Parachute Direct Indirect Indirect Competition from

Hair Oil Competitors Competitors in Shampoo with Oil

Products Hair Oil Category Category
Parachute Dabur Vatika Coconut Bajaj Almond Ayur Herbals Coconut
Hair Oil Shampoo
Coconut Oil Drops
Dove Oil Care shampoo
Dabur Amla Hair OGX Coconut Miracle
Oil Oil Shampoo
Keo Karpin Hair Oil
Bajaj Bramhi Amla
Oil

Nihar Shanti Amla

Hair Oil
Parachute Himani Navratna
Advansed Oil
Cooling oil Dabur Amla
Cooling Hair Oil

Parachute Dove Hair Nihar Bajaj Dabur Clinic All

Hair Oil Oil Hair Oil Hair Oil Hair Oil Clear Hair
Oil
Positioni Every Day real Everyday Non- Herbal Scalp
beauty and
ng use care hair care Sticky and nourishm
space as asolution medicat ent &
nourishingin various ed dandruff
solution
fragrance control
s
Target Women of Premium Women Wome Women Unisex
Group all ages female of all age n of all of all Dandruff
Trendy customers group age age and and
youth and youth hairfall
Kids youth
Middle age
 people of
hair oil
problem
Pricing 159 /-(500 185 /- 46 /- 60/- 215/- 108 /-
ml) (90ml) (175ml) (100ml (500ml) (150ml)
)
Value Nutrition Smooth Healthy Non Smooth Dandruff
Offering replenishm hair hair Sticky long Control
ent black
providing hair
healthy
hair
Reach India, Urban India, Austral Central Indonesia,
Bangladesh high class Banglade ia, and Thailand,
, Middle customers sh, Middle North Philippine
East, Egypt, in Middle east, America s,
Malaysia, metropoli East, Africa , Vietnam
Vietnam tan cities Egypt, Europe Australi
in India Malaysia , a,
Russia, Middle
Canada East,
Europe