Monday May 10, 2010

Your Local Executive LA JOLLA, CA

Summary Single Family Homes

This Week
Real-Time Market Profile Trend
Median List Price $ 2,295,000 ==
Asking Price Per Square Foot $ 776 ±+
The median list price in LA JOLLA, CA this week is $2,295,000. Average Days on Market (DOM) 215 ≠≠
Percent of Properties with Price Decrease 28 %
Percent Relisted (reset DOM) 9%
Inventory is up and Market Action is trending down recently. While
days-on-market appears to be trending lower, the overall Percent Flip (price increased) 1%
conditions are weakening a bit. Median House Size (sq ft) 3208
Median Lot Size 0.25 - 0.50 acre
Median Number of Bedrooms 4.0
Median Number of Bathrooms 3.5

Supply and Demand Market Action Index Strong Buyer's 15.0 ≠≠

In terms of supply and demand, the market is getting cooler - more ±+ No change == Strong upward trend ≠≠ Strong downward trend
supply is coming on the market relative to the sales demand.
However, in recent weeks prices have been moving higher. Since it is = Slight upward trend ≠ Slight downward trend
technically a Buyer's market, this price trend may be a result of
improved quality (newer, larger homes) of the homes being listed.
Look at the descriptive statistics where you may notice the homes
being listed are larger and younger than they have been in the past. Price
Market Action Index This week saw relatively little price change from last week.
However, prices continue to demonstrate a nice up trend over
the last several weeks.

Price Trends

7-Day Rolling Average 90-Day Rolling Average Buyer/Seller Cutoff

The Market Action Index answers the question "How's the

Market?" By measuring the current rate of sale versus the
amount of the inventory. Index above 30 implies Seller's
Market conditions. Below 30, conditions favor the buyer.

Quartiles
7-Day Rolling Average 90-Day Rolling Average

Characteristics per Quartile Investigate the market in quartiles -

where each quartile is 25% of homes
ordered by price.
Quartile Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM
0.25 - 0.50
Top/First $ 5,950,000 5800 acre 5.0 5.5 10 65 6 3 265 Most expensive 25% of properties

0.25 - 0.50
Upper/Second $ 2,995,000 3716 acre 4.0 4.0 30 65 3 2 183 Upper-middle 25% of properties

8,001 -
Lower/Third $ 1,750,000 2735 10,000 sqft 4.0 3.0 37 65 3 2 216 Lower-middle 25% of properties

4,501 -
Bottom/Fourth $ 1,185,000 2063 6,500 sqft 3.0 2.5 41 66 7 5 196 Least expensive 25% of properties

Pickford Escrow and The Escrow Firm

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