MARKETING DISTRIBUTION MODEL

1. Research market to identify consumer needs.

2. Analyze competition – past, current, future.

3. Design technology to meet identified needs – produce a “prototype.”

4. Determine pricing strategy.

5. Develop packaging, promotion, and distribution strategies.

6. Test market – try it on a limited basis.

7. Evaluation of test market results – make appropriate changes.

8. Phase in (or roll out) nationally.

9. Evaluate international distribution and roll out according to probability of

success.