& LETTERING
DESIGN
ByArthurNewhall
Publishing
FOSTER
WALTER
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D ESI G N
A N D L E TTERING
BY ART NEWHALL
WalterFosterPublishing,
Inc.
23062La CadenaDrive,LagunaHills,CA92653
BasicSan SerifStyle . 7
ExplodedViewAnd StrokeSequence B
Nu m e r als..... I
BasicChanceryCursive 10
ChanceryStrokeSequence 11
ChanceryStyles 12
ChancerySamples 19
U ncia l 20
Flourishes& Swashes 23
The BlackLetter 24
Ro m a n 30
Spencerian
Script 36
Aw ar d s-S pencerian.. 39
Renaissance. . . 40
Ba tar d e ....42
Ver sa ls ....44
Gr e e ti ngCards ... 46
l nlin e . ..... 49
Lo g o &SymbolDesign ........50
Th e SteelB rush . . .. . .. . 55
LettersAt Work . .. 56
Co n clu sion ...... 64
Thetremendousinterestand popularityof calligraphyamongthe general
publicin recentyearshasincreased the scopeandthe useof thisbeautiful
letteringform. Asidefrom its obviousplacein the productionof diplomas,
awards,testimonials and verses; a contemporary use of calligraphyhas
developed, creatinga new,excitingdemand for it in the designof logos,
movie titles, book jackets,album covers,sign design,menus, labels,
posters,type designand advertising- to namejust a few.
Extr a - F in e
Po ¡ n t
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Su p e r - F in ePo in t
M I S CEL L A N E O U S
You r e q u ipmentcan be quite simpleo r v e ry e x t e n s iv eA. d ra win g
ta b le( a b o ut30" x 40"),achairand a go o ds o u rc eo f lig h ta rea mu s t
if you are seriousabout your work. You will also need a t-square,
severaltriangles- 30, 45, and 60 degreeangles- and pencils,
p e n s,pe n cleaner,erasers,a pencils h a rp e n e r,in k , o p a q u ewh it e
paint (forcorrectingmistakes)and a few letteringbrushes'
C allig r a p hic letteringis donewith the b ro a dp e n .T h e a n g let h e p e n is
h e ld i s the key to the beautiful"thic k a n d t h in " s t y le .A s imp le ,b a s ic
letterstylethat is quiteeasyto executewith the broadpen is shownon
page7. The letteris a thick and thin Romanstylewithoutserifs.This
style is beautifuland practical.lt is sometimescalled"Stunt Lydian"
b e ca u sei t is similarto the Lydiantypef a c e .T h e p e n is h e ldf a irlyrig id ,
po in ti ngabovethe right shoulder,he ld a t a 3 5 d e g re ea n g le .T h e
vertical(down)strokesand the horizontalstrokesare madewith a firm
wristaction.The pen is heldat a constantangle- neverrotated.
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-INSTRUCTION-
The Chancery letter is a favorite with calligraphersbecause of its beauty,
functionand speedof execution.lt is greatfor a largeamountof copy.
BODYOF LOWERCASE
5 PENWIDTHS
- Ascenders & Descenders
equal to body height
CAPITALHEIGHT
7-8 PEN WDTHS
10
STROKESEQUENCE
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CURSIVE
CHANCERY
SAMPLES
CHANCERY
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The name"Uncial"is derivedfrom the Romaninch of height- "uncia."
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FLOURISHES
This "stylishextra"servesa doublepurposeby enhancingthe spaceand
adding unexpectedinterest.
23
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INSTRUCTION-
The Black Letter,also called"Old English,"is a handsome,strong,condensed
style.lt is a greatform for creatinga feelingof times past.Today, it is often used
for diplomas,awardsand other certificates.
24
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INSTRUCTION
The Romanletteris the foundationof many of the letterforms usedtoday.Roman
stonecuttersand scribesdevelopedthe classicform. Thereare manyvariationsof
the Romanletter,but the basicsremainunchanged.
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-tNSTRUcrloN iS idealfOr
Or "ROundhand,"
ThiS claSsyScript,alSOknOwnaS "COpperplate"
awards,diplomas,testimonials,greeting cards or whenevera sophisticated
feelingis desired.
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INSTRUCTION
This beautifulangularalphabetwas developedin Francein the fifteenthcentury.
44
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-INSTRUCTION-
The Inlinestyle can be strikinglyeffectivewhen used as a title or as the initial
capitalof a word. lt hasgreat"posterpunch."
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A good logo
Logo designis a vital part of promotionaladvertising.
can provideinstantindentificationand recognition.
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LETTERING
WITHTHE
Brwh
RUCTION
The SteelBrush is an interestingand helpfultool. lt is greatfor largelettering
becauseof itsextrawidth,and you can usethinnedposterpainton it as well as ink.
Steel Brushesrange from 1/4 inch to 3/4 inch wide.They make it possibleto
fashionletters7 to 8 incheshigh.
The SteelBrushis a fine tool for sign or posterwork' Try supportingyour hand
with a sign painter'smahlstick.The flexibletip providesmore control than a
brush.Forinteresting try dippingthe pen intotwo or morecolorsat a time.
results,
55
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EXAMPLESOF
LETTERING
USEDIN
ADVERTISING
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It has been my pleasureto share my life-longobsessionwith the
letterform with you. I hope you don't restrictyour letteringto the
broad pen. Try the fine point flexible nibs and the steel brush.
Experimentwith a show card brushand a sign painter'squill.These
will all contributeto your total calligraphicskills.I have demon-
strated many alphabetsand styles;they are here for the taking.
Remember,every minute you spend exploringthis excitingart is
yours to keep.Don't be afraidto be creative!
ACKNOWLEDGEMENTS
AL13
Perspective
by Wm. F. Poweil
AL14
üi¡*-- . -' Cartooning
¡ l'::: R..Lighr by Hal Tollison
AL15
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& Lenenr.:D¿:.:.
Calligraphy
I ETi t:3nks by Arthur Nerhall
AL16
Wih lfi.r¿¿1l¿;;;
Watercolor
'q l. l:::lordJohnson R.Light
byDuane
ALl7
. 1..i HowToUseIt) Materials
Oil Painting
q &: : Pcrsell by Wm. F. Powell
AL18
,"'ur :: lll¡l¡ Pen& Ink & AcrylicMateriak
Watercolor
. r- l.¡ssfo¡d by Wm. F. Powell
AL19
rs B N 1 - 5 h 0 1 ,-00 3 1-,l,
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