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Western Carwash Association Annual Convention

Display Rates

Automotive Oil Change Association Convention

Southeast Car Wash Association Show & Expo

Look for our bi-monthly column, authored by a rotating panel of industry experts and seasoned operators, on critical issues to fast lube operators.
Southwest Car Wash Convention & Expo,

Northeast Regional Carwash Convention


and Fast Lube Expo, May 26-30, Atlanta

Midwest Carwash Association Expo


February 15-19, Arlington, TX
January 15-19, Clearwater, FL

Professional Carwashing & Detailing® is the only car care trade magazine to regularly schedule coverage of the fast lube industry.
Car Care World Expo,
April 1-4, Las Vegas
Mobile Tech Expo,
media
Distribution:
Custom & Special Ad Units
Contact your sales representative to inquire about custom units – including barn door covers, inserts, polybagged ride-alongs, belly-bands and more.
Bonus

Professional Carwashing & Detailing Online Ad Rates


Banner advertising: Increase your exposure and branding. Your banner 1X 3X 6X 9X 13X
placement targeted within specific content delivering your banner ad
within relevant website content.
M
Professional Carwashing & Detailing e-News Ad Rates
Full Page

2/3 Page
$2,933

2,288
$2,766

2,174
$2,610

2,018
$2,392

1,862
$2,170

1,690
2009 kit
Professional Carwashing & Detailing e-News™ is mailed twice weekly to a 1/2 Page Island 1,893 1,799 1,737 1,602 1,470
minimum of 9,800 guaranteed opt-in subscribers. E-mail Blasts:
Sponsored exclusively by you promoting a new product, technique or
1/2 Page 1,830 1,685 1,622 1,487 1,390
limited time offer to drive traffic to a specific webpage. 1/3 Page 1,383 1,269 1,217 1,123 1,000
Product Resource

Product Resource
Advertising Sections

Worth Seeing at

1/4 Page 1,030 936 853 811 750


CCWE, Yellow

Car Care Corner and Classifieds


These monthly sections generate year-round awareness and reach your

Website Watch
Green Product

at WCA Expo
Worth Seeing

Worth Seeing
Page Listings
Literature &

Literature &

Showcase,
at CCWE

Showcase
Best Buys

at NRCC
All Water

Calendar
Resource
As Seen market cost effectively. Call your sales representative for a custom propos-
of 2009

Product
Website
Watch
Special

1/6 Page 801 666 624 593 520

2010
al that fits both your objectives and budget.
2 Color 4 Color
Website Watch
Promote your Website and generate sales leads. Provide us with a photo
Per page or 1⁄2 page $300 $800

and brief description, and we will showcase your Website profile and
New equipment

200 600

pleasing ideas
Less than 1⁄2 page

(Benchmark Survey)
deliver it to over 18,300 prospects.
Eco-friendly

the Industry
Waxes and

Marketing
employees

Managing
Tips from
Customer

expenses
Training
detailing

wonders

the Pros
Detailer’s

* Advertising materials due the month prior to scheduled issue.


polishes

Express

State of
Spotlight

services
control

update

studies
Odor

Case

Literature & Product Resource


Display your new catalog, brochure, and product literature in front of 18,300 car care professionals. Provide us with a photo and brief description and we will
handle everything else. In addition, you have the option to combine this with an effective e-mail marketing campaign to generate immediate interest and leads.
Car Care World Expo Exhibit Product Guide

around the globe


your unattended
(Benchmark Survey)

(Benchmark Survey)
IBA Industry
management

quality issues

Yellow Pages
State of the

State of the
SS Industry

Multi-profit

The Yellow Pages is an industry reference section published monthly.

Controlling
IBA Solutions

technology

Ideas from
site secure

2009 Buyers Guide with Industry Leader Reports


Updating
Self-serve/

your site
Keeping

Remote
centers

studies
Going

Water
green

Case
costs
IBA
The Editorial Calendar

S E R V I N G C A R C A R E B U S I N E S S O W N E R S A N D O P E R AT O R S
Special Issues The industry’s #1 source for management, marketing and product information
quality solutions

conveyor secure
insurance ideas

with flex serve

Keeping your

What’s ahead
(Benchmark Survey)

International
the Industry

What’s new

case studies
Controlling
super stars
in express

Full-serve
Hot Topics

In-depth
Changes

for 2010
Conveyor

State of

2010 Buyers Guide*


Published in November, this year-round ready-reference directory includes hundreds of listings of
Going

Water
VFDs
Using

green

costs

carwashing, detailing and lube equipment suppliers. In addition, it is cross-referenced in more than
350 product categories. *Bonus distribution at trade shows throughout the year!
management ideas

in excellence
Crushing the

maintenance

Case studies
Expanding/

competition

State of the
Marketing/

Controlling
advertising

prevention
Preventive
know-how
Employee

Customer

Insurance
Operational

retention

updating

expenses

Industry
Success

Crime
Going
green

Car Care World Expo Exhibit Product Guide*


This premier show in the car care industry will be held April 1-4 in Las Vegas. Capitalize on your presence
by advertising in our Exhibit Product Guide (EPG). Editorially, this issue is focused on product highlights,
exhibitor listings, event planners and a floor plan. *In addition to distribution at the show,
the EPG is mailed to pre-registered attendees for 2009, U.S. attendees from 2008, a segment of
subscribers to Professional Carwashing & Detailing® as well as distributed at the show.
Surveillance/
Supply Focus

and mitters
Dryers and
equipment

Conveyors
Chemistry
Equipment/

Self-serve
terminals

IBAs and
Vacuums
Auto pay

supplies

security
releases

reclaim
washes
quality
Water

Water

doors
New

Pet

®
Ad materials due

2009 PC&D Calendar


Ad materials due

Ad materials due

Ad materials due

Ad materials due

Ad materials due

Ad materials due

Ad materials due

Ad materials due

Ad materials due

Ad materials due

Ad materials due

Ad materials due

Ad materials due

Our 28-page promotional wall calendar affords manufacturers an opportunity to exclusively promote products
September

December
November
February

10/25/2009
January

October
12/1/2008

2/25/2009

10/1/2009

11/1/2009
August
1/1/2009

2/1/2009

3/1/2009

4/1/2009

5/1/2009

6/1/2009

7/1/2009

8/1/2009

9/1/2009
March

June
April

and services to car care facility owners and operators for a full month. Space is limited. Please call in advance
May

July

w w w. c a r w a s h . c o m

to reserve your premium position.

ness markets. www.gvmg.com


fifteen titles and three directories covering the outdoors and business-to-busi-
magazines, as well as custom publishing. The company currently publishes
Grand View Media Group specializes in consumer and business-to-business
Southern Progress Corporation, Advance Publications and ESPN Outdoors.
marketing, production and advertising sales including tenures with Time Inc.,
Group’s management team has a wealth of experience in publishing, direct
national conglomerate based in Birmingham, Alabama. Grand View Media
a wholly-owned subsidiary of EBSCO Industries, a multibillion-dollar inter-
parent company is Grand View Media Group. Grand View Media Group is
We are supported by a parent company that understands b2b marketing. Our

(518) 783-1281 • www.carwash.com


13 Century Hill Drive, Latham, NY 12110-2197 USA
NTP Media, a division of Grand View Media
Professional Carwashing & Detailing®
The publication your customers have trusted for 32 years Mechs & Specs - Print & Online Solution Oriented and Balanced Content
For over 30 years, Professional Carwashing & Detailing® has been helping carwash and detail operators grow and prosper — in good
Professional Carwashing & Detailing® relies on a mix of reader surveys, on-site reader visits and an organized panel of seasoned and
times and in bad. As competition increases, Professional Carwashing & Detailing® is there to provide operators with the solutions that
experienced operators to make sure we cover the issues that matter most to our readers (your customers).
will result in increased performance, increased production and increased profits. Professional Carwashing & Detailing® is printed by web offset on 38# enamel.
Our Editorial Advisory Board includes the industry’s best and brightest minds. Board members represent some of the largest, most successful chains in
Proofs
The publication trim size is 7-7/8 inches x 10-7/8 inches. The binding Advertisers must supply a proof of the ad printed at 100% of the actual size.
That’s why car care professionals with purchasing authority turn to Professional Carwashing & Detailing®. It’s the industry’s preferred method is saddle stitched, jogged to the head. All live matter must be kept The publisher does not accept responsibility for, and cannot guarantee, the America, and most members are former or current presidents of national and/or regional car care associations. This is an owner-centric board; every
resource to stay informed about the latest products, applications, techniques, business trends and new regulations affecting our a minimum of .25 inches away from trim. quality of ads supplied without a proof. member currently owns and operates a carwash. By incorporating owner/operators from every segment of the industry, as well as from every corner of
marketplace. No matter what the economy does, Professional Carwashing & Detailing® has the experience to give you the competitive edge. the country, Professional Carwashing & Detailing® ensures our readers are well represented and that our editorial is balanced, fair and credible.
Preferred formats for materials (must be 300 dpi) Online Ad Specifications
.pdf (using Acrobat Distiller, embed all fonts without subsetting) Full Banner* 468 x 60 pixels
.tif Half Banner* 234 x 60 pixels M
.eps
T Quarter Banner* 120 x 60 pixels
Ron Bousquet
Conveyor operations
Coy Lindbolm
Conveyor operations
David DuGoff
Self-serve/IBA operations
Gina Budhai
Detail operations

.jpeg (save at maximum quality) Square Banner* 125 x 125 pixels


Randy’s Car Wash, Watertown, MA The Carwasher, Inc., Mesa, AZ, College Park Car Wash, College Park, MD Car Pool Detail, LLC, Richmond, VA
ICA board member, Former NECA president WCA secretary/treasurer President of Mid-Atlantic Carwash Association NAPDR president

*If you have any questions about acceptable formats, please contact your Pop-up Box 250 x 250 pixels
Account Executive. Featured Product 120 x 120 pixels
Text Ads and Other Products - Call for specifications
Jimmy Branch Stacey Patulski Bob Koo Diana Bean
Conveyor operations Self-serve/IBA operations Self-serve/IBA operations Detail operations
“Stone Soap Company, Inc. has advertised with Graphics software accepted Speedy Inc., Panama, FL Manistee Auto Wash, Manistee, MI, Auto Shine Car Wash, Lakeland, FL Every Detail Inc., Lodi, CA

QuarkXpress (6.5 or lower) Adobe Illustrator (CS or lower) *Banner ads can be animated with a maximum of four frames. Acceptable
Former ICA president MCA board member Water issues specialist NAPDR chairwoman
“Jim Coleman Co advertises with Professional Carwashing Professional Carwashing & Detailing Magazine for over
& Detailing because we know the decision makers in thirty years. Many of our best customers were intro- Adobe InDesign (CS or lower) Adobe Photoshop (CS or lower) formats include gif, jpg and tif. Please keep file size under 90k. Materials
the carwash industry read PC&D. When we get leads duced to us by way of the advertising and exposure must be provided one week prior to the scheduled appearance of the ad.
from PC&D we can count on them being good solid given our company from this fine publication, and we Color
leads for our sales staff to follow up on. We have look forward to continuing our association with PC&D Unless you have contracted to run a PMS color, all colors must be CMYK.
closed more business off the leads from PC&D then for many years to come.” 1/6 Page Horizontal
any other advertising source.” – Steven Stone, Executive Vice President, Images 4 1/2” x 2 1/8”

Include all graphics and images placed, imported or embedded in your ad.
– Randy Coleman, Vice-President, Jim Coleman Co/Hanna Stone Soap Company, Inc. 1/3

All images should be converted to CMYK and at 300 dpi.


Page
2/3 Page Vertical
Full Page Bleed Full Page
8” x 11 1/8” 7” x 10”
Vertical 1/2 Page 2 1/8” “PC&D is an invaluable resource for the industry,
4 1/2” x 10” x
Island providing information on new and emerging trends
Fonts
Include all fonts with your ad (Mac fonts only). If using PC fonts, make
4 1/2” x 7 1/2” 10
“Professional Carwashing & Detailing has been a and informing operators about current and relevant
sure the fonts are embedded in the file you submit. For best results, select
great asset for my company. Your articles have been issues. As a small business owner, I subscribe to
the actual font (such as Futura Bold) instead of applying bold style to
informative and we have learned new techniques from PC&D because I understand the importance of a mag-
regular Futura.
your articles. Also we have been able to stay on top azine that is dedicated to keeping me informed about
Maximum Exposure 1/3 Page
Square
1/6
Page
Vertical
1/4 Page Strip
7” x 2 7/16” by seeing all the new equipment in the ads. Keep up the many matters that are critical to my business
4 1/2” x 4 7/8”
2 1/8”
1/2 Page the good work.” operations.”
Acceptable Media
Professional Carwashing & Detailing® offers you the best market reach in the industry. With the highest audited circulation* and the right mix FTP
x – Bruce Milen, Jax Kar Wash – Aaron Zeff, CEO, Harv’s Car Wash
4 7/8” Vertical

of qualified buyers, you can effectively reach your customers and prospects. E-mail to your Account Executive
3 3/8”
x 1/4 Page

CD ROM
10” Vertical
1/2 Page Horizontal
3 3/8”
7” x 4 7/8” 1/3 Page Strip

Professional Carwashing & Detailing readers are shopping as they flip


x
*Total Circulation 18,300 ®
7” x 3 5/16”
4 7/8”

through our pages each month. Source: 2008 Buyer Intention Study (Zoomerang September 2007).
Self Serve/IBA - 26% According to the 2008 Buyer Intention Survey Report, our readers plan
to purchase the following equipment and products within the next year: More Ways To Reach Your Customers
• Security/surveillance systems • Detail stations
D • Exterior signage • Floor mat cleaners Your brand will benefit from online marketing exposure with an increased reach and frequency of contact with your market. Online
marketing will reinforce your print message, increase your brand awareness, direct customers to your website and provide measurable and
Detail/Restoration - 17%
• Lighting equipment • Self-serve dryers
• Water reclaim/recycle systems • Pump/metering equipment immediate results. Professional Carwashing & Detailing Online™ (www.carwash.com) is the Web’s leading source of essential news and product
Potential Investor - 4% • Spot-free rinse systems • Touchless automatic equipment
information for our marketplace. Our website is the longest-standing in the business and was re-designed in 2007.
• Tire dressing equipment • Friction automatic equipment
Conveyor - 34% • Garage doors/openers • Pet washing equipment Professional Carwashing & Detailing OnlineTM (www.carwash.com) is the highest-traffic website serving the carwashing,
• Business management software • Change makers/coin counters detailing and fast-lube industries. Keyword-searchable news and articles, three of the most active bulletin boards in the business,
Fast Lube/Oil Change/Auto Dealer/Leasing/Wholesaler/
• Auto-pay equipment • Fragrance equipment and an online Buyers Guide all help to generate (from July 2007-July 2008):
• Blowers • Express exterior tunnel systems
Convenience Store/Distributor/Supplier/Other - 16%

• Self-serve credit card readers • Self-service systems • 385,293 Visits • 195,629 Absolute Unique Visitors • 1,207,251 Page views • 14,448 Hours
And your message is guaranteed to reach the decision • Ceiling/wall liners • Laundry equipment
makers because: • Dry vacuum systems • In-bay wash systems Professional Carwashing & Detailing e-News™ is the twice-weekly e-mail newsletter delivering fresh, “must know”
• 98.4% of our circulation is personal direct request • Wet-extraction vacuum systems • Full-service tunnel systems news on acquisitions, new facilities, problem vehicles for washes, strategies from gasoline and big box retailers, and more.
• 93% of our subscribers identify themselves as owner, president or • Water conditioning equipment • Gate management equipment
manager of their business • Credit card reader/gift card dispensers • Carwash enclosures • 9,000+ full “opt-in” subscribers – 100% who request their subscriptions
• 85% are the sole decision maker or specify/recommend/approve all • Heating equipment • Hybrid automatic equipment
purchases for their company • Chemical dispensers • Robotic equipment
Professional Carwashing & Detailing also offers advertising sponsored webinars, custom email
*June 2008 BPA • Vending machines
blasts, and a Detailing industry e-newsletter all designed to target your message to qualified prospects.
The publication your customers have trusted for 32 years Mechs & Specs - Print & Online Solution Oriented and Balanced Content
For over 30 years, Professional Carwashing & Detailing® has been helping carwash and detail operators grow and prosper — in good
Professional Carwashing & Detailing® relies on a mix of reader surveys, on-site reader visits and an organized panel of seasoned and
times and in bad. As competition increases, Professional Carwashing & Detailing® is there to provide operators with the solutions that
experienced operators to make sure we cover the issues that matter most to our readers (your customers).
will result in increased performance, increased production and increased profits. Professional Carwashing & Detailing® is printed by web offset on 38# enamel.
Our Editorial Advisory Board includes the industry’s best and brightest minds. Board members represent some of the largest, most successful chains in
Proofs
The publication trim size is 7-7/8 inches x 10-7/8 inches. The binding Advertisers must supply a proof of the ad printed at 100% of the actual size.
That’s why car care professionals with purchasing authority turn to Professional Carwashing & Detailing®. It’s the industry’s preferred method is saddle stitched, jogged to the head. All live matter must be kept The publisher does not accept responsibility for, and cannot guarantee, the America, and most members are former or current presidents of national and/or regional car care associations. This is an owner-centric board; every
resource to stay informed about the latest products, applications, techniques, business trends and new regulations affecting our a minimum of .25 inches away from trim. quality of ads supplied without a proof. member currently owns and operates a carwash. By incorporating owner/operators from every segment of the industry, as well as from every corner of
marketplace. No matter what the economy does, Professional Carwashing & Detailing® has the experience to give you the competitive edge. the country, Professional Carwashing & Detailing® ensures our readers are well represented and that our editorial is balanced, fair and credible.
Preferred formats for materials (must be 300 dpi) Online Ad Specifications
.pdf (using Acrobat Distiller, embed all fonts without subsetting) Full Banner* 468 x 60 pixels
.tif Half Banner* 234 x 60 pixels M
.eps
T Quarter Banner* 120 x 60 pixels
Ron Bousquet
Conveyor operations
Coy Lindbolm
Conveyor operations
David DuGoff
Self-serve/IBA operations
Gina Budhai
Detail operations

.jpeg (save at maximum quality) Square Banner* 125 x 125 pixels


Randy’s Car Wash, Watertown, MA The Carwasher, Inc., Mesa, AZ, College Park Car Wash, College Park, MD Car Pool Detail, LLC, Richmond, VA
ICA board member, Former NECA president WCA secretary/treasurer President of Mid-Atlantic Carwash Association NAPDR president

*If you have any questions about acceptable formats, please contact your Pop-up Box 250 x 250 pixels
Account Executive. Featured Product 120 x 120 pixels
Text Ads and Other Products - Call for specifications
Jimmy Branch Stacey Patulski Bob Koo Diana Bean
Conveyor operations Self-serve/IBA operations Self-serve/IBA operations Detail operations
“Stone Soap Company, Inc. has advertised with Graphics software accepted Speedy Inc., Panama, FL Manistee Auto Wash, Manistee, MI, Auto Shine Car Wash, Lakeland, FL Every Detail Inc., Lodi, CA

QuarkXpress (6.5 or lower) Adobe Illustrator (CS or lower) *Banner ads can be animated with a maximum of four frames. Acceptable
Former ICA president MCA board member Water issues specialist NAPDR chairwoman
“Jim Coleman Co advertises with Professional Carwashing Professional Carwashing & Detailing Magazine for over
& Detailing because we know the decision makers in thirty years. Many of our best customers were intro- Adobe InDesign (CS or lower) Adobe Photoshop (CS or lower) formats include gif, jpg and tif. Please keep file size under 90k. Materials
the carwash industry read PC&D. When we get leads duced to us by way of the advertising and exposure must be provided one week prior to the scheduled appearance of the ad.
from PC&D we can count on them being good solid given our company from this fine publication, and we Color
leads for our sales staff to follow up on. We have look forward to continuing our association with PC&D Unless you have contracted to run a PMS color, all colors must be CMYK.
closed more business off the leads from PC&D then for many years to come.” 1/6 Page Horizontal
any other advertising source.” – Steven Stone, Executive Vice President, Images 4 1/2” x 2 1/8”

Include all graphics and images placed, imported or embedded in your ad.
– Randy Coleman, Vice-President, Jim Coleman Co/Hanna Stone Soap Company, Inc. 1/3

All images should be converted to CMYK and at 300 dpi.


Page
2/3 Page Vertical
Full Page Bleed Full Page
8” x 11 1/8” 7” x 10”
Vertical 1/2 Page 2 1/8” “PC&D is an invaluable resource for the industry,
4 1/2” x 10” x
Island providing information on new and emerging trends
Fonts
Include all fonts with your ad (Mac fonts only). If using PC fonts, make
4 1/2” x 7 1/2” 10
“Professional Carwashing & Detailing has been a and informing operators about current and relevant
sure the fonts are embedded in the file you submit. For best results, select
great asset for my company. Your articles have been issues. As a small business owner, I subscribe to
the actual font (such as Futura Bold) instead of applying bold style to
informative and we have learned new techniques from PC&D because I understand the importance of a mag-
regular Futura.
your articles. Also we have been able to stay on top azine that is dedicated to keeping me informed about
Maximum Exposure 1/3 Page
Square
1/6
Page
Vertical
1/4 Page Strip
7” x 2 7/16” by seeing all the new equipment in the ads. Keep up the many matters that are critical to my business
4 1/2” x 4 7/8”
2 1/8”
1/2 Page the good work.” operations.”
Acceptable Media
Professional Carwashing & Detailing® offers you the best market reach in the industry. With the highest audited circulation* and the right mix FTP
x – Bruce Milen, Jax Kar Wash – Aaron Zeff, CEO, Harv’s Car Wash
4 7/8” Vertical

of qualified buyers, you can effectively reach your customers and prospects. E-mail to your Account Executive
3 3/8”
x 1/4 Page

CD ROM
10” Vertical
1/2 Page Horizontal
3 3/8”
7” x 4 7/8” 1/3 Page Strip

Professional Carwashing & Detailing readers are shopping as they flip


x
*Total Circulation 18,300 ®
7” x 3 5/16”
4 7/8”

through our pages each month. Source: 2008 Buyer Intention Study (Zoomerang September 2007).
Self Serve/IBA - 26% According to the 2008 Buyer Intention Survey Report, our readers plan
to purchase the following equipment and products within the next year: More Ways To Reach Your Customers
• Security/surveillance systems • Detail stations
D • Exterior signage • Floor mat cleaners Your brand will benefit from online marketing exposure with an increased reach and frequency of contact with your market. Online
marketing will reinforce your print message, increase your brand awareness, direct customers to your website and provide measurable and
Detail/Restoration - 17%
• Lighting equipment • Self-serve dryers
• Water reclaim/recycle systems • Pump/metering equipment immediate results. Professional Carwashing & Detailing Online™ (www.carwash.com) is the Web’s leading source of essential news and product
Potential Investor - 4% • Spot-free rinse systems • Touchless automatic equipment
information for our marketplace. Our website is the longest-standing in the business and was re-designed in 2007.
• Tire dressing equipment • Friction automatic equipment
Conveyor - 34% • Garage doors/openers • Pet washing equipment Professional Carwashing & Detailing OnlineTM (www.carwash.com) is the highest-traffic website serving the carwashing,
• Business management software • Change makers/coin counters detailing and fast-lube industries. Keyword-searchable news and articles, three of the most active bulletin boards in the business,
Fast Lube/Oil Change/Auto Dealer/Leasing/Wholesaler/
• Auto-pay equipment • Fragrance equipment and an online Buyers Guide all help to generate (from July 2007-July 2008):
• Blowers • Express exterior tunnel systems
Convenience Store/Distributor/Supplier/Other - 16%

• Self-serve credit card readers • Self-service systems • 385,293 Visits • 195,629 Absolute Unique Visitors • 1,207,251 Page views • 14,448 Hours
And your message is guaranteed to reach the decision • Ceiling/wall liners • Laundry equipment
makers because: • Dry vacuum systems • In-bay wash systems Professional Carwashing & Detailing e-News™ is the twice-weekly e-mail newsletter delivering fresh, “must know”
• 98.4% of our circulation is personal direct request • Wet-extraction vacuum systems • Full-service tunnel systems news on acquisitions, new facilities, problem vehicles for washes, strategies from gasoline and big box retailers, and more.
• 93% of our subscribers identify themselves as owner, president or • Water conditioning equipment • Gate management equipment
manager of their business • Credit card reader/gift card dispensers • Carwash enclosures • 9,000+ full “opt-in” subscribers – 100% who request their subscriptions
• 85% are the sole decision maker or specify/recommend/approve all • Heating equipment • Hybrid automatic equipment
purchases for their company • Chemical dispensers • Robotic equipment
Professional Carwashing & Detailing also offers advertising sponsored webinars, custom email
*June 2008 BPA • Vending machines
blasts, and a Detailing industry e-newsletter all designed to target your message to qualified prospects.
Western Carwash Association Annual Convention

Display Rates
Automotive Oil Change Association Convention

Southeast Car Wash Association Show & Expo

Look for our bi-monthly column, authored by a rotating panel of industry experts and seasoned operators, on critical issues to fast lube operators.
Southwest Car Wash Convention & Expo,

Northeast Regional Carwash Convention


and Fast Lube Expo, May 26-30, Atlanta

Midwest Carwash Association Expo


February 15-19, Arlington, TX
January 15-19, Clearwater, FL

Professional Carwashing & Detailing® is the only car care trade magazine to regularly schedule coverage of the fast lube industry.
Car Care World Expo,
April 1-4, Las Vegas
Mobile Tech Expo,

media
Distribution:

Custom & Special Ad Units


Contact your sales representative to inquire about custom units – including barn door covers, inserts, polybagged ride-alongs, belly-bands and more.
Bonus

Professional Carwashing & Detailing Online Ad Rates


Banner advertising: Increase your exposure and branding. Your banner 1X 3X 6X 9X 13X
placement targeted within specific content delivering your banner ad
within relevant website content.
M
Professional Carwashing & Detailing e-News Ad Rates
Professional Carwashing & Detailing e-News™ is mailed twice weekly to a
minimum of 9,800 guaranteed opt-in subscribers. E-mail Blasts:

Full Page
2/3 Page
1/2 Page Island

$2,933
2,288
1,893

$2,766
2,174
1,799

$2,610
2,018
1,737

$2,392
1,862
1,602

$2,170
1,690
1,470
kit
2009
Sponsored exclusively by you promoting a new product, technique or
1/2 Page 1,830 1,685 1,622 1,487 1,390
limited time offer to drive traffic to a specific webpage. 1/3 Page 1,383 1,269 1,217 1,123 1,000
Product Resource

Product Resource
Advertising Sections

Worth Seeing at

1/4 Page 1,030 936 853 811 750


CCWE, Yellow

Car Care Corner and Classifieds


These monthly sections generate year-round awareness and reach your
Website Watch
Green Product

at WCA Expo
Worth Seeing

Worth Seeing
Page Listings
Literature &

Literature &

Showcase,
at CCWE

Showcase
Best Buys

at NRCC
All Water

Calendar
Resource

market cost effectively. Call your sales representative for a custom propos-
As Seen
of 2009

Product
Website
Watch
Special

1/6 Page 801 666 624 593 520


2010

al that fits both your objectives and budget.


2 Color 4 Color
Website Watch
Promote your Website and generate sales leads. Provide us with a photo
Per page or 1⁄2 page $300 $800
and brief description, and we will showcase your Website profile and
New equipment

200 600
pleasing ideas

Less than 1⁄2 page


(Benchmark Survey)

deliver it to over 18,300 prospects.


Eco-friendly

the Industry
Waxes and

Marketing
employees

Managing
Tips from
Customer

expenses
Training
detailing

wonders

the Pros
Detailer’s

* Advertising materials due the month prior to scheduled issue.


polishes

Express

State of
Spotlight

services
control

update

studies
Odor

Case

Literature & Product Resource


Display your new catalog, brochure, and product literature in front of 18,300 car care professionals. Provide us with a photo and brief description and we will
handle everything else. In addition, you have the option to combine this with an effective e-mail marketing campaign to generate immediate interest and leads.
Car Care World Expo Exhibit Product Guide

around the globe


your unattended
(Benchmark Survey)

(Benchmark Survey)
IBA Industry
management

quality issues

Yellow Pages
State of the

State of the
SS Industry

Multi-profit

The Yellow Pages is an industry reference section published monthly.


Controlling
IBA Solutions

technology

Ideas from
site secure

2009 Buyers Guide with Industry Leader Reports


Updating
Self-serve/

your site
Keeping

Remote
centers

studies
Going

Water
green

Case
costs
IBA
The Editorial Calendar

S E R V I N G C A R C A R E B U S I N E S S O W N E R S A N D O P E R AT O R S
Special Issues The industry’s #1 source for management, marketing and product information
quality solutions

conveyor secure
insurance ideas

with flex serve

Keeping your

What’s ahead
(Benchmark Survey)

International
the Industry

What’s new

case studies
Controlling
super stars
in express

Full-serve
Hot Topics

In-depth
Changes

for 2010
Conveyor

State of

2010 Buyers Guide*


Published in November, this year-round ready-reference directory includes hundreds of listings of
Going

Water
VFDs
Using

green

costs

carwashing, detailing and lube equipment suppliers. In addition, it is cross-referenced in more than
350 product categories. *Bonus distribution at trade shows throughout the year!
management ideas

in excellence
Crushing the

maintenance

Case studies
Expanding/

competition

State of the
Marketing/

Controlling
advertising

prevention
Preventive
know-how
Employee

Customer

Insurance
Operational

retention

updating

expenses

Industry
Success

Crime
Going
green

Car Care World Expo Exhibit Product Guide*


This premier show in the car care industry will be held April 1-4 in Las Vegas. Capitalize on your presence
by advertising in our Exhibit Product Guide (EPG). Editorially, this issue is focused on product highlights,
exhibitor listings, event planners and a floor plan. *In addition to distribution at the show,
the EPG is mailed to pre-registered attendees for 2009, U.S. attendees from 2008, a segment of
subscribers to Professional Carwashing & Detailing® as well as distributed at the show.
Surveillance/
Supply Focus

and mitters
Dryers and
equipment

Conveyors
Chemistry
Equipment/

Self-serve
terminals

IBAs and
Vacuums
Auto pay

supplies

security
releases

reclaim
washes
quality
Water

Water

doors
New

Pet
®

Ad materials due
2009 PC&D Calendar
Ad materials due

Ad materials due

Ad materials due

Ad materials due

Ad materials due

Ad materials due

Ad materials due

Ad materials due

Ad materials due

Ad materials due

Ad materials due

Ad materials due

Ad materials due
Our 28-page promotional wall calendar affords manufacturers an opportunity to exclusively promote products

September

December
November
February

10/25/2009
January

October
12/1/2008

2/25/2009

10/1/2009

11/1/2009
August
1/1/2009

2/1/2009

3/1/2009

4/1/2009

5/1/2009

6/1/2009

7/1/2009

8/1/2009

9/1/2009
March

June
April

and services to car care facility owners and operators for a full month. Space is limited. Please call in advance
May

July
w w w. c a r w a s h . c o m
to reserve your premium position.
ness markets. www.gvmg.com
fifteen titles and three directories covering the outdoors and business-to-busi-
magazines, as well as custom publishing. The company currently publishes
Grand View Media Group specializes in consumer and business-to-business
Southern Progress Corporation, Advance Publications and ESPN Outdoors.
marketing, production and advertising sales including tenures with Time Inc.,
Group’s management team has a wealth of experience in publishing, direct
national conglomerate based in Birmingham, Alabama. Grand View Media
a wholly-owned subsidiary of EBSCO Industries, a multibillion-dollar inter-
parent company is Grand View Media Group. Grand View Media Group is
We are supported by a parent company that understands b2b marketing. Our
(518) 783-1281 • www.carwash.com
13 Century Hill Drive, Latham, NY 12110-2197 USA
NTP Media, a division of Grand View Media
Professional Carwashing & Detailing®
Western Carwash Association Annual Convention
Display Rates

Automotive Oil Change Association Convention

Southeast Car Wash Association Show & Expo

Look for our bi-monthly column, authored by a rotating panel of industry experts and seasoned operators, on critical issues to fast lube operators.
Southwest Car Wash Convention & Expo,

Northeast Regional Carwash Convention


and Fast Lube Expo, May 26-30, Atlanta

Midwest Carwash Association Expo


February 15-19, Arlington, TX
January 15-19, Clearwater, FL

Professional Carwashing & Detailing® is the only car care trade magazine to regularly schedule coverage of the fast lube industry.
Car Care World Expo,
April 1-4, Las Vegas
Mobile Tech Expo,
media
Distribution:
Custom & Special Ad Units
Contact your sales representative to inquire about custom units – including barn door covers, inserts, polybagged ride-alongs, belly-bands and more.
Bonus

Professional Carwashing & Detailing Online Ad Rates


Banner advertising: Increase your exposure and branding. Your banner 1X 3X 6X 9X 13X
placement targeted within specific content delivering your banner ad
within relevant website content.
M
Professional Carwashing & Detailing e-News Ad Rates
Full Page

2/3 Page
$2,933

2,288
$2,766

2,174
$2,610

2,018
$2,392

1,862
$2,170

1,690
2009 kit
Professional Carwashing & Detailing e-News™ is mailed twice weekly to a 1/2 Page Island 1,893 1,799 1,737 1,602 1,470
minimum of 9,800 guaranteed opt-in subscribers. E-mail Blasts:
Sponsored exclusively by you promoting a new product, technique or
1/2 Page 1,830 1,685 1,622 1,487 1,390
limited time offer to drive traffic to a specific webpage. 1/3 Page 1,383 1,269 1,217 1,123 1,000
Product Resource

Product Resource
Advertising Sections

Worth Seeing at

1/4 Page 1,030 936 853 811 750


CCWE, Yellow

Car Care Corner and Classifieds


These monthly sections generate year-round awareness and reach your

Website Watch
Green Product

at WCA Expo
Worth Seeing

Worth Seeing
Page Listings
Literature &

Literature &

Showcase,
at CCWE

Showcase
Best Buys

at NRCC
All Water

Calendar
Resource
As Seen market cost effectively. Call your sales representative for a custom propos-
of 2009

Product
Website
Watch
Special

1/6 Page 801 666 624 593 520

2010
al that fits both your objectives and budget.
2 Color 4 Color
Website Watch
Promote your Website and generate sales leads. Provide us with a photo
Per page or 1⁄2 page $300 $800

and brief description, and we will showcase your Website profile and
New equipment

200 600

pleasing ideas
Less than 1⁄2 page

(Benchmark Survey)
deliver it to over 18,300 prospects.
Eco-friendly

the Industry
Waxes and

Marketing
employees

Managing
Tips from
Customer

expenses
Training
detailing

wonders

the Pros
Detailer’s

* Advertising materials due the month prior to scheduled issue.


polishes

Express

State of
Spotlight

services
control

update

studies
Odor

Case

Literature & Product Resource


Display your new catalog, brochure, and product literature in front of 18,300 car care professionals. Provide us with a photo and brief description and we will
handle everything else. In addition, you have the option to combine this with an effective e-mail marketing campaign to generate immediate interest and leads.
Car Care World Expo Exhibit Product Guide

around the globe


your unattended
(Benchmark Survey)

(Benchmark Survey)
IBA Industry
management

quality issues

Yellow Pages
State of the

State of the
SS Industry

Multi-profit

The Yellow Pages is an industry reference section published monthly.

Controlling
IBA Solutions

technology

Ideas from
site secure

2009 Buyers Guide with Industry Leader Reports


Updating
Self-serve/

your site
Keeping

Remote
centers

studies
Going

Water
green

Case
costs
IBA
The Editorial Calendar

S E R V I N G C A R C A R E B U S I N E S S O W N E R S A N D O P E R AT O R S
Special Issues The industry’s #1 source for management, marketing and product information
quality solutions

conveyor secure
insurance ideas

with flex serve

Keeping your

What’s ahead
(Benchmark Survey)

International
the Industry

What’s new

case studies
Controlling
super stars
in express

Full-serve
Hot Topics

In-depth
Changes

for 2010
Conveyor

State of

2010 Buyers Guide*


Published in November, this year-round ready-reference directory includes hundreds of listings of
Going

Water
VFDs
Using

green

costs

carwashing, detailing and lube equipment suppliers. In addition, it is cross-referenced in more than
350 product categories. *Bonus distribution at trade shows throughout the year!
management ideas

in excellence
Crushing the

maintenance

Case studies
Expanding/

competition

State of the
Marketing/

Controlling
advertising

prevention
Preventive
know-how
Employee

Customer

Insurance
Operational

retention

updating

expenses

Industry
Success

Crime
Going
green

Car Care World Expo Exhibit Product Guide*


This premier show in the car care industry will be held April 1-4 in Las Vegas. Capitalize on your presence
by advertising in our Exhibit Product Guide (EPG). Editorially, this issue is focused on product highlights,
exhibitor listings, event planners and a floor plan. *In addition to distribution at the show,
the EPG is mailed to pre-registered attendees for 2009, U.S. attendees from 2008, a segment of
subscribers to Professional Carwashing & Detailing® as well as distributed at the show.
Surveillance/
Supply Focus

and mitters
Dryers and
equipment

Conveyors
Chemistry
Equipment/

Self-serve
terminals

IBAs and
Vacuums
Auto pay

supplies

security
releases

reclaim
washes
quality
Water

Water

doors
New

Pet

®
Ad materials due

2009 PC&D Calendar


Ad materials due

Ad materials due

Ad materials due

Ad materials due

Ad materials due

Ad materials due

Ad materials due

Ad materials due

Ad materials due

Ad materials due

Ad materials due

Ad materials due

Ad materials due

Our 28-page promotional wall calendar affords manufacturers an opportunity to exclusively promote products
September

December
November
February

10/25/2009
January

October
12/1/2008

2/25/2009

10/1/2009

11/1/2009
August
1/1/2009

2/1/2009

3/1/2009

4/1/2009

5/1/2009

6/1/2009

7/1/2009

8/1/2009

9/1/2009
March

June
April

and services to car care facility owners and operators for a full month. Space is limited. Please call in advance
May

July

w w w. c a r w a s h . c o m

to reserve your premium position.

ness markets. www.gvmg.com


fifteen titles and three directories covering the outdoors and business-to-busi-
magazines, as well as custom publishing. The company currently publishes
Grand View Media Group specializes in consumer and business-to-business
Southern Progress Corporation, Advance Publications and ESPN Outdoors.
marketing, production and advertising sales including tenures with Time Inc.,
Group’s management team has a wealth of experience in publishing, direct
national conglomerate based in Birmingham, Alabama. Grand View Media
a wholly-owned subsidiary of EBSCO Industries, a multibillion-dollar inter-
parent company is Grand View Media Group. Grand View Media Group is
We are supported by a parent company that understands b2b marketing. Our

(518) 783-1281 • www.carwash.com


13 Century Hill Drive, Latham, NY 12110-2197 USA
NTP Media, a division of Grand View Media
Professional Carwashing & Detailing®
The publication your customers have trusted for 32 years Mechs & Specs - Print & Online Solution Oriented and Balanced Content
For over 30 years, Professional Carwashing & Detailing® has been helping carwash and detail operators grow and prosper — in good
Professional Carwashing & Detailing® relies on a mix of reader surveys, on-site reader visits and an organized panel of seasoned and
times and in bad. As competition increases, Professional Carwashing & Detailing® is there to provide operators with the solutions that
experienced operators to make sure we cover the issues that matter most to our readers (your customers).
will result in increased performance, increased production and increased profits. Professional Carwashing & Detailing® is printed by web offset on 38# enamel.
Our Editorial Advisory Board includes the industry’s best and brightest minds. Board members represent some of the largest, most successful chains in
Proofs
The publication trim size is 7-7/8 inches x 10-7/8 inches. The binding Advertisers must supply a proof of the ad printed at 100% of the actual size.
That’s why car care professionals with purchasing authority turn to Professional Carwashing & Detailing®. It’s the industry’s preferred method is saddle stitched, jogged to the head. All live matter must be kept The publisher does not accept responsibility for, and cannot guarantee, the America, and most members are former or current presidents of national and/or regional car care associations. This is an owner-centric board; every
resource to stay informed about the latest products, applications, techniques, business trends and new regulations affecting our a minimum of .25 inches away from trim. quality of ads supplied without a proof. member currently owns and operates a carwash. By incorporating owner/operators from every segment of the industry, as well as from every corner of
marketplace. No matter what the economy does, Professional Carwashing & Detailing® has the experience to give you the competitive edge. the country, Professional Carwashing & Detailing® ensures our readers are well represented and that our editorial is balanced, fair and credible.
Preferred formats for materials (must be 300 dpi) Online Ad Specifications
.pdf (using Acrobat Distiller, embed all fonts without subsetting) Full Banner* 468 x 60 pixels
.tif Half Banner* 234 x 60 pixels M
.eps
T Quarter Banner* 120 x 60 pixels
Ron Bousquet
Conveyor operations
Coy Lindbolm
Conveyor operations
David DuGoff
Self-serve/IBA operations
Gina Budhai
Detail operations

.jpeg (save at maximum quality) Square Banner* 125 x 125 pixels


Randy’s Car Wash, Watertown, MA The Carwasher, Inc., Mesa, AZ, College Park Car Wash, College Park, MD Car Pool Detail, LLC, Richmond, VA
ICA board member, Former NECA president WCA secretary/treasurer President of Mid-Atlantic Carwash Association NAPDR president

*If you have any questions about acceptable formats, please contact your Pop-up Box 250 x 250 pixels
Account Executive. Featured Product 120 x 120 pixels
Text Ads and Other Products - Call for specifications
Jimmy Branch Stacey Patulski Bob Koo Diana Bean
Conveyor operations Self-serve/IBA operations Self-serve/IBA operations Detail operations
“Stone Soap Company, Inc. has advertised with Graphics software accepted Speedy Inc., Panama, FL Manistee Auto Wash, Manistee, MI, Auto Shine Car Wash, Lakeland, FL Every Detail Inc., Lodi, CA

QuarkXpress (6.5 or lower) Adobe Illustrator (CS or lower) *Banner ads can be animated with a maximum of four frames. Acceptable
Former ICA president MCA board member Water issues specialist NAPDR chairwoman
“Jim Coleman Co advertises with Professional Carwashing Professional Carwashing & Detailing Magazine for over
& Detailing because we know the decision makers in thirty years. Many of our best customers were intro- Adobe InDesign (CS or lower) Adobe Photoshop (CS or lower) formats include gif, jpg and tif. Please keep file size under 90k. Materials
the carwash industry read PC&D. When we get leads duced to us by way of the advertising and exposure must be provided one week prior to the scheduled appearance of the ad.
from PC&D we can count on them being good solid given our company from this fine publication, and we Color
leads for our sales staff to follow up on. We have look forward to continuing our association with PC&D Unless you have contracted to run a PMS color, all colors must be CMYK.
closed more business off the leads from PC&D then for many years to come.” 1/6 Page Horizontal
any other advertising source.” – Steven Stone, Executive Vice President, Images 4 1/2” x 2 1/8”

Include all graphics and images placed, imported or embedded in your ad.
– Randy Coleman, Vice-President, Jim Coleman Co/Hanna Stone Soap Company, Inc. 1/3

All images should be converted to CMYK and at 300 dpi.


Page
2/3 Page Vertical
Full Page Bleed Full Page
8” x 11 1/8” 7” x 10”
Vertical 1/2 Page 2 1/8” “PC&D is an invaluable resource for the industry,
4 1/2” x 10” x
Island providing information on new and emerging trends
Fonts
Include all fonts with your ad (Mac fonts only). If using PC fonts, make
4 1/2” x 7 1/2” 10
“Professional Carwashing & Detailing has been a and informing operators about current and relevant
sure the fonts are embedded in the file you submit. For best results, select
great asset for my company. Your articles have been issues. As a small business owner, I subscribe to
the actual font (such as Futura Bold) instead of applying bold style to
informative and we have learned new techniques from PC&D because I understand the importance of a mag-
regular Futura.
your articles. Also we have been able to stay on top azine that is dedicated to keeping me informed about
Maximum Exposure 1/3 Page
Square
1/6
Page
Vertical
1/4 Page Strip
7” x 2 7/16” by seeing all the new equipment in the ads. Keep up the many matters that are critical to my business
4 1/2” x 4 7/8”
2 1/8”
1/2 Page the good work.” operations.”
Acceptable Media
Professional Carwashing & Detailing® offers you the best market reach in the industry. With the highest audited circulation* and the right mix FTP
x – Bruce Milen, Jax Kar Wash – Aaron Zeff, CEO, Harv’s Car Wash
4 7/8” Vertical

of qualified buyers, you can effectively reach your customers and prospects. E-mail to your Account Executive
3 3/8”
x 1/4 Page

CD ROM
10” Vertical
1/2 Page Horizontal
3 3/8”
7” x 4 7/8” 1/3 Page Strip

Professional Carwashing & Detailing readers are shopping as they flip


x
*Total Circulation 18,300 ®
7” x 3 5/16”
4 7/8”

through our pages each month. Source: 2008 Buyer Intention Study (Zoomerang September 2007).
Self Serve/IBA - 26% According to the 2008 Buyer Intention Survey Report, our readers plan
to purchase the following equipment and products within the next year: More Ways To Reach Your Customers
• Security/surveillance systems • Detail stations
D • Exterior signage • Floor mat cleaners Your brand will benefit from online marketing exposure with an increased reach and frequency of contact with your market. Online
marketing will reinforce your print message, increase your brand awareness, direct customers to your website and provide measurable and
Detail/Restoration - 17%
• Lighting equipment • Self-serve dryers
• Water reclaim/recycle systems • Pump/metering equipment immediate results. Professional Carwashing & Detailing Online™ (www.carwash.com) is the Web’s leading source of essential news and product
Potential Investor - 4% • Spot-free rinse systems • Touchless automatic equipment
information for our marketplace. Our website is the longest-standing in the business and was re-designed in 2007.
• Tire dressing equipment • Friction automatic equipment
Conveyor - 34% • Garage doors/openers • Pet washing equipment Professional Carwashing & Detailing OnlineTM (www.carwash.com) is the highest-traffic website serving the carwashing,
• Business management software • Change makers/coin counters detailing and fast-lube industries. Keyword-searchable news and articles, three of the most active bulletin boards in the business,
Fast Lube/Oil Change/Auto Dealer/Leasing/Wholesaler/
• Auto-pay equipment • Fragrance equipment and an online Buyers Guide all help to generate (from July 2007-July 2008):
• Blowers • Express exterior tunnel systems
Convenience Store/Distributor/Supplier/Other - 16%

• Self-serve credit card readers • Self-service systems • 385,293 Visits • 195,629 Absolute Unique Visitors • 1,207,251 Page views • 14,448 Hours
And your message is guaranteed to reach the decision • Ceiling/wall liners • Laundry equipment
makers because: • Dry vacuum systems • In-bay wash systems Professional Carwashing & Detailing e-News™ is the twice-weekly e-mail newsletter delivering fresh, “must know”
• 98.4% of our circulation is personal direct request • Wet-extraction vacuum systems • Full-service tunnel systems news on acquisitions, new facilities, problem vehicles for washes, strategies from gasoline and big box retailers, and more.
• 93% of our subscribers identify themselves as owner, president or • Water conditioning equipment • Gate management equipment
manager of their business • Credit card reader/gift card dispensers • Carwash enclosures • 9,000+ full “opt-in” subscribers – 100% who request their subscriptions
• 85% are the sole decision maker or specify/recommend/approve all • Heating equipment • Hybrid automatic equipment
purchases for their company • Chemical dispensers • Robotic equipment
Professional Carwashing & Detailing also offers advertising sponsored webinars, custom email
*June 2008 BPA • Vending machines
blasts, and a Detailing industry e-newsletter all designed to target your message to qualified prospects.
Display Rates
Custom & Special Ad Units

Bonus
Contact your sales representative to inquire about custom units – including barn door covers, inserts, polybagged ride-alongs, belly-bands and more.

Distribution:
Professional Carwashing & Detailing Online Ad Rates
media

Mobile Tech Expo,


April 1-4, Las Vegas
1X 3X 6X 9X 13X

Car Care World Expo,


Banner advertising: Increase your exposure and branding. Your banner
placement targeted within specific content delivering your banner ad

January 15-19, Clearwater, FL


February 15-19, Arlington, TX
Full Page $2,933 $2,766 $2,610 $2,392 $2,170

Midwest Carwash Association Expo


within relevant website content.
M

and Fast Lube Expo, May 26-30, Atlanta


Northeast Regional Carwash Convention
2/3 Page 2,288 2,174 2,018 1,862 1,690
2009

Southwest Car Wash Convention & Expo,


Professional Carwashing & Detailing e-News Ad Rates

Southeast Car Wash Association Show & Expo

Automotive Oil Change Association Convention


kit

Western Carwash Association Annual Convention


Professional Carwashing & Detailing e-News™ is mailed twice weekly to a 1/2 Page Island 1,893 1,799 1,737 1,602 1,470
minimum of 9,800 guaranteed opt-in subscribers. E-mail Blasts:
1/2 Page 1,830 1,685 1,622 1,487 1,390
Sponsored exclusively by you promoting a new product, technique or
limited time offer to drive traffic to a specific webpage. 1/3 Page 1,383 1,269 1,217 1,123 1,000
Car Care Corner and Classifieds 1/4 Page 1,030 936 853 811 750
These monthly sections generate year-round awareness and reach your
market cost effectively. Call your sales representative for a custom propos- 1/6 Page 801 666 624 593 520

2010

Special
Watch
Website
Product

of 2009
As Seen
al that fits both your objectives and budget.

Resource
Calendar

All Water
at NRCC

Best Buys
Showcase

at CCWE
2 Color 4 Color

Showcase,

Literature &
Literature &

Page Listings
Worth Seeing
Worth Seeing

at WCA Expo

Green Product
Website Watch

CCWE, Yellow
Worth Seeing at

Advertising Sections
Product Resource
Product Resource
Website Watch Per page or 1⁄2 page $300 $800
Promote your Website and generate sales leads. Provide us with a photo
and brief description, and we will showcase your Website profile and Less than 1⁄2 page 200 600
deliver it to over 18,300 prospects.
* Advertising materials due the month prior to scheduled issue.

Case

Odor
studies

update

control

Spotlight
services
State of

Express

polishes

Detailer’s
the Pros

wonders

detailing
Training
expenses
Literature & Product Resource

Customer
Tips from
Managing

employees
Marketing

Waxes and
the Industry

Eco-friendly
(Benchmark Survey)

pleasing ideas

New equipment
Display your new catalog, brochure, and product literature in front of 18,300 car care professionals. Provide us with a photo and brief description and we will
handle everything else. In addition, you have the option to combine this with an effective e-mail marketing campaign to generate immediate interest and leads.
Yellow Pages
The Yellow Pages is an industry reference section published monthly.

IBA
costs
Case

green
Water

Going
studies

centers
Remote

Keeping
your site

Self-serve/
Updating

site secure
Ideas from

technology

IBA Solutions
Controlling

Multi-profit

SS Industry
State of the
State of the
quality issues

management
IBA Industry

(Benchmark Survey)
(Benchmark Survey)

your unattended
around the globe
S E R V I N G C A R C A R E B U S I N E S S O W N E R S A N D O P E R AT O R S
Special Issues The industry’s #1 source for management, marketing and product information
2010 Buyers Guide*

costs
Published in November, this year-round ready-reference directory includes hundreds of listings of

green

Using
VFDs
Water

Going
State of

Conveyor
for 2010

Changes

Hot Topics
In-depth

Full-serve

in express
super stars
carwashing, detailing and lube equipment suppliers. In addition, it is cross-referenced in more than

Controlling
case studies

What’s new

the Industry
International

(Benchmark Survey)
What’s ahead

Keeping your

with flex serve

insurance ideas
conveyor secure

quality solutions
350 product categories. *Bonus distribution at trade shows throughout the year!

Car Care World Expo Exhibit Product Guide


2009 Buyers Guide with Industry Leader Reports
Car Care World Expo Exhibit Product Guide*

green
Going
Crime

Success
Industry

expenses

updating

retention

Operational
Customer
Insurance

Employee
know-how
Preventive
prevention

advertising
Controlling

Marketing/
State of the

competition
This premier show in the car care industry will be held April 1-4 in Las Vegas. Capitalize on your presence

in excellence

Expanding/
Case studies

maintenance

Crushing the
by advertising in our Exhibit Product Guide (EPG). Editorially, this issue is focused on product highlights,

management ideas
Professional Carwashing & Detailing® is the only car care trade magazine to regularly schedule coverage of the fast lube industry.
exhibitor listings, event planners and a floor plan. *In addition to distribution at the show,
the EPG is mailed to pre-registered attendees for 2009, U.S. attendees from 2008, a segment of
subscribers to Professional Carwashing & Detailing® as well as distributed at the show.

Pet
Look for our bi-monthly column, authored by a rotating panel of industry experts and seasoned operators, on critical issues to fast lube operators.

New
doors

Water
Water

quality
washes
reclaim

releases

The Editorial Calendar


security

supplies

Auto pay
Vacuums
IBAs and

terminals
Self-serve

Equipment/
Chemistry
Conveyors

equipment
Dryers and

Supply Focus
and mitters

Surveillance/
2009 PC&D Calendar
Our 28-page promotional wall calendar affords manufacturers an opportunity to exclusively promote products w w w. c a r w a s h . c o m
®

July

May

April
June

March

1/1/2009
2/1/2009
3/1/2009
4/1/2009
5/1/2009
6/1/2009
7/1/2009
8/1/2009
9/1/2009

August

12/1/2008
2/25/2009
10/1/2009
11/1/2009

October

January
10/25/2009

February
and services to car care facility owners and operators for a full month. Space is limited. Please call in advance

November
December

September
Ad materials due

Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
to reserve your premium position.
ness markets. www.gvmg.com
fifteen titles and three directories covering the outdoors and business-to-busi-
magazines, as well as custom publishing. The company currently publishes
Grand View Media Group specializes in consumer and business-to-business
Southern Progress Corporation, Advance Publications and ESPN Outdoors.
marketing, production and advertising sales including tenures with Time Inc.,
Group’s management team has a wealth of experience in publishing, direct
national conglomerate based in Birmingham, Alabama. Grand View Media
a wholly-owned subsidiary of EBSCO Industries, a multibillion-dollar inter-
parent company is Grand View Media Group. Grand View Media Group is
We are supported by a parent company that understands b2b marketing. Our
(518) 783-1281 • www.carwash.com
13 Century Hill Drive, Latham, NY 12110-2197 USA
NTP Media, a division of Grand View Media
Professional Carwashing & Detailing®