HAND CAN

WHERE TO FIND A RIGHT DISABLED PERSON

Youth CoLab
How might technology address SDG 10 and 11 in Thailand Handican,
an open pla>orm for matching disabled people
to get a right company

Instructors
Massimo Ingegno, Carl Daniel Heaton

Members

Phubase Vangtal Arada Tongtam Na Ayudhya

Rachata Kathinthong
Pakorn SangchailapwaXana
Parnuphol KiaXang
Nanthachaphon Pitupan
Chawit Nakapakorn
Arisara Wongmeema
Nutchaya Mekmuang
Chayanan Arnonpaitoon
Natchalai Leelaprapakor
Nathwaree Bunchalaksi

DBT416 Planet & Society

Design, Business and Technology Management Program
Faculty of Architecture and Planning, Thammasat University
Year 3 / Semester 1/2017
 01 02 05
ExecuEve Summary Problems & Opportunity Design SoluEon
Primary & Secondary Research 3 Value proposiZon 5
ExisZng Website 4 Openness and curaZon strategy 6
UX/UI Strategy 7
Behavioral design/GamicaZon 8
/Engagement strategy

09 15 16
Strategy Design Process Team Canvas
MoneZzaZon Strategy 9
The market 11
Launch Strategy 12

17 20

CON References
InternaZonal case study 17
Annexes

TENTS
 EXECUTIVE SUMMARY
Handican is a plaaorm which helps dierently-abled people match their skills with the right job and the right company, leading to a brighter
future.

The report draws aXenZon to the fact that people with disabiliZes is 10% of all Thai populaZon. Thailand has 1.8 Million of people with
disabiliZes and 800,000 are at the working age. Only 30% of disabled people who are in working are get employed. The size of disabled people
market tends to extend year by year. Data from Oce of the Higher EducaZon Commission refers the number of undergraduate students with
disabiliZes has been increasing. In addiZon, people with disabiliZes who graduated from high school or lower also have the same intenZon. They
want a job.

Our client is the company or organizaZon who interested in hiring disabled people. There are 13,242 companies in Thailand in 2016 and it tends
to increase year by area because of CSR trend.

In Handican's operaZons, our co-partners is True Co. who is involved in co-invesZng. In addiZon, we have assembled a board of advisors to
provide management experZse. The advisors is Massimo Ingegno (InternaZonal Expert and Associate Director for InternaZonal RelaZons at
DBTM, Faculty of Architecture and Planning, Thammasat University. )

Our service
Handican provides the list of handicap (user) who have abiliZes and willingness to work also provides the list of company (customer) who want
and ready to hire people with disabiliZes in plaaorm which is the intermediary for both sides to match each other.

1. Handicap
- There will be recommendaZon jobs from the company which has the prole matched with interest of the user.
- Guarantee quality of work with the most suitable for capacity.
- Provide the travel and transportaZon informaZon

2. Employer
- Hiring people who have ability with high producZvity
- Gelng counseled before hiring people, in oder to understand handicap and to make employment more eecZve and sustainable.

1
 PROBLEMS
Design problem and opportunity

1. NO POVERTY : End poverty in all Zs forms everywhere

2. ZERO HUNGER : End hunger, achieve food security and improve nutriZon and promote sustainable agriculture
3. GOOD HEALTH AND WELL-BEING : Ensure healthy lives and promote well-being for all at all ages
4. QUALITY EDUCATION : Ensure inclusive and equitable quality educaZon and promote lifelong learning opportunity for all
5. GENDER EQUALITY : Achieve gender equality and empower all women and girls
6. CLEAN WATER AND SANITATION : Ensure availability and sustainable management of water and sanitaZon for all
7. AFFORDABLE AND CLEAN ENERGY : Ensure access to aordable, reliable, sustainable and modern
energy for all
8. DECENT WORK AND ECONOMIC GROWTH : Promote sustained, inclusive and sustainable economic growth, full and producZve
employment and decent work for all
9. INDUSTRY INNOVATION AND INFRASTRUCTURE : Build resilient infrastructure, promote in elusive and sustainable industrializaZon and
foster innovaZon
10. REDUCE INEQUALITIES : Reduce inequality within and among counZes
11. SUSTAINABLE CITIES AND COMMUNITIES : Make ciZes and human seXlement inclusive, safe, resilient and sustainable
12. RESPONSIBLE CONSUMPTION AND PRODUCTION : Ensure sustainable consumpZon and producZon paXern
13. CLIMATE ACTION : Take urgent acZon to combat climate change and its impact
14. LIFE BELOW WATER : Conserve and sustainably use the ocean, seas and marine resources for sustainable development
15. LIFE ON LAND : Protect, restore and promote sustainable use of terrestrial ecosystem, sustainably manage forests, combat deserZcaZon,
and halt and reverse land degradaZon and halt biodiversity loss
16. PEACE JUSTICE : Promote peaceful and inclusive socieZes for sustainable development, provide access to jusZce for all and build eecZve,
accountable and inclusive insZtuZons at all
17. PARTNERSHIP FOR THE GOALS : Strengthen the means of implementaZon and revitalize the global partnership for sustainable
development

2
 PRIMARY AND SECONDARY RESEARCH

The failure of hiring people with disabiliEes are caused by these 3 topics that
The exisZng hiring process isnt created for hiring people we have specied which are:
with disabiliZes. There are some missing steps that the
most of employers disregard and that lead to make the
employee unhappy and suddenly quick the job for normal
people those processes might work will but for this
dierently-ability people they might not work.
There are exisZng soluZons which try to help disabled
people to get a job.
1. Website to nd a job for persons with disabiliZes.
2. Training program for improve disabled people skill and
prepare to be ready to have job.

The website for nd a job for handicap is not usable also

there is no 2 steps which are Before hiring and Follow up
; Prepare before hiring is a step which the company has to
be ready to hire the handicap that is to say the employee
must understand the handicap with some condiZons. And
Follow up is a step to follow the performance of handicaps
work and see if they can get along in the company society
or environment also can work in suitable role.

3
EXISTING WEBSITE

TRADITIONAL SOLUTION
-ConnecZon
-Website
Website is a place where employee and
employer are matching but actually to
hired any disabled people.

EXISTING WEBSITE
There are only solve just one point of the
problem, it doesnt work its get to be the
whole process which including preparing and
follow up
TRAINING PROGRAM FOR DISABLED PEOPLE
Building a website for disabiliZes to nd a
job, just to nd but didnt pay aXenZon or
educate the employee about hiring disabled
also didnt neither ow up nor focus on the
right job that suitable for those disabiliZes.

When the job is matching but didnt get the

right job to the right person and not follow
up so the job doesnt match the ability, work
compared to the normal people and might be
considered to be fake or fail hiring.

4
DESIGN SOLUTION

Pla>orm design

Value proposiEon To start with a group of disabled people with

abiliZes who have already been trained in dierent
specic types of ability. From the above cycle you can see
that there is no point for disabled people to get
themselves training, if there are no channel to get to the
company to support and hiring them aver training.
Handican will ll the gap by being a medium plaaorm for
disabled people to connect to the potenZal companies as
well as for the companies to nd potenZal disabled
employee. Once the rst group of people with disabiliZes
are already hired.The successful hiring will leads to a
beXer life.Once their life become more successful. At this
point, their stories will turn to be the inspiraZon for other
disabled people for gelng ready to get a job, gelng
hired, and having a beXer life. So that this can be claimed
as a cycle which is sustainable and also able to liv all the
chain of associaZon of people with disabiliZes. Moreover,
this issue also boost up an equality between dierences.

5
 OPENNESS AND CURATION STRATEGY

WHO USES PLATFORM? THAI REGULATION SECTION 33,34,35

Job Seeker & Employee seeker

Job seeker SecEon 33 Hire disabled people (100:1,150:2...= Employees : Disabled person)
1.Current employed SecEon 34 Pay to the funds of DEP (300 x 365 x number of disabled people
-SaZsed with the current job : not be employed )
-Sharing their successful stories for inspiring others. SecEon 35 Support&Improve disabled peoples life (Must do one of those
-Sharing relevant job to their friends. seven)
-Not saZsed with the current job :
-If job doesnt match their abiliZes, they can nd a new job through
1.Concession ( disabled have the right to sell products or services under
Handican copyright or trademark of the Company. or have company website space to do
2.Current unemployed at least a year of contract)
-Unemployed with lower skills
2.Provide space(disabled people have the right to use company building space
-To join workshop provide by Handican or Handicans partners to to do trade or services for free at least a year of contract )
get ready for working.
3.Hire for some work (SubcontracZng or outsourcing disabled people)
-Unemployed with beXer skills :
-To nd a relevant job that best match their abiliZes. 4.Internship (The Company may arrange its own training or assign other
organisaZons to do and the company is responsible for the expenses during the
internship. at least 6 months contract )
Employee seeker
Companies can nd disabled people with abiliZes to hire through 5.Provide equipment (The provision of equipments&faciliZes or improve
universal design for disabled people)
Handican.
6.Interpreter (Provide interpreter for deaf in raZo 1: 20)
7.Other helps (must be related to improve disable peoples life)

6
UX/UI STRATEGY

7
 BEHAVIORAL DESIGN/GAMIFICATION/
ENGAGEMENT STRATEGY

1.Invite All Your Friends Now - This funcZon is important at the discovering phase because It can gather other disabled people to
join plaaorm. Disabled people can invite friends to join from Facebook and Its gonna be a good social inuence because disabled
people always trust others disabled people

2.Resume - Disabled people can adjust their resume any format they want and they can design their on and upload just a minute to
our website so theyll feel ownership & possession of that. Also prole picture that showing to company.

3.Probability to get work (%) - In matching process, Disabled people will be recommended the companies that might be suited to
them and have high chance to get along well with those. We matched by the resume and company & jobs descripZons. We have
noZcaZon to remind them to look at those without avoidance

4.Sharing experiences - This features can let disabled people share their experiences aver using Handican or aver worked at
company they love. This can empower trust and condence to other disabled people and new community will happen.

5.Progress bar - Every Zme user have to put the informaZons theres progression to help and encourage them to nish the whole
process. Even if matching process needs it. Accomplishment of user is very important on onboarding phase

Mockup : hXps://supapatpunt.wixsite.com/handican
Facebook Page : hXps://www.facebook.com/handican.th/
Video : hXps://youtu.be/iIJR0qdashU

8
S T R AT E G Y
MONETIZATION STRATEGY

9
 MONETIZATION STRATEGY
CUSTOMER SEGMENT
People with disabiliEes
Type of people with disabiliZes such as Physical ,Blind , Deaf
Employer
Private company , Government

Why do they need to hire disable people ?

1. Corporate Social Responsibility (CSR)
2. Personal commitment
3. Financial incenZves
4. Pressure from society.
5. LegislaZon

COST STRUCTURE
Website & Sovware Development CAC : Customer acquisiZon cost Payment gateway system Maintaining server

REVENUE STREAM (MONETIZATION)

- Job post fee
- Matching fee
- PrioriZse list fees
- Third-party adverZsing
- 10 % of salary 6 months

10
 THE MARKET SIZE
From doing research, we found that the total number of disabled people in Thailand are 1,802,375 people from the overall populaZon
of 65,931,550 people.

There are a total of 802,058 disabled people who are in the working age, 227,924 of disabled people who are able to work and are
employed equal to 28.42%, 118,144 of disabled people who are unable to work equal to 14.73%, and 455,990 of disabled people who can
work but are unemployed that is 56.85% of the total number of disabled people who are able to work more than the disabled people who
got hired for jobs a lot. Therefore, users of the plaaorm are disabled people who do not have a job. Our plaaorm will match disabled people
who are able to work and are ready to work with companies in Thailand with a total number of 1,372,342 registered companies. This is
more than disabled people who are in the working age and can double the work more. So if we can match disabled people who are able to
work and are ready to work with companies in Thailand. It can reduce the unemployment and disabled people with no jobs.

From the interview we found out that the disabled people who can work but they are sZll unemployed wanted to work but there are
no channels to nd a job or no skills in some work for them. Our plaaorm will train and educate disabled people before they match with
the companies that accept them to work and also educate disabled people to the company to reduce problems aver work of disabled
people like they cant work with normal people or whether the disabled people dont understand the work.

FINANCIAL PLAN
Financial plan

11
 LAUNCH STRATEGY
The plaaorm will conZnue to evolve in quality together with valuing the plaaorm to create value for the disabled people by training disabled
people who can work with skills and knowledge ready for work. Pull the skills and strengths of people with disabiliZes to make a prominent
point for disabled people and to create value of themselves. And to also provide the disabled people with the ability to work with
companies that are on our plaaorm. Our plaaorm will proceed gradually, with the rst phase of 50 people to 10 companies that are ready to
accept the disabled people and have good qualicaZons to get people with disabiliZes to work. To test the operaZon of the plaaorm and
the matching of the disabled with the company. When there is a problem during the operaZon we will solve the problem at each point
eecZvely so that our plaaorm is complete and has no operaZonal problems. We are conZnuously expanding the number of disabled
people and company that accept disabled people to be a plaaorm that they can nd jobs with quality and to address unemployment and
disability issues. It also creates value for the disabled people and solves social problems of equality. Handican" a plaaorm that emphasize
quality more than quanZty.

STAKEHOLDER MAP

12
 LAUNCH STRATEGY
1.Department of Empowerment of Person with DisabiliEes (DEP)
The largest government organizaZon for disabled people
They have 3 mission
1)Improve life and educaZon of people with disabiliZes.
2)Support the operaZon of organizaZons and networks
related to the disabled.
3)Develop the management system and personnel of the
fund.

Why they do :
This department belongs to the ministry of social development and human security (MSDHS) which supports people and society
to be beXer and sustainable. This department is including Fund for empowerment of people with disabiliZes (SecZon 34). Funds
uses are 1)loan for disabled people. 2)Fund the project that support and improve disabled peoples life. 3)Support employment of
disabled people.

What can Handican give them :

1)Data of skilled-people with disabiliZes and company.
2)We can support the regulaZon secZon 33 34 35 which are all related to this department.

What can they give us :

1)PotenZal data of disabled people.
2)Lists of project that they funded and training program. Those may become our partners.
3)They might fund for our project.

13
 LAUNCH STRATEGY

2.Training Program (FoundaEons,UniversiEes and NGOs)

What they do :
1) FoundaZon usually set up workshop and acZviZes for disabled people to build community and improve their skills.
2) UniversiZes are mostly the place for disabled people to intern and work (Mostly receive the disabled people from other companies to do intern
secZon 35).
3) NGOs companies like PWD They improve disabled peoples skills and also work collaborate with large company that hire outsource disabled
worker and they also do internship for other companies secZon 35 as well and also be a channel of matching disabled people to the company (oine).

Why they do : 1) FoundaZons get funded by DEP.

2)University get money from company to run internship program secZon 35. and UniversiZes are large organisaZons contain thoundsand employee
they have to follow regulaZon secZon 33 34 35 as well.
3)Training program companies get funded by DEP to operate and They probably get commission if they send disabled people to the company.

What can Handican give them :

1)Be channel for them to nd disabled people who want to join those workshops and improve the skills.
2)Be middle-man for universiZes and companies that want to follow secZon 35 (internship).
3)Be middle-man for internship.Provide them a list of disabled people who dont have skills or want improve specic skills (So they dont have to nd
those disabled people well nd for them and they get funded from DEP).

What can they give Handican :

1)FoundaZons can provide a list of disabled people in their communiZes.
2)UniversiZes can provide a list of disabled people in their organizaZon and list of company theyre working with.
3)Training program companies can provide a list of disabled people in their.
Training program and collaborate design jobs and provide specic new skills for disabled people with us.

14
 DESIGN PROCESS
1. Find problem
First of all, almost all of the process problems must come rst. We generate so many problems of disabled people and we came up with 3As ; altude, ability and accessibility.

3As Problem of disabled people Problem of employers

Ability -Mismatched job with their -Under esZmate disabled

ability peoples ability
-Channel

Ahtude -Lack of condence -MisconcepZon

Accessibility -TransportaZon (Low safety, -Poor universal building design

High cost, Not universal design)

2. Find case study

We have learned the exisZng soluZon to be our case study to adapt to our project ;
First, the exisZng websites were too complicated and its not support for disabled people
-Not truly inclusive design
-Not create with the right altude
-Understand that abiliZes is stronger than disabiliZes
Second, the disabled people who already take the training course have got the knowledge. So, these people having more opportunity to get job.

3. Research Customer
We went to many foundaZons to interview disabled people to know the insight of every type of disabled people what is their need their problem and their thought and bring our
creaZve ideas to nd the soluZon or innovaZons that respond to users and situaZons. Such as Lighthouse(blind), centre of persons with disability occupaZonal promoZon(physical).

4. Prototyping

5. Co-creaEon with Carl

We went to Carls oce(Web-courses Bangkok) to beyond our website, with Carls suggesZon, we gain many thing that can adapt with our website such as change wording,
suitable picture and funcZons.

6. SoluEon
hXps://supapatpunt.wixsite.com/handican

15
T E A M C A N VA S

Social innovators
Rachata kathinthong , Nanthachaphon conZnue developing success in occasion
pitupan plaaom for disabled
people trust

Business developer UX Design

Chawit Nakapakorn Phubase Vangtal
The will be apart an social
enterprise for disabled people Quality
UX Research Technologist by 2019 increase the number of Report
Natchalai Leelaprapakorn Parnuphol disabled people who
KiaXang get a job on right
company
UI Designer
Arada Tongtam Na Ayudhya

GamicaEon Be on Zme
Data Geek expert
Chayanan arnonpaitoon Nathwaree
Bunchalaksi

MarkeEng and social media

Data Geek Always received the
Arisara Wongmeema
Chayanan arnonpaitoon phone call or texts
Share opinion Share opinion Respect others

Behavioral designer
Nutchaya Mekmuang UI Designer
Arada Tongtam Na Ayudhya
Product manager Help each other Weekly meeZngs
Pakorn sangchailapwaXana

Lazy

Easy going fun Keeping everyone together CriZcal thinking Not distribute the Misunderstand the
Dis-organized come to melng late
assignment assignment

Experience team work DedicaZon

16
 REFERENCES
INTERNATIONAL CASE STUDY

Finish ( data will sent to sta )

If the match are found sta will sent company detail to user
email and user log in page in the website.
Give bonus money for inviEng your friend to use the website
user type -full Eme job -contract -intern -remote
top role from hired.com
-Somware engineer -design
-Product management -data science
Business model / Payment system
-Charge 15% of user in rst year salary
-Charge on employee side
-PosiEon website as a middle man for matching job in
hXps://hired.com 28hour (fast track)
Matching process
UX/UI strategy
-Create prole (need)
-Home page of website is mad for only employee site for
-Sta will do the matching not algorithm
company site will be for oine dealing.
-Company request a job to user
-User need to being accept from company rst to see other
-User will receive interview request (need to respond in 48 hour)
informaEon.
amer accept an oer the interview date will be approve later
-Have two register buoon rst is at the top of the page and
on creaEng prole page they have auto posiEon suggest second one is booom of the page amer reading info moEon of
the page user can be register right away (dont need to scroll up)
on second page : give bonus money for inviEng your friend to use
the website

17
 INTERNATIONAL CASE STUDY

hXps://www.whitetrue.com

Matching process
- Require sign up process for both site employer and employee on (basic prole and current locaEon
Employee prole page
-Pair potenEal candidates to the right posiEons
-Using algorithms to match job using work history , skill , locaEon and re-locaEon to calculate - if employee interest in company they
can contact to the company directly
-The website have scale faster and scale smarter system for employer business model / payment system
-Use algorithm for matching
-Have variety of company due to the website just providing space for company to place their informaEon
-Employee use for free
-For company will use the subscripEon model to moneEzed

18
 INTERNATIONAL CASE STUDY

Once they employee post their CV in website the company

will see the prole in 24 hour . and select the best
candidates
Business model / payment system
-Use algorithms for matching
-By using memberships model on company side between
250-500$

According to the diusion of vacancies

-Free for disable user user type
-Scholar
-Freelance
-Part Eme
-Full Eme
-Company that want to hire disable people
hXp://www.incluyeme.com
UX/UI strategy
-Place registraEon buoon on the top of the page
(Finding job for disable people) -Place job list buoon on the top of the page for disable
people to access job list easily -place benet and success
Matching process story column below register tab
-Can apply a job amer register
-The website post the job posiEon and company descripEon in
the job page

19
ANNEXES
Strategy Design Team management CommunicaEon channel
Behavioural design Photoshop Trello Line@

Line

Engagement strategy Ai
Pla>orm Facebook page

WIX

UXPin Plaaorm design canvas(2.0)

20
 THANK YOU
TEAM HANDICAN

Youth CoLab