Project Guideline

Academic Year 2017/2018

Term (Fall Semester)
College of Business Administration

Course Title Principles of Marketing

Course Code 0504201

Day & Date
Period
Student Name

Student I.D

Section #

Time allowed:
Total Marks: ( 20 ) Marks
CLO No. CLO Mark Students Score

2 5
3 10
4 5
Total 20

Describe the all marketing mix components for

any product.
Product
1. Product attributes

Quality :
Features
Style and design
2. Branding
3. Packaging
4. Labeling
5. Product support services
6. Product line

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 7. Product mix

Distribution Channels (all used to deliver the product to the

customer in UAE)

Pricing Strategy (any one and why)

1. Differential pricing strategies
2. Competitive pricing strategies
3. Product-line pricing strategies
4. Psychological and image pricing strategies
5. Variable Pricing
6. Second-Market Discounting
7. Skimming
8. Periodic discounting
9. Random discounting

Promotion (what they use to promote the product)

Advertising
Broadcast
Print
Internet
Outdoor

Television
Digital, mobile, and social media
Newspapers
Direct mail
Magazines
Radio
Outdoor
Sales promotion
Discounts
Coupons
Displays
Demonstrations
Samples
Rebates (cash refunds)
Price packs (cents-off deals)
Premiums
Advertising specialties
Point-of-purchase (POP) promotions
Contests, sweepstakes, and games

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 Event marketing (or event sponsorships
Locality program

Personal selling

Public relations (PR)

News
Special events
Written materials
Audiovisual materials
Corporate identity materials
Public service activities
Press releases
Sponsorships
Special events
Web pages

Direct and digital marketing

AC Form16 {Assignment} E

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