals. An increasing
> Interactive evening sessions: Optional elaboration of topics in
number of external players have a huge influence to employee portals.
form of an intensive workshop
Facebook, LinkedIn, Twitter; the collaboration landscape is going to
> Networking zone: Optional one-to-one-meetings based on
become more and more confusing. Social computing will impact your
interests and experiences
business from the inside out and outside in, for both good and bad.
> Experts circle: Virtual collaboration and networking room
Internal communications is the backbone of every organisation. Successful on the web
companies now believe that alignment and consistency across the entire
employee base is critical in achieving high business performance. A fully
functional and innovative intranet is becoming an increasingly vital tool
for improved organisational performance. A poorly managed intranet
quickly disintegrates into an anarchic situation in which websites Recent feedback on the econique business masters series
proliferate, applications abound and processes are nonexistent.
Decisionmakers need to weigh up the benefits and disadvantages of
integrating various tools into their intranet system. The financial benefits “An extremely useful and high-level event! The concept –
of a consolidated intranet include increased employee productivity from presentations, round tables, one-to-one meetings – really
time saved, and improved knowledge management. makes sense. A lot of information within a short time.”
The first annual “Employee Portal Evolution Masters” in Berlin will discuss Werner Bednarsch, BMW Group
strategic approaches to the handling and management of complex intranets
& employee portals in rapidly changing digital environment.
“Good speakers. Good opportunity of establishing contact to
This econique conference provides an excellent opportunity for networking
providers and consultants. Super organisation and hosting.
with senior executives of Corporate Communication, Intranet, Internal
Communication, B2E Portal Management, E-Collaboration, Enterprise A perfect chance for networking.”
2.0, Digital Strategy / Social Media, Learning and Development, Employee Magnus von Stackelberg, TeamBank AG
Engagement & HR from all companies across all over Europe and will
discuss challenges and demands on complex, company-wide and strategic
employee portal programs. “I was particularly pleased with the practice-oriented
With international top speakers at a senior executive level, the Employee presentations by participants for participants.”
Portal Evolution Masters will establish a new approach in finding the right Dr. Wolf-Bertram von Bismarck, PUMA AG
strategy in handling complex digital media for employee portals.
We look forward to welcoming you in Berlin!
Your econique team

Strategic business approach for employee portal lifecycle
management and integration of social media in a rapidly
changing digital environment
29th-30th November 2010, Hotel Concorde, Berlin
Agenda | M o nday, 29 th N ov ember 201 0
8:30
Registration
8:55
Welcome and introduction through econique and from the Chair
> Employee portal & intranet governance – Strategic approach and challenge
9:00 I Case Study / Key Note
Strategic intranet governance and business driven adoption of social
media for increasing value @ BT
> What are good business drivers for adoption?
> What is the right strategy and governance?
> What value can be measured?
> BT examples demonstrating best practice
Mark Morrell, Head of Intranet Strategy, BT Group plc
9:45 I Case Study
Intranet governance & implementation of guidelines for the right and
efficient use of social media tools and Intranet apps
> Animation & collaboration @SAP intranet portal
> Tracking tools for the right use
> SAP Employee Network & SAP Talk
> Crowd sourcing & anonymous community based change management
> Establishment of a intranet governance framework
Sean MacNiven, Head of Social Web Global Communications, SAP AG
10:30 I Networking Zone
Refreshment break
Individually organised one-to-one meetings you can determine in the online community
during the econique experts circle agenda personalisation phase prior to the conference.
> Developing sustainable and effective strategies in intranets for employee
engagement and internal communication in a rapidly changing digital environment
11:00 I Case Study
Overall strategy for employee portal evolution into an enterprise 2.0
platform and integration of effective use of social media for employee
engagement and internal communication – Employee portal evolution:
Start the dialogue to engage employees
> Case study of our 35,000 employees organisation engaging in internal collaboration
and social networking tools
> Addressing governance and information security issues
> Positioning the employee portal evolution as an essential tool to reach employee
engagement goals
> Defining the foundation for the future, based on business goals, not the technical solution
> Determining our ROI
Viviane Dupré, Coordinator Head of Web Management Public Affairs, Communications
& Corporate Social Responsibility / Information Technologies, Bombardier Aerospace
11:45 I Case Study
Implementing social media features in intranet for effective employee
engagement and internal communication
> Evaluating and implementing social features
> Launching social features and enhancing the new culture
> Collaborating and knowledge sharing through social features
> Effective use of social features in intranet
> Linking with business goals, building senior sponsorship
> How to scale up your application of your employee portal activity into a comprehensive,
company-wide and well-defined strategic effort
Mikaela Terhil, Chief Intranet Coordinator, Wärtsilä Corporation
12:30 I Networking Zone
Lunch
Individually organised one-to-one meetings you can determine in the online community
during the econique experts circle agenda personalisation phase prior to the conference.
13:45 I Case Study
Linking apps and mobile services – Integrating content
and managing usability of intranets in a changing digital environment
Thomas Garnier, Directeur de programme MoA Système d‘Information
elearning, France Télécom SA
Thomas Krämer
Senior Sales Manager
Phone +49 (0) 30 802080 469
Fax +49 (0) 30 802080 430
E-Mail thomas.kraemer@econique.com
www.econique.com
> Delivering strategy and increasing business value through collaborative media
14:30 I Case Study
Integrating collaboration – Linking in virtual workspaces with your
intranet
> Establishing seamless access and search across your virtual workspaces
and the rest of the intranet
> Solving the problem of where to find information – How to manage 1000 blooming
flowers
> Maintaining the momentum for your collaborative workspaces
> Lessons from WWF’s experience with collaboration in virtual teams
Neil Morgan, Head Global Intranet, WWF International
15:15 I Networking Zone
Refreshment break
Individually organised one-to-one meetings you can determine in the online community
during the econique experts circle agenda personalisation phase prior to the conference.
15:45 I Case Study
Global knowledge & collaboration programme at Fujitsu –
Vision, strategy, design, pilot, deployment, growth & continuous
improvement process
Michel Gelbart, formerly Chief Knowledge Officer, Fujitsu
16:30 I Case Study
Social networking with SharePoint 2010 @ ABB Global
> Integrating SharePoint’s collaborative tools into existing
intranet
> Making the most of SharePoint’s social capabilities
> Adapting SharePoint to corporate design guidelines
> Building communities across organisational boundaries
Stein-Ivar Aarsaether, Group Vice President, Head ABB Global Web Management,
ABB Ltd.
17:15 I Case Study
Social computing and the collaborative intranet
> What to do when you inherit a failing intranet
> How we reversed seven years of failing online communities
> How blogging creates the dialogue necessary to improve culture
> Using social networking to connect people in large organisations
> Simple design techniques for complex situations & tracking tools for
measuring user behaviour
Richard Hare Knowledge, Communication and Collaboration Consultant,
British American Tobacco plc
18:00 I Networking Zone
Evening reception
Individually organised one-to-one meetings you can determine in the online community
during the econique experts circle agenda personalisation phase prior to the conference.
> Interactive evening session (Topics are free of choice)
18:45 - 21:00 I Interactive evening session (tba)
Developing a business case to develop an efficient and business focused intranet
> Establishing benefits and costs and structuring a business case
> Developing social media strategy within the enterprise
> Getting value out of social media tools
> Creating the right environment for collaboration
> Developing a sustainable and cost effective intranet / employee portal
- or -
Integrated and efficient crowd sourcing and increasing value for your business
> Effective use & measuring of employee feedback
> Establishing reward systems
> Save valuable resources and get tailor-made solutions from your
employees
 Thomas Krämer
Senior Sales Manager
Strategic business approach for employee portal lifecycle Phone +49 (0) 30 802080 469
management and integration of social media in a rapidly Fax +49 (0) 30 802080 430
changing digital environment E-Mail thomas.kraemer@econique.com
29th-30th November 2010, Hotel Concorde, Berlin www.econique.com

Agenda | Tuesday, 30 th N ov ember 201 0

8:30 12:45 I Networking Zone

Registration Lunch
Individually organised one-to-one meetings you can determine in the online community
8:55 during the econique experts circle agenda personalisation phase prior to the conference.
Welcome and introduction through econique and from the Chair
> Crowd sourcing & collective intelligence in employee portals and intranets
> Evolution of intranets and employee portals into digital workplaces
14:00 I Case Study
9:00 I Case Study Digital mindshift – Integrated and efficient crowd-sourcing and the
Social media online helpdesks – Workspace drives new ways of working right management of collective intelligence in a employee portal –
and communicating: A Vodafone Case Study Watercooler at the HP Intranet
> What are the components of a social media-enabled online helpdesk? > Digital mindshift – 8 shifts to your digital strategy
> What are the business drivers and benefits? > Digital ecosystem – Facebook, corporate website, blogs, Twitter – play
> What are the challenges to introduce social media helpdesks? with your digital ecosystem
> What are the similarities and differences between customer- and employee-facing > Enterprise 2.0 – Blogs, wikis, forums, social networks for your employees
social media helpdesks? > Collective intelligence – Crowd-sourcing, barcamps and OpenSpace as
> What are the lessons learned? new working-models
Dr. Stefan Böcking, Head of Web Services & Technology, Vodafone Technology Information Dieter Zirnig, Worldwide Digital Strategy, Hewlett-Packard GmbH
Services Online, Vodafone Group Services GmbH
14:45 I Case Study
> Intranet & employee portal governance – Managing risk through effective Business challenges in migrating a large intranet to an employee
compliance guidelines portal at Nestlé
9:45 I Case Study > Managing stakeholder and user expectations
Implementing compliance guidelines in your strategy for an intranet and > Change management
portal governance > Communicating to a diverse global audience
> Working with other departments in ensuring compliance regarding > Coordinating the technical and business aspects
> New media risks Helen McCarthy, e-Communications Manager (Internal Communications),
> Overcoming organisational and regulatory constraints Nestlé S.A.
> Learning from practical examples 15:30 I Networking Zone
Pepe Moder, Head of Digital Strategy, BARILLA G. e R. FRATELLI – Società per Azioni Refreshment break
con Socio Unico Individually organised one-to-one meetings you can determine in the online community
during the econique experts circle agenda personalisation phase prior to the conference.
Employee Portal Best Practice Forum
> Intranet lifecycle management, benchmarking & KPI`s of portals for a maximum
10:30 ROI – Tracking of the use of intranet & portal applications
Introductory presentations for the working groups
16:00 I Case Study
>> Working Group 1 >> Working Group 2 Successfully increasing your user adoption rate when deploying new
Importance of intranet Content Governance tools or platforms
personas and their for end users and content > Exploring implementation and user adoption rates from a
implication on intranet authors technical, cultural and communications perspective
functionality and design > What is content gover-
> How to create intranet personas and nance and why is it important? > Overcoming adoption difficulties when integrating new social media
how to use them for intranet design > Identifying controlled versus and Web 2.0 tools
and functionality selection uncontrolled content > Maximixing user adoption of platform introductions quickly and
> Why do we need wireframes and > Creating a more intuitive site experience sustainably by promoting new Intranet features efficiently
prototypes to build best intranets? for users > Ensuring high user adoption rates through change management and
> How to create usability/personas > Understanding information flows and communications
development benefits case avoiding departmental silos > Investigating additional solutions to increase adoption rates company
Jerzy Kuba Karpel, Global Intranet Paul Butcher, Head of Digital Media wide
Program Manager Web Competence Director – Communications Central Tom Pryzgoda, Senior Director, Global eMarketing, Abbott Laboratories
Centre, Mars Incorporated Global Public Affairs, CITIGROUP INC.
(tba.) 16:45 I Case Study
Establishing social software to drive expertise exchange and how to
measure it
>> Working Group 3 >> Working Group 4 > How to establish social software by driving it as a change management
Converging intranet platforms to drive Business alignment of project
business value extensive and diversified
> Socialising with senior management intranet portals > How to lay foundation for business value return and how to measure it
and bringing businesses on board > Driving real business > How business case and risk management influences decision makers
> Demonstrating the business benefits decisions by taking advantage of abilities > Importance of legitimation of such new solutions and avoidance of F-word
of your intranet by calculating the ROI such as knowledge sharing, collaborative Wolfgang Jastrowski, Head of Unite Communications & Collaboration,
> Utilising internal social media and working and new innovative applications Swiss Reinsurance Company Ltd.
business relevance to attract and maintain > Ensuring your intranet and portal is a
at the interest of your employees business tool rather than a leisure 17:30
> Converging different platforms over application to keep it business related Q&A session & discussion with closing words from the Chair
time to maximise the potential of your > Gaining full support for the intranet and
intranet portal from top/senior management for 17:45
increased business success and relevance End of the conference
Andrea Bargetzi, VP, Intranet Manager,
CREDIT SUISSE GROUP AG
We would like to thank everyone who has helped with the research and
11:00 I You have the choice between: realisation of the „Employee Portal Evolution Masters“, in particular the
> Pre-organised working group on one of the presented topics speakers for their continued support and commitment.
- or - Henry Fuchs, Director Conference Production,
> Individually organised working groups which you can determine in the online econique business masters GmbH & Co. KG
community during the agenda personalisation phase prior to the conference

12:15
Panel discussion on the top topics of the Employee Portal Evolution Masters with
reports from the working groups and the econique expert circle.
 Thomas Krämer
Senior Sales Manager
Strategic business approach for employee portal lifecycle Phone +49 (0) 30 802080 469
management and integration of social media in a rapidly Fax +49 (0) 30 802080 430
changing digital environment E-Mail thomas.kraemer@econique.com
29th-30th November 2010, Hotel Concorde, Berlin www.econique.com

The econique knowledge community

The participants of the Employee Portal Evolution Masters 2010 gain access to the online experts circle. This knowledge community allows its participants
to adapt their conference agendas to their specific needs by adding one-to-one meetings and informal group meetings with fellow decision-makers.
Potential discussion and business partners are easily identified through the extensive online profiles provided. In addition, collaborative work after
the conference is heavily supported by numerous features allowing newly formed virtual teams to work together on a variety of topics.
 Thomas Krämer
Senior Sales Manager
Strategic business approach for employee portal lifecycle Phone +49 (0) 30 802080 469
management and integration of social media in a rapidly Fax +49 (0) 30 802080 430
changing digital environment E-Mail thomas.kraemer@econique.com
29th-30th November 2010, Hotel Concorde, Berlin www.econique.com

Ple a se fa x the bo o kin g o rd er to + 49 (0) 30 8 020 8 0 430

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