QUESTIONNAIRE

For Customer (Dealer/ Engineer/ Promoter/ Masson)

Name:

Place:

(A) Brands dealing with:

(Please tick)

ACC UltraTech Ambuja Lafarge Birla Plus Konark Century

Gold

(B) Approximate sales in Metric tons(M/T)/Month of the brand dealing with:

BRAND QUANTITY (m/t/Month)

ACC
UltraTech
Ambuja
Lafarge
Birla Plus
Century Gold

(C) Please rate the following brands on the given attributes on the dimension of QUALITY:

(Rate: Excellent-5; Very good-4; Average-3; Bad-2; Worst-1)

Brands ACC UltraTec Ambuja Lafarge Birla Konark Century

h Plus Gold

Attributes
Compressive
Strength/Grad
e
Setting time
Durability
Fineness
Freshness
Color
 Bag Quality

(D)Certification of QUALITY CONTROL AGENCIES:

(Please tick)

Brand Name ISO Certificate NCCBM-Ballavgarh NO Answer

Certificate
HAVE HAVE NOT HAVE HAVE NOT
ACC
UltraTech
Ambuja
Lafarge
Birla Plus
Konark
Century Gold

(E) Please rate the following brands on the given attributes on the dimension of SERVICE SUPPORT:

(Rate: Excellent-5; Very good-4; Average-3; Bad-2; Worst-1)

Brands ACC UltraTec Ambuja Lafarge Birla Konark Century

h Plus Gold

Attributes

Technical Consumer Support

Continuity in Supplies from

the Factory
Promptness in Order Delivery

Promptness in Problem
Redresseal
Visit of Company Persons

Behaviour of Company
Persons
Clarity in Statement of
Accounts

Promptness in Settlement of
Accounts related Issues
Settlement of Damage
related to Bags, Short
Weight, & Other Prominent
Problems
(F) Please rate the following brands on the given attributes on the dimension of SALES PROMOTIONAL
SCHEME:

(Rate: Very Frequently-5; Less Frequently-4; Frequently-3; Sometimes-2; Never-1)

Brands ACC UltraTech Ambuja Lafarge Birla Konark Century

Plus Gold

Attributes
Quantity Discount

Cash Discount

Loyalty Discount

Foreign tour

Masons meeting

Engineers meeting

Consumers meeting

Promoters meeting

Key Customers meeting

Dealers meeting

Sub-Dealers meeting

Non-Dealers meeting

(G) Please rate the following brands on the given attributes on the dimension of SALES PROMOTIONAL
SCHEME:

(Rate:Given-Y; Not Given-N)

Brands ACC UltraTech Ambuja Lafarge Birla Konark Century

Plus Gold
 Attributes
Bonanza Scheme in different
Occasion
Yearly Discount

Family Welfare Schemes

(H) Please rate the following brands on the given attributes on the dimension of Advertisement and
Publicity Support:

(Rate: Very Frequently-5; Frequently-4; Less Frequently-3; Sometimes/Somewhere-2; Never-1)

Brands ACC UltraTech Ambuja Lafarge Birla Konark Century

Plus Gold

Attributes
T.V. Advertisement

Ad. In leading News Paper

Radio(F.M.)

Local Activities Sponsorships

Hoardings

Wall Paintings

P.O.P Displays(Danglers;
Posters; Cut-outs; Banners)
V.O.W.
(Video on Wheels)

(I)Please rank your order of performances for accommodating brands in your shop:

Brands ACC UltraTech Ambuja Lafarge Birla Konark Century

Plus Gold

Attributes
Cement Quality
Price

Service Support

Promotional Support

Corporate Good Will

Any additional information/suggestion you like to provide which will add value to the exercise:

Designation_____________________

Date:

Organization_____________________

THANK YOU