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Date Issued: 21st September, 2017

Request for Proposal: 2017//9134664

REQUEST FOR PROPOSAL


UNITED NATIONS CHILDREN’S FUND (UNICEF) seeks to engage the services of an innovative
film production company/organization to lead a fresh and dynamic approach which will
include the development, marketing and distribution of a feature length movie aimed to
entertain audiences focusing on six states - Bauchi, Katsina, Kaduna, Benue, Jigawa and
Zamfara.

Technical and Financial proposals should forwarded to UNICEF Nigeria supply section mail
box ngrsupply@unicef.org and hard copies in sealed envelopes and should be dropped in
the bid box placed in the reception room at the entrance hall of UNICEF, or be sent through
courier service.

Address to: Supply Manger, UNICEF, Old CBN Building, Area 11, Garki, Abuja, Nigeria.

IMPORTANT – ESSENTIAL INFORMATION

The reference RFP - 2017/9134664 must be shown on your offer.

Offers MUST be received on or before 14:00hours Nigeria local time on 16 October, 2017
and may be publicly opened at 14:30hours Nigeria local time same day. Proposals received
after the stipulated date and time will be invalidated.

Please visit our website www.unicef.org and download our supplier profile form (SPF) and fill
same with necessary information to evaluate you

This request for proposal is approved by:

Michael Zanardi
Chief, Supply & Logistics Section
STATEMENT OF WORK AND TERMS OF REFERENCE

Media production company/organization to lead a fresh and dynamic approach which will
include the development, marketing and distribution of a feature length movie aimed to
entertain audiences; documentary, videos and multimedia content; short radio skits and 3
TV/Video spots; jingles for Northern audience; and develop messages for current and
emerging social media platforms.

1. INTRODUCTION OF THE SECTION

The UNICEF Nigeria Country Office works to protect and uphold the rights of children in
Nigeria, focusing on reaching the most marginalised children and women. This initiative will
be led by the Abuja-based Communication for Development and WASH Sections, working
closely with colleagues in the Zonal and field offices in the six states of of Bauchi, Katsina,
Kaduna, Benue, Jigawa and Zamfara.

2. BACKGROUND INFORMATION

Globally Nigeria ranks fourth among countries in terms of people practicing open
defecation (UNICEF/WHO JMP Report 2013). The country has over 11 million stunted
children (Nigeria Demographic and Health Survey (Nigeria: 2013), only 50.3% of children in
Nigeria are immunized and just about 30% of the under-5 population is registered (NDHS,
2013). As a consequence, Nigeria is among the 5 countries that contribute half of the
global under-5 deaths (UNICEF 2014). Improving WASH services contributes significantly to
realizing the child’s right to survival and development. It is expected that a greater impact
on child survival can be achieved by integrating WASH interventions with services like
immunization, ante-natal care, malaria control, nutrition and birth registration.

Poor and improper water, sanitation and hygiene have a complementary and
interdependent causal relationship. The impact of poor sanitation and hygiene falls
disproportionately on children, women and other vulnerable groups. Each year, 194,400
children under the age of five die in Nigeria due to diarrheal diseases. As part of its
contribution, UNICEF recognizes the need to raise awareness and sensitize the majority of
the population including decision makers, social mobilizers and primary participants
(especially mothers and care-givers) on the importance of good hygiene practices in saving
lives.

UNICEF-Nigeria WASH program is one of the largest development programs for UNICEF
globally (UNICEF Annual Report 2013). It currently intervenes in 22,000 communities
spread across 70 Local Government Areas (LGA) in 21 states (out of 36) covering the six
geographical zones. The Sanitation, Hygiene and Water Supply in Nigeria (SHAWN) is an
integral component of UNICEF WASH interventions in Nigeria and has provided an opening
for child survival and other development interventions in these communities.
SHAWN II aims to create access to and use of improved sanitation and water supply in 70
Local Government Areas in six states - Bauchi, Katsina, Kaduna, Benue, Jigawa and Zamfara
states in northern Nigeria. SHAWN II with a time frame of 2014 - 2018 is implemented by
UNICEF and the Federal Government of Nigeria with funding of GBP 92.6 Million from the
UK Department for International Development (DFID). The key Partners are the Federal
Ministry of Water Resources, National Planning Commission, Federal Ministry of
Environment at the national level, the State Rural Water Supply & Sanitation Agencies and
Local Government Authorities (LGA). Other partners include the State Ministries of Water
Resources, the State Planning Commission and NGOs.

3. PURPOSE & OBJECTIVES

This assignment is part of efforts to promote SHAWN community led total sanitation in
Nigeria for northern and southern audiences. The assignment is to
a. Develop appropriate script for a short documentary and short format jingles for
promotion of community led total sanitation;
b. Develop appropriate scripts for radio skits and TV video spots on Sanitation
Marketing and benefits of Smart Toilets
c. Produce the documentary and short format jingles with a cast of popular actors and
celebrities within the Nigerian movies industry;
d. Promote, and distribute the documentary and short format jingles for the purposes
of raising awareness about open defecation.

The assignment will cover the development of scripts followed by the field production with
cast and crew of a short documentary and three (3) short format jingles (skits) for
northern and southern audiences in Hausa for Northern audiences and six in English. A
strong promotion and distribution plan will accompany the production.

4. SCOPE OF WORK

The assignment will cover the development of scripts followed by the field production with
cast and crew of a short documentary and three (3) short format jingles ( skits) for
northern and southern audiences in Hausa for Northern audiences and six in English. A
strong promotion and distribution plan will accompany the production.

Major Tasks to be accomplished:

Under the supervision of Communication for Development Specialist and WASH Specialist
based in UNICEF Abuja and in collaboration with Federal Ministry of Water Resources and
partners under SHAWN project, the innovative film production company/organization (the
vendor) will be responsible for the following tasks for the 3 months duration of this project;

● Desk Review/Rapid Assessment


Conduct a rapid assessment to identify existing information, knowledge and practices
related to WASH/SHAWN II among target audience (Hand washing & open defecation/safe
excreta disposal). This is to document what is already on ground (what practices target
audience have adopted and which ones need be promoted) for the purpose of
complementarity.

 Messages for promotion


1. End open defecation (use improved latrines)
2. Use of smart toilets
3. Construction of Smart Toilets by Certified Sanitation Marketing Entrepreneurs
4. Handwashing with soap/ash at critical times
5. Ensure safe water storage and handling

● Training
Provide training to:
i. Kannywood writers, directors, producers and actors in conveying
(WASH/SHAWN II) messages through entertainment;
ii. Celebrities to serve as spokespeople for raising awareness on importance
WASH/SHAWN good practices and to sustain long term engagement for
behavior change (online and offline) in the region

● Design
-Collaborate with UNICEF to identify relevant story-lines based on WASH/SHAWN II barriers
to be addressed, C4D plans, targeted WASH/SHAWN II messaging.

● Production
-Produce feature length documentary, videos and multimedia content including images and
design assets for distribution on multiple platforms (as detailed below)
-Produce 5 short radio skits and 3 TV/Video spots for promotional purposes of SanMark and
Smart Toilets
-Produce 03 jingles for the WASH campaign (all 03 for a Northern audience)
-Casting of additional women characters to role model and carry SHAWN II messaging
-Crafting of compelling SHAWN II focused storylines
-Oversee all elements of Production, including:
 Creation of Creative Plan.

 Maintaining Legal and Administrative practices

 Oversight of Partner Collaboration & Approval on Script, Deliverables and Plans

 Creation of the Script for Video

 Production of Movie, Videos and all Design elements

 Oversight of Focus group Discussions with representative viewers from target


communities

 Development of supporting campaign materials for handwashing initiative

 Oversight of Release, Distribution and Marketing


 Commercial and Grassroots Release of Content through Multiple channels, including
VCD/DVD, TV, Radio, Viewing Centers, Downloaders Association/Sideload/Bluetooth,
Peer-to Peer Sharing, Mobile Cinema and Online.

Note that creative plan report will be submitted while other components will also be
documented during implementation.

● Implementation
 Oversee distribution of WASH content via conventional distribution of TV
Broadcast, DVD release to ensure broad reach

 Establish network of trusted distributors in the Association of Movie


Downloaders to release SHAWN II content on highly sharable Bluetooth ready
formats.

 Establish network of trusted distributors in the Association of Viewing Centers to


release SHAWN II content in popular Viewing Centers

These are key measurable components especially the Association of Free downloaders,
viewing centres and online platforms that would be created for the distribution. TV stations
airing will be key platforms that can be monitored.

● Mobilization
 Launch interactive social media engagement campaign

 Provide viewing centers with support materials that emphasize storylines

 Provide key nodes of distribution (i.e. downloaders association) with SHAWN


messaging to engage audiences in conversation on key points.

Host live screening events with key Kannywood/Nollywood celebrities to echo and amplify
SHAWN II messages in content

5. UNICEF RESPONSIBILITIES

The Vendor will work under the direct supervision of the Communication for Development
Manager, UNICEF Abuja, with support from the WASH Specialist, in the WASH Section. The
assignment is being conducted in collaboration with Federal Ministry of Water Resources
and partners under SHAWN project. The team will supervise, guide, monitor and, where
appropriate, support the planning, implementation, monitoring and documentation of this
initiative.

6. EXPECTED DELIVERABLES AND TIME LINE


I. Report of initial desk review around the prevalent practices in SHAWN target areas
including information & knowledge and behaviour in communities among target
audience to determine behavioral change objectives of the entire project.
II. Train and produce a report of training of 50 Kannywood/Nollywood professionals
including script writers, director, producers, artists, journalists and 3-4 celebrity
ambassadors to represent key SHAWN II advocacy issues.
III. Development of targeted behaviour change messages and scripts development and
production of radio skits and TV/Video spots on key sanitation marketing and Smart
Toilet messages for use by state radios and TVs
IV. Distribution strategy/plan that leverages current trends in technology,
entertainment, engagement and peer-to-peer sharing developed with timeline.
V. Interactive engagement campaign conducted through WhatsApp, Facebook, twitter,
SMS and/or emerging platform to popularize and promote media materials and
engage with target audiences.
VI. Final project report

The main products will be the Digital short format documentaries (10 copies), 3 jingles
series on SHAWN II with distribution plan to over 17,000 download agents, in over 10,000
viewing centers, television broadcast on over 10 channels, and broadcast online via Iroko TV,
YouTube, Facebook and additional relevant websites. The distribution will provide a clear
picture of the key pictures and their distribution. The essence is to create a positive social
environment for SHAWN/WASH related issues through the movie industry
(Nollywood/Kannywood).

7. KEY SKILLS, TECHNICAL BACKGROUND, AND EXPERIENCE REQUIRED

An innovative film production company/organization to lead a fresh and dynamic approach


which will include the development, marketing and distribution of a feature length movie
aimed to entertain audiences, while at the same time educating them about the benefits of
immunization within a context of overall child health, nutrition and WASH in general and
IYCF in particular. This will be supported by shorter audio-visual materials which can be
paired and shared through blue-tooth at the community level by the existing polio
communication infrastructure, including the network of viewing centres.

The idea is to harness local talent to produce a feature length documentary and 3 short
format jingles on SHAWN II related issues. The organization should have a proven record in
relevant production in Nigeria. The programme is NOT looking for an event management or
media placement/advertising agency or an NGO to produce this type of product.

Experience with campaigns focusing on issues related to development, health, education


and other social issues is a strong asset.

LANGUANGE COMPETENCIES:
Fluency in English is required and ability to lead in translation of developed materials in
major local languages spoken in the geopolitical zones desirable.

8. DURATION:
Support will be required for a period of approximately three months after signing the
contract. Estimated time of the innovative film production company/organization and
deadline for submission of end product: 6 Months: October to February 2018.

9. EVALUATION OF THE PROPOSAL


In making the final decision, UNICEF considers both technical and financial aspects. The
Evaluation Team first reviews the technical aspect of the offer followed by the review of the
financial offer of the technically compliant vendors.

The proposals will be evaluated against the following three elements:

a. Mandatory documents

The following documents must be submitted with any proposal:

 Company overview – including number of employees, areas of operation, areas of


expertise, years of operation, etc.
 References from previous clients – contact details of at least three clients to whom
the company has provided services during the past three years, who can be
contacted as references
 Examples of previous work – creative briefs, or other documentation providing
background on recent projects relevant to this project

b. Technical Proposal:

The technical proposal should address all aspects and criteria outlined in this Request for
Proposal.

The Technical Proposals will be evaluated against the following:


REF CATEGORY POINTS
 Proposed workplan and timeline. Only agencies able to meet the timelines in
Section 6 will be considered for technical evaluation
 Alignment of technical proposal with expected deliverables and objectives 15
 Creativity and strategic approach of the proposal 15
2  Prior experience and demonstrated successes in providing similar services 15
3  Proposer’s organizational capacity, profile of the team being proposed for the 10
assignment, profiles of the individual team members, and experience of this
particular team in providing similar services
4  Ability of the proposer to grasp the concepts that will constitute the focus of 10
this project and reflect this within the proposal
5  Presentation and accuracy of proposal 5
Total Technical 70
Only proposals which receive a minimum of 50 points will be considered further.

b. Price Proposal

The price should be broken down for each component of the proposed work, based on an
explicitly stated estimate of time allocation.

The total number of points allocated for the price component is 30. The maximum number
of points will be allotted to the lowest price proposal that is opened and compared among
those invited firms/institutions which obtain the threshold points in the evaluation of the
technical component. All other price proposals will receive points in inverse proportion to
the lowest price; e.g.:

Max. Score for price proposal * Price of lowest priced proposal


Score for price proposal X = ---------------------------------------------------------------------------
Price of proposal X

The price proposal should provide a cost breakdown against the deliverables described in
Section 6.

*Travel
Please note, any necessary travel to or within Nigeria will be decided based on agreements
with UNICEF and contractor. For agreed country visits, the contractor will be responsible in
administering its own travel. Travel expenses will be reimbursed separately upon
presentation of receipts based on actual cost or as per UN rates
(http://icsc.un.org/rootindex.asp), whichever is lower.

Travel expenses shall be calculated based on economy class travel, regardless of the length
of travel and ii) costs for accommodation, meals and incidentals shall not exceed applicable
daily subsistence allowance (DSA) rates, as promulgated by the International Civil Service
Commission (ICSC).

Number of travelers, duration, dates and locations of travel will be agreed upon by UNICEF
and the contractor prior to being arranged, undertaken and expensed.

Any variation in reimbursable travel should be authorized in writing by UNICEF through the
Contract Manager.

**Payment Provisions
UNICEF's policy is to pay for the performance of contractual services rendered or to effect
payment upon the achievement of specific milestones described in the contract. UNICEF's
policy is not to grant advance payments except in unusual situations where the potential
contractor, whether a private firm, NGO or a government or other entity, specifies in the bid
that there are special circumstances warranting an advance payment. UNICEF will normally
require a bank guarantee or other suitable security arrangement.
Payment will be made in three instalments, as described below, as set out in Section 6
above:

30% of total fee – Upon completion of deliverable I (Desk Review Report)


40% of total fee – Upon completion of deliverable III (
30% of total fee - Upon completion of all the contract deliverables with project report

Any request for an advance payment is to be justified and documented, and must be
submitted with the financial bid. The justification shall explain the need for the advance
payment, itemize the amount requested and provide a time schedule for utilization of said
amount. Information about your financial status must be submitted, such as audited
financial statements at 31 December of the previous year and include this documentation
with your financial bid. Further information may be requested by UNICEF at the time of
finalizing contract negotiations with the awarded bidder.
INSTRUCTION TO BIDDERS

Marking and returning of proposal


SEALED PROPOSALS must be securely closed in a suitable envelope, clearly MARKED on the
outside with the RFP NUMBER and despatched to arrive at the UNICEF office indicated NO
LATER THAN the CLOSING TIME AND DATE. Proposals received in any other manner will be
INVALIDATED.
Proposals shall be submitted in duplicate, in English, and shall be sealed in 1 outer and 2
inner envelopes and all envelopes shall indicate the bidders name and address. The outer
envelope shall be addressed as follows:

UNICEF
Attn: Supply Manager
Old CBN Building, Prefab 5, Area 11, Garki, Abuja.

RFP#: RFP/9134664

DUE: 14:00 am local time on 16 October 2017

Technical Proposal
The first inner envelope shall be marked Technical Proposal and addressed in the same
manner as the outer envelope.

The Bidder must provide sufficient information in the proposal to demonstrate compliance
with the requirement set out in each section of this Request for Proposal.
 the Bidder General Information form and relevant supporting documentation
 the list of management and team staff and their CV’s;
 a detailed organization chart of the company including the location and staffing of
existing and planned offices;
 the firm financial information
 the list projects in Hand and their financial values (at least two)
 a list of references (at least three) for the past five years with a particular emphasis
on similar Consultancy Services
 the list of current litigations (if any)
 A proposed work plan and schedule of activities

Financial proposal
The 2nd inner envelope shall be marked Financial Proposal and addressed in the same
manner as the outer envelope, and shall contain the following documentation:
 the detailed budget

In ADDITION, proposal in PDF ONLY should also be send to Supply Chief ONLY by the
deadline at: ngrsupply@unicef.org

Time for receiving proposal


Sealed Proposals received prior to the stated closing time and date will be kept unopened.
The Officer of the Bid Opening Unit will open Proposals when the specified time has arrived
and no Proposal received thereafter will be considered.

UNICEF will accept no responsibility for the premature opening of a Proposal which is not
properly addressed or identified.

Modification to sealed Proposals already submitted in a sealed envelope, will be considered


if received prior to the closing time and date.

Public opening of proposal


Bidders, or their authorized representative, may attend the public opening of the RFP at the
time, date and location specified. The only envelope that will be opened at public bid
opening is the Technical Proposal.

Validity
Proposals shall remain valid for a period of ninety (90) days from the date of closing of the
Proposals.

Changes and/or Alterations


All requests for changes or alterations to the Request for Proposal or requests for
clarifications must be submitted in writing by fax or e-mail to the UNICEF Construction
Management Specialist. Information provided verbally will not be considered a fundamental
change and will not alter this Request for Proposal.

Inquiries received less than three (3) working days prior to the Proposal closing date cannot
be guaranteed any response. Only written inquiries will receive an answer. All inquiries and
answers will be provided to all invitees in writing, regardless of the source of the inquiry.
Subcontracting
Bidders shall identify on their offer, any services, which may be subcontracted to another
firm. A Technical Proposal as described hereafter must be submitted for all subcontractors
and will be considered as being part of the bid.
Rights of UNICEF
UNICEF reserves the right to accept any proposal, in whole or in part; or, to reject any or all
proposals. UNICEF also reserves the right to negotiate with the Bidders. UNICEF shall not be
held responsible for any cost incurred by the Bidder in preparing the response to this
Request for Proposal. The Bidder agrees to be bound by the decision of UNICEF as to
whether her/his proposal meets the requirements stated in this Request for Proposal.
UNICEF reserves the right to award the agreement to one or more contractor(s).

Property of UNICEF
This Request for Proposal, inquiries and answers and the Proposals are considered the
property of UNICEF. All materials submitted in response to this Request shall remain with
UNICEF.

Language of Proposal
The proposals prepared by the Bidder as well as all correspondence and documents relating
to this document shall be written in the English Language. Any printed literature furnished
by the Bidder written in another language will only be considered if accompanied by
accurate English translation of the relevant passages for purposes of interpretation.

Proprietary Information
Information, which the Bidder considers proprietary, must be marked clearly "proprietary"
next to the relevant part of the text, and UNICEF will then treat such information
accordingly.