E-Commerce
websites
Analysis
In the following analysis we will discuss several aspects of these websites. We will discuss four
categories: content, functionality, attractiveness and authority. To evaluate and score these
categories, we will look at different aspects.
First we will discuss four high-end websites. These are the best fashion web shops available
at the moment and they are an example for a lot of other web shops. Secondly we will
evaluate four mid-range websites. These are websites that do a good job but can still improve
some things. Lastly we will discuss four low-end websites. These are websites who are
performing really poorly.
Analysis
For each website we will do the following analysis:
Content
Assortment
Information (product, inspiration, company)
Media (videos, pictures, music)
Integration of social media
Functionality / user experience
Payment methods
Suggestions
Filters
Wish list
Attractiveness
Colours
Menus
Pictures
Font
Authority / trustworthiness
High-end fashion e-commerce websites
Asos
Asos is a really good looking website
with really good visuals. For every
product there are several pictures from
different angles. There is also a video of
a model wearing the product. They do a
lot of effort the inform the customer as
good as possible. There is also a huge
assortment of brands and products. The
only thing that is not integrated in the
product pages is user generated
content of people wearing the product
on social media. Therefore, we only give
a score of two for integration of social
media.
Meller
Arte
Arte’s website is minimalistic and
quite uninteresting. There is not much
information about the products nor
the company but they sell a wide
range of different products.
0 1 2 3 4 5
0 1 2 3 4 5
END SCORES
Haider Ackerman
Supreme
Bape
Arte
Gucci
Hermès
Bijenkorf
Meller
Adidas
Nike
Zalando
Asos
We can conclude that there is a lot of variety in performance of fashion websites. The four
high-end websites we discussed, score really high. The best performing websites Asos and
Adidas are example for all fashion websites in the market. However, some mid-range website
come close. For them it is just a matter of implementing some extra features. Our low-end
websites have scored really low. These websites have a lot of work to do. They lack any kind
of functionality. These websites are mostly exclusive designer websites and tend to make a
mess of their website to make it look cooler. We believe that this doesn’t compensate for the
bad user-experience you have on these websites. They should improve their website content
and attractiveness and make it more user-friendly. We are sure it will be worth the
investment.
Reference list
The website analysis is solely based on own knowledge.